Santa Barbara's streets are slightly off-kilter because surveyors used rawhide—which contracts and shrinks with temperature fluctations—to plan them.

A quick overview of Santa Barbara

The central California city with the year-round Mediterranean climate weaves a fascinating history of indigenous, Spanish, Mexican, and then US history. This three-minute overview touches on the city's layered story, distinct architecture, and many celebrities.

Over 400 tech companies call Santa Barbara home

The city boasts a strong talent pipeline from UCSB, established tech companies like Sonos and Procore and dozens of startups. Search for any company in Santa Barbara with this regularly-updated directory.

Explore Santa Barbara County's biodiversity

As part of one of the world's most biodiverse hotspots, Santa Barbara County is home to thousands of unique species, the majority of which are not found anywhere else in the world. This database compiles facts, photos, and more for each species, sortable by plants, animals, and more.

Celebrities love Santa Barbara’s beauty, proximity to LA and the ocean

The city has been home to top actors, TV hosts, and more for decades, particularly in Montecito to the east of downtown Santa Barbara. Locals can see Oprah Winfrey walking on San Ysidro Road regularly (when she’s in town).

Santa Barbara County features seven designated wine regions

Grapes are notoriously fickle about where they grow and cannot be cultivated just anywhere. That’s what makes the county’s seven American Viticultural Areas so unique and cool—from the Santa Ynez valley to the Los Olivos District.

Santa Barbara’s Botanic Garden was the first to showcase the state’s native plants

Founded in 1926, the garden’s founders sought to showcase the state’s local flora as a matter of conservation, rather than the water-hungry exotics regularly being imported. This story focuses on how the garden’s design took a more natural and less formal direction.

Santa Barbara once had a thriving Chinatown and Japantown

In the late 1800s, the city had an influx of immigrants from China and Japan, prompting the growth of areas dominated by their respective cultures. Earthquakes and world wars, as well as a push for Spanish Colonial architecture, led to their eventual decline.

The history of Solvang, California's little Danish village

Just north of Santa Barbara sits a curious California gem: Solvang, a small town constructed in the Danish Provincial style. This video tour of the village provides a fascinating history of how the town became a miniature Copenhagen and does so in a unique way: by trying to recreate vintage photographs of the town. It makes for an entertaining and educational tour.

Santa Barbara's Channel Islands revealed the oldest skeletal remains in North America

IN 1959, archaeologists found a human femur jutting out from a rock face on Santa Rosa Island. Using the then-new technology of radiocarbon dating, they measured the age of the remains at 13,000 years—the oldest in the continent.

Hollywood alternative Flying A Studios was housed in Santa Barbara for a decade

Founded in 1910 in Chicago, the American Film Company moved west to Santa Barbara to shoot cowboy westerns. For a decade, the studio was prolific, putting out an average of 242 films a year but collapsed within a decade due to a lack of vision.

No map of the Earth is perfect because each introduces inaccuracies in the shape, size, or orientation of landmasses and oceans by trying to flatten the planet's curved surface.

Google chose Santa Barbara to host its Quantum AI computing project

The project seeks to reduce errors within its quantum computer and integrate 1 million physical qubits (or quantum bits) into the room-sized computer. This powerful device will attempt to solve complex problems in medicine, computing, and more.

A map of Barcelona from 150 BCE to 2010

Watch Barcelona evolve from Iberian settlements in 150 BCE to Spain’s second-largest city in the modern day by toggling this chronological series of 27 maps. Accompanied by a short contextual blurb, each map shows Barcelona’s steady urbanization over more than two millennia. For those captivated by the interactive, read this interview with one of the project’s key cartographers. He discusses how the mega-map was created and what it reveals about Barcelona’s history.

A 1927 map shows where Paramount shot its many productions

The skeleton key of California identified in-state locations that would substitute for shooting films abroad. It includes some interesting choices, like establishing Wales along the Los Angeles coast.

Santa Barbara divers helped innovate deepwater diving technology

Divers in the Santa Barbara channel innovated a more efficient type of diving helmet in the 1960s that used helium to allow for longer, deeper excursions for oil surveying, abalone collecting, and more. These innovators have since set the standard worldwide for military and industrial diving.

The Santa Ynez Band of Chumash Indians is the area's federally-recognized tribe

Thousands of years before Europeans arrived, indigenous populations settled and flourish in the region of Santa Barbara. Kenneth Kahn, the Santa Ynez band's chairman, shares insights on the history of the Chumash in the region.

