A showdown between Magic Johnson and Larry Bird in the 1979 NCAA final helped ignite the college basketball boom.

The forgotten Larry Bird punch that almost changed everything

Larry Bird biographer Keith O'Brien argues March Madness as we know it today began in 1979, with an electric, raucous game that's largely been forgotten. Thankfully, he's dredged up the details (and the footage) to help us relive it.

The 1968 'Game of the Century' turned college sports into prime-time TV

The 1968 NCAA men's championship was the first game broadcast live in prime time. It met the moment, offering a legendary rematch between UCLA (led by a young Kareem Abdul-Jabbar) and Houston (led by standout center Elvin Hayes). This retrospective breaks down what made the game such a successful spectacle and how it transformed the market for all college athletics.

The inclusion of NBA stars in the '92 Olympics changed basketball's global standing

The Olympics finally permitted professional basketball players to play in 1992 Summer Games and the NBA produced one of the greatest basketball teams ever assembled: The Dream Team. Billions worldwide watched Jordan, Bird, and Magic dominate to win gold, inspiring future Hall of Famers and increasing the NBA's viewership.

Christian Laettner's iconic game-winner, 'the Shot'

It has been over 30 years, but one buzzer-beater continues to make the highlight reel every year: "the Shot." Everyone has seen Christian Laettner nail his jumper from the free-throw line as time expires. But how did Duke get there? This March Madness video starts with 37 seconds left in the Elite Eight game against Kentucky in 1992 and goes through each lead change until the final buzzer.

Watch the greatest buzzer beaters, clutch shots, and crazy endings in March Madness history

From Christian Laettner's legendary 1992 buzzer-beater against Kentucky to Kris Jenkins' championship-winning 3-pointer in 2016, this compilation captures the most unforgettable last-second moments in tournament history.

20 years of NCAA buzzers

The last few beats of the March Madness title game are among the most thrilling in sports. This video compilation collects the final five seconds of every women's championship from the first year of the tournament through 2022. The result is a fascinating document of celebrations, disappointments, and last-ditch efforts. It's also objective proof that basketball's style has evolved considerably over the decades.

Ranking ten of the best March Madness buzzer-beaters

There is nothing like the thrill of an NCAA March Madness buzzer-beater–particularly if it's a Cinderella upsetting a top-ranked team. This SI.com article ranks 10 heart-stoppers, going back to 1981. Relive Keith Smart's 1987 dagger, Bryce Drew's prayer in 1998, Kris Jenkins' 2016 title-winner, Lorenzo Charles' 1983 dunk, and, of course, "the Shot" in 1992.

How March Madness bracketology became a national obsession

An estimated 60 million people fill out March Madness brackets yearly, despite a one in 9.2 quintillion chance of filling it out perfectly. This Smithsonian magazine article explores how UCLA's dominance in the 1960s and '70s made brackets boring and predictable, and how the expansion to 64 teams and putting games on TV played a huge role in popularizing March Madness brackets.

See some of the greatest individual performances in March Madness history that ended with a championship

Bleacher Report ranks the greatest individual tournament runs in history, from Kareem Abdul-Jabbar's 1968 dominance to Carmelo Anthony's 2003 freshman heroics, counting only performances that ended in a national championship.

The 2016 Men's National Championship game is regarded as one of the best basketball games of all time

Villanova's Kris Jenkins hit a buzzer-beating 3-pointer to beat North Carolina 77-74, capping a finish that included Carolina's Marcus Paige tying the game with 4.7 seconds left, making it widely regarded as one of the greatest championship games ever played.

The surprisingly poetic origins of the phrase 'March Madness'

When legendary sportscaster Brent Musberger called the 1982 NCAA basketball tournament "March Madness," the term stuck and helped popularize the annual event. But he wasn't the first to use the phrase. This Time magazine article explores the contributions of Henry V. Porter, who originally used "March madness" in a 1939 article about the Illinois State basketball tournament, and later in a 1942 poem called "Basketball Ides of March."

