Jungian archetypes can reveal personality traits

Carl Jung proposed the controversial idea of the 'collective unconscious'—all humans share a common psychic realm.

Why mythologist Joseph Campbell loved 'Star Wars'

Joseph Campbell, the literature professor who wrote about the power of mythology, suggested that "Star Wars" was a powerful modern myth that used classic archetypes to communicate a universal message.

Personality tests, like Myers-Briggs Type Indicator, feel accurate because humans tend to accept generic descriptions of themselves that include flattering statements—a psychological phenomenon known as the Barnum effect.

Famed psychologist Sigmund Freud believed dreams were symbolic expressions of desire.

The Maya believed every person is born with a spirit companion

In Maya belief, each person is linked to a spirit or animal companion associated with one of the 20 sacred calendar day signs. Enter your birthday and discover your companion, which is believed to reflect your personality traits.

How your subconscious influences your decisions

How much of your desires and daily choices are truly yours? One of the most effective ways to influence someone's subconscious is when they're asleep. To study this possibility, researchers trained participants to be able to dream lucidly, a phenomenon that occurs when a dreamer knows they're dreaming.

Fruit fly experiments show personality emerges, in part, from genetic factors

A 2025 study revealed that fruit flies exhibit unique behavioral preferences, akin to personalities, which could be artificially selected for when breeding to modify behavioral variability. This variability can be adaptive in unpredictable environments.

George Lucas used Joseph Campbell's 'hero's journey,' a narrative structure that encompasses the common characteristics of multiple cultures' mythologies, to revise 'Star Wars.'

Why patterns in art are so pleasing

Repeated visual cues like shapes or lines derive from the brain's innate compulsion to identify faces, places, bodies, and more. With repeated shapes, the brain seeks out resolution to the subtle variations between them. See examples in art and music.

Meet the psychologist who reads people through the art they live with

Dimitrios Tsivrikos, an academic psychologist at University College London, says the art someone hangs in their home reveals as much about them as a bookshelf would. He advises going on a first date at a museum and asking each other about the work on the walls.

Are we too attached to attachment styles?

Attachment theory was developed to help understand the impact of caregiver relationships on children. Recently, the theory has been applied to adults, categorizing them into different attachment styles. Is it accurate? This podcasts takes a closer...

Five patterns may define how we sleep—not just night owl or early bird.

Lord Byron lives on through the Byronic Hero trope

Brooding introspection, rebelliousness, and a troubled past define the Byronic Hero, named after an archetype made famous by Romantic poet Lord Byron. This video dives into the romantic rebel's origins, why he’s so compelling, and how the character type persists in modern media.

A pop culture taxonomy of the Byronic hero

The Byronic hero, a moody but ultimately noble archetype credited to Lord Byron, isn’t just a fixture of romanticism: the character type can still be found throughout popular culture. Look no further than this detailed explainer from TV Tropes, which illustrates the Byronic hero’s characteristics and appearances in different media.

Core memories are a popularized version of autobiographical memories

Core memories are not limited to five key events, do not individually shape personality traits, and are not formed in childhood. Our strongest memories are formed in early adulthood, but are as prone to error as any other memory.

Existentialism has been used as a therapeutic tool, with 2 Swiss psychiatrists pioneering the philosophy's concepts to help patients navigate their issues.

What do your dreams mean, according to science

Humans have been interpreting dreams as signs from deities, spirits, or the psyche for ages, and research shows that reflecting on and analyzing one's dreams can be beneficial. In alignment with dreams' elusive nature, they have no objective or clearly assigned meaning. However, variations of common dreams, such as a surprise exam in a forgotten class, are rife with shared primal fears.

Freud and Jung were once friends. What drove them to break up?

Austrian psychologist Sigmund Freud and Swiss psychiatrist Carl Jung were fast friends, immediately hitting it off the first time they met in 1907. This four-minute video dives into the intellectual divide that drove them apart.

Like fingerprints, brain anatomy is unique too

Researchers have discovered that a combination of experiences and genetic factors shape the anatomy of the human brain. They found even quick experiences affect the brain’s genetic makeup, which—over time—means every person develops a completely unique brain anatomy. While brain imaging could be used to identify individuals, it remains much more expensive than fingerprinting for now. Read to found out more about this study from the University of Zurich.

