Read how Fordism helped invent the American middle class

Henry Ford pioneered the first moving assembly line, building on earlier iterations of the manufacturing method

Although cars existed before the Model T, manufacturing them required a group of highly specialized mechanics. The Model T was so affordable in large part because of the moving assembly line, which cut down the total manufacturing time of the car and replaced specialized workers with general laborers who performed repetitive tasks.

Watch someone drive a Model T Ford, which feels like driving 'a tractor with the soul of a sewing machine'—and learn how to operate one.

The Model T's simple but functional design helped the car become popular

Thanks to its low manufacturing costs, the Model T made it so many Americans could actually afford a personal vehicle. The car was produced as a simple, open-air vehicle that could be upgraded with aftermarket additions (like window wipers or better headlights).

Abandoned Detroit: the decline of America's car mecca

Detroit, Michigan, began as a fur trading post in the 1700s but would become the world epicenter of car manufacturing in the 1900s after Henry Ford developed his paradigm-shifting assembly line at a plant there. Racial tensions, a lack of economic diversification, and poor leadership would plunge the city into poverty and decay in the late 1900s, culminating in a 2014 bankruptcy. Browse the somber images of the city's abandoned spaces here.

Watch a video about Greenfield Village, Henry Ford's recreation of an ideal American town

Henry Ford designed Greenfield Village, an open-air museum with restorations of historic buildings, that represented Ford's idealization of what a simple American life should look like. Among the most notable buildings in the village are Ford's childhood home and a recreation of the one-room country schoolhouse Ford attended through the sixth grade.

Walt Disney's visit to a Ford factory helped inspire the layout for Disneyland

Walt Disney visited Henry Ford's Greenfield Village and the Ford Motor Company's River Rouge manufacturing plant on a trip to the 1948 Chicago Railroad Fair. The layout of Greenfield Village inspired the different, distinctly themed sections of Disneyland in Anaheim, CA.

Learn about how General Motors dismantled America's streetcars

This documentary argues that GM systematically bought up and destroyed streetcar networks across the US in the 1930s, replacing them with buses and helping put the automobile at the center of American culture.

GoBankingRates evaluated whether the middle class can afford the American Dream

To do so, they looked at two studies: One that shows middle-class income ranges in each state, and another that determined the cost of the American dream in each state.

Henry Ford built a plastic car from soybeans in 1941

To pursue his goal of marrying industry with agriculture, among other reasons, the automobile giant oversaw the design and creation of a vehicle with 12 panels made from plastic. At 2,000 pounds, the car was much lighter than all-steel ones, but production stopped during World War II.

After World War I, consumerism began to usurp frugality as a foundational value in American life and culture.

In 1980, the median US household income was $21,020

In 1980, a steady middle-class job paid roughly $13,000 to $16,000 a year, according to Bureau of Labor Statistics data. That income comfortably supported a household on one paycheck. The average full-time worker today, who makes $68K per year often cannot afford to support a household without a second income.

One of Henry Ford's early failed business ventures later became Cadillac

Before founding the Ford Motor Company, Henry Ford started two businesses that ultimately failed because he didn't get a product to market quickly enough. The Henry Ford Company pushed Henry Ford out in 1902, only to later reform and be renamed after the founder of Detroit, Antoine de la Mothe Cadillac.

One of Henry Ford's early vehicle prototypes broke an all-time speed record and got him the money to start Ford Motor Company

In 1904, Henry Ford raced the "999" across a frozen lake and reached an average speed of more than 90 miles per hour, beating the then-record for fastest land speed. Ford's success attracted the eyes of the earliest investors in the Henry Ford Company, Ford's company before he started Ford Motor Company.

The Ford Foundation helped expand America’s regional theater

In 1961, the philanthropic arm of Henry Ford’s massive empire seeded an initial grant of $9M to fund regional theaters around the United States. This was done to replicate the repertory theaters throughout Europe.

