Mid-century modern graphic designers like Milton Glaser and Eric Carle found success with children's books

The iconic 'I Heart NY' logo was originally designed in the back of a cab.

The Beats also influenced the imagery of the 1960s

First editions of Burroughs’s "The Naked Lunch," Kerouac’s "The Dharma Bums," and Ferlinghetti’s "A Coney Island of the Mind" were just as notable for their text as they were for their design, which anticipated the psychedelic imagery of 1960s countercultural touchstones like Ken Kesey, Andy Warhol, and R. Crumb.

In the 1920s, Rockwell worked as a commercial illustrator

After getting his start at Boys’ Life, Rockwell began illustrating advertisements for products like Jell-O and Orange Crush. Below is one of Rockwell’s advertisements for Jell-O, from 1923.

Rockwell's first full-time magazine job was for Boys' Life

After graduating from the Art Students League of New York, Rockwell found work illustrating for Boys’ Life, the magazine of the Boy Scouts of America. He went on to create images for over 50 magazine covers and to design the organization’s annual calendars.

The de stijl movement embraced bright colors and abstract images

The 20th-century movement sought to develop a universal language for the modern era by fusing form and function. Modern day viewers will recognize its bright colors and clean aesthetic, popular with retro-styled book and album covers.

Langston Hughes wrote several children's books

Later in his career, the “Poet Laureate of Harlem” branched out into children’s literature, releasing a series of “First Book” titles (“The First Book of Rhythms,” “The First Book of Jazz”) as well as some that helped young Black children cope with racism, like 1969’s “Black Misery.”

The 1960s through 1980s is generally considered the ‘Golden Age of Advertising’

This time period spawned some of history’s most well-known ad campaigns, from "I Heart NY" to Nike’s “Just Do It” campaign. In this video from the 4As (the American Association of Advertising Agencies), advertising executive Jerry Della Femina reflects on the most creative ads of the era.

The 1960s through 1980s are generally considered the ‘Golden Age of Advertising’

This time period spawned some of history’s most well-known ad campaigns, from "I Heart NY" to Nike’s “Just Do It” campaign. In this video from the 4As (the American Association of Advertising Agencies), advertising executive Jerry Della Femina reflects on the most creative ads of the era.

Charles Dickens' novels inspired a young Norman Rockwell

Rockwell is considered a narrative painter who tells stories through his portraits of everyday Americans. The interest in using images to tell stories began at a young age, when his father read Dickens aloud to him while the young Norman illustrated the books’ scenes.

Norman Rockwell had a 21st-century resurgence

For decades, he was written off by the art world as a simplistic commercial artist, but critics began to reconsider Rockwell's work many years after his death. Arguably, the height of that resurgence came in 2011, when President Barack Obama hung "The Problem We All Live With" (on loan from the Norman Rockwell Museum) in the White House to mark the 50th anniversary of Ruby Bridges' desegregation walk.

Many critics dismissed Norman Rockwell as overly sentimental

The painter’s portraits of American life were often dismissed as commercially minded, banal, or kitschy, especially when compared with the more abstract art of the time. Rockwell, however, was undeterred, commenting that he wanted to produce work that would make viewers “want to sigh and smile at the same time.”

Roy Lichtenstein popularized benday dots in his famous comic-inspired paintings

American newspaper publisher Benjamin Henry Day Jr. developed the "benday" printing and photoengraving technique to produce grays and colors with fine patterns of ink of equal size and distribution. The process would become widespread in newspaper printing and define the work of Roy Lichtenstein.

Young readers are increasingly interested in graphic novels

Sales for the form, which relies on illustration as much as text but otherwise follows the form of the novel, are up 69% among young school-aged children. The genre has many sophisticated, intellectual, and critically-acclaimed titles, though it's sometimes derided as a less serious form of literature. Still, studies find that young children who read graphic novels and comics report higher levels of affinity for reading.

Gary Panter designed punk flyers before building the surreal world of Pee-wee Herman

The illustrator’s anxiety-ridden comics adorned flyers for LA punk bands, defining a distinctive aesthetic for the burgeoning genre. That work caught the eye of Paul Reubens, who was staging a late-night show with his persona Pee-wee Herman.

Jane Maas was one of the first prominent female ad executives on Madison Avenue

Jane Maas started as a copywriter at the advertising agency Ogilvy & Mather in 1964. She’s known for working on the famous "I Heart NY" tourism campaign alongside artist Milton Glaser. This interview provides a glimpse into what life was like for women like her on Madison Avenue.

