Nonfiction books have been struggling to sell in the mid-2020s

Americans are reading fewer books than in the past

A 2022 Gallup survey found that Americans are reading fewer books than ever before. An additional study found that the time people spend reading has dropped over the last 20 years. The most compelling narrative for the shift? Screens have stolen potential readers, occupying the time that they otherwise would’ve spent with books.

Consumers are buying more books now than they were 20 years ago, thanks to a 2020 boom and a popular literary corner on TikTok.

Independent bookstores are expanding across the country, though studies show literacy rates are rapidly declining, with only 35% of American high school seniors considered proficient readers.

Critics of New Journalism believe the form shares unreliable information

After Gay Talese’s 2016 book on Gerald Foos was found to lack factual accuracy, criticism of New Journalism returned to the limelight. Some believe the narrative focus requires abandoning the facts and leaves too much room for writers to make up material rather than present what actually happened.

Dystopian books have grown especially popular with younger audiences

In the late 2000s, Suzanne Collins’s dystopian "The Hunger Games," a young adult book series where impoverished children are pitted against one another for entertainment, spent over five years on The New York Times bestseller list.

40% of Americans didn't read a book in 2025, with 19% of adults responsible for 82% of the country's book reading.

Americans think being informed is a priority for voting, but don't prioritize reading the news.

Why aren’t students reading?

It's not just anecdotal: Current students struggle to read longer texts and report lower reading levels for enjoyment than past generations. This brief explainer from the Chronicle of Higher Education diagnoses some of the possible causes (increased screen time and learning loss during the COVID-19 pandemic among them) along with how some educators are trying to correct the problem.

Mass market paperbacks—the chunky, cheaply made books—were originally designed to fit in a pocket.

Hear from both sides of the attempt to ban books across the country, which spiked by more than 1,100% between 2020 and 2022

During that period, more than 2,500 titles were challenged across 37 states, with activists targeting books on race, slavery, and gender identity. This CBS report hears from the founders of Moms for Liberty, a teacher removed for giving students access to banned books, and "Maus" cartoonist Art Spiegelman.

The history of real-life crime magazines

Before podcasts and streaming services, details of true crime cases could be found smushed between glossy magazine pages. "True Detective Mysteries," a magazine of fictional crime retellings that debuted in 1924, quickly pivoted to sharing detailed reporting of real criminal cases after seeing what drove sales. Rebranding itself as "True Detective," the magazine launched dozens of imitators and only shut down publishing in January 2024.

NFTs have been leveraged by brands to represent physical and digital items

The buzz around non-fungible tokens has faded since 2021 to 2022, when brands including Prada and Starbucks launched their own NFTs. While Prada’s NFTs were linked to limited-edition fashion items, Starbucks’ were part of a loyalty program.

The 21st-century novel is increasingly autofictional

Although autofiction, a literary genre blending autobiography and fiction, has been around for millennia, it has become a popular mode in the 21st century. This extensive study of the genre—which analyzes works by Megan Boyle, Tao Lin, and others—argues that the form has become more prevalent because it mirrors the defining technology of the times: social media.

Young readers are increasingly interested in graphic novels

Sales for the form, which relies on illustration as much as text but otherwise follows the form of the novel, are up 69% among young school-aged children. The genre has many sophisticated, intellectual, and critically-acclaimed titles, though it's sometimes derided as a less serious form of literature. Still, studies find that young children who read graphic novels and comics report higher levels of affinity for reading.

'Bibliotherapy' is of increasing interest as a way to improve mental health and help navigate complex life situations—with people immersing themselves in the experiences of fictional characters or nonfiction and self-help books to find relief and gain personal insights.

Listen to a podcast episode about the time a 'Bored Ape' NFT—a valuable, unique digital asset stored on a blockchain—was kidnapped.

Pizza's popularity has waned in the 2020s

The food remains popular, but it has lagged behind the growth of other fast food spots like coffee shops and Mexican restaurants. It ranked sixth in US food sales from restaurant chains in 2024; it was in the second slot throughout the 1990s. (Some readers may experience a paywall.)

Read about why America is obsessed with the stories of financial scammers.