The world's largest Torrey pine is in Santa Barbara County

Torrey pines are extremely rare—believed to be endemic to just two pockets of California coast. In Carpinteria, to the southeast of Santa Barbara, stands the Woodholme Torrey pine, the world's tallest at 126 feet, first planted in 1883.

Joseph Chapman, the 'Forrest Gump' of Santa Barbara history

Joseph Chapman was born in Boston and began his career as a pirate, once raiding the Ortega estate in Santa Barbara. Nearly sentenced to death, Chapman was spared by the intervention of Maria Ortega. The two would marry years later after Chapman reformed his ways, contributing to the agriculture and architecture of coastal California.

The Spanish consolidated power in California with 21 strategic missions

This map shows the order of establishment of the Franciscan-led missions whose saintly names still grace contemporary maps, from Santa Rosa in the north to San Diego in the south.

In 1974, Los Angeles’s Community Analysis Bureau built a smart city

Los Angeles utilized aerial imaging and cluster analysis to gather and interpret civic data, leveraging surveillance technologies developed by the Department of Defense during the height of the Cold War. Instead of being used for military purposes, data insights helped direct social services to high-poverty neighborhoods.

The annual 'Fiesta' parade features the largest equestrian parade in the US

Every first week of August, Santa Barbara welcomes tens of thousands of tourists for Old Spanish Fiesta Days festival, a five-day event downtown celebrating Spain's legacy in the town. A capstone moment is the annual equestrian parade, honoring the region's horse tradition with hundreds of the animals.

Ranchos were large land grants in California to Spanish, Mexican leading families

They were typically given to leading families or retired soldiers as means of settling the land with loyal people. The hundreds of ranchos have since shaped land-use policy in the area, determining plots of major cities and ranches today.

Mapping early New York

Want to see how Wall Street (and New York City as a whole) has changed over time? Use this timeline and map to see Manhattan today overlaid with the precise boundaries of early land grants to the Dutch in the 1600s. Scroll through the progress of city building through the first century of European settlement there.

Just as light bends at different angles as it travels through different materials, seismic waves move in different directions through Earth's interior, revealing the presence of layers with varying properties.

Some California cities outsource their public services entirely to the county

Southern California's "contract cities" incorporate as municipalities but pay Los Angeles County for police, fire, and other services rather than running their own departments—a cost-saving model common across the region.

The bison with mystery origins on California's Santa Catalina Island

Bison roam the 75 square-mile channel island of Santa Catalina about 25 miles south of Los Angeles in the Pacific. It's not clear exactly how they got there, but one theory says 14 of them were dropped off as part of a Hollywood film production. Generally beloved by the locals and vacationers, their numbers ballooned to nearly 600 but dwindled amid resource scarcity. What now? See the state of conservation efforts here.

An archive of the art of the Sanborn fire insurance maps

For a century, US insurance companies used Sanborn Fire Maps to decide the premiums customers would pay for fire insurance. These maps were designed to show the building materials used in each structure in 12,000 communities across 300,000 maps. While they have become obsolete, these maps are still useful for historians and urban designers, and anyone interested in lovely, original typography. Dive into the most artful Sanborn Fire Maps with this passion project collection.

How one biologist drew a national park's definitive map

Long before GPS, biologist John Cely mapped the swampy terrain of South Carolina's Congaree National Park by hand, and mostly from memory. The map was so accurate, it became the preferred resource for the park's rangers. This Atlas Obscura article explores how Cely acquainted himself with the park's particulars and how the map grew from an unofficial peculiarity into the park's definitive guide.

Vintage 1980s photos of the streets of San Francisco

In the early 1980s, San Francisco was changing amid increased diversity and a nascent tech boom. This series of photos from 1981 and 1982 was found of the evolving city, depicting trolleys, doorsteps, storefronts, and more from a time very different from today. Explore the vintage shots here.

The 1969 Santa Barbara oil spill galvanized the modern environmental movement

In January 1969, an oil platform off the coast of Santa Barbara ruptured, releasing roughly 3 million gallons of crude into the Pacific. The spill killed over 10,000 seabirds, dolphins, and seals, coating 35 miles of coastline.

Clark’s maps provided the first detailed record of the American West

Covering over 8,000 miles, William Clark’s maps charted rivers, mountains, and tribal territories with remarkable accuracy. Equipped with sextants, compasses, telescopes, and more, Clark became an expert at surveying—requiring extensive celestial and topographical observations each day.

Explaining why the Earth wobbles

Astronomers going back to Hipparchus in the 2nd century BCE have noticed our planet has a distinct wobble. More recently, scientists have observed that the Earth is 26 miles wider at the equator than from pole to pole. The wobble results from our...

