The NBA, explained

A new logo helped the NBA stay relevant in the '70s

In 1967, the American Basketball Association was formed, featuring a flashier style of offense. The competition caused player salaries to rise in both leagues. After watching Major League Baseball unveil its new logo, the NBA decided to use the same designer to create an iconic logo for the league. It debuted in 1971 and reignited basketball fans' interest.

David Stern brought the NBA to China

In 1987, he started shipping VHS tapes of games to state-run TV stations in China, and opened an NBA office there by 1992. Today, China is the league’s second-largest market.

David Stern had a hand in starting the WNBA

For years, NBA Commissioner David Stern had been planning for an NBA-supported women’s basketball league. When the US Women’s Basketball Team captured gold at the 1996 Olympic Games in Atlanta, he began putting them into motion.

National Hockey League, explained

Founded in 1917, the NHL started with four Canadian teams and now spans 32 franchises across North America. Its iconic Stanley Cup, first awarded in 1893, remains a unique prize, with winners' names hand-engraved each year. The league generates billions in annual revenue, aided by key expansions, lucrative TV deals, and global fan engagement. While player safety and labor disputes have posed challenges, the NHL remains a cornerstone of professional sports, offering an 82-game season culminating in the fiercely contested Stanley Cup Final.

The inclusion of NBA stars in the '92 Olympics changed basketball's global standing

The Olympics finally permitted professional basketball players to play in 1992 Summer Games and the NBA produced one of the greatest basketball teams ever assembled: The Dream Team. Billions worldwide watched Jordan, Bird, and Magic dominate to win gold, inspiring future Hall of Famers and increasing the NBA's viewership.

The longstanding bond between the NBA and anime

Japanese anime and the National Basketball Association may not have obvious similarities, but fans have long noticed the shared themes of heroic accomplishment and intense competition. Both NBA players and fans draw inspiration from anime, comparing dramatic basketball moments to well-known anime scenes.

David Stern reimagined the NBA Draft to make it more competitive

When David Stern took over as commissioner in 1984, he watched multiple teams lose on purpose to get the top pick in a stellar draft class. The next season, Stern changed the process to a lottery, where every nonplayoff team has an equal chance at the first pick.

Basketball was invented in 1891 by Dr. James Naismith

When Dr. James Naismith hung two peach baskets at either end of a Springfield College gymnasium, he was just looking to keep the school’s athletes occupied and safe during harsh New England winters, but the game he created would quickly turn out to be a national sensation.

The history of the WNBA in 60 seconds

Women’s basketball began in 1892, less than a year after the sport’s invention, but restrictive clothing and societal norms posed early challenges. Senda Berenson modified rules to make the game more “suitable,” limiting dribbling and court movement. By 1971, women began playing with rules similar to men’s, and Title IX in 1972 provided federal funding, opening doors for future athletes.

The NBA consists of 30 teams and 450 players

The teams are divided into two conferences, the Eastern and Western, each playing 82 games from mid-October to mid-April. Conference champions meet in the NBA Finals each year in late May or June to crown a league champion.

Major League Baseball, explained

Major League Baseball is America’s oldest professional sports league. Alongside triumphs, the league has faced scandals, including drug abuse and steroid use, shaping its path over the decades. Today, MLB embraces new rules, international talent, and a growing connection to legalized sports betting.

The original basketball was hand-sewn

When the first basketball landed in a peach basket in 1891, it didn't look like the leather Wilson ball you see on today's NBA courts. The basketball evolved from the nondribbling days, when a hand-sewn ball with stitching like a football was used.

Experience over 100 years of basketball history with a visual, interactive timeline.

A 2004 brawl led to a strict dress code for NBA players

After the Malice at the Palace brawl between the Indiana Pacers and the Detroit Pistons, Commissioner David Stern wanted to tamp down the league's bad-boy image, instituting a business casual dress code for all players on the sidelines and at team-sanctioned events.

In 2024, the league signed a 11-year deal with Disney, Amazon, and NBC Universal

The $2.2B deal was widely applauded in the media, but the Players Association questioned how the NBA arrived at the valuation and why the deal gives players less than 10% of total revenue compared to the NBA’s 50%.

Documenting the first year of the WNBA

The WNBA was launched in 1997, providing a historic opportunity for women’s basketball. Two weeks after the WNBA kicked off its inaugural season, NBC aired this hourlong documentary, giving viewers a behind-the-scenes look at the league’s first games. The documentary also looks at the first pro league, the All-American Red Heads, and provides stories of the premier players in the WNBA.