American modernism highlighted a rapidly changing America

Featuring work from 1915 to 1950, the movement illustrates the country's evolution between World War I and World War II. Artists captured the loss and uncertainty of a post-war, industrialized world.

Watch a video of Henry Ford giving square dancing lessons

In the 1920s, Henry Ford did his best to promote square dancing—particularly dances that he learned in his childhood—by teaching lessons twice a week. He believed square dancing was the "correct" way of dancing and was fiercely opposed to jazz music, which was rising in popularity at the time.

See what it was like to live in the United States during World War II

In America, life was transformed by total war: sixteen million service members left civilian life, while massive industrial production demanded labor. Women, minorities, and teens filled factories, fueling boomtown growth and breaking social barriers. Simultaneously, rationing, recycling drives, Victory Gardens, ration stamps, blackout drills, and war bond campaigns permeated daily routines.

Listen to legendary investor Marc Andreessen argue against the 'lump of labor fallacy,' the idea that there's a finite amount of work in an economy.

The household income considered 'middle class' has increased significantly in the past 10 years

However, the increase has been larger in some states than others. In Texas, for instance, 2023's middle-class annual incomes ranged from $50,861 to $152,584, whereas 2013 middle-class annual incomes ranged from $34.6K to $103.8K.

Listen to the details of Henry Ford's widely speculated affair and secret child.

Wealthy Americans are keeping car dealerships afloat

In the past five years, the share of people buying cars above $50K has increased by several-fold. Car prices have significantly increased overall in recent years.

Henry Ford once ran a failed rubber plantation in Brazil's Amazon Rainforest

In 1927, Henry Ford bought 2.5 million acres of land off the Amazon River in Brazil, with the intention of creating an American-style Ford factory to produce the rubber needed for tires. The development, known as Fordlandia, was never able to produce enough rubber, and Fordlandia was officially shut down in 1945.

Warren Buffett's advice for middle-class investors includes "pay yourself first"

Warren Buffett might not be part of the middle class himself (he's one of the richest people in the world), but he still knows a thing or two about everyday personal finance tips. This article chronicles his six best pieces of advice for the middle class.

Watch a recreation of the 'Speedee Service System,' the assembly line production method pioneered by the McDonald brothers that revolutionized fast food in the US.

The Industrial Revolution changed childhood—including education

Industrialization transformed childhood—from free-range, mixed-age play long embedded in human culture to the regimented, adult-controlled environments of today's schools.

Philosopher Bertrand Russell's 1932 case for laziness: with modern machinery, society could work four hours a day and still produce just as much.

Learn about the relationship between Thomas Edison and Henry Ford

Despite their 16-year age difference, legendary inventor Thomas Edison and Henry Ford developed a close relationship after meeting at a convention in New York. The two—alongside environmentalist John Burroughs and Harvey Firestone, the founder of Firestone Tire—were known as the "Four Vagabonds" and were famous for their long roadtrips, which were often highly publicized.

Tesla's production of a high-performance electric vehicle revived the EV industry

The Model 3 shifted public perception by showing that EVs could be fast and desirable, and built at scale. However, at one point, Tesla built an entirely manual production line in a tent outside its main factory to keep up with demand.

The American middle class started imitating high-society weddings in an attempt to establish its status around the 1920s

Marshall Field's, a retailer based out of Chicago, published the first bridal registry in 1924. Brides magazine—which was geared to women creating elaborate wedding celebrations—debuted in 1934. This article dives into more of the wedding-industrial complex's history.

World War II helped convince food companies to produce more processed foods

Processed foods had existed since the 19th century, but they began infiltrating the mainstream during World War II, with foods designed to last on the battlefield for days. After the war, food companies saw great potential in the relatively cheap foods aimed at busy households. (Some readers may experience a paywall.)

In 1932, Mexican artist Diego Rivera painted a series of murals in Detroit depicting the city's automotive workers and criticizing the Ford Motor Company, leading to weeks of controversy.

