The 'Lindy effect' is a theory that says the longer things that don't physically wear out (like ideas, brands, or institutions) have been around, the more likely they are to exist for longer.

When consumers think an economic downturn is looming, the 'lipstick index' economic theory argues that sales of more affordable luxury items (such as lipstick) go up.

The origin of chaos theory, colloquially known as the 'butterfly effect'

The theory explains that systems following well-understood physical laws can still produce unpredictable outcomes due to small variations in their initial conditions. Originally identified in weather data, elements of chaos have been observed in stock market fluctuations, cardiac arrhythmias, and the evolution of online social movements.

Friedrich Nietzsche theorized that we will live our lives over and over again: the myth of eternal recurrence

Rather than a theory of physics, the idea is designed as a moral argument. While Nietzsche famously eschewed the Christian afterlife, he wanted to avoid the nihilism that results from no longer having such an ultimate horizon. In a mystical moment, the philosopher came to believe that the fleeting moments of our lives would be repeated, presenting a test: would you want to relive this moment? If not, he would argue, you're not living well.

What is the lipstick index?

The lipstick index is an economic theory that breaks down to this: when consumers think an economic downturn is looming, sales for affordable luxury items (such as lipstick) go up. While it's not an economically proven theory, it's still worth considering. So why do consumers exhibit this behavior? Read more about the lipstick index to find out.

How big brands keep your loyalty

We perceive ourselves as rational decision-makers—but research about our consumption habits suggest we are easily played by clever marketing. Here's how big brands design their branding to keep you coming back.

Explaining the 'Costco effect'

The "Costco effect" is a term used to describe how the warehouse chain has perfected the art of the impulse purchase. The strategic layout of the store and product placement encourage shoppers to explore and make impulse purchases after initially getting reeled in by low prices on high-quality goods. Read first-hand accounts from shoppers explaining the spell-like effect in this story.

The life of Edward Lorenz, who originally used a seagull in his 'butterfly effect' metaphor

By accidentally finding that rounding one variable to its third decimal place and re-running a weather simulation produced a drastically different two-month forecast, the American mathematician established the field of chaos theory. His paper—"Predictability: Does the Flap of a Butterfly's Wings in Brazil Set off a Tornado in Texas?"—introduced the well-known metaphor for the behavior of chaotic systems. (Some readers may experience a paywall.)

The ‘three-martini lunch’ was popularized on Madison Avenue

Advertising executives working on Madison Avenue in the 1960s and ’70s popularized the so-called “three-martini lunch” between businesspeople during the work week. Admen of the time supposedly believed alcohol brought more creativity to the second half of their workday. This article explains why three-martini lunches are no longer commonplace.

One theory suggests real estate markets follow a predictable 18-year pattern

The theory dictates that real estate markets tend to experience about 14 years of growth, including a mid-cycle dip, then experience four years of decline. Real estate experts in London discuss the theory in an article.

Retrospekt is one of many companies making money by flipping old, fan-favorite technology like Polaroids, cassette tapes, and Tamagotchis.

Hear history nerd Ray Dalio talk about making decisions during times of uncertainty

For Dalio, history is the best teacher. Dalio emphasizes relying on and respecting the past as a framework for the future, so that during unsettling times, people still make good decisions.

'Deinfluencing' explained

You’ve probably heard of influencers, but have you heard of “de-influencers?” Basically, the de-influencing trend started when creators began making videos about products you shouldn’t buy, rather than sponsored content promoting things you should purchase. Comedian Taylor Tomlinson recently cracked some jokes about the trend, and its companion “under consumption-core.”

Hear Ray Dalio's principles for navigating a changing world order

Dalio argues that there aren't new events in history, per se, and that people are taken by surprise by events because they just haven't happened in their lifetimes—not because they are actually novel.

The 'butterfly effect' is the informal name for chaos theory

In mathematics, chaos theory involves complex systems that are highly sensitive to their initial conditions. Originally discovered when analyzing weather data, slight variations in the data input into such systems create drastically different results, despite following known physical laws.

The case for optimism

Author, editor, and thinker Kevin Kelly makes an argument for optimism. Not only as a personal philosophy, but as a moral obligation, focusing on the need for optimism in overcoming challenges. Drawing examples ranging back to the Wright brothers,...

The idea that the median estimate of a group can be more accurate than individual expert estimates is called the 'wisdom of the crowd,' and dates back to the early 1900s.

An explanation distinguishing the butterfly effect from causality, necessity, and sufficiency

In pop culture, the analogy has conveyed the impression that the flapping of a butterfly's wings has a cascading effect that directly produces a tornado somewhere else on Earth. However, butterfly-wing flapping alone is insufficient to cause tornadoes, as the complexity of atmospheric systems requires many more conditions to produce them, any of which can be the tipping point to initiate tornadogenesis.