A new logo helped the NBA stay relevant in the '70s

In 1967, the American Basketball Association was formed, featuring a flashier style of offense. The competition caused player salaries to rise in both leagues. After watching Major League Baseball unveil its new logo, the NBA decided to use the same designer to create an iconic logo for the league. It debuted in 1971 and reignited basketball fans' interest.

The history of the NIT, college basketball's other tournament

When people refer to March Madness, they're referring to the annual NCAA tournament, the most popular event in college basketball. Often overlooked is the National Invitational Tournament, or NIT, which is viewed as a consolation prize for teams that fail to earn bids to the NCAA. However, the NIT began as the premier tournament until it was eventually beaten out (and ultimately acquired) by its competitor.

The 2024 women's national championship between Iowa and South Carolina drew nearly 19 million viewers

Fueled by Caitlin Clark's star power in her final college game, the South Carolina-Iowa championship peaked at 24 million viewers, more than the men's final that year, making it the most-watched basketball game of any kind in five years.

The betting scandal that rocked college basketball

In the 1940s and '50s, illegal bookmaking in college basketball was rampant at Madison Square Garden. In the 1949-50 season, City College of New York players shaved points during games, though they played honestly in the NIT and NCAA tournaments, winning both. This OddsShark.com article explores how the points-shaving scandal was exposed, who went to jail, and its impact on the NIT and CCNY.

Television transformed college football into a national spectacle

The rise of televised games in the mid-20th century expanded college football’s reach far beyond campus stadiums—turning regional rivalries into national events, boosting revenue, and cementing the sport as a Saturday tradition across the country.

The NBA, explained

From humble beginnings in 1891, basketball transformed into the global juggernaut we know today. The NBA, established in 1949 and later revitalized by Commissioner David Stern in the 1980s, became a model for sports branding, player marketing, and international expansion.

A hoops expert on the likely March Madness expansion

Rumors about March Madness expanding to a field of 76 teams have led to consternation among some college basketball fans, who believe overcrowding the tournament will dilute what makes it great. HoopsHQ's Seth Davis argues it's a good idea, comparing the change to college football's recent (and highly successful) playoff system.

Magic Johnson's announcing he had HIV changed public perception of the disease

When Lakers superstar Magic Johnson announced he had HIV in 1991, the disease was highly misunderstood. Commissioner David Stern had behind-the-scenes conversations with Johnson about publicly handling his eventual announcement, leading to the start of the condition's destigmatization.

Billie Jean King's victory at the 'Battle of the Sexes' drew over 90 million viewers

After Bobby Riggs trounced No. 2-ranked Margaret Court in the first Battle of the Sexes, he challenged superstar Billie Jean King to a match. King beat Bobby Riggs in a match at the Astrodome, which drew 90 million viewers worldwide, leading to the WTA's first TV deal in 1975. Using historic photos, this Sports Illustrated story dives into the spectacle surrounding the event, why King agreed this time, and the impact the match had on King, as well as the future of women's tennis as a whole.

Relive the best moments from March Madness 2025

Florida won its first national title since 2007, beating Houston 65-63 in a tournament where all four No. 1 seeds reached the Final Four for only the second time in history.

How Title IX changed college basketball

Until Title IX was passed in 1972, the NCAA had little interest in women's sports because it didn't see them as profitable. This article explores how the AIAW was formed to govern women's basketball, and the massive fight the NCAA eventually put up to take over in 1982. Read about the legal battles it took, and how much money women's basketball is bringing to the NCAA now.

Basketball was invented in 1891 by Dr. James Naismith

When Dr. James Naismith hung two peach baskets at either end of a Springfield College gymnasium, he was just looking to keep the school’s athletes occupied and safe during harsh New England winters, but the game he created would quickly turn out to be a national sensation.

The hidden effects of March Madness

March Madness isn’t just a major sporting event—it’s also peak season for vasectomies. Urologists report a 50% increase during the tournament, as patients use recovery time as an excuse to watch nonstop basketball. Meanwhile, workplace distractions from bracket pools and game streaming are estimated to cost US businesses $17 billion.

