The iconic 'I Heart NY' logo was originally designed in the back of a cab.

Mid-century modern graphic designers like Milton Glaser and Eric Carle found success with children's books

Glaser was famous for creating the "I Heart NY" logo, the DC Comics logo, and an iconic Bob Dylan poster for CBS Records, but he naturally transitioned to illustrating children's books like "The Smallest Elephant in the World" and "If Apples had Teeth." Carle, author of "The Very Hungry Caterpillar" and "Brown Bear, Brown Bear, What Do You See?," began his career in advertising. Scholars say mid-century modern's preference for clean lines and bold colors was a natural fit for kids' books.

The man who created the slogan 'Ithaca Is Gorges' never trademarked it, viewing it instead as a gift to his hometown.

Throughout the 1980s, the Times Square ball was a giant apple

From 1981 to 1988, the sparkling ball was replaced by a “big apple” to promote the city’s “I Love New York” tourism campaign. This broadcast is from the apple’s first year, where one announcer proclaims, “It’s great! It’s beautiful!”

Jane Maas was one of the first prominent female ad executives on Madison Avenue

Jane Maas started as a copywriter at the advertising agency Ogilvy & Mather in 1964. She’s known for working on the famous "I Heart NY" tourism campaign alongside artist Milton Glaser. This interview provides a glimpse into what life was like for women like her on Madison Avenue.

New York mayor Ed Koch railed against graffiti in the '70s and '80s

Koch was outspoken in his hatred of the form and, during his three terms, launched an anti-graffiti campaign with the help of several New York celebrities. This 1984 BBC report documents some of the scorn graffiti artists had attracted, including from Grace Glueck, the New York Times' art critic, who said, "I don't consider it an art form on canvas at all."

1970s New York was viewed by many as a city in decline

By 1975, the city owed $5B to $6B in short-term debt; over a million manufacturing jobs had left the city since the end of World War II. Meanwhile, the murder rate was more than double than 10 years earlier. Graffiti was seen as illegal vandalism perpetrated by unsupervised teenagers and was viewed by some as emblematic of the larger societal decline.

The 1960s through 1980s are generally considered the ‘Golden Age of Advertising’

This time period spawned some of history’s most well-known ad campaigns, from "I Heart NY" to Nike’s “Just Do It” campaign. In this video from the 4As (the American Association of Advertising Agencies), advertising executive Jerry Della Femina reflects on the most creative ads of the era.

The 1960s through 1980s is generally considered the ‘Golden Age of Advertising’

This time period spawned some of history’s most well-known ad campaigns, from "I Heart NY" to Nike’s “Just Do It” campaign. In this video from the 4As (the American Association of Advertising Agencies), advertising executive Jerry Della Femina reflects on the most creative ads of the era.

The evolution of New York City

Originally founded as New Amsterdam, this interactive timeline lists out and provides deep dives on the major events that shaped New York City as it became America's foremost cultural and economic hub.

An AI-built pixel map reimagines New York City as a video game

Isometric NYC is a zoomable pixel-art map that renders the city in game-style perspective (think SimCity), helpfully clarifying the dense geography and architecture. The makers built the project tile-by-tile using satellite data and generative AI. Zoom into building-level views or out to see all five boroughs.

As graffiti grew more popular, New York worked to stop it

In 1972, the NYPD made over 1,500 graffiti-related arrests. By 1973, the city was annually spending $10M to remove and limit graffiti. That same year, a poll conducted by an anti-graffiti task force found that the "vast majority" of residents did not consider graffiti to be art.

Writer Washington Irving was the first to call New York City 'Gotham,' referencing an Anglo-Saxon word for a village of fools.

New York named a street after Basquiat in 2025

The influential pop artist made his name (and developed his unique graffiti-inflected style) in the city's East Village. In 2025, the city added his name to one of the neighborhood's streets in his honor. (Some readers may experience a paywall.)

How 'Don't leave home without it' became the American Express tagline

The tagline was created by legendary New York advertising firm Ogilvy & Mather. Its first commercial was fronted by Karl Malden, famous for his role in the TV show "The Streets of San Francisco." The slogan was originally designed for American Express traveler's cheques, but was revived for the company's credit cards. (Some users may experience a paywall.)

New York was once called New Amsterdam

Although New York has a long history, it wasn’t actually called “New York” until the late 1600s, when the English beat out the Dutch for control of the area. In 1664, Dutch Governor Peter Stuyvesant surrendered what used to be known as “New Amsterdam” to the English, who renamed it New York after the Duke of York.