The quest to find natural ways to extend lifespan

Tales of searching for the Fountain of Youth persist. Our modern-day version is marked by promises of pharmaceutical miracles and a proliferation of viral "biohacking" routines. One doctor’s quest to unlock the keys to longevity stimulated much of this renewed fervor, though his ideas are often taken out of context.

Network effects are the economic term for a good or service's popularity

When goods or services become especially popular, firms that provide that good or service become dominant in the market—which can ultimately lead to a monopoly.

Learn about CD ladders, the investing strategy in which one buys multiple CDs with different maturity dates to capitalize on high interest rates with longer-term CDs while keeping liquidity with shorter-term CDs.

The 1980s neo-pop movement put pop art back in the zeitgeist

Pop art’s legacy is perhaps best exemplified in its longevity. Long after the end of pop art’s classical phase, a neo-pop revival ushered in a new cohort of artists like Murakami, Hirst, and Koons who brought pop once again to the top. To this day, contemporary pop artists—young and seasoned—command high prices on the open market.

What it means to call something 'Lynchian'

David Lynch was one of American cinema's most influential directors. He brought a singular, unsettling vision to the silver screen. Critics, however, have trouble pinning down what it means when other artists try to recreate that vision. This essay untangles his influence, tracing the word "Lynchian" back to its earliest utterances and attempting to define a notoriously slippery term.

The 'dupe' economy is fueled by the youthful thrill of thrift

Historically, you don't want people to know you have a knock-off luxury item. But today's younger generations are embracing the "dupe" economy, an open celebration of luxury knock-off items where consumers are proud to pay less for something roughly equivalent to premium brand offerings.

Later in life, the clock in Grace Hopper's office ran counterclockwise

Acknowledging that most people have "an enormous tendency to resist change," Hopper's clock served as a reminder for the computer scientist that just because things have been done a certain way does not mean they should forever remain that way: "They love to say, 'We've always done it this way.' I try to fight that." (Some users may experience a paywall.)

Nostalgia is a psychological coping mechanism created from bias

Memories are naturally reconstructed during recall, and research has shown a fading effect bias that causes negative ones to fade more quickly, helping us heal. This creates a natural longing for the past, particularly when faced with loneliness, boredom, or challenging moments in the present.

Dow Theory laid the groundwork for modern market analysis

Developed by Charles Dow in the late 19th century, Dow Theory argued that markets move in trends. Its principles—confirmation, trends and volume—still influence technical analysis today.

Nostalgia is a psychological coping mechanism that can help combat loneliness—but it's created from bias

Researchers have observed that though nostalgia can help counteract feelings of loneliness, our memories of the past are somewhat rose colored. Negative emotions seem to fade faster than positive ones, a phenomenon that they suggest may be a psychological coping mechanism so that memories don't hurt every time they're recalled. (Some users may experience a paywall.)

The slow disappearance of America's roadside attractions

Roadside attractions, as defined by Jane Stern, are quirky, oddball landmarks. Instead of corporate entertainment, charms like a giant twine ball, a shabby dinosaur sculpture exhibit, or hand-painted oddities beckon travelers off the interstate. These roadside attractions have declined in recent years, but Stern commemorates their value and reflects on the joy of discovering unusual and homemade wonders in this piece.

LSD fueled a countercultural movement before evolving into a potential therapeutic

As the use of recreational psychedelics became common, authorities were quick to claim LSD had lasting adverse effects, criminalizing the drug and halting scientific study for decades. Over time, LSD's reputation shifted from a potential source of enlightenment to a dangerous drug that could dim a person's future, and back to a possible therapeutic compound.

One of LVMH's key business innovations was widening the luxury market's target audience

While certain items under the LVMH umbrella can cost thousands of dollars, like large Louis Vuitton bags, others, like coin purses or lipstick, cost significantly less. Some argue that these comparatively lower-priced items allows LVMH's target audience to be much larger in size than it would have been if it only targeted the world's wealthiest shoppers, whereas others argue that it makes the brand more vulnerable to economic downturns.

Why some nations reach economic success and others don’t

The 2024 Nobel Prize in Economics winners, Daron Acemoglu, Simon Johnson, and James A. Robinson, were honored for their compelling research on the factors that influence a nation’s prosperity. Spanning two decades, their work presents insights into how societal organization can explain the income discrepancies between different countries. In general, their research shows that economic success favors more free and open societies. Listen for more fascinating insights.

