The Rolling Stones were paid $3M to have 'Start Me Up' in the Windows 95 promo

Eighty-four different pieces were composed for the Windows 95 startup sound

Brian Eno, the ambient music artist, was tasked with creating a 3.25-second jingle that was inspiring, universal, optimistic, and futuristic in tone. As with all of his compositions, Eno created the sound, which was double the requested length, on a Mac.

Microsoft paid $50k for the foundation of the OS they licensed to IBM

Rather than write MS-DOS from scratch, Bill Gates purchased the full rights to QDOS—Quick and Dirty Operating System—from Seattle Computer Products only weeks before IBM's PC hit the market. The IBM deal allowed Microsoft to license its OS to other manufacturers, ensuring it was not dependent on IBM's long-term success.

Listen to the iconic Windows 95 startup sound

The jingle was added to the Library of Congress's National Recording Registry in 2025, and was commissioned by Brian Eno, the ambient musician, producer and visual artist.

The origins of the Rolling Stones

Founded by Brian Jones, the Rolling Stones emerged during the massive shifts taking place in the 1960s. From the start, they were the edgier version of the Beatles, and their complex reputation gave them a unique profile in the public eye.

The Rolling Stones got their name from a Muddy Waters song.

Explore an emulated demo of Windows 95 Microsoft Plus to try your hand at Solitaire, 3D Pinball Space Cadet, and other classic Windows applications.

The moment Bill Gates and the Rock announced the original Xbox at CES 2001

At CES 2001, Bill Gates and Dwayne “The Rock” Johnson took the stage to unveil the original Xbox. This memorable moment marked Microsoft’s entry into gaming and set the tone for its console brand.

Bill Gates and Paul Allen were childhood friends before founding Microsoft

The two bonded over a teletype terminal at their school, which required a $40 hourly fee for computing time. They were banned from using the device after exploiting a bug that allowed them to bypass the fee, only to be later offered free computing time for finding more bugs.

In high school, Mark Zuckerberg rejected Microsoft's proposal to buy his music suggestion software for $950K

Mark Zuckerberg and Adam D'Angleo built a website called "Synapse," which created playlists for users based on their listening preferences and an algorithm to suggest new songs, in September 2002.

The Beatles once sued Nike

Nike used The Beatles' "Revolution" in an ad, sparking a $15M lawsuit over the song's use. While The Beatles and Nike ultimately reached an agreement, Nike ushered in the modern practice of using hit songs in advertisements, as opposed to jingles or covers.

Check out the records stocked in the jukebox at the Stonewall Inn, the bar responsible for modern Pride celebrations.

Lorne Michaels jokingly offered the Beatles $3K to reunite on 'Saturday Night Live,' which John Lennon and Paul McCartney briefly considered.

Apple’s '1984' ad aired once during the game and permanently shaped their advertising

During Super Bowl XVIII, Apple aired its dystopian “1984” commercial once to a mass audience, introducing the Macintosh and positioning Apple as a challenger to IBM’s dominance in personal computing.

Broadway hit 'Stereophonic' was inspired by Fleetwood Mac

The show follows a 1970s rock band while they're in the studio, tracking a new album, and mirrors many of the internal conflicts that led to Fleetwood Mac's 1977 record, "Rumours." The play was a massive hit, earning 13 Tony nominations (the most ever for a play). It won five, including best play.

Beat Generation iconoclast William S. Burroughs once appeared in a Nike ad, singing the praises of 'new technology.'

Microsoft's initial successes came from promising products that did not yet exist

In discussions with teams responsible for MITS's Altair 8800 and IBM's PC, Bill Gates and Paul Allen claimed to have created ready-to-use software. Code for the former was not completed until Paul Allen's flight to MITS' headquarters, where the software was successfully tested for the first time.

Dot-com companies paid $44M for Super Bowl ads in 2000

During the 2000 Super Bowl game, 17 dot-com companies paid $44M total for ads. Just the next year, only three dot-com companies ran ads in the game. The significant drop reflects just how hard the crash hit dot-com companies and how unsustainable the businesses were.