Ranking valuations of NBA teams

NBA teams were worth a total of $138B in 2024, with the Golden State Warriors the highest-valued at over $9B, according to research and analysis conducted by sports business outlet Sportico. Dive into the data with this write-up and visualization.

NBA players are the best paid athletes in major US sports

The NFL is the most valuable pro league in the world, but its players aren’t making nearly as much as NBA players. This CNBC video dives into how league structure, salary cap, and guaranteed contracts define how much an athlete will make, and shows how NBA players are able to use those to get almost double the average annual salary of other pro leagues.

100 years of NFL history in under four minutes

Founded in 1920 in Canton, Ohio, professional football has grown into the premiere sport in the US. Generating more than $20B annually, the NFL gained significant popularity after merging with the American Football League in 1970, a move which among other things established the Super Bowl.

How the WBL set the stage for the WNBA

Nearly two decades before the WNBA began, there was the Women's Professional Basketball League, the first women's professional basketball league in the United States. Though it was only around for three years, it was groundbreaking, building the template for women's leagues and, eventually, for the WNBA.

A showdown between Magic Johnson and Larry Bird in the 1979 NCAA final helped ignite the college basketball boom.

Explaining the rise in adult sports leagues

Community sports leagues shifted from publicly supported entities to privatized ones in the 1990s, as tech advances streamlined registration processes. Millennial interest drove significant growth in social sports leagues for adults, growing much faster than other kinds of sports. A few industry leaders have benefited from this shift.

NFL explained

The NFL is the premier professional American football league, founded in 1920 in Canton, Ohio. It consists of 32 teams playing an 18-week regular season from September to January, culminating in the Super Bowl championship in February. The NFL has grown into the world's most valuable sports league, generating nearly $20B in revenue in 2023, and with teams valued at $163B combined. Learn its history here.

The 1968 'Game of the Century' turned college sports into prime-time TV

The 1968 NCAA men's championship was the first game broadcast live in prime time. It met the moment, offering a legendary rematch between UCLA (led by a young Kareem Abdul-Jabbar) and Houston (led by standout center Elvin Hayes). This retrospective breaks down what made the game such a successful spectacle and how it transformed the market for all college athletics.

Watch the evolution of the NFL Draft

The NFL Draft evolved from a small group of team representatives huddled in a Philadelphia hotel ballroom in 1936 into a three-day primetime spectacle that regularly draws over 500,000 fans and 13 million TV viewers. Explore how it became the event it is today.

How Title IX changed college basketball

Until Title IX was passed in 1972, the NCAA had little interest in women's sports because it didn't see them as profitable. This article explores how the AIAW was formed to govern women's basketball, and the massive fight the NCAA eventually put up to take over in 1982. Read about the legal battles it took, and how much money women's basketball is bringing to the NCAA now.

The first US Olympic basketball team was made up of amateurs from company teams

In 1936, the first year the Olympics featured basketball, the US squad featured players from two companies: an oil refinery in Kansas and Universal Pictures in Hollywood.

Tim Donaghy and the NBA game fixing scandal

A two-year investigation by ESPN details how former NBA referee Tim Donaghy conspired to fix games, who he was working with, and where the money was going. In a lengthy statement, the NBA denied much of the new claims in the article, saying the data ESPN used was not strong and they were unable to replicate it. Donaghy was given a lifetime ban and served nearly all of his 15-month sentence.

Sports betting, explained

Since a 2018 Supreme Court decision overturned the Bradley Act, which spurred a state-by-state legalization of online gambling, sports betting has become a rapidly growing multibillion-dollar industry.

The Harlem Globetrotters played their first game in 1927

Black players were not permitted on the existing professional basketball teams, but Abe Saperstein—the team's original coach, owner, manager, and sometimes player—leaned into the team's all-Black roster, nodding to New York's historically Black neighborhood even though the team didn't play there until the late 1960s.

The NFL is so successful because it is perfectly suited for television

The predictable weekly cadence of football games ritualizes the experience of watching together, and their relative scarcity makes every game meaningful. With the stop-and-go play of the sport, there are predictable, repeating stoppages to allow broadcasters to sell lots of advertising inventory. The league sits in the sweet spot compared to MLB (many games) and NBA and soccer (continuous play with fewer ads). This Acquired episode distills fascinating insights into the NFL's business and history.

