The 'Gruen transfer' refers to the price psychology behind large shopping malls, where shoppers make spontaneous purchases due to the overwhelming exposure to a variety of stores.

An exploration of the life and death of US malls

American malls sought to recreate the cohesion of a downtown shopping center but with the indoor, quiet convenience of a rural or suburban setting. First developed in the 1950s, malls quickly took off and became the spine of American retail shopping. In the last two decades, online retail has forced many to close, leaving behind peculiar, vast abandoned spaces. Pick through the stark nostalgia with this fascinating photo essay.

Explaining the 'Costco effect'

The "Costco effect" is a term used to describe how the warehouse chain has perfected the art of the impulse purchase. The strategic layout of the store and product placement encourage shoppers to explore and make impulse purchases after initially getting reeled in by low prices on high-quality goods. Read first-hand accounts from shoppers explaining the spell-like effect in this story.

Why grocery stores play music while you shop

Grocery stores don't play music just for the good vibes. Store soundtracks have been proven to increase spending and improve customer experiences, especially if the music is upbeat. If the tunes are nostalgic for the stores' key demographics, it can help develop a store’s desired brand identity. This article from Reader's Digest details the many reasons behind this strategy.

Abandoned malls prompt 'liminal' vibes of being stuck in time

A Toronto-area tour of empty malls brings participants face-to-face with the past. Part nostalgia, part archaeology, this meditation on the "liminal" spaces of a bygone era provokes eerie reflections on our relationship to time and place.

How parking infrastructure reveals a region's values

As cars became more popular, the need for city parking increased. In Europe, well-established cities with limited space generally opted for more expensive underground parking beneath public spaces to preserve aesthetics. Available land and decentralized planning in the US saw more parking lots and garages built. These decisions reveal broader policy realities for these regions.

Expanding supermarket chains began offering coupons to attract customers in the 1940s

This was partially a customer acquisition strategy devised to lure customers into chains and away from their local independent grocers.

Consumer spending accounts for 70% of America's gross domestic product.

Dollar stores often place staple items at the back of the store so customers encounter other less-necessary items on their way there, leading to impulse buys.

The rise of the museum gift shop

While museum gift shops are commonplace now, they weren’t when the Met opened in 1870. Nevertheless, the museum was one of the first to offer copies of several of their paintings for visitors to display in their own homes. Read about how the museum gift shop has evolved and how they decide what to carry with this look behind the scenes from Artsy.

Macy’s announced a series of pandemic-era store closures in January 2021

Specifically, as mall foot traffic declined, Macy’s sought to grow elsewhere (as did many other retailers around the same time).

The 'dupe' economy is fueled by the youthful thrill of thrift

Historically, you don't want people to know you have a knock-off luxury item. But today's younger generations are embracing the "dupe" economy, an open celebration of luxury knock-off items where consumers are proud to pay less for something roughly equivalent to premium brand offerings.

Grinding is a body modification subculture focused technological implants

Grinders seek to increase the intensity and range of body modifications to push "beyond the human norm." The movement's roots stretch back to 1998 when cybernetics professor Kevin Warwick installed an RFID chip in his arm that granted him control over external electronics and became, arguably, the world's first cyborg.

Googie architecture, a cousin of mid-century modernism, was a popular style for American roadside attractions.

After World War I, consumerism began to usurp frugality as a foundational value in American life and culture.

American Express is targeting Gen Z, who are generally less risk-averse than older generations

Unlike Millennials, who grew up during the Great Recession in 2008, Gen Z has a higher risk appetite and has grown up with more gamified spending platforms, like online gambling and prediction markets. Analysts say Gen Z's risk appetite makes them prime targets for credit card companies like American Express that can sell younger customers on large benefits in exchange for annual fees.

Building new supermarkets in food deserts likely won't help as much as nutrition education in closing healthy-eating gaps.

One odd Macy’s location is basically a museum

Here’s a list of things you wouldn’t expect to see at your average Macy’s store: a 19th-century French painting, a former midcentury children’s barbershop, nautical portholes, and the list goes on. Shoppers can find all those things and more in one unique Macy’s store in Pasadena, California.