This flat map is still wrong, but it's the least wrong of all flat maps

While flat maps can never be as perfectly scaled as a globe, they're far more practical than carrying around a sphere. Researchers set out to minimize six major errors of flat maps, including boundary cuts and skewed proportions, by simply squashing...

A gallery of places without addresses on Google Street View

Google Street View records billions of images of streets across the world. Within those photos are many "unplaces," locations that appear to have some purpose or former history but do not have an address. This site curates some of those images and seeks further information from users. You can peruse the odd, fascinating locations spread across both rural and urban areas.

The Bakersfield Sound challenged the music's creeping respectability

As country music leaned towards the slick Nashville Sound in the 1950s, several artists operating outside that city reacted with rougher sounds more reminiscent of honky tonk and early rock ‘n’ roll. It came to be known as the Bakersfield Sound, reflecting the California agricultural region.

Disney purchased a street near its studios and keeps it pristine year-round so it's always ready for films that need suburban settings.

The construction of LIGO needed to compensate for Earth's curvature

Across the 4-kilometer (2.5-mile) arms, the height of Earth's surface falls by almost a meter, preventing the lasers traveling within the arms from meeting the mirror at the end of each. Concrete slabs built beneath the arms help keep them level and provide structural support against seismic vibrations.

How Los Angeles got its palm trees

Los Angeles is known for its warm weather and palm trees, but the latter haven't always been part of the landscape. As Hollywood's movie industry grew, so did the number of palm trees. As this article points out, most of the city's palm trees were planted in the 1930s through an unemployment relief program.

How the ancients calculated Earth's size correctly

Watch this seven-minute video to hear Carl Sagan explain how ancient Greek polymath Eratosthenes correctly calculated the size of the Earth in the third century BCE. At some point, Eratosthenes noticed a discrepancy in the length of shadows cast in different cities during the summer solstice. This observation grew into a simple experiment that enabled Eratosthenes, the head librarian at the Library of Alexandria, to calculate the Earth's size precisely.

Why do some people always get lost?

Using GPS, anthropological data, and VR, scientists have learned that one's sense of direction is largely influenced by upbringing. A person's wayfinding ability can be measured by how accurately they point toward an out-of-sight location, a challenge further complicated by imagining they're somewhere else and pointing toward a third location. Anxiety, safety concerns, and dislike of wandering can negatively impact one's sense of direction, which can improve with practice.

Explore how Sanborn fire insurance maps used color-coded buildings and symbols to chart American towns building by building.

How LA brought water to its booming population

By the turn of the 20th century, Los Angeles had grown from a dusty, crime-ridden pueblo into a thriving metropolis. The only problem was that it was growing too fast. Here's the story of how the booming town created a massive water infrastructure to redirect area rivers to its residents.

At the 100th birthday of Route 66, a look at what makes it distinctive

The iconic road from Chicago to Santa Monica was first laid out by Cyrus Avery, a member of the highway board, in the 1920s. Before the interstate system was created in the 1950s (rendering the route a tourist route), Route 66 became the site of major roadside attractions, food stops, and lore as early American drivers explored the countryside by highway. This visual-rich essay showcases its origins and how the route stands today.

The oddest shots captured on Google Street View

Ever wondered what you could see on Google Street View if you looked hard enough? With this delightful site, you can now explore the weird and wonderful things captured since the service debuted in 2007.

From 2018 to 2022, NASA's InSight Lander used three primary instruments to measure Martian seismic activity, subterranean heat flow, and wobbles of its north pole.

University of California Santa Barbara produced 6 Nobel prize winners

The public school system is ranked as the eighth best by Forbes, and 56 of its faculty are members in the American Academy of Arts and Sciences. See more figures on the school here.

Draw or drag on your screen, and this browser experiment matches your gesture to real Google Earth satellite imagery of rivers, coastlines, and highways.

Because the Richter scale was calibrated to crustal and mantle properties in Southern California, seismologists have instead used the moment magnitude scale to quantify earthquakes since the 1970s.

Earth's circumference was estimated over 2,000 years ago using geometry and shadows

By measuring the angle of the shadow cast in Syene when no shadow was cast in Alexandria, Eratosthenes used the distance between the two cities and trigonometry to estimate the Earth's circumference to within a few percentage points of the actual value.

Leonard Knight built a folk art landmark in the California badlands

Slab City is an unofficial off-the-grid community on the site of a decommissioned Marine Corps base in the Southern California desert. Knight began constructing his enormous and colorful "Salvation Mountain" in 1984. In 2000, it was designated "a folk art site worthy of preservation and protection."