Hollywood alternative Flying A Studios was housed in Santa Barbara for a decade

Hollywood, explained

It all began in 1887 when Hollywood was registered as a small town before merging with Los Angeles in 1910. Filmmakers moved west to avoid Thomas Edison’s patent lawsuits, and the sunny California climate provided the perfect setting for year-round production. By the 1910s, studios like Paramount and Warner Bros. established themselves, and Hollywood's global dominance was cemented during its golden age from the 1930s to the 1950s.

A 1927 map shows where Paramount shot its many productions

The skeleton key of California identified in-state locations that would substitute for shooting films abroad. It includes some interesting choices, like establishing Wales along the Los Angeles coast.

Celebrities love Santa Barbara’s beauty, proximity to LA and the ocean

The city has been home to top actors, TV hosts, and more for decades, particularly in Montecito to the east of downtown Santa Barbara. Locals can see Oprah Winfrey walking on San Ysidro Road regularly (when she’s in town).

A quick overview of Santa Barbara

The central California city with the year-round Mediterranean climate weaves a fascinating history of indigenous, Spanish, Mexican, and then US history. This three-minute overview touches on the city's layered story, distinct architecture, and many celebrities.

Hollywood's efficient response to the Spanish flu made it a filmmaking destination

In 1918, the Great Influenza epidemic killed more than 675,000 Americans. Los Angeles was one of the first cities to shut down movie theaters, most of which were independently owned and couldn’t afford the revenue loss. The results were twofold: the quick response meant that Hollywood could bounce back faster than other film hubs, and it also contributed to the rise of vertical integration as studios stepped in to purchase the flailing theaters.

Hollywood's 'golden age' was controlled by vertically integrated studios

Hollywood in the early to mid-20th century was largely controlled by the "Big Five" studios: Paramount, Warner Bros., Fox, MGM, and RKO. The studios were vertically integrated, overseeing every aspect of film production, distribution, and exhibition. During this era, actors like Cary Grant and Judy Garland were under contract with specific studios—typically for seven years. Garland signed with MGM at age 13, which counted on them to draw audiences.

The Hollywood sign originally said 'Hollywoodland'

The original sign, which was only intended to be up for 18 months and erected around 1903, advertised a new housing development in the Hollywood Hills. In 1949, the Hollywood Chamber of Commerce shortened it to "Hollywood."

Show business is increasingly leaving Hollywood

Using tax incentives, states like Georgia, New Jersey, and New Mexico are luring studios to produce their films and television shows outside of California. Changing business models after COVID-19 largely influenced this change.

Thomas Edison inadvertently spurred the film industry's move to Hollywood

The inventor's patent on the motion picture camera included several stipulations that required independent movie studios to work with Edison's Motion Picture Patents Co., making the East Coast undesirable for aspiring filmmakers.

The bison with mystery origins on California's Santa Catalina Island

Bison roam the 75 square-mile channel island of Santa Catalina about 25 miles south of Los Angeles in the Pacific. It's not clear exactly how they got there, but one theory says 14 of them were dropped off as part of a Hollywood film production. Generally beloved by the locals and vacationers, their numbers ballooned to nearly 600 but dwindled amid resource scarcity. What now? See the state of conservation efforts here.

Over 400 tech companies call Santa Barbara home

The city boasts a strong talent pipeline from UCSB, established tech companies like Sonos and Procore and dozens of startups. Search for any company in Santa Barbara with this regularly-updated directory.

How Los Angeles got its palm trees

Los Angeles is known for its warm weather and palm trees, but the latter haven't always been part of the landscape. As Hollywood's movie industry grew, so did the number of palm trees. As this article points out, most of the city's palm trees were planted in the 1930s through an unemployment relief program.

Santa Barbara once had a thriving Chinatown and Japantown

In the late 1800s, the city had an influx of immigrants from China and Japan, prompting the growth of areas dominated by their respective cultures. Earthquakes and world wars, as well as a push for Spanish Colonial architecture, led to their eventual decline.

Disney purchased a street near its studios and keeps it pristine year-round so it's always ready for films that need suburban settings.

Walt Disney’s Laugh-O-Gram Studio featured his earliest innovations in animation

Before he founded his iconic film company, Walt Disney was a young animator in Kansas City, Missouri. After scoring a contract to create animated newsreels for local movie theaters, Disney formed Laugh-O-Gram Studio, where he created innovative animated shorts that set the path for his later work.

Santa Barbara's streets are slightly off-kilter because surveyors used rawhide—which contracts and shrinks with temperature fluctations—to plan them.

