The 2024 women's national championship between Iowa and South Carolina drew nearly 19 million viewers

20 years of NCAA buzzers

The last few beats of the March Madness title game are among the most thrilling in sports. This video compilation collects the final five seconds of every women's championship from the first year of the tournament through 2022. The result is a fascinating document of celebrations, disappointments, and last-ditch efforts. It's also objective proof that basketball's style has evolved considerably over the decades.

Caitlin Clark and Angel Reese have led to a WNBA resurgence

The 2024 WNBA season was a watershed moment for the league. The arrival of rookies Caitlin Clark and Angel Reese brought new excitement and record viewership. Remarkably, all 12 WNBA teams sold out their season ticket memberships for the first time in league history.

A showdown between Magic Johnson and Larry Bird in the 1979 NCAA final helped ignite the college basketball boom.

The economics of the WNBA

The 2024 WNBA season shattered attendance and viewership records, thanks in large part to rookies Caitlin Clark and Angel Reese. The league secured a record 11-year, $2.2B media rights deal. Yet players' salaries are low compared to the NBA. This CNBC video dives into the WNBA’s business model and explores why it may take years before the longest-running women’s sports league becomes profitable.

Title IX helped push women’s soccer to the world stage

In 1999, Title IX-era stars Mia Hamm and Brandi Chastain helped the US win the 1999 World Cup, drawing a then-record 18 million viewers and popularizing US women’s soccer. Many suggest this would not have been possible without the NCAA’s role as a talent incubator, attracting over 20,000 international athletes annually.

The 2016 Men's National Championship game is regarded as one of the best basketball games of all time

Villanova's Kris Jenkins hit a buzzer-beating 3-pointer to beat North Carolina 77-74, capping a finish that included Carolina's Marcus Paige tying the game with 4.7 seconds left, making it widely regarded as one of the greatest championship games ever played.

Super Bowl LIX in 2025 made TV history with over 127 million viewers

Nielsen reported Super Bowl LIX drew an estimated 127.7 million viewers, the largest audience in Super Bowl history, with peak viewership near 138 million. This resource also includes viewership figures for every Super Bowl dating back to Super Bowl I.

How Title IX changed college basketball

Until Title IX was passed in 1972, the NCAA had little interest in women's sports because it didn't see them as profitable. This article explores how the AIAW was formed to govern women's basketball, and the massive fight the NCAA eventually put up to take over in 1982. Read about the legal battles it took, and how much money women's basketball is bringing to the NCAA now.

Relive the best moments from March Madness 2025

Florida won its first national title since 2007, beating Houston 65-63 in a tournament where all four No. 1 seeds reached the Final Four for only the second time in history.

The 1968 'Game of the Century' turned college sports into prime-time TV

The 1968 NCAA men's championship was the first game broadcast live in prime time. It met the moment, offering a legendary rematch between UCLA (led by a young Kareem Abdul-Jabbar) and Houston (led by standout center Elvin Hayes). This retrospective breaks down what made the game such a successful spectacle and how it transformed the market for all college athletics.

Watch the greatest buzzer beaters, clutch shots, and crazy endings in March Madness history

From Christian Laettner's legendary 1992 buzzer-beater against Kentucky to Kris Jenkins' championship-winning 3-pointer in 2016, this compilation captures the most unforgettable last-second moments in tournament history.

Billie Jean King's victory at the 'Battle of the Sexes' drew over 90 million viewers

After Bobby Riggs trounced No. 2-ranked Margaret Court in the first Battle of the Sexes, he challenged superstar Billie Jean King to a match. King beat Bobby Riggs in a match at the Astrodome, which drew 90 million viewers worldwide, leading to the WTA's first TV deal in 1975. Using historic photos, this Sports Illustrated story dives into the spectacle surrounding the event, why King agreed this time, and the impact the match had on King, as well as the future of women's tennis as a whole.

The story of the 1996 Women's Olympic Dream Team

The 1996 US Women’s Basketball Team went 60-0 on their gold medal run and is considered one of the greatest basketball teams ever assembled. The ESPN documentary “30 for 30: Dream On” examines the team’s 14-month journey, which changed the landscape of women’s sports. WNYC’s Alison Stewart interviews Director Kristen Lappas and Dream Team member Carla McGhee about their experience.

Television transformed college football into a national spectacle

The rise of televised games in the mid-20th century expanded college football’s reach far beyond campus stadiums—turning regional rivalries into national events, boosting revenue, and cementing the sport as a Saturday tradition across the country.

Ranking ten of the best March Madness buzzer-beaters

There is nothing like the thrill of an NCAA March Madness buzzer-beater–particularly if it's a Cinderella upsetting a top-ranked team. This SI.com article ranks 10 heart-stoppers, going back to 1981. Relive Keith Smart's 1987 dagger, Bryce Drew's prayer in 1998, Kris Jenkins' 2016 title-winner, Lorenzo Charles' 1983 dunk, and, of course, "the Shot" in 1992.