The Fair Labor Standards Act, a 1938 law guaranteeing time off for full-time employees, led to the modern vacation.

Calculate whether or not you're in the American middle class

In 2022, roughly 52% of US adults lived in middle-income households. This income calculator can help you determine whether or not you're one of them. Specifically, the calculator lets you enter your household income, location, and more to see where you line up in Pew's government data.

The US apparel and textile industry was long set up to limit competition from nations in the developing world—but shifts in international trade regulation in the 1990s changed that, paving the way for the fast fashion industry to develop.

See a chart that shows how the average American spends their annual earnings, with almost half of all American consumer spending going toward transportation and housing.

Adam Smith’s 'The Wealth of Nations' introduced concepts like division of labor, productivity, and free markets

Published in 1776, "The Wealth of Nations" is an influential economic work that laid the foundation for modern economic theory. Smith argued for limited government intervention and touted the benefits of self-regulating markets.

By designing a $35,000 car, Tesla sought to bring EVs into the mainstream

Despite production delays, factory struggles, and skepticism from established carmakers, Tesla reached its goal of making 5,000 Model 3s per week. This achievement marked a turning point, proving that electric vehicles could be scalable to meet increasing demand.

Motown Records used an assembly-line approach to songwriting, inspired by founder Berry Gordy's time at Ford Motor Company.

The income needed to be middle class in every US state

Depending on the US state you live in, the household income needed to be considered "middle class" can vary from only $36K per year to $200K per year. It's more expensive to be considered middle class in states like Massachusetts and New Jersey than it is in West Virginia or Mississippi. See these numbers in a data visualization here.

Read a complete history of urban mass transit in the United States

Explore the rise and fall of American mass transit, from the horse-drawn omnibus era through the streetcar age to the automobile's dominance. In the 1920s, streetcars carried 12 to 13 billion riders per year. By 1963, that number had shrunken to 300,000.

World War II innovations helped advance car racing

Modern American auto racing began in the 1920s with bootleggers modifying cars to outrun authorities. World War II innovations like better engines and surplus parts fueled post-war racing. By 1947, Bill France Sr. founded NASCAR, creating a unified league with consistent rules, transforming stock car racing into one of America’s favorite sports.

With roots stretching back to the 18th century, unions have long been at the center of change in labor rights.

'Profits made out of the distress of the people are always much smaller than profits made out of the most lavish service of the people at the lowest prices that competent management can make possible.'

- Henry Ford

Lenin’s “dictatorship of the proletariat” meant power held by workers, not elites

Lenin argued that capitalism concentrated power in a small ruling class, and only transferring authority to industrial workers could eliminate exploitation and class hierarchy. This five-minute explainer outlines how he envisioned that revolutionary shift.

The US' coastal vacation destinations were developed with the aid of railroad companies, creating pivotal aspects of the vacation industry.

Ray Dalio has argued that American capitalism is broken, citing economic factors like a growing wealth divide

Dalio also points to stalling income growth, weak healthcare systems, and poor educational outcomes when arguing that American capitalism needs serious reform. However, critics point out that Dalio has amassed a large fortune by running the world's largest hedge fund and question whether Dalio really wants economic reform.

Consumer spending accounts for 70% of America's gross domestic product.

The Dow remains a shorthand for America’s economic health

For over a century, the Dow Jones Industrial Average has been one of the most closely watched market barometers. Its rises and falls dominate headlines and politics, shaping how Americans perceive the strength of their economy.

Rockwell's Saturday Evening Post created an idealized American life

The Saturday Evening Post’s circulation exploded in the early 20th century, due in no small part to Rockwell’s iconic cover illustrations, which often portrayed idyllic portraits of American life from the not-so-distant past. This documentary explores how Rockwell’s covers played on national nostalgia, creating a vision of the country that grew to be associated with the American Dream.

Auto and consumer goods companies absorbed billions in costs due to President Trump's 2025 tariffs.