One writer believes fantasy is a form of realism

The literary genre has become massively popular in the 2020s, turning a previously marginal form into a mainstream concern. Spufford, a literary novelist who grew up loving books that explored fantastic worlds, argues that fantasy is so popular because it so accurately reflects the real world.

Writers like Colleen Hoover and Emily Henry have propelled romance to become the most popular genre in publishing, generating over $1B annually.

Why the publishing industry is hot for romance

Romance books are currently trending in the publishing industry. That means romance authors are currently seeing greater commercial success than many writers in other genres. This podcast episode dives into what's behind the publishing industry trend from a business perspective. Listen to it here.

The economics of romance novels

Romance is the publishing industry's most popular genre, with over 44 million units sold in 2025 alone. This episode of "The Economics of Everyday Things" podcast explores how the once-maligned form became the most reliable kind of book in the industry.

Fiction winners see the most financial gain

The Pulitzer Prize brings prestige but inconsistent financial benefits. For nonfiction writers, receiving the award does increase sales, but only modestly. The big winners are the fiction writers, some of whom have seen sales double after a win.

Is streaming the new novel?

Ever since the rise of “prestige television” in the early 2000s, critics and viewers alike have argued that TV has replaced the novel by becoming the most significant storytelling medium, citing the cultural importance of shows like “The Sopranos,” “The Wire,” and “Succession.” This essay notes that streaming has strengthened that argument, turning episodes into chapters, and explains why this has been bad for storytelling in both forms.

Nearly a quarter of the US's 451 top-ranked podcasts belong to the true crime genre

Perhaps, Pew Research Center proposes, this popularity stems from the fame of "Serial," the 2014 hit series about a 1999 murder in Baltimore. Politics and government is the second top genre. Outside typical genre divides lie series such as fictional radio stories and Dungeons & Dragons podcasts, which account for 12% of top-ranked podcasts.

The criticism of 'selling out' has waned in the 21st century

Although patronage was a regular part of artists’ income throughout the 19th century, the insult “sell out” gained prominence in the 1950s. The jazz and folk communities, in particular, levied the term at artists they believed had sacrificed their integrity for financial gain.

Circulating libraries helped the novel's popularity surge

As literacy rates began to rise in the 19th century, so did the demand for reading materials. The only problem? Newspapers and books weren’t cheap, and newly literate middle-class families struggled to afford literature. That changed when booksellers began offering small fees for patrons who decided to borrow rather than purchase books. This was eventually called a circulating library, an innovation that would satisfy the burgeoning readership of novels and increase literacy rates further.

In recent years, Netflix has shifted away from scripted originals toward low-cost reality programming.

Many of the 2010s girlboss-era founders experienced a public fall from grace in 2020

In the 2010s, dozens of female founders were celebrated on the covers of business magazines like Inc. for their recent startup success, from Emily Weiss’s Glossier makeup brand to Steph Korey’s Away luggage company. But many of these companies were also the subject of large takedown articles around the year 2020.

Tom Wolfe wrote a humorous account of the birth of New Journalism

Wolfe explains the style came from journalists attempting to make fact-based reporting read like a novel, arguing that traditional reporting left readers “bored to tears.” Instead of emphasizing an objective point of view, Wolfe favored detailed descriptions that established complex characters, painted interesting scenes, and shared dialogue.

James Frey's 'A Million Little Pieces' was marketed as memoir but revealed as fiction

The addiction book became a huge success after being added to Oprah Winfrey's book club. After it was revealed to be fiction in 2005, Oprah invited Frey on her show and criticized him for deceiving her and his readers.

Global support for free speech and press freedom has declined since 2019

A 2025 Pew Research survey found that the share of people worldwide who consider free speech and press freedom important has declined over the past several years, even though majorities in most countries still say these rights matter.

One journalist argued New Journalism writers prioritized ego over public service

Michael J. Arlen wrote a critique of the then-fashionable and popular form for The Atlantic in 1972, warning about the risk of emphasizing a writer’s perspective over facts. While Arlen applauded the innovation of the style, he believed focusing on voice and perspective could be irresponsible.