How March Madness bracketology became a national obsession

An estimated 60 million people fill out March Madness brackets yearly, despite a one in 9.2 quintillion chance of filling it out perfectly. This Smithsonian magazine article explores how UCLA's dominance in the 1960s and '70s made brackets boring and predictable, and how the expansion to 64 teams and putting games on TV played a huge role in popularizing March Madness brackets.

See what makes a team a Cinderella—the term for an underdog that goes on an unexpected March Madness run

Fox Sports Research analyzed past Cinderella runs and found that most share a dynamic duo of players, strong conference tournament momentum, and an offense and defense that both rank in the top 80 nationally.

WNBA legend Sue Bird credits Title IX for her career

Few athletes are more decorated than Sue Bird, who’s won two NCAA championships, four WNBA titles, and five Olympic gold medals. In this interview, she explains how Title IX allowed her a successful career and why she believes the WNBA’s success is continuing to do the work that Title IX began.

Indiana went from an all-time loser to a perfect championship season in 2025-2026.

Among most mainstream sports broadcasts, sports betting ads appear most often in women's basketball and hockey

A random selection of 50 different sports broadcasts tracked one sports betting reference every four minutes. In one of the randomly selected hockey games, the longest stretch of no gambling reference lasted about five minutes towards the end of the game.

Interest in the X Games is growing fast among younger teens

The 2025 X Games Salt Lake City delivered double-digit viewership growth—up 12% across ESPN platforms from 2024—with a 328% surge among 12- to 17-year-olds.

The undefeated 1996 Olympic squad is one of the greatest teams ever

With stars like Lisa Leslie, Sheryl Swoopes, and Rebecca Lobo, the 1996 US Women’s Basketball Team is considered one of the greatest women’s basketball teams ever assembled. They went 52-0 in pre-Olympic competition and 8-0 during their gold medal run.

Studies show correlations between women's sports and leadership roles

A 2024 Women’s Sports Foundation report showed 69% of women who played sports held leadership roles. Similarly, a 2015 study showed 94% of women in C-suite roles had been involved with athletics.

Jacqueline Kennedy's 1962 White House tour drew 80 million viewers worldwide

Broadcast simultaneously on CBS and NBC, and a few days later on ABC, the first lady's televised tour introduced the restored White House to an audience of between 50 million and 80 million. The program elevated public appreciation of American history and the significance of the White House.

Christian Laettner's iconic game-winner, 'the Shot'

It has been over 30 years, but one buzzer-beater continues to make the highlight reel every year: "the Shot." Everyone has seen Christian Laettner nail his jumper from the free-throw line as time expires. But how did Duke get there? This March Madness video starts with 37 seconds left in the Elite Eight game against Kentucky in 1992 and goes through each lead change until the final buzzer.

How March Madness Selection Sunday works

March Madness is one of the most popular American sporting events, but most viewers aren't aware of how its 68 teams are selected for the prestigious national tournament. This official process overview breaks down how the teams are selected, seeded, and placed into the bracket. Knowing the ins and outs might not stop you from disputing the committee's selections, but at least you'll understand how they came to those decisions.

Loyola's 98-year-old team chaplain became a beloved figure during the 2018 tournament

Sister Jean became an international celebrity in 2018 when she cheered Loyola Chicago's Ramblers to the Final Four at age 98, inspiring bobbleheads and merchandise before passing away in October 2025 at 106.

The hidden effects of March Madness

March Madness isn’t just a major sporting event—it’s also peak season for vasectomies. Urologists report a 50% increase during the tournament, as patients use recovery time as an excuse to watch nonstop basketball. Meanwhile, workplace distractions from bracket pools and game streaming are estimated to cost US businesses $17 billion.

Documenting the first year of the WNBA

The WNBA was launched in 1997, providing a historic opportunity for women’s basketball. Two weeks after the WNBA kicked off its inaugural season, NBC aired this hourlong documentary, giving viewers a behind-the-scenes look at the league’s first games. The documentary also looks at the first pro league, the All-American Red Heads, and provides stories of the premier players in the WNBA.

Over time, the World Cup became a TV powerhouse, generating massive revenue from broadcast rights and ad placements.

See some of the greatest individual performances in March Madness history that ended with a championship

Bleacher Report ranks the greatest individual tournament runs in history, from Kareem Abdul-Jabbar's 1968 dominance to Carmelo Anthony's 2003 freshman heroics, counting only performances that ended in a national championship.