‘The Kandy-Kolored Tangerine-Flake Streamline Baby’ mapped a major transition

The hilarious 1963 story offered insight into how Americans were shifting away from elite interests to “low culture” by focusing on customized cars and their teen enthusiasts in Southern California. Wolfe pokes fun at the trend while also recognizing young people’s post-war desire for freedom, individualism and creativity.

Norman Rockwell considered himself an 'illustrator' rather than a 'painter.'

Salvador Dalí designed the Chupa Chups lollipop logo

The ubiquitous lollipop design actually comes from the mind of Salvador Dalí. Dalí had no problem creating commercial work for the right price and agreed to create the eye-catching logo. Dalí's skill for attracting attention explains why the logo is placed on top rather than the side.

'The Wonderful Wizard of Oz' was the first major American fantasy novel

Baum blended elements of Hans Christian Andersen, the Brothers Grimm, and Lewis Carroll, placing them in an American context. The illustrations of William Wallace Denslow brought the fantastical elements to life, as seen below. The book was an instant smash hit, selling out its initial 10,000-book pressing within the first eight months. By the time it entered the public domain in 1956, it had sold 3 million copies.

The iconic national park posters were created by New Deal artists hired through FDR's Works Progress Administration in the 1930s.

The ways Bauhaus still shapes modern life

The German art school was around for less than 15 years, but its aesthetic and philosophy can still be seen today in sleek, minimalist design, bold typefaces, and even the corporate aesthetics of IKEA, Apple, and other brands. This DW feature visits the schools that have taken up the Bauhaus legacy, using its ideas to tackle contemporary problems.

Some of Hollywood's biggest blockbusters were designed by Drew Struzan

The artist is responsible for iconic posters advertising "Indiana Jones," "Hook," "The Goonies," and more. His distinctive style—sometimes painted by hand, sometimes drawn with an airbrush—defined the era of the family-friendly family blockbuster.

The Vintage Contemporaries imprint defined the voice of 1980s and 1990s American fiction

The carefully curated line of fiction featured some of the brightest stars in late-20th-century American literature, including Jay McInerney, Cormac McCarthy, and Don DeLillo, and featured eye-catching covers that looked like nothing else on bookshelves.

After her death, Emily Dickinson's editors marketed her as a children's poet, believing it would be the best way to have her work published.

Aaron Douglas' art defined the visual aesthetic of the Harlem Renaissance

Douglas learned about Harlem's cultural scene while teaching high school in Kansas City and was eventually recruited to New York by Charles S. Johnson, the editor of the National Urban League's periodical. Soon, Douglas was illustrating periodicals and books affiliated with the movement. In 1934, the Works Progress Administration commissioned him to paint the "Aspects of Negro Life" murals. One of those murals, "Song of the Towers," pictured below, portrays Black life during the Harlem Renaissance.

See a massive collection of Norman Rockwell's paintings

Rockwell's works sought to capture authentic scenes from American life and, in the process, came to define the American ideal. This collection includes 244 of his paintings, from his early days at the Saturday Evening Post through his more socially minded work for Look, to the end of his career. Below is 1951's "Saying Grace."

Painter Wayne Thiebaud's portraits of 20th-century Americana are often called 'pop art,' the kitschy movement associated with Andy Warhol that focused on commercialism and everyday objects, but Thiebaud disliked the term and the movement.

David Ogilvy—one of history's most famous and influential advertising executives—wrote multiple books, including 'Ogilvy on Advertising,' a career memoir full of his favorite copywriting advice.

See Walt Disney's corporate strategy document from 1957, complete with a plethora of Mickey Mouse illustrations.

Gary Panter's punk art defined the '70s and '80s counterculture

The artist got his start providing fliers and logos for early Los Angeles punk bands, but later took his psychedelic, Pop Art-vision to designing on "Pee-Wee's Playhouse," for which he won three Emmy Awards.

Explore an online gallery highlighting the importance of graphical user interfaces

Before the Macintosh, computers were primarily used in offices and required users to type complex commands to perform tasks. Apple followed the device with the LaserWriter printer, bringing graphic production to at-home artists and designers.

The most iconic vintage ads

Looking at vintage ads can provide a deep dive into the history of how businesses communicate with their customers. This archive of some of the most iconic print and out-of-home ads of all time breaks down why each ad resonated at the time (think brutally honest copywriting, and long copy that is a pleasure to read). See ads from Porsche, Listerine, and more.