Two scientists argue consciousness evolved through 'unlimited associative learning,' the ability to learn almost any new pattern during a lifetime.

Why the Myers-Briggs test is pure entertainment

The world's most popular personality test isn't used by academic psychologists—but hundreds of companies and thousands of colleges use it to place workers and students. Here's why it's so popular and likely overused.

Visualizing 11 cognitive biases that influence how you think

Humans are hardwired to make mental mistakes called cognitive biases, affecting the way we view our world. Among the most common are confirmation bias (seeking only evidence that affirms your views), authority bias (overweighting things said by authority figures), groupthink (assimilating ideas to avoid conflict), and more. This quick chart gives an overview of some of the most notable ways we mislead ourselves.

Surrealism toyed with ideas from psychoanalysis

The movement's artists were interested in the ideas being explored in the burgeoning fields of psychology and psychoanalysis. Dalí, in particular, often created works that toyed with Freudian theories.

Frank Lloyd Wright's landscape design relied on abstractions

Wright was interested in finding abstract patterns in nature and attempted to match those patterns through the landscaping on his properties. He also often introduced foreign plants into his gardens, a choice that some experts say was a commentary on American identity and aesthetics.

What pupils can reveal about a person’s thoughts and feelings

Eyes have long been said to be the window to the soul. In this article, a psychologist and pupillometrist explores research demonstrating pupils as a window into the mind. Pupils tell us how intensely someone is exerting mental effort, or even reveal what a person is imagining. Read this article for insight into the field of pupillometry and how it can offer insights into our psyches.

Apophenia, the cognitive bias that leads people to find meaning in randomness, helps explain why humans look for meaning in their dreams and even in their tea leaves.

Jean-Paul Sartre believed 'existence precedes essence'

The existentialist figurehead argued that humans are not born with an identity or purpose; instead, they develop them throughout their lives. For Sartre, this meant making meaning for oneself rather than relying on authorities (like religion or government) to provide it.

Psychology research shows that conspiracy theorists tend to have a desire to be unique

While conspiracy theorists are often understood to have feelings of powerlessness in their lives, research suggests they may also be inclined to set themselves apart from the masses.

Learn about the neuroscience and psychology of why we crave comfort foods

The term was coined in 1966, when psychologist Joyce Brothers suggested humans turn to food associated with the feelings of comfort from their childhoods when experiencing emotional distress. Since then, studies have shown that the familiarity, reliability, and convenience of certain foods from one's upbringing can become tied to feelings of nostalgia.

Jasper Johns’ works often captured familiar symbols and made them abstract

Some of pop art’s most famous works toy with the push and pull between recognizable and hidden. ARTnews dissects seven well-known pieces by Jasper Johns—including works of American flags and maps—to explore the relationship between obvious iconography and invited analysis common to the genre.

Sun Ra, a free jazz legend, claimed he was an angel

Sun Ra is one of jazz's most storied cult acts, with a career that spans multiple decades, dozens of hard-to-find self-released albums, and a sound that challenged even the most adventurous listeners. Ra, born Herman Blount, claimed to be from Saturn and once told an interviewer that "Star Wars" was "very accurate."

Environmental determinism links human traits and societal progress to geography

Also known as climatic determinism, the theory states that the latitudes where people are located influence their emotional and intellectual capabilities. Originating in Ancient Greece, these ideas were used throughout history to justify racial hierarchies.

Salvador Dalí idolized Freud but was disappointed after they met

Sigmund Freud's writings on dreams and the unconscious profoundly influenced Dalí and his work, and the artist came to idolize the Austrian psychoanalyst. When they met, Freud viewed Dalí as an odd curiosity, and the artist came away disappointed, significantly lowering his opinion of the psychoanalyst.

Friedrich's perspective draws in viewers

Friedrich produced several works, including "Wanderer," portraying figures with their back to the viewer. The effect—called Rückenfigur, or ”figure from the back”—can create complex emotions of longing, immersion, or awe.