Extending the worldwide lifespan by one healthy year is worth $38T

This econometric study attempts to estimate the economic value of increasing the global healthy lifespan by one year—and to answer the question of whether it is better to extend lifespans or slow the rate of healthy aging.

'It's those who lie outside ordinary experience who have the most to teach us.'

- Author Malcolm Gladwell (1963 - present)

The wave nature of matter can produce phenomena like negative time and retrocausality

Within quantum mechanics, matter simultaneously exists as both fixed particles and extended waves, allowing it to emerge across barriers—just as sound travels through walls—before it fully enters the obstacle. The resulting measurements can show that particles spent negative time within a barrier, with the future occurring before the past.

Iceberg lettuce was the salad staple people ate for most of the 20th century, popular due to its durability, long shelf life, and mild flavor.

Hustle culture is what happens when the belief that working extremely hard will put people on the path to success becomes the norm in a workplace or other group

From pulling all-nighters at the office to never taking a weekend off, hustle culture has been known to lead to employee burnout. The Worklife with Adam Grant podcast explains hustle culture and its effects in depth in this episode.

The 'Gruen transfer' refers to the price psychology behind large shopping malls, where shoppers make spontaneous purchases due to the overwhelming exposure to a variety of stores.

Read Sam Altman's life advice that he wrote in a blog post before he became CEO of OpenAI, from "don't lose touch with old friends" to "occasionally stay up until the sun rises talking to people."

Despite many influencers having loyal followings, creator-led brands often fail when the hype from first-time buyers dies down and doesn't translate into repeat purchases.

The formula behind super agers—those possessing health and cognitive skills of people decades younger

A study of about 1,400 super agers did not identify any underlying genetic mechanism for longevity. While researchers instead emphasized that sustainable habits involving positive social connections, sleep, mood, diet, exercise, and personal fulfillment help reduce long-term risks, there is no one-size-fits-all formula for everyone.

Learn more about Ray Dalio's formula for progress

Across interviews and in his books, Dalio often emphasizes the importance of learning as much as possible to avoid making bad decisions. However, Dalio also often speaks about failure being a great teacher. One of his core principles is "Pain + Reflection \= Progress."

The origins of our fascination with time travel

Humans have been captivated by the prospect of leaping forward and backward in time for thousands of years. Georgia Institute of Technology Science Fiction Studies Professor Lisa Yaszek recounts how the concept has been utilized by storytellers from 400 BCE to modern-day to explore our relationship with the supernatural, technology, and the past. In a way, this historical recounting is a journey through time.

'Parkinson's Law' states that however long you have to complete a task is how long it takes, and originated as critique of British bureaucracy.

How does the cocktail party effect work?

In the 1950s, British cognitive scientist Colin Cherry started to explore how we could focus our hearing on one single source, even in a noisy environment. This video animation explains the phenomenon known as the cocktail effect and how selective hearing works. Discover how our brain is on the lookout for important or personally relevant information, even as we are occupied in other discussions.

What are college endowments? An expert explains

College endowments are meant to last forever. That's why some of the oldest, most prestigious schools in the US have lasted so long. A higher education finance expert weighs in on how these funds work and offers fascinating tidbits on how they impact university finances.

How chaos helps explain why small market corrections can produce major economic instability

Oxford University complex systems professor Doyne Farmer discusses how predictions from many economic models are overly weighted toward simple relationships, such as supply and demand, and external shocks, such as the COVID-19 pandemic. However, real-world macroeconomic systems involve public and private actors interacting, producing feedback loops and cascading effects that resemble the oscillatory behavior seen in chaotic systems.

Why TikTok's algorithm is likely driven by what you linger on

While the inner workings of the engine driving the vast majority of the app's engagement remain a secret, it is understood to rely heavily on what content users spend the most time watching rather than swipe past. Experts believe the app can develop user profiles robust enough for its algorithm to consistently match engaging content to in as little as two hours.

Visualizing decades of stock market performance

Stock markets and the indexes that track their biggest companies tend to ebb and flow, with long growth periods punctuated by shorter recessions. Track the 60-year history of one of the most common stock market indexes, the S&P 500, with this data visualization. The chart highlights the long-term durability of markets despite appearance of short-term volatility.

Watch Ray Dalio explain how the economy works

Dalio describes the economy as a machine that runs on three main cycles: productivity growth, the short-term debt cycle, and the long-term debt cycle. Dalio says layering these three cycles on top of each other essentially creates a template for understanding changes in the economy.

Pop Mart is the company behind the viral Labubu toy craze

Labubus, the Chinese collectible toys, are being heralded as the next Beanie Babies. Pop Mart, the company behind the Labubus, is using a few psychological tools to keep the Labubu economy booming.