30% of Americans make New Year's resolutions

Most people don’t keep their New Year’s resolutions

Studies suggest that only 9% of Americans who make resolutions keep them; 23% quit by the end of the first week of the new year, and 43% quit by the end of January.

35% of Americans have moved on from their childhood religion

A new Pew Research analysis finds that most Americans still identify with their childhood religion, but 35% have switched or left entirely—often due to lost belief or drifting away.

40% of Americans polled by Pew Research Center felt pessimistic about marriage

Black and Asian respondents reported more pessimism about marriage than white or Hispanic respondents. Over half of Republicans feel negatively about the future of marriage, while only 25% of Democrats felt the same.

40% of Americans didn't read a book in 2025, with 19% of adults responsible for 82% of the country's book reading.

Roughly 62% of US adults under 30 say they use TikTok

A Pew Research Center publication reports that most members of Gen Z use the app. That's significantly more than other age groups: 39% for those ages 30 to 49, 24% for those 50 to 64, and 10% for those 65 and older.

A failed resolution still defines directional exploration

The new year practice of making resolutions is so popular it can often inspire ironic dismissal from those all-too-aware of how many fail. This piece argues failure doesn't matter: Making the resolution itself helps define one's focus in life, arguably more important than racking up achievements.

As of 2025, about 9 in 10 Americans use the internet daily

Polling finds that while most Americans have home broadband and smartphones, digital divides persist. Young adults, Hispanic adults, and lower-income households are significantly less likely to subscribe to home broadband and more likely to rely on smartphones as their primary means of internet access.

Explore why Americans are drinking less alcohol

US alcohol consumption fell 5% in 2025, with beer and wine leading the decline. Economists point to tighter budgets and less face-to-face socializing overall, while younger Americans are increasingly choosing not to drink.

Americans are retiring later than they used to

A Gallup poll from 2022 found that the percentage of adults between the ages of 55 and 74 who are retired is declining.

Over 25% of Americans regret using BNPL due to unexpected costs

Almost 24% of buy now, pay later users have missed payments, with younger users (32% of 18- to 29-year-olds) being more likely to fall behind on payments than their older counterparts. (Only 12% of adults age 60 or over had done the same.)

Many New Year's Eve traditions came from German immigrants

While it’s hard to trace the origins of many New Year’s traditions, many of the norms for American New Year’s Eve celebrations come from German immigrants, who significantly influenced American culture in the 1800s. Below is an excerpt from an 1863 New York Times article describing a German New Year’s celebration.

Gen Z is drinking less alcohol than older generations.

Around 32% of American adults have at least one tattoo

Tattoos have waxed and waned in popularity over the centuries, depending upon the social standing of their wearers. Throughout US history, they were often considered taboo. However, growing acceptance of tattoos means they’re more visible in the public eye.

1 in 5 American adults report daily loneliness

Twenty percent of US adults said they felt lonely "a lot of the day yesterday" in Gallup polling conducted in 2024. The survey was conducted with more than 6,000 adults who took part in a web survey.

Americans between the ages of 45 and 55 pay nearly 30% of all income taxes, paying an average tax rate of around 17%.

As of 2021, 25% of 40-year-olds in the United States had never been married

If you’re in your forties and without a college degree, you’re significantly less likely to have ever been married now than in the past. Ditto for Black 40-year-olds and middle-aged men. There’s been a huge jump from the 6% of 40-year-olds who had never been married in 1980. Despite the historical significance of marriage, the trend away from wedded bliss has been rising steadily over the past three decades.

A majority in surveyed countries approve of the UN

A 2024 Pew Research Center survey found that a median of 58% across 35 countries viewed the UN favorably, while 31% held unfavorable views. Notably, younger adults tended to view the UN more positively than older generations. The report offers a detailed, country-by-country analysis of global perceptions of the UN.

A poll from May 2025 found that a majority of Americans oppose ending birthright citizenship

As legal challenges progressed, a May 2025 NPR/Ipsos poll showed fewer than one-third of Americans supported eliminating birthright citizenship, despite broader public backing for other immigration restrictions.

43% of Americans don't have savings to pay for a $1K emergency

That's according to data from January 2026 shared by US News. Among those who did have an emergency fund, the median balance was $5K.

More than half of American adults believe in the afterlife

It’s hard to find actual data regarding ghosts, but a survey conducted by Pew Research Group in 2023, revealed that around half of the US adult population believes ghosts can interact with the living, with most thinking that spirits can help rather than harm us.

A quarter of Gen Z eats organic food

A 2025 YouGov poll found that 25% of Gen Z US adults eat organic food, while 10% say they follow a whole-foods diet, meaning they seek out foods that are minimally processed.

Divorces in the US have been steadily declining over the past few decades

Despite these recent declines, divorce rates in the US remain between 40% and 50%. But there’s some nuance to those numbers. For instance, having a college degree makes individuals 30% less likely to divorce than those without one. People who attend church are also less likely to divorce. And prenuptial agreements are considerably likely to prevent contentious court battles.

Roughly 75% of Americans report feeling okay financially

Since 2022, fewer Americans report feeling worse off financially, moving from 35% in 2022 to 28% in 2025. Likewise, the number of Americans who reported feeling better about the economy is up 4% from 2022. More than 90% of Americans cite price increases as their biggest financial concern.

As of 2025, about 16% of US adults are 'smartphone-only' internet users

Demographically, smartphone dependency is greatest among those below 30, Hispanics, Blacks, economically disadvantaged individuals, and those with less formal education. Home broadband adoption is at 78%, with rates highest among suburban residents.

As of 2025, about 16% of US adults are 'smartphone-only' internet users

Demographically, smartphone dependency is greatest among those below 30, Hispanics, Blacks, economically disadvantaged individuals, and those with less formal education. Home broadband adoption is at 78%, with rates highest among suburban residents.