In 1984, Apple ran an award-winning Super Bowl commercial

Directed by Ridley Scott and a winner at the Cannes Lions International Advertising Festival, the clip features a heroine flinging a sledgehammer at a Big Brother-style figure delivering a speech. As the screen shatters, a voiceover proclaims that Apple's release of the Macintosh will ensure, "1984 won't be like '1984.'"

Listen to the history of the first banner ad on the internet, which went live on Oct. 27, 1994, on HotWired.com and pioneered the modern concept of digital advertising.

Clive Davis was responsible for signing influential artists and superstars, including Patti Smith, Bruce Springsteen, and Alicia Keys.

Tina Turner had to change the lyrics referencing American Express in 'Private Dancer' to comply with British advertising laws

In her 1984 hit, "Private Dancer," Turner sings "American Express Will Do Nicely, Thank You." However, advertising laws in England prohibited mentions of companies, leading Turner to release another version of the song with the lyric "A Few Pounds Sterling Will Do Nicely, Thank You."

'The Million Dollar Homepage' is a snapshot of a dead internet

In 2005, 21-year-old Alex Tew set out to make $1M by selling $1 pixels on his website, effectively creating a standalone internet billboard. The gambit worked, and because the advertisements were one-time payments, the site looks the same as it did in 2005, despite many of the advertised sites going defunct since.

By 2005, Microsoft may have made as many as 12,000 millionaires

Stock options given to early employees also created four billionaires, including Bill Gates, who became the then-youngest self-made billionaire at the age of 31. As of 2025, Microsoft employs about 228,000 employees, including more than 50,000 at its headquarters in Redmond, Washington.

Apple, the tech giant renowned for products like the iPhone, iPad, and Mac, started out in a garage in 1976.

Billboard began incorporating streaming in 2007

For nearly 50 years, the Billboard charts primarily relied on radio airplay and retail sales. But in 2007, the magazine began incorporating early streaming services AOL Music and Yahoo! Music into its methodology, and later worked with Spotify, YouTube, and other platforms. A single stream was not weighed as heavily as a purchase of a physical CD or vinyl record. Still, streaming’s impact became evident when songs with minimal radio airplay began climbing the charts, as seen with Baauer’s “Harlem Shake,” which did exceptionally well on YouTube.

The Macintosh popularized GUI and mouse navigation for personal computing

A graphical user interface that utilized windows, icons, and pull-down menus, rather than text-based commands, contributed to the device's success after its January 1984 launch. Its original sound system—capable of playing four voices—was developed after non-technical staff suggested the machine should play music.

Steve Jobs introduced Apple’s 'Think Different' marketing campaign

Jobs introduced the now-iconic “Think Different” marketing campaign. It won numerous awards, symbolized Apple’s new era under Jobs, and showed off his understanding of branding.

Microsoft Office debuted on the Macintosh in 1989

Over 15 months before its debut on Windows, the suite included Microsoft Word, Excel, PowerPoint and Mail—the precursor to Outlook. Bill Gates saw the Mac as a testing ground to work out bugs and gather feedback before the Windows release.

Andy Warhol's presence continues to persist in pop culture

Warhol produced iconic album art for The Rolling Stones and The Velvet Underground. He also inspired rappers Jay-Z and Tyler, the Creator. Warhol’s immense influence on art and pop culture elevated him to celebrity status, and his identity and style continue to be referenced in sometimes unexpected corners of cultural consciousness.

The 'big bang' of the dot-com era: Netscape's stock price doubled on the day of its initial public offering

The company behind the browser that revolutionized search went public on August 9, 1995. Just before the IPO, the company increased its initial opening price from $14 to $28. On the day the company went public, shares traded as high as $71 before closing at $58.25. The company's market capitalization exceeded $2B. The eye-popping IPO is largely considered the beginning of the dot-com bubble.

Microsoft Excel is used by over a billion people worldwide

The upstart computer software company Microsoft launched its columns-and-rows spreadsheet program in 1985, enabling users to sort information, create charts, and perform calculations with minimal friction. It would be coupled with Microsoft Word and PowerPoint in 1990 as part of the Microsoft Office for Windows.