The top 40 athletes of the Title IX era

Published to mark the 40th anniversary of Title IX's passage, this Sports Illustrated article ranks the top 40 athletes whose careers were significantly shaped by the 1972 law. It highlights pioneers who broke barriers and excelled post-Title IX, emphasizing their athletic achievements and cultural influence.

The inclusion of NBA stars in the '92 Olympics changed basketball's global standing

The Olympics finally permitted professional basketball players to play in 1992 Summer Games and the NBA produced one of the greatest basketball teams ever assembled: The Dream Team. Billions worldwide watched Jordan, Bird, and Magic dominate to win gold, inspiring future Hall of Famers and increasing the NBA's viewership.

The 2007 college football season was one of the wildest in history

In 2007, a record number of top-ranked teams fell, including 41-point underdog Stanford stunning USC. Upsets scrambled the rankings weekly, producing an unpredictable and memorable season.

President Donald Trump's 2025 address drew 36.6 million viewers

President Trump's audience was about 13% higher than President Biden's 2024 address, but it fell short of Donald Trump's first-term State of the Union viewership, which consistently topped 37 million and peaked near 48 million in 2017.

Top 25 milestones in WNBA history

During the 2021 season, the WNBA celebrated its 25th anniversary, marking North America's longest-running women’s pro league. This ESPN interactive highlights 25 significant "firsts" and milestones that defined the WNBA's 25-year history.

South Koreans grew roughly 7 inches in a century on average

A hundred years ago, the average Korean woman was only 4’7”. Today, she stands nearly eight inches taller than her great-grandmother did, the largest jump of any country on earth. This video from Vox tries to explain why. Turns out, South Korea’s increasing postwar quality of life gave its people a (literal) leg up.

The Super Bowl is the National Football League’s championship game

Played annually in early February between the league’s two conference champions, the game was created as part of the 1966 merger between the American Football League and the National Football League. It has become the most-watched sporting event in the US each year.

About 2.5 million American students watched the Challenger disaster live

Because of the publicity of the Teacher in Space program, millions of students viewed Challenger's liftoff in school classrooms—turning the explosion into a shared national traumatic experience marked by shock, silence, and grief.

Watch legendary Tennessee coach Pat Summitt talk to her team at halftime

Pat Summitt won eight NCAA titles at Tennessee, with every eligible player graduating under her watch. This behind-the-scenes look from the halftime of the 2007 Final Four shows how she made that happen: She was confident, calm, and communal, even concluding her halftime speech by asking her players what they'd noticed on the court.

The history of the WNBA in 60 seconds

Women’s basketball began in 1892, less than a year after the sport’s invention, but restrictive clothing and societal norms posed early challenges. Senda Berenson modified rules to make the game more “suitable,” limiting dribbling and court movement. By 1971, women began playing with rules similar to men’s, and Title IX in 1972 provided federal funding, opening doors for future athletes.

New rules introduced in 2021 let college athletes profit from their name, image, and likeness.

Title IX increased female participation in sports and the number of American women winning Olympic medals.

The 2017 Women's March was one of the largest protests in the Mall's history

Held the day after Donald Trump's inauguration, the 2017 Women's March drew an estimated 470,000 to 500,000 people to Washington, DC, and 3 million to 5 million nationwide. It is widely regarded as the largest single-day protest in US history.

A Cinderella run to the elite eight put Steph Curry on the map

As a sophomore at 10-seed Davidson, Curry averaged 32 points per game, scoring 40, 30, 33, and 25 in four games, before falling to eventual champion Kansas by two points.

After Title IX, the University of Chicago advertised a women's academic-athletic scholarship

There were athletic scholarships for women before Title IX, but the University of Chicago’s Gertrude Dudley Scholarship might’ve been the first to advertise itself as such, taking out an ad in a 1973 issue of Parade magazine. The school received over 1,000 applications.

Revisit 10 iconic moments from the Women's World Cup

The Women's World Cup was inaugurated over 60 years after the men's, but it has kept pace with its production of iconic moments. Revisit the player revolts, sports bras, shocking referee decisions, and more that comprise the top moments in Women’s...

Why the US women's soccer team has been so dominant for three decades

The US women's soccer team has more Women's World Cups than any other team, and have ranked as the number one team in the world for over a decade. Perennial favorites, the organization is one of the most dominant in modern sports history. Author...

The most expensive Super Bowl ad cost $26M

Amazon’s 2022 “Mind Reader” ad with Scarlett Johansson and Colin Jost is the most expensive Super Bowl ad to date. The ad is a minute and a half long, which drastically drove up the price of the commercial.

How men's volleyball teams are saving struggling colleges in the US

Many colleges and universities in the US are facing severe financial pressure from a mix of decreasing research funding, lower enrollment, and, overall, a decreased interest in higher education. For some colleges, beefing up athletic programs that aren't available at all schools, like men's volleyball, is attracting new students.