What is the NCAA First Four?

March Madness's play-in games—known as the First Four—whittle down the field from 68 to 64. This resource from the NCAA breaks down the history of the First Four, which began in 2011. The gears were in motion long before that, though, thanks to the addition of the Mountain West Conference to Division I, which necessitated more than 64 teams for the March Madness field.

How one Texas Western team changed college hoops

Texas Western, featuring college basketball's first all-Black starting five, stunned No. 1 Kentucky in 1966. Coach Don Haskins shrugged off the issue of race, but he received 40,000 pieces of hate mail after the game. This in-depth history relives the Miners' speed-driven triumph, their snub from Ed Sullivan, and a quiet revolution that sparked integration across the South's courts.

The history of March Madness brackets

Every spring, millions of Americans fill out their March Madness brackets in hopes of picking the winner. But where did this annual tradition start? This CBS News article tells the story of how a bar in Staten Island started a $10 pool with 88 participants in 1977, and grew it into a $1.5 million contest that ended up getting shut down by the IRS.

Butler made back-to-back national championship games as a mid-major underdog

A 5-seed from the small Horizon League, Butler reached the 2010 title game against Duke—where Gordon Hayward's half-court heave at the buzzer narrowly missed. They returned as an 8-seed in 2011, losing to UConn. The runs launched Hayward into the NBA lottery and coach Brad Stevens to the Boston Celtics.

David Stern brought the NBA to China

In 1987, he started shipping VHS tapes of games to state-run TV stations in China, and opened an NBA office there by 1992. Today, China is the league’s second-largest market.

Michael Jackson's halftime show created the modern Super Bowl spectacle

In 1993, Michael Jackson's Super Bowl halftime performance prompted the NFL to extend the break and reimagine it as a must-watch event. It is widely regarded as the first modern halftime show built around a global superstar.

The longstanding bond between the NBA and anime

Japanese anime and the National Basketball Association may not have obvious similarities, but fans have long noticed the shared themes of heroic accomplishment and intense competition. Both NBA players and fans draw inspiration from anime, comparing dramatic basketball moments to well-known anime scenes.

A Cinderella run to the elite eight put Steph Curry on the map

As a sophomore at 10-seed Davidson, Curry averaged 32 points per game, scoring 40, 30, 33, and 25 in four games, before falling to eventual champion Kansas by two points.

ESPN’s College GameDay show has been a Saturday staple since 1987

Debuting in 1987, College GameDay has become college football’s premier pregame show—broadcasting live from campuses nationwide, featuring spirited fan signs, and setting the stage for the day’s biggest matchups.

How March Madness Selection Sunday works

March Madness is one of the most popular American sporting events, but most viewers aren't aware of how its 68 teams are selected for the prestigious national tournament. This official process overview breaks down how the teams are selected, seeded, and placed into the bracket. Knowing the ins and outs might not stop you from disputing the committee's selections, but at least you'll understand how they came to those decisions.

A 2004 brawl led to a strict dress code for NBA players

After the Malice at the Palace brawl between the Indiana Pacers and the Detroit Pistons, Commissioner David Stern wanted to tamp down the league's bad-boy image, instituting a business casual dress code for all players on the sidelines and at team-sanctioned events.

The inaugural WNBA game

On June 21, 1997, the Los Angeles Sparks and New York Liberty faced off in the inaugural WNBA game. The match-up was the perfect way to introduce the new league, thanks to the showdown between gold medalists Lisa Leslie and Rebecca Lobo. These highlights allow you to revisit the game and witness a nascent league, long before it became the powerhouse it is today.

The US Olympic hockey team upset the USSR in 1980—later dubbed the 'Miracle on Ice'

At the 1980 Winter Olympics, a team of American college players defeated the heavily favored Soviet hockey team—shocking the world. The victory became a defining moment of Cold War sports rivalry and American national pride.