The film industry is responsible for more than 200K jobs in California

Hollywood films generate roughly $49B for the US economy each year. In California, the film industry provides more than 200,000 jobs. Industry employees were paid more than $42B in wages in 2022.

A 1948 Supreme Court ruling realigned the film industry

1948's landmark United States v. Paramount Pictures found that the "Big Five" studios violated antitrust laws, effectively ending the reign of the vertically integrated system and the golden age of Hollywood.

The Santa Ynez Band of Chumash Indians is the area's federally-recognized tribe

Thousands of years before Europeans arrived, indigenous populations settled and flourish in the region of Santa Barbara. Kenneth Kahn, the Santa Ynez band's chairman, shares insights on the history of the Chumash in the region.

See a timeline of the consolidation of the television and film industry, beginning with Vaudeville theatre traditions from the 1880s.

Joseph Chapman, the 'Forrest Gump' of Santa Barbara history

Joseph Chapman was born in Boston and began his career as a pirate, once raiding the Ortega estate in Santa Barbara. Nearly sentenced to death, Chapman was spared by the intervention of Maria Ortega. The two would marry years later after Chapman reformed his ways, contributing to the agriculture and architecture of coastal California.

Classic movies are prone to decomposition because they're captured on nitrate film

Nitrate film was the standard in early Hollywood and is prone to decomposition over time. It's led to an estimated 75% of early American films being lost to history.

The Bakersfield Sound challenged the music's creeping respectability

As country music leaned towards the slick Nashville Sound in the 1950s, several artists operating outside that city reacted with rougher sounds more reminiscent of honky tonk and early rock ‘n’ roll. It came to be known as the Bakersfield Sound, reflecting the California agricultural region.

The 'Movie Brats'—the nickname given to 1970s film directors like Steven Spielberg, Francis Ford Coppola, George Lucas, and others—ushered in a new era of Hollywood.

Hollywood helped fund American military activity by boosting bond sales

To help fund its WWI military activity, the US introduced Liberty Bonds—government-issued debt marketed directly to the public. Starting at $50, the campaign targeted working Americans and offered Thrift Stamps to make bond-buying more accessible. Hollywood led the charge, with stars like Charlie Chaplin and Mary Pickford boosting bond sales.

In recent years, Hollywood studios have reevaluated their Comic‑Con presence

Comic-Con’s impact on the movie industry may be diminishing. In 2025, major studios—including Marvel, DC, Lucasfilm, Sony, Paramount, Legendary, and Lionsgate—scaled back Comic‑Con participation. They cited high costs, timing that didn’t align with release schedules, and limited marketing impact in a crowded promotional landscape.

Why the Linux Foundation partnered with the Academy of Motion Picture Arts and Sciences

In founding the Academy Software Foundation in 2018, the Linux Foundation spread its open-source philosophy to the cinema by establishing a neutral forum for sharing animation, visual effects, and audio technologies across projects. Its founding members include DreamWorks Animation, Epic Games, Google Cloud, Intel, and Walt Disney Studios.

Santa Barbara County features seven designated wine regions

Grapes are notoriously fickle about where they grow and cannot be cultivated just anywhere. That’s what makes the county’s seven American Viticultural Areas so unique and cool—from the Santa Ynez valley to the Los Olivos District.

B-movie king Roger Corman mentored many of the star directors of 1970s Hollywood, including Francis Ford Coppola, Martin Scorsese, and Ron Howard.

Why A24 has had such massive success

It's rare for a production studio to have a fanbase, but A24 Films has achieved that in its decade of existence. This five-minute video explains why the studio's focus on authentic, "cool" films has helped make it standout.

The 1969 Santa Barbara oil spill galvanized the modern environmental movement

In January 1969, an oil platform off the coast of Santa Barbara ruptured, releasing roughly 3 million gallons of crude into the Pacific. The spill killed over 10,000 seabirds, dolphins, and seals, coating 35 miles of coastline.

The history of Solvang, California's little Danish village

Just north of Santa Barbara sits a curious California gem: Solvang, a small town constructed in the Danish Provincial style. This video tour of the village provides a fascinating history of how the town became a miniature Copenhagen and does so in a unique way: by trying to recreate vintage photographs of the town. It makes for an entertaining and educational tour.

The Bank of America began as the Bank of Italy—one of the first US banks for the middle class—and loaned money to individuals to help rebuild after the 1906 San Francisco earthquake.

Explore Santa Barbara County's biodiversity

As part of one of the world's most biodiverse hotspots, Santa Barbara County is home to thousands of unique species, the majority of which are not found anywhere else in the world. This database compiles facts, photos, and more for each species, sortable by plants, animals, and more.