Watch how wild animals are projected into a mall

Centered around a dynamic, ever-changing watering hole, the experience allows you to meet a diverse range of animals from Africa to the Arctic as they graze, drink, and interact with the environment around them.

Frank Lloyd Wright designed a gas station in Minnesota that's still in operation today.

American Express runs on a 'spend-centric' model, using perks and merchant fees to drive profit

American Express cardholders tend to spend more money per transaction than other credit card users, which makes the interchange fees merchants have to pay to accept American Express cards worth it while incentivizing other companies to pay the interchange fee as well.

Bauhaus' biggest contributions to modern architecture

Walk around almost any major metropolitan area, and you'll see Bauhaus' influence in the glass facades, tubular steel, and windows offering ample natural light. This ArchDaily explainer illustrates those concepts through iconic Bauhaus buildings, such as the Gropius House, along with detailed diagrams of their design.

Why Americans keep buying McMansions

Some argue that McMansions—large, relatively newly built, amenity-filled, cookie-cutter homes—are ugly. Others say they're just not a good investment. And yet Americans continue buying them. This video explores why McMansions are still popular despite these criticisms, and how these homes got their start in the first place. Watch the video here.

In the '70s, graffiti moved to subway cars

Unlike static walls, the silver cars moved throughout the city, like a canvas in perpetual motion. That made them highly desired by graffiti artists, especially because tagging them was considerably more difficult and, in turn, more impressive than a simple tag in an alley.

The Marc Jacobs grunge fashion collection

After Nirvana's breakthrough, the grunge aesthetic became a marketable commodity. Fashion designer Marc Jacobs created a collection for Perry Ellis that featured grunge fashion, incorporating thrift store clothing typically worn by grunge bands onto the runway, accompanied by the music of Nirvana and Sonic Youth. Jacobs sent samples of the collection to Kurt Cobain and Courtney Love, but the couple burned them. "We were punkers," Love said in 2010, "we didn't like that kind of thing."

The doorway effect is when people forget their task when entering a new space

The "why did I come in here?" feeling after walking into a room comes from the brain creating event boundaries to organize memories. Mentally revisiting a previous room can help recall tasks and reverse memory loss. (Some readers may experience a paywall.)

The 'Lindy effect' is a theory that says the longer things that don't physically wear out (like ideas, brands, or institutions) have been around, the more likely they are to exist for longer.

Some people are against Black Friday, saying it promotes consumerism

This comprehensive podcast video episode from NYU Professor Scott Galloway offers a deep dive into the economics of Black Friday, Galloway believes Black Friday allows corporations to exploit the worst parts of Americans’ consumerist impulses, and warns Americans should not believe purchasing things leads to greater happiness.

The 1902 McMillan Plan reimagined the National Mall as a formal, open civic space

Drafted by the Senate Park Commission, the McMillan Plan called for the removal of railroads, markets, and industrial uses from the Mall; revived key elements of Pierre L'Enfant's original layout; and established the framework for the Mall's long lawns, museum placement, and monumental core.

A 'third place' is a sociological term for a communal space that isn't a home or a workplace.

Listen to a podcast episode from 1440's editor in chief that explains how a credit card transaction works behind the scenes.

When you buy even something as small as a $5 latte, a global relay between banks and networks like Visa and Mastercard is triggered. It all started with a 1958 campaign from Bank of America that jump-started the credit card revolution.

In the 1980s, the Reagan administration stopped enforcing a law prohibiting discriminatory pricing, which gave large chains an advantage and led to the closures of smaller stores—creating modern food deserts.

Read about the history of gift cards

The first retailer to sell gift cards was Neiman Marcus, but Blockbuster popularized them by selling them via in-store displays in 1994. Starbucks then started selling gift cards that could be reloaded in 2001.

Many airports have dedicated stores for luggage, despite most passengers having luggage with them already

This podcast episode argues that airport luggage stores exist due, in part, to the security measures implemented after 9/11, creating capitve audiences of travelers. Some argue that airport luggage store shoppers coming from places where luggage is more expensive could be purchasing luggage in international airports. Specifically, the episode traces airport history from the very beginning to today's luggage store in your local Terminal B.