Breaking down the WNBA's expansion plans

The 2026 season features two new teams, the Portland Fire and the Toronto Tempo, with plans for franchises in San Francisco, Cleveland, Detroit, and Philadelphia by 2030. This ESPN explainer unpacks what that means for fans.

The economics of the WNBA

The 2024 WNBA season shattered attendance and viewership records, thanks in large part to rookies Caitlin Clark and Angel Reese. The league secured a record 11-year, $2.2B media rights deal. Yet players' salaries are low compared to the NBA. This CNBC video dives into the WNBA’s business model and explores why it may take years before the longest-running women’s sports league becomes profitable.

Top 25 milestones in WNBA history

During the 2021 season, the WNBA celebrated its 25th anniversary, marking North America's longest-running women’s pro league. This ESPN interactive highlights 25 significant "firsts" and milestones that defined the WNBA's 25-year history.

The NFL is the most valuable sports league in the world.

The surprisingly poetic origins of the phrase 'March Madness'

When legendary sportscaster Brent Musberger called the 1982 NCAA basketball tournament "March Madness," the term stuck and helped popularize the annual event. But he wasn't the first to use the phrase. This Time magazine article explores the contributions of Henry V. Porter, who originally used "March madness" in a 1939 article about the Illinois State basketball tournament, and later in a 1942 poem called "Basketball Ides of March."

The evolution of the Olympics from ancient Greece to the modern world

The Olympic Games have evolved from a sacred footrace in 776 BCE honoring Zeus to a global celebration of athletic excellence and unity. Ancient Greek city-states set aside their conflicts under a sacred truce for events like wrestling and chariot racing. Though the Games ended in 393 CE, Pierre de Coubertin revived them in 1896, adding modern elements like the torch relay and the inclusion of women. Watch 1440's breakdown of the historic event here.

Fantasy football is now a $10B industry

Curious about how fantasy football grew into a global empire? This video breaks down how a losing Oakland Raiders team led to the first form of fantasy football, long before the internet and smartphones made it a worldwide phenomenon.

The 'Original Six' era between 1942 and 1967 is known as NHL's golden age

Shortly after the National Hockey League formed in 1917, the league expanded rapidly for a decade. But as the effects of World War II took their toll on the country, NHL teams were unable to stay afloat. By 1946, only six teams remained. Using historical photos, this video recounts the teams that survived and shows what hockey looked like during the "Original Six" era until it ended in the 1960s.

How baseball shaped Black America during Reconstruction

A cornerstone of the budding Black culture following the Civil War was baseball, with several clubs springing up in Black neighborhoods and leaders like Frederick Douglass cheering on the players, including his son, who played for a team in Washington. This detailed history of the early Black leagues unpacks how the game enhanced the upwardly mobile community—and why that fact led to the segregation of what would become Major League Baseball.

The NBA and its players donate the fines from technical fouls to various charities

The "Fined and Philanthropic" initiative, a grant-matching program from the National Basketball Players' Association, directs the funds toward charitable organizations.

The history of the NIT, college basketball's other tournament

When people refer to March Madness, they're referring to the annual NCAA tournament, the most popular event in college basketball. Often overlooked is the National Invitational Tournament, or NIT, which is viewed as a consolation prize for teams that fail to earn bids to the NCAA. However, the NIT began as the premier tournament until it was eventually beaten out (and ultimately acquired) by its competitor.

The history of March Madness brackets

Every spring, millions of Americans fill out their March Madness brackets in hopes of picking the winner. But where did this annual tradition start? This CBS News article tells the story of how a bar in Staten Island started a $10 pool with 88 participants in 1977, and grew it into a $1.5 million contest that ended up getting shut down by the IRS.

Nintendo began in 1889 as a playing card company

As a leading video game publisher, Nintendo has contributed to expanding the prevalence of handheld and console technologies for over a century. It has also developed franchise mascots that have appeared in other media, including Mario and Sonic.

In 1975, a Major League Baseball clause that kept players legally tied to their teams after retirement was dismantled, creating the modern concept of free agency.

New rules introduced in 2021 let college athletes profit from their name, image, and likeness.

How March Madness bracketology became a national obsession

An estimated 60 million people fill out March Madness brackets yearly, despite a one in 9.2 quintillion chance of filling it out perfectly