Title IX helped push women’s soccer to the world stage

In 1999, Title IX-era stars Mia Hamm and Brandi Chastain helped the US win the 1999 World Cup, drawing a then-record 18 million viewers and popularizing US women’s soccer. Many suggest this would not have been possible without the NCAA’s role as a talent incubator, attracting over 20,000 international athletes annually.

Experience over 100 years of basketball history with a visual, interactive timeline.

A 1973 ad is credited with accelerating the Super Bowl advertising craze

The Super Bowl’s history as an advertising phenomenon began in earnest during the 1970s. In 1973, for instance, Joe Namath and Farrah Fawcett starred in Noxzema’s “Cream Your Face” ad, which Smithsonian Magazine says helped establish the game “as an event for advertisers.” Read this article to learn more about how the Super Bowl became advertising’s, well, Super Bowl.

Documenting the first year of the WNBA

The WNBA was launched in 1997, providing a historic opportunity for women’s basketball. Two weeks after the WNBA kicked off its inaugural season, NBC aired this hourlong documentary, giving viewers a behind-the-scenes look at the league’s first games. The documentary also looks at the first pro league, the All-American Red Heads, and provides stories of the premier players in the WNBA.

The story of the 1996 Women's Olympic Dream Team

The 1996 US Women’s Basketball Team went 60-0 on their gold medal run and is considered one of the greatest basketball teams ever assembled. The ESPN documentary “30 for 30: Dream On” examines the team’s 14-month journey, which changed the landscape of women’s sports. WNYC’s Alison Stewart interviews Director Kristen Lappas and Dream Team member Carla McGhee about their experience.

Chuck Taylors were once the definitive basketball sneakers

Before Michael Jordan and the Air Jordans became the iconic shoe of the league, Chuck Taylor high tops were considered the best basketball sneaks. Need proof? The 1936 US Olympic team wore matching Converse.

WNBA legend Sue Bird credits Title IX for her career

Few athletes are more decorated than Sue Bird, who’s won two NCAA championships, four WNBA titles, and five Olympic gold medals. In this interview, she explains how Title IX allowed her a successful career and why she believes the WNBA’s success is continuing to do the work that Title IX began.

UMBC became the first 16-seed to ever beat a 1-seed, pulling off the biggest upset in March Madness history

In 2018, UMBC defeated the overall No. 1 seed Virginia 74-54, ending a 0-135 record for 16-seeds against 1-seeds and turning what was expected to be a blowout into one of the most unlikely results in sports history.

David Stern reimagined the NBA Draft to make it more competitive

When David Stern took over as commissioner in 1984, he watched multiple teams lose on purpose to get the top pick in a stellar draft class. The next season, Stern changed the process to a lottery, where every nonplayoff team has an equal chance at the first pick.

The Punch: Tomjanovich and Washington both still feel the pain from that terrible moment

In the NBA of the 1970s, cocaine use was prevalent and fights were a regular occurrence. On one early December in 1977, a fight broke out between the Lakers and the Rockets. Read this gripping LA Times story from 1985 that recounts a near-fatal punch thrown by Laker forward Kermit Washington and the devastating consequences paid by Houston Rocket forward Rudy Tomjanovich.

The 1960s Boston Celtics are among the NBA's best teams

The 1960s was a decade dominated by the Boston Celtics. They won nine championships in the decade and 11 titles in 13 seasons between 1957 and 1969, propelled by their coach and general manager "Red" Auerbach" and center Bill Russell.

Watch a clip from the 1980 NFL Draft, the first to be broadcast on ESPN

ESPN broadcast the 1980 NFL Draft from the New York Sheraton Hotel's grand ballroom. This decision transformed the Draft from a closed, industry-only event into the nationally televised spectacle it is today, drawing over 13 million viewers annually.

See what makes a team a Cinderella—the term for an underdog that goes on an unexpected March Madness run

Fox Sports Research analyzed past Cinderella runs and found that most share a dynamic duo of players, strong conference tournament momentum, and an offense and defense that both rank in the top 80 nationally.