A gallery of New York cats alongside their feline reflections

Comedian Jim Tews began capturing photos of cats from the Big Apple in 2014 as a joke mimicking the highly popular site "Humans of New York," which captured random New Yorkers accompanied by their quotes. The site grew in popularity and Tews...

The Times Square New Year's celebration originated as a party for The New York Times

The paper moved to the area, originally called Longacre Square, in 1904 and lobbied the city to rename it after the publication. The paper’s publisher, Alfred Ochs, threw a massive all-day party on New Year’s Eve to celebrate the opening of the paper’s headquarters, establishing the location as a destination for the holiday.

A new logo helped the NBA stay relevant in the '70s

In 1967, the American Basketball Association was formed, featuring a flashier style of offense. The competition caused player salaries to rise in both leagues. After watching Major League Baseball unveil its new logo, the NBA decided to use the same designer to create an iconic logo for the league. It debuted in 1971 and reignited basketball fans' interest.

See a gallery of art and architecture at New York City's UN building

The group's nearly 200 member states have contributed art and cultural experiences to the New York campus since the building's founding in 1950. This gallery hosts hundreds of photos of the art on the premises.

Basquiat's crown motif acts as an artistic signature

While tagging graffiti across New York, Basquiat began to appreciate the power of repetition and branding, especially while establishing mystique through his “SAMO” tag. Some art critics argue that his crown motif serves a similar purpose, enabling viewers to recognize his work immediately.

New York City's carriage horses are a holdover from a time when the city was home to hundreds of thousands of horses roaming its streets.

See how New York City has grown since 1609

Wall Street and the southern tip of Manhattan were the first parts of the island to be developed beyond farmland by Dutch and English settlers. It wasn’t long until New York City resembled the city we know today.

Watch New York City's Tribute in Light to the victims of 9/11

Tribute in Light is a commemorative public art installation first presented six months after 9/11 and then every year thereafter, from dusk to dawn, on the night of September 11. It has become an iconic symbol that both honors those killed and...

Tour the UN building in NYC with architect Michael Wyetzner

The modernist building was meant to stand out among the New York skyline. It’s three primary buildings are distinct and were supported by millions in donations from philanthropists families like the Rockefellers.

How the New Yorker went from poker game to powerhouse

After 100 years in print, the New Yorker is still going strong, publishing weekly issues featuring the best in long-form journalism, cultural criticism, and short fiction. This history of the magazine's founding and early years shows how its balance of high and lowbrow culture, along with a fortuitous game of poker, led to its longstanding success.

View photos of classic New York graffiti

Henry Chalfant was one of the foremost documentarians of early graffiti and hip-hop culture, photographing some of the era's most iconic pieces and playing a part in the genre-defining "Style Wars" film. This interview with him is accompanied by some of his photos from an exhibit at the Bronx Museum of the Arts, showcasing the art form as it came into its own.

Raymond Pettibon designed Black Flag's iconic logo

Pettibon’s brother, Greg Ginn, was the guitarist for a new band in search of a logo. Pettibon delivered an image that would become one of the defining icons of punk: four black bars, meant to symbolize a waving flag.

A New York fireworks ban necessitated a new way to ring in the New Year

In 1906, the city banned fireworks displays, forcing the Times Square celebration to find a new centerpiece. The Times commissioned Jacob Starr, a Ukrainian immigrant who worked for Strauss Signs, to develop an ornament. He returned with the now-iconic New Year’s ball.

See the evolution of Super Bowl logos and how the NFL refined its visual identity over time

Tracing Super Bowl logos from early, varied designs to today’s standardized look shows how the NFL adapted to shifting design trends, television demands, and brand strategy.

Visualizing New York City's public transportation commutes

New York City is one of the largest cities in the world, and transports one of the largest numbers of commuters on a daily basis. This data visualization tells the stories of those commuters, showing the varying volume of travelers throughout the week and day, where they are going, and maps of high-traffic areas like stadiums and midtown. Dive into the data here.

Mapping early New York

Want to see how Wall Street (and New York City as a whole) has changed over time? Use this timeline and map to see Manhattan today overlaid with the precise boundaries of early land grants to the Dutch in the 1600s. Scroll through the progress of city building through the first century of European settlement there.

Nike is one of the world's most recognizable brands, partly due to its 'swoosh' logo.

August A. Busch, Sr. was gifted a six-horse Clydesdale hitch to celebrate Prohibition’s end

This helped reveal the marketing power of a horse-drawn beer wagon, so it invested in a second six-horse Clydesdale hitch. The Clydesdales soon went to New York, where they drew a crowd of thousands en route to the Empire State Building. Anheuser-Busch even gifted a case of Budweiser to New York Governor Alfred E. Smith in thanks for his help in the fight against Prohibition.