Consumer spending accounts for 70% of US GDP, making Black Friday significant

Lizabeth Cohen, a history professor at Harvard and author of the book “A Consumer's Republic: The Politics Of Mass Consumption In Postwar America,” has argued that the US government has presented consumerism as a way out of economic crisis or decline since around World War II.

Mall Santas became a widespread tradition beginning in the 1900s

Santa Claus and commercialism are inextricable. In the early 1900s, department stores started putting “live” Santa Claus displays in their windows to help sell goods.

How house colors can indicate gentrification

Reporters from the Washington Post share an analysis that indicates gray and neutrally toned houses are signs of gentrification in a neighborhood. Visuals of different paint swatches help illustrate which colors are chosen for newly built homes in certain DC districts.

45% of Americans have no access to public transit

Most US transit was built on a monocentric design, funneling riders into a downtown center. But today's most common commute is from suburb to suburb, meaning the system is built for a work pattern that no longer exists.

Some art critics believe that Liminalism, a form of art exploring the uncanny yet familiar, defines our present moment

While analyzing images of abandoned malls or empty hallways, art historians and critics argue that this style captures the feelings of this moment in time. Liminalism, they propose, expresses prominent themes in our age like anonymity, alienation, and anxiety.

Why grunge artists loathed the term 'grunge'

As the music took off, the word quickly became a convenient marketing term that lumped together bands that were rather distinct. "'Grunge,' as a term, nobody liked that," Soundgarden's Kim Thayil once said. "Everyone thought, 'Oh this is a marketing thing. This is a way to file Seattle on a retail display in a record store.'"

With the advent of charge cards, Estée Lauder fought to get her products in department stores to benefit from impulse purchases

Because Estée Lauder focused on personal relationships and demonstrations as one of her primary sales strategies, getting her product in front of enough people was an early struggle. Similarly, many customers wanted to buy her products, but didn't always have the cash on hand. One of her biggest accomplishments was earning a retail spot at Saks on 5th Ave in Manhattan, which paved the way for her brand to become a household name and gave customers more flexibility to make purchases on the spot.

Ray Kroc proposed the idea of franchising McDonald's as a way to sell more of his Multimixers 7 years before buying the McDonald's brothers out of the company for $2.7M.

Watch a video that visualizes what really happens inside a credit card network when you make a purchase.

Learn about how General Motors dismantled America's streetcars

This documentary argues that GM systematically bought up and destroyed streetcar networks across the US in the 1930s, replacing them with buses and helping put the automobile at the center of American culture.

The spiralling structure of the Guggenheim Museum in New York is itself a work of art

The Solomon R. Guggenheim Museum is a UNESCO World Heritage Site in Manhattan's Upper East Side. The contemporary art museum, known for its unique spiral structure, was Frank Lloyd Wright’s final work.

Listen to a podcast interview with an industry expert about why abstaining from fast fashion is so difficult for many Americans.

The front lawn became an American ideal in the 20th century.

With Americans increasingly concerned about high grocery prices, experts suggest meal planning and using apps like TooGoodToGo to keep household food costs down.

As of 2024, Macy’s wanted to monetize its store closures through real estate deals

In a 2024 earnings call, Macy’s noted that while it’s remodeling and investing in some of its brick-and-mortar locations, it seeks to shutter other stores in lower-performing locations. It’s estimated that Macy's will close 150 locations through 2026.

How big brands keep your loyalty

We perceive ourselves as rational decision-makers—but research about our consumption habits suggest we are easily played by clever marketing. Here's how big brands design their branding to keep you coming back.

Macy’s revolutionized retail with fixed pricing, pay-upfront policies, and marketing

The brand soon grew into a cultural icon, hosting the first in-store Santa in 1862, and launching the Macy’s Thanksgiving Day Parade in 1924, now a holiday staple. Its flagship Herald Square store became the world’s largest, and its festive window displays set a new standard for holiday celebrations.