Nature versus nurture: Are you the result of your genes or your environment?

Dr. Nancy Segal breaks down how research on twins has revealed just how much our genes influence our behavior and traits—but insists they aren't everything. Catch up on the latest in the nature versus nurture debate.

Unpacking 'Night Journey,' Martha Graham's take on a Greek myth

The dance piece was inspired by the story of Oedipus, as well as by more contemporary psychoanalytic theories from Sigmund Freud and Carl Jung. This JSTOR article explores how Graham's piece merged those texts with her singular approach to movement to explore gender and identity.

How art helps us process our feelings

The internet is chock full of hacks and apps that supposedly help you optimize yourself into a more productive person. But Aparna Chivukula argues that spending so much mental energy on "wellness" misses a larger philosophical issue, one that can only be explored through art.

Existentialism inspired Franklin Roosevelt and Martin Luther King Jr.

The Danish philosopher, sometimes called “the father of existentialism,” believed that individuals needed to resist the temptation of conformity and instead discover their authentic selves. His work became remarkably influential in the 20th century. In 1944, Roosevelt said that reading Kierkegaard made him understand how the Nazis could’ve enacted so much violence. In 1959, King wrote that existentialism was “especially meaningful for our time.”

Google Search trends reveal truths about society that traditional surveys miss

Studies of human behavior show that survey respondents may lie to present themselves more favorably. By studying anonymous search data, researchers have uncovered hidden racism, mental health struggles, and interest in taboo or stigmatized topics.

Aliens have invaded ancient history

Avid fans of archaeology can sometimes fall prey to unsubstantiated claims like "aliens built the pyramids," provocative, dubious theories which fall under the category of pseudo-archaeology. Many of these claims are premised on hidden biases toward non-Western cultural heritages. This professor explores the hidden contours of pseudo-archaeology in this 12-minute TED talk.

Dreams have long been used for religious and political power.

Everything scientists could learn by looking at your skull

Our skulls are all unique, but they also share characteristics across groups of people. In the absence of fingerprints, forensic scientists can learn a lot about you just from your skull.

How frontotemporal dementia changes your personality

Significant changes in personality later in life are often attributed to psychological factors. But Dr. Bruce Miller, long-time researcher of FTD, argues this shift is most often attributable to changes in the brain.

The dreaming brain, as understood by scientists

Technology has advanced to where the seemingly separate fields of psychology and neuroscience are asking the same questions about dreams, such as whether they're more closely related to perception or visualization. Some field-intersecting findings include research that shows people with impaired face perception don't dream of faces, those with brain legion-related cognition difficulties deal with similar issues in dreams, and children's dreams change in parallel to their cognitive development.

Humans tend to imagine aliens as humanlike, but that's probably unlikely. Three different hypothetical planets show how aliens' bodies could take many forms.

Why portraits of Neanderthals vary so drastically

Neanderthals, humanity's long-lost genealogical cousins, are often portrayed as bumbling, hairy, cave-dwelling misogynists. But other efforts show tall, dignified creatures not too different from contemporary people. This article explores why most visual interpretations of Neanderthals are more in the service of social or political beliefs instead of science.

Studies suggest only 9% of a dog's personality comes from its breed

While all dogs descend from wolves domesticated and bred for specific tasks by humans at least 15,000 years ago, most behavioral characteristics result from a mix of genetics and environment, which result in diverse canine dispositions within the same breed.

Some of us can control our goose bumps

A small 2018 study examined the rare ability to control goose bumps. Researchers found some intriguing associations between having a particularly open and curious personality type and the ability to trigger this sensation—a link that they hope will be explored further in the future.

While robots tend to become more appealing the more humanlike they appear, beyond a certain point, humans have exhibited uneasiness and fear—a phenomenon known as the uncanny valley.

Scholars trace existential anxiety back to early Hebrew scriptures

Paul Megna, a scholar of literature and philosophy, notes that the existentialist ideas of Kierkegaard (and, to a lesser extent, Sarte and Camus) had their roots in much earlier texts, which posited that "fear of the Lord" was "the beginning of wisdom."