The most expensive ad of all time was for Chanel No. 5 perfume

A legendary 1975 show in London introduced Bruce Springsteen to Europe

The November 18, 1975, show at London's Hammersmith Odeon was part of a much-hyped promotional campaign around "Born to Run." Springsteen and the E Street Band delivered, producing a show that superfans consider among the best in the Boss' legendary career.

Watch Bill Gates trigger the Blue Screen of Death during a Windows 98 demo

During a live Windows 98 demo at a computer trade show, Bill Gates watched as the system crashed with the infamous “Blue Screen of Death”—a critical Windows error screen signaling a system failure—midway through the presentation.

The first smartwatch was made by Microsoft in 1994

Coproduced by Timex, the Timex DataLink 150 featured a small LCD screen and could transfer data to and from a Windows PC. Like the Windows XP Tablet that launched in 2002, the smartwatch did not sell well, and both products are considered to have been released before their time.

A DJ helped popularize the term 'rock 'n' roll' to resell rhythm and blues to a broad audience.

The Sex Pistols were created by the owner of a fashion store

Malcolm McLaren and his wife Vivienne Westwood owned and operated a provocative fashion store in London simply called Sex. McLaren created the Sex Pistols from kids who hung around the shop, none of whom were musicians, as a way to infiltrate the music industry.

Apple’s third cofounder was its angel investor

Steve Jobs and Steve Wozniak are well-known for cofounding Apple, but the company had a third founder who acted as an angel investor: Mike Markkula, who invested $250K in 1977.

The term 'startup'—which is typically used to describe private companies in their early stages of operation that focus on innovating new products or services to meet a market gap—can be traced back to a 1976 Forbes article.

The best advertisements of all time

This list includes the spots (like Nike’s “Just Do It” campaign and Snickers’ Betty White cameo) that transcended advertising and became genuine pop culture sensations.

The default wallpaper for Windows XP, 'Bliss,' was taken in Sonoma, California

Captured by National Geographic photographer Charles O'Rear in 1996, the photograph was uploaded to the stock image site Westlight in 1998, before being purchased by Microsoft. As of 2023, the hillside in the image is now home to rows of grapevines.

Advertising powerhouse Mary Wells Lawrence became the first female CEO of a public company listed on the NYSE when her ad agency went public in 1968.

Listen to Steve Jobs explain his 'rock tumbler' metaphor for teamwork.

A 1973 ad is credited with accelerating the Super Bowl advertising craze

The Super Bowl’s history as an advertising phenomenon began in earnest during the 1970s. In 1973, for instance, Joe Namath and Farrah Fawcett starred in Noxzema’s “Cream Your Face” ad, which Smithsonian Magazine says helped establish the game “as an event for advertisers.” Read this article to learn more about how the Super Bowl became advertising’s, well, Super Bowl.

One of Apple's first computers sold for $375K at an auction

An operational Apple I, the first model of personal computer made by Apple, sold for $375K at an auction. The machine was first sold in 1976 and has a handwritten serial number by Steve Jobs himself. The auction, provided rare insight into the beginnings of the influential tech company.

Guitar Hero introduced a generation of gamers to rock music

The rhythm-based video game was a surprise hit when it was released in 2005. Even more surprising was the renewed interest in classic rock hits from the likes of Black Sabbath, Queen, and David Bowie.

The Beatles' appearance on 'The Ed Sullivan Show' in 1964 launched Beatlemania in the US after the band struggled to break through to American audiences.

Michael Nesmith, an original member of the '60s group the Monkees, created a music video show that inspired MTV.

Watch Bill Haley bring rock 'n' roll to mainstream America with his first performance on 'The Ed Sullivan Show.'

In 1999, Microsoft and Intel’s addition signaled the information tech era for the Dow

Microsoft and Intel became the first information technology firms added to the DJIA. Their inclusion marked a turning point—the digital revolution and tech began to drive the American economy.