The 'golden age' studio system often controlled actors' personal lives

The "Big Five" studio system minted stars, but it also tightly controlled their personal lives. Homosexuality, in particular, was seen as a liability. One example is Rock Hudson, a major star in the 1950s and '60s, who was forced into an arranged marriage with his agent's secretary.

A 1980s soap opera helped popularize Napa Valley, broadcasting the idyllic wine country to millions of American viewers every week.

Disney was originally called the Disney Brothers Cartoon Studio

In 1923, brothers Walt and Roy formed what would later become The Walt Disney Co. They began by continuing to produce Walt's "Alice Comedies" and a series based on Oswald the Lucky Rabbit, a precursor to Mickey Mouse.

The head of MGM Studios created the Academy of Motion Picture Arts and Sciences to combat unionization efforts

The organization, which votes for the Academy Awards, was founded in 1927 by Louis B. Mayer, head of MGM Studios, to stifle labor disputes and maintain the public image of the film industry. "I found that the best way to handle them was to hang medals all over them,” Mayer said, according to Scott Eyman's biography of the studio head.

'American Graffiti' gave George Lucas the credibility to have 'Star Wars' produced

The idea for "Star Wars" was initially rejected by studios. It wasn't until "American Graffiti," Lucas' 1973 nostalgic comedy, became an unexpected hit that anyone was willing to produce what Lucas called his "space film."

Santa Barbara divers helped innovate deepwater diving technology

Divers in the Santa Barbara channel innovated a more efficient type of diving helmet in the 1960s that used helium to allow for longer, deeper excursions for oil surveying, abalone collecting, and more. These innovators have since set the standard worldwide for military and industrial diving.

Santa Barbara’s Botanic Garden was the first to showcase the state’s native plants

Founded in 1926, the garden’s founders sought to showcase the state’s local flora as a matter of conservation, rather than the water-hungry exotics regularly being imported. This story focuses on how the garden’s design took a more natural and less formal direction.

There's a legal loophole behind California Champagne

In the late 19th century, sparkling wine production took root in California before France began the fight to own the term “Champagne.” Many American winemakers already used it for easy recognition. The battle continued for over a century before reaching an agreement in 2005, stipulating that American sparkling wine couldn’t be labeled as Champagne unless the producer was already calling it such.

The Hays Code, a set of moral precepts for Hollywood movies during the industry's golden age, forced "Casablanca" to revise its original ending.

Francis Ford Coppola began working on 'The Godfather' to bail his production company out of dire financial straits.

The art of miniature sets in Hollywood

Many films utilize meticulously designed miniature sets to produce scenes that would otherwise be too big to film. While artsy filmmaker Wes Anderson is well-known for reviving this technique in an idiosyncratic style, more mainstream films like "Star Wars" and "Inception" rely heavily on small-scale sets filmed in such a way as to make them appear normal-sized. This nine-minute video breaks down how it all works.

Why so many movies are filmed in Vancouver

Vancouver, a major city in British Columbia, is a hugely popular filming location. The Canadian metropolis hosts film sets for movies based in New York City, Seattle, Kansas, and even India. Filmmakers seek out Vancouver for a number of reasons, mainly boiling down to tax breaks and the area’s diverse array of landscapes and city settings. Watch this Vox video for an in-depth breakdown of the rising interest in using Canada as a film backdrop.

The annual 'Fiesta' parade features the largest equestrian parade in the US

Every first week of August, Santa Barbara welcomes tens of thousands of tourists for Old Spanish Fiesta Days festival, a five-day event downtown celebrating Spain's legacy in the town. A capstone moment is the annual equestrian parade, honoring the region's horse tradition with hundreds of the animals.

The Sundance Film Festival is named after a Robert Redford character

Redford purchased a plot of land in Utah in 1969, calling it Sundance Mountain Resort, a nod to his role in the film "Butch Cassidy and the Sundance Kid." Soon after purchasing the land, he began hosting workshops to develop young artists. The Sundance Film Festival (originally called the Utah/US Film Festival) was first held in 1978 and was intended to draw attention to independent cinema.

One filmmaker turned an abandoned high school into a film studio

In 2017, Jeremy Garelick purchased a vacant school in Liverpool, New York, and turned it into a comedy production studio aimed at social media. The gambit has been successful, with the studio's two TikTok accounts earning over 1M combined followers.

'Special effects' have evolved alongside Hollywood

Since the early days of moviemaking, directors have played with perspective to create incredible effects on the screen. From Buster Keaton to contemporary CGI, this 30-minute documentary details the amazing evolution of Hollywood's special effects.