Why school boards ban dystopian books

Journalist Ali Velshi analyzes the lasting appeal of Lois Lowry's "The Giver" and George Orwell's "1984," two dystopian novels that have courted controversy since their publications. Beyond his interpretations, though, Velshi wants to understand why school boards perennially ban these books—and what makes them so fascinating for adolescent readers. In his search, he talks to Lowry about the lasting influence of her novel and to Orwell expert James McCallister about the prescient political portrait in "1984."

Some critics argue bebop and free jazz led to jazz's decline in popularity

Although jazz was once a popular art form, it has largely been confined to the margins of pop culture, with many of the genre's current bestselling albums from previous decades. Some critics argue that this is because the music betrayed its position as dance music and focused instead on musical proficiency.

Why some writers believe there's a new romanticism

Journalist and novelist Ross Barkan argues that a crushing political system and alienating technology have led people to become more interested in the offline, analog world and the beauty of nature and emotion. In this essay, he defines this as "the new romanticism," and predicts it will come to define the culture of the 2020s.

Traditional bands largely disappeared from the Billboard charts in the 21st century, mostly replaced by solo artists.

The Atlantic proclaimed that 'The End of Reading is Here,' which might be alarmist but is based on significant data.

Supplement sales soared during the pandemic, alongside growing distrust of the health establishment, amplifying a trend that endures—even when some of the products don't even work.

How COVID-19 brought new investors into the market

With fees removed from the equation and more time at home thanks to pandemic-related lockdowns, Americans who had never bought or sold stocks before started participating in the market. Charles Schwab dubs this cohort “Generation Investor” and notes individuals from all age ranges took part in this phenomenon. Study up here.

South Koreans appear to be losing interest in K-pop

K-pop fandoms don’t seem to be losing steam in the US, but apparently, South Korean fans are less interested in their domestic music industry. A number of factors could be contributing to this dwindling passion, such as scandals with idols, BTS’ hiatus, and less dependency on media after COVID-19. Currently, there’s no panic that the industry is dying, but there is increasing concern that the future will not be quite as bright as the past.

The number of active art NFT traders peaked above 529,000 in 2021

The market for art non-fungible tokens has collapsed since its 2021 peak. In 2024, it had just 76,000 active traders.

Health food broke into the mainstream by the 1980s

A 1984 New York Times story noted that Americans were eating less red meat than a decade prior, and that, in general, the country was “talking, thinking and worrying about what they eat to a degree unique in the nation's history.” The feature then details foods that were then considered bizarre: whole-grain muffins, hummus, and a variety of vegetarian dishes. (Some readers may experience a paywall.)

Why dystopian literature remains popular

Yale English professor Joe Cleary argues that dystopian literature’s continued relevance is due to a torrent of additional societal anxieties and that the streaming adaptations of dystopian classics "The Handmaid’s Tale" and "The Man in the High Castle" have expanded the genre’s popularity, introducing new audiences to its tropes.

True crime, explained

Tales exploring some of the most grisly and unthinkable crimes have satisfied the public's morbid curiosity for more than a century, and modern podcasting has shot the genre to new heights. Want to learn more about the history of true crime? 1440 has the breakdown here.

How 'Star Wars' changed science fiction

The popularity of "Star Wars" shifted the market away from the more literary, and sometimes cynical, science fiction of the 1960s and '70s. In the wake of George Lucas' space opera, publishers and studios wanted similarly optimistic adventure stories. In time, though, writers like William Gibson would react against that and, in turn, create the "cyber punk" subgenre.

Stand-up became more popular during the Great Depression

The stock market crash of 1929 caused vaudeville theaters to shutter. Audiences were looking for lighthearted distractions from the country’s financial problems, though, and stand-up became more popular, albeit in very different venues.

More than 80% of New York City's newsstands have closed in the past two decades, in part due to a series of price caps that hurt the stands' ability to evolve.

Running became more popular in the mid-20th century

Once considered a fringe activity, running eventually became an American interest. The trend was spurred in part by the 1966 book "Jogging," which was cowritten by Bill Bowerman, the cofounder of Nike.

There were fewer competitive districts in 2022 than at any point since 1970

Analysts reported that the 2022 midterms featured the lowest share of competitive congressional districts since 1970, reflecting how modern redistricting has increasingly produced safe seats and reduced voter choice.