New York City's carriage horses are at the center of a long-running debate over whether a centuries-old tradition still belongs in the country's largest city.

In the 1930s, New York banned buskers as part of an antinoise campaign

Mayor Fiorello LaGuardia was hoping to modernize the city and believed that street performers only crowded the streets and added to an annoying cacophony. Residents wrote to the mayor to protest the decision, arguing that buskers were appreciated by the public.

Double rainbow appears in New York City on 9/11 anniversary

On the evening of the 9/11 anniversary in 2023, a double rainbow appeared after a thunderstorm across Manhattan, providing inspiration 22 years after the terrorist attacks there. Peruse several amateur images taken of the phenomenon which were shared on social media, including shots from up high in condos overlooking Central Park and from across the Hudson River in New Jersey.

The iconic national park posters were created by New Deal artists hired through FDR's Works Progress Administration in the 1930s.

An overview of New York's iconic stoops

In New York City, stoops are cherished and fundamental aspect of life in many neighborhoods. In a city where yards are a rarity, stairways are places for New Yorkers to socialize and relax. Follow the history of these sites in this video, starting from their Dutch origins to their impact on city life today.

Find 36 hidden messages in these household name company logos

Essential pipes, sewers, and cables lie buried beneath New York City

The Department of Design and Construction offers a tour of its work sites, explaining the complex systems that exist underground. Gas, electrical, telecom pipes, and many others, sprawl out underneath the entire city, with dozens of maps that help workers know where they're placed. This layout is unusual compared to the rest of the country, where wires are often present and visible above ground.

Keith Haring was inspired by graffiti's accessibility

The visual artist—known for his vibrant pop art—loved how graffiti was a democratic form, available to everyday people who wouldn't otherwise visit museums or galleries. He began drawing chalk murals in New York subway stations, remarking that it was an ideal venue because it attracted a diverse audience.

Googie architecture, a cousin of mid-century modernism, was a popular style for American roadside attractions.

X's bird logo cost just $15 and wasn't added until four years after launch

When Twitter launched in 2006, it featured green, slimy lettering and lacked the now-famous bird icon. The bird was adopted in 2010 and eventually became the platform's official logo—unofficially named Larry after NBA legend Larry Bird.

In 2018, a graffiti artist sued HBO for including their work in one of the network's shows

An episode of the HBO show "Vinyl" featured a scene with a woman walking down a New York street and passing by a dumpster tagged by graffiti artist Itoffee Gayle. Gayle filed suit against the network, despite not owning the dumpster, claiming that the network had violated his copyright and trademark rights by including his work in the show without his permission. The court sided with HBO, saying that Gayle's claims "bordered on frivolous."

What is Silicon Alley?

The term "Silicon Alley" refers to an area in New York City once known for its high-tech startups, especially during the dot-com boom. Silicon Alley ran from New York City's Flatiron District through Soho to the Financial District. After the dot-com bubble burst, tech companies spread out through the rest of Manhattan and Brooklyn. Learn more about the area and how it compared to Silicon Valley in this article.

The most iconic vintage ads

Looking at vintage ads can provide a deep dive into the history of how businesses communicate with their customers. This archive of some of the most iconic print and out-of-home ads of all time breaks down why each ad resonated at the time (think brutally honest copywriting, and long copy that is a pleasure to read). See ads from Porsche, Listerine, and more.

Philadelphia's Cornbread claims to be the first modern graffiti artist

Darryl McCray began writing his nickname, "Cornbread," across his hometown of Philadelphia in the 1960s. That style was a way of posting a personalized signature across neighborhoods and would become known as "tagging." In time, that style spread to New York, where it took off among other young people.

Steve Jobs introduced Apple’s 'Think Different' marketing campaign

Jobs introduced the now-iconic “Think Different” marketing campaign. It won numerous awards, symbolized Apple’s new era under Jobs, and showed off his understanding of branding.

The Erie Canal transformed New York City into America’s banking capital

By redirecting western trade through New York Harbor, the canal turned New York into the nation’s commercial hub. This surge in commerce shifted financial power from Philadelphia to Wall Street, establishing the city as America’s banking capital.

The James Beard Foundation rebranded in 2025

Design firm Siberia emphasized the foundation's mission: "good food for good." This case study from Print isn't just a fascinating look at one campaign—it’s a primer on understanding how design works.