Personality tests, like Myers-Briggs Type Indicator, feel accurate because humans tend to accept generic descriptions of themselves that include flattering statements—a psychological phenomenon known as the Barnum effect.

Why the Myers-Briggs test is pure entertainment

The world's most popular personality test isn't used by academic psychologists—but hundreds of companies and thousands of colleges use it to place workers and students. Here's why it's so popular and likely overused.

Research shows that, on average, humans correctly spot liars about half of the time

Polygraph tests, also known as lie detectors, are better at detecting lies than people, but they still aren't allowed in most courtrooms. That's in part because of mixed signals. For example, spikes in heart rate can be explained by the stress a person feels during interrogation rather than by their own deception. As a result, polygraph tests are prone to false accusations. Results are also unreliable when participants actually believe their lies, examiners have biases, and tricks are employed to help test-takers relax.

Jungian archetypes can reveal personality traits

Swiss psychologist Carl Jung argued that we’re drawn to familiar character types—such as heroes, caregivers, or rebels—because they reflect universal archetypes embedded in the human subconscious. He believed these patterns shape behavior, motivation, and personal growth.

Visualizing 11 cognitive biases that influence how you think

Humans are hardwired to make mental mistakes called cognitive biases, affecting the way we view our world. Among the most common are confirmation bias (seeking only evidence that affirms your views), authority bias (overweighting things said by authority figures), groupthink (assimilating ideas to avoid conflict), and more. This quick chart gives an overview of some of the most notable ways we mislead ourselves.

Fruit fly experiments show personality emerges, in part, from genetic factors

A 2025 study revealed that fruit flies exhibit unique behavioral preferences, akin to personalities, which could be artificially selected for when breeding to modify behavioral variability. This variability can be adaptive in unpredictable environments.

Polygenic scores aim to predict traits based on the contributions of many genes

These novel tests for multifactorial conditions evaluate the probability of traits like elevated blood pressure, diabetes, or high cholesterol based on what researchers currently know about different gene variants and their links to various traits. The tests are predictive, not definitive, partly because environmental factors influence the expression of genes. What's more, knowledge about cumulative effects from individual genes continues to evolve. The American Society for Reproductive Medicine states that these tests are too unreliable and nascent for clinical use.

The average person can only detect someone is lying 54% of the time

Scientific research shows that avoiding eye contact or fidgeting—behaviors typically associated with deception—do not reliably communicate dishonesty. Polygraph tests are considered "junk science," with the best means of detection relying on evidence and contradictions.

Five factors that can influence your likability include asking questions, being present, vulnerability, similarity, and people's preconceived notions.

The idea that the median estimate of a group can be more accurate than individual expert estimates is called the 'wisdom of the crowd,' and dates back to the early 1900s.

A Harvard professor argues that impostor syndrome can be a good sign

Specifically, Arthur C. Brooks has argued that self-doubt is usually evidence of healthy humility—not incompetence—and a clear contrast to the overconfidence of people who actually are impostors in their careers.

Are you hypnotizable?

What causes some people to genuinely fall under the spell of hypnosis and others not? The technique only appears to work easily on about 10% of people, and a variety of both genetic and psychological factors determines one's susceptibility. Researchers suggest effective hypnosis has more to do with a person's self-control than with external influence—and the technique can have tangible benefits.

Meet Clever Hans, the 1900s horse that was believed to be able to solve math equations and read German

When Clever Hans was prompted with math questions, he responded by tapping his hoof to indicate his answers. Even a panel of experts found no indication of trickery in the horse's demonstrations. However, psychology student Oskar Pfungst found that Hans stopped tapping once a subtle cue on his owner's face told him to stop. The cues were so subtle that Wilhelm von Osten didn't even know he was giving them.

You may be better at spotting a lie when listening to a speaker's voice inflections rather than watching for facial and body cues.

Alternatives to polygraphs, which correctly identify innocent people only 57% of the time

Lie detector polygraphs have been standard in law enforcement for a century despite being based in unproven science. Researchers are exploring brain-scanning and eye-tracking alternatives, though some suggest there's no reliable lie-detection process at all.

What pupils can reveal about a person’s thoughts and feelings

Eyes have long been said to be the window to the soul. In this article, a psychologist and pupillometrist explores research demonstrating pupils as a window into the mind. Pupils tell us how intensely someone is exerting mental effort, or even reveal what a person is imagining. Read this article for insight into the field of pupillometry and how it can offer insights into our psyches.

Here are some tips from Pew Research to help you distinguish between a good poll and an unreliable one.

Test your emotional intelligence with this quiz

Emotional intelligence is the instinct and art of understanding feelings: both your own and those of others. Studies demonstrate people with high emotional intelligence often succeed in leadership positions, as they can better serve the real needs...

Google Search trends reveal truths about society that traditional surveys miss

Studies of human behavior show that survey respondents may lie to present themselves more favorably. By studying anonymous search data, researchers have uncovered hidden racism, mental health struggles, and interest in taboo or stigmatized topics.

A 'fishy' scent does lead to mistrust

In experiments where people were exposed to a literal fishy smell they were less willing to cooperate with others in economic games requiring trust, but that wasn't the case when they were exposed to another bad odor—the smell of flatulence.

At-home genetic testing results commonly led users to healthier lifestyles

Italian research that aimed to investigate what people do longer-term after receiving direct-to-consumer genetic test results indicated that whether the results were positive or negative, people tended to adopt a healthier diet after receiving the results, and they'd still maintained it a year after receiving their results. Some users also reported an overall reduction in stress over their health concerns. (Some users may encounter a paywall.)

Psychology research shows that conspiracy theorists tend to have a desire to be unique

While conspiracy theorists are often understood to have feelings of powerlessness in their lives, research suggests they may also be inclined to set themselves apart from the masses.

How big brands keep your loyalty

We perceive ourselves as rational decision-makers—but research about our consumption habits suggest we are easily played by clever marketing. Here's how big brands design their branding to keep you coming back.

Political typology quiz

Where do you fit in the political typology? Take this quiz to find out which political typology best matches your views. Sixteen questions serve to filter political views across nine typology groups. These groups include: Progressive Left;...

Are we too attached to attachment styles?

Attachment theory was developed to help understand the impact of caregiver relationships on children. Recently, the theory has been applied to adults, categorizing them into different attachment styles. Is it accurate? This podcasts takes a closer...

NFL Draft decisions are shaped by brain science, data, and office culture

Carnegie Mellon researchers say Draft-room choices are influenced by the "jackpot effect"—where higher stakes can impair performance—as well as by groupthink, the limits of data, and whether scouts feel safe speaking up.

Genetics may account for nearly 67% of mosquito attractiveness.

Apophenia, the cognitive bias that leads people to find meaning in randomness, helps explain why humans look for meaning in their dreams and even in their tea leaves.

Early 20th-century debates about horses with 'paranormal mathematical abilities' helped shape modern approaches to psychological research.

The science of optical illusions

The human brain has developed cognitive shortcuts to help us navigate in a world where our visual senses are constantly bombarded of information. But these shortcuts can also be exploited, tricking the brain into telling us something is happening when it really isn't. This short video unpacks the neuroscience behind some of the most common (but perplexing) optical illusions.

Marketers often use psychological tactics to sway consumer action

From making someone feel as though a resource is scarce (“only one item left in stock!”) to invoking a sense of authority (“top dentists recommend this toothpaste”), marketers use a variety of psychological tactics to elicit a desired response from their target audience.

Who provides therapy is more important than what method they practice

What makes therapy work well is the connection that patients feel with their therapist, and the trust in that relationship. Some research suggests that while the therapeutic model—say cognitive behavior therapy or psychodynamic therapy—accounts for roughly 15% of outcomes, the therapeutic relationship with the therapist accounts for more than 30%.

Silicon Valley startups Orchid, Nucleus, and Genomic Prediction are selling so-called polygenic tests for prospective parents

These tests claim to show how at-risk a hypothetical baby would be for genetic syndromes. The newfound industry has prompted ethical and medical debates, with critics questioning their accuracy and highlighting the potential problems behind pursuing the perfect baby.

How frontotemporal dementia changes your personality

Significant changes in personality later in life are often attributed to psychological factors. But Dr. Bruce Miller, long-time researcher of FTD, argues this shift is most often attributable to changes in the brain.

Read about why America is obsessed with the stories of financial scammers.

Studies suggest only 9% of a dog's personality comes from its breed

While all dogs descend from wolves domesticated and bred for specific tasks by humans at least 15,000 years ago, most behavioral characteristics result from a mix of genetics and environment, which result in diverse canine dispositions within the same breed.

Like fingerprints, brain anatomy is unique too

Researchers have discovered that a combination of experiences and genetic factors shape the anatomy of the human brain. They found even quick experiences affect the brain’s genetic makeup, which—over time—means every person develops a completely unique brain anatomy. While brain imaging could be used to identify individuals, it remains much more expensive than fingerprinting for now. Read to found out more about this study from the University of Zurich.

AI models incorporate a randomness parameter when generating responses to prompts

AI models use this parameter to prevent repeated outputs by sometimes choosing less likely next words during sequential generation. However, this randomness—alongside insufficient data and training—may cause hallucinations of incorrect results.

Problem solving, problem recognition, and learning ability makes up intelligence

Psychologists have several theories from which the concept of intelligence is explained, including general and multiple intelligences. Although IQ is used to quantify intelligence, issues like its cultural biases have spurred debate.

Meet the psychologist who reads people through the art they live with

Dimitrios Tsivrikos, an academic psychologist at University College London, says the art someone hangs in their home reveals as much about them as a bookshelf would. He advises going on a first date at a museum and asking each other about the work on the walls.

Why your dog’s DNA isn’t destiny

DNA tests tell people about their pet’s breed and attempt to predict things about its behavior and health. But for all that these tests might provide some interesting results, they need to be taken with caution. Here's a look at what we can and can't learn from our pets' DNA.

Many of the new prenatal genetic tests for rare genetic conditions are inaccurate

Established screening tests for Down syndrome in utero are reliable and accurate. But a New York Times investigation into expanded prenatal genetic tests for very rare diseases—much rarer than Down syndrome—found that more than 80 percent of the positive test results turned out to be wrong based on follow-up testing. These expanded tests for rare diseases are performed from a blood draw at 10 weeks of pregnancy and aim to detect chromosomal abnormalities linked to rare diseases. Companies that offer these controversial tests counter that it's only a screening test—not a diagnosis—picking up true positives and noting that patients can and should be counseled about what the findings mean. (Some users may encounter a paywall.)

Home allergy tests don’t work well and experts urge caution

Doctors do not recommend at-home allergy test kits because their results may be inaccurate and confusing, and lead people to make lifestyle changes that are not warranted. Tests that require sending in a hair sample, for example, will not be helpful because hair does not have the relevant antibodies that blood testing would detect.

'The Father of Positive Psychology' gives tips on building resilience

People differ in how they respond to setbacks. Famed psychologist Martin Seligman outlines three key pillars for resilience: developing mental toughness by interpreting failures as external and temporary, recognizing and using one’s signature strengths, and cultivating strong relationships that offer support and meaning.

TikTok's personalized algorithm activates the brain's reward system

A 2025 Washington Post study found that 75% of the TikTok users it studied nearly doubled their time spent on the app within a month. Experts in design and psychiatry say this is due to the app's interface and algorithm, which, after learning about the user's preferences, recommend videos more likely to activate that person's dopamine reward system than non-personalized suggestions.

The prices on prediction markets reflect how the collective forecasts future outcomes.

'Twenty-One' producers presented fabricated narratives as reality

Producers of “Twenty-One,” which featured two contestants competing from separate isolation booths, knew the quiz show format could use storytelling in the same way that any fictional program could. They found a perfect narrative in the matchup between Charles Van Doren, an all-American Columbia University instructor, and Herb Stempel, an arrogant Queens native. Stempel intentionally lost the game, pretending not to know the answer to a question about his favorite movie, “Marty.”

Humans are wired to pick up on each other's emotion, making laughter contagious

The reaction plays a key role in establishing interpersonal connections and relieving stress by releasing endorphins—feel-good hormones. A 2021 study identified at least 65 animal species that produce playful sounds, such as laughter.

The career risk of being a people-pleaser

While people-pleasers tend to be kind and thoughtful, researchers say they are at risk of burnout at work because they are unable to set boundaries and disregard their own feelings when asked to complete a task. Read this brief, helpful article on the signs of people-pleasing and how to overcome the tendency.

Why do some people always get lost?

Using GPS, anthropological data, and VR, scientists have learned that one's sense of direction is largely influenced by upbringing. A person's wayfinding ability can be measured by how accurately they point toward an out-of-sight location, a challenge further complicated by imagining they're somewhere else and pointing toward a third location. Anxiety, safety concerns, and dislike of wandering can negatively impact one's sense of direction, which can improve with practice.

Our brains trick us into seeing an enlarged Moon when on the horizon

Humans perceive the sky as a flattened bowl and judge the size of an object by accounting for its perceived distance away from us. Combined, studies have found that the Moon on the horizon is perceived to be larger because the terrain makes it seem like it is farther away, similar to the Ponzo illusion.