Although no longer the dominant format, CDs are increasingly popular with younger people.

About 17% of US adults said they had invested, traded, or used cryptocurrency in 2023.

Renting versus owning a home, charted by age

One-third of American households are rented. The other two-thirds are owned or in the process of becoming owned, according to 2022 data from the American Community Survey. While most people rent in their younger years, homeownership rates tend to fluctuate based on age. To see home ownership and renter rates charted by age, check out these charts.

Nearly 9 in 10 Americans were annoyed by tipping as of 2025

That’s a sharp increase from the 75% who thought tipping culture had gone too far in 2024. One potential culprit? The proliferation of tipping screens in places outside sit-down restaurants, such as coffee shops and hair salon. Three in 10 Americans say they give less when presented with tipping screens.

Social Security is one of the most popular government programs

In a recent Pew Research Center survey of US adults, 79% said Social Security benefits shouldn’t be reduced in any way. This view is broadly shared across ages, races, political affiliations, and income brackets.

1 in 10 US adults are taking medication for depression

A US government report indicates that about 10% of US adults took prescription medication for this disorder in 2023. Women, at 15.3%, were more than twice as likely to take one of these medications than the 7.4% of men.

Americans ages 30 to 34 have $44,800 in their 401(k) accounts on average

Americans ages 28 to 44 save about 13.5% of their pretax income on average, which is close to the recommended retirement savings rate of 15%.

A third of US couples have opted for a 'sleep divorce'

A 2023 survey of roughly 2,000 US adults showed roughly a third of the participants opted to stay in a different room from their partner at night. Reasons for the so-called "sleep divorce" varied, from snoring issues to offset schedules. The survey, run by the American Academy for Sleep Medicine, also revealed the most sleep divorces within millennials. See the study for more on this change in sleep habits.

One-third of early- and mid-career workers have considered quitting due to stress

In 2024, around half of all full-time employees polled by the National Alliance on Mental Illness reported experiencing burnout at their jobs. Around a third of all employees ages 18 to 49 had considered quitting their jobs due to workplace stress.

A majority of Americans think President Trump is using more power than previous presidents

An October 2025 Pew Research Center survey found that 69% of Americans believed President Trump was trying to exert more power than previous presidents. Most Democrats viewed it negatively, while about half of Republicans said it was good for the country.

80% of Americans are bothered that some wealthy people don't pay their fair share of taxes

That's according to data from Pew Research Center. While most people are primarily taxed on their wages, many people in America's 1% derive much of their income from investments instead, which are often taxed at preferential capital gains rates. This structure was shaped by a series of legislative cuts that began in earnest with the 1978 Revenue Act and the 1981 Economic Recovery Tax Act.

35% of polled Americans said they'd view people differently if they knew they had a mental illness.

57% of future homebuyers plan to put down less than the recommended 20% on a house

Historically, experts have recommended buyers put down 20% on a house when buying. But due to rising housing costs and the cost of living, this goal is unattainable for many buyers.

Striking demographic trends from 2022

This article lists the 15 most striking research findings by Pew Research Center in 2022. The topics highlighted represent a sample of the Center’s research, compiled through surveys. Findings examine public opinion around the biggest news events...

Despite the popularity of podcasts, most US adults still listen to radio

A 2026 survey found that 84% of adults aged 25-64 report listening to the radio weekly. That's more than double the number of those who listen to podcasts.

1 in 5 Americans get local news from the radio

According to a 2023 Pew Research Center report, radio remains the second most popular medium for local news, remaining a vital source for local concerns. Audiences for national public radio, however, have declined, with listenership for NPR-affiliated stations down 10%.

A vast majority of Americans support term limits for Congress

In a 2023 poll, 87% of respondents said they supported imposing term limits on members of Congress. The overwhelming bipartisan backing makes term limits one of the most consistently popular political reforms in the United States.

Retail investing by the numbers

When average Americans began pouring into the stock market, Wall Street wasn’t sure if its new guests were there to stay. But at the end of 2023, Public confidently declared that retail investors “weren’t going anywhere” after 30 million new individuals began buying and selling stock. Download the report to learn more here.

As of 2024, approximately 44% of Americans support fracking

This makes the method less popular than carbon-free forms of energy production, such as solar, wind, and nuclear power, but more popular than coal mining. Support for fracking increased 7% from 2020 to 2024, primarily due to increased support from Republicans and older Americans.

See the religious breakdown of the US from 2007 to 2024.

Cancer rates are on the rise among GenXers and Millennials

Cancer rates are rising among Gen X and Millennials, with more cancer diagnoses being made in their 30s and 40s than previous generations. Factors such as prenatal exposures, environmental toxins, and lifestyle choices may contribute to this trend. Memorial Sloan Kettering Cancer Center's experts discuss these issues, exploring how these insights could reshape cancer risk understanding.

Half of Americans have an unfavorable opinion of the IRS, while 38% have a favorable view

From July 1 to July 7, 2024, Pew Research Center conducted a survey of 9,424 adults to gauge the public's attitudes about the federal government, including government agencies and departments. Of 13 agencies, 10 had net favorable ratings of 15 percentage points or more. Topping the list were the National Park Service (76% favorable), the US Postal Service (72%) and NASA (67%).

Americans think being informed is a priority for voting, but don't prioritize reading the news.

Only 28% of Americans think restaurant prices are fair

Seven in 10 Americans dine out at least once a month, but only 28% of diners think menu prices are fair, a 2025 YouGov survey found. That changes only slightly by income, with 44% of higher-income Americans finding the prices fair.

A majority of Americans support replacing the Electoral College with a popular vote.