L. Frank Baum aimed to make 'Oz' a modern fairy tale

Baum began writing stories for children while working as a traveling salesman and found success with 1899’s “Father Goose, His Book,” a book of nursery rhymes. Its popularity made him realize children did not want moral education; they wanted escapism.

The story behind one iconic meme

The 2012 post titled "Just a book owners smile" shows 11-year-old Maggie Goldenberger—resplendent in her braces, pigtails, and treasure map-like vest—holding a trio of Goosebumps books and grinning wildly at the camera. Another user quickly captioned it, "GERSBERMS. MAH FRAVRIT BERKS."

The Bauhaus designer who predicted the future of graphic design

László Moholy-Nagy believed that technology would eventually turn typesetting into a process that allowed fonts to be easily modified rather than manually constructed. This history from the American Institute of Graphic Arts digs into how Moholy-Nagy arrived at those prescient theories.

Cookie Monster evolved from the Wheel Stealer, a monster obsessed with a wheel-shaped cheese snack.

Keith Haring was inspired by graffiti's accessibility

The visual artist—known for his vibrant pop art—loved how graffiti was a democratic form, available to everyday people who wouldn't otherwise visit museums or galleries. He began drawing chalk murals in New York subway stations, remarking that it was an ideal venue because it attracted a diverse audience.

Childhood memes like '67' existed before the internet

Kids saying "67" and then erupting in laughter may have been popularized by social media, but childhood rhymes, songs, and jokes that confuse adults have always existed. Iona and Peter Opie studied the phenomena, publishing numerous books on the topic from the 1950s through the 1980s.

How László Moholy-Nagy's Bauhaus work changed design

The artist established a foundational course that would later become standard for many Western art schools. A few years later, he'd spearhead a publishing wing of the school, establish a template for modern graphic design, and toy with developing technologies. This profile from the Guggenheim digs into the massive contributions Moholy-Nagy made to the art world.

Pop art explored the concepts of mass production and consumerism

Consumerism emerged from industrial capitalism, promoting the idea that consuming goods was linked to personal success and happiness. Artists, especially pop artists, approached this cultural phenomenon through various perspectives, some supportive of consumerism and others against. Figures like Andy Warhol embraced mass media imagery and mimicked its style, while many artists rejected the “commodification” of things by creating art that couldn’t be sold or focusing on experiences rather than objects.

Googie architecture, a cousin of mid-century modernism, was a popular style for American roadside attractions.

Widespread use of LSD sparked a counter-cultural artistic movement in the 1960s

The trippy visuals often associated with LSD flourished in the 1960s as the drug became more widespread. Psychedelic design, defined by its undulating text and graphics, ultimately grew beyond just visuals, spawning psychedelia, a term that includes art, music, and cultural experiences based on psychedelic experiences.

David Bowie tried to hire Norman Rockwell for the cover of 'Young Americans'

The Thin White Duke thought the iconic artist, known for his classic Americana, would be the perfect artist for his campy 1975 album, “Young Americans.” Bowie called the Rockwell residence and made the request, but was told that Rockwell would need around six months to complete the painting, which Bowie felt was too long.

Dalí partnered with Hallmark to design surreal Christmas cards

Dalí pursued commercial work throughout his career. In 1948, Hallmark released a set of Christmas cards designed by the artist. A decade later, he created images for additional holidays, including Valentine's Day, Easter, and Mother's Day.

The cartoonist behind 'Calvin and Hobbes' refused to license his characters, leading bootleggers to create and sell their own merchandise.

Philadelphia's Cornbread claims to be the first modern graffiti artist

Darryl McCray began writing his nickname, "Cornbread," across his hometown of Philadelphia in the 1960s. That style was a way of posting a personalized signature across neighborhoods and would become known as "tagging." In time, that style spread to New York, where it took off among other young people.

Fascinated by the 1960s counterculture, Jim Henson tried to build a psychedelic nightclub.

A book series aimed at World War II soldiers helped popularize works like 'The Great Gatsby' and 'Of Mice and Men.'

Rockwell's Saturday Evening Post created an idealized American life

The Saturday Evening Post’s circulation exploded in the early 20th century, due in no small part to Rockwell’s iconic cover illustrations, which often portrayed idyllic portraits of American life from the not-so-distant past. This documentary explores how Rockwell’s covers played on national nostalgia, creating a vision of the country that grew to be associated with the American Dream.

Steve Jobs introduced Apple’s 'Think Different' marketing campaign

Jobs introduced the now-iconic “Think Different” marketing campaign. It won numerous awards, symbolized Apple’s new era under Jobs, and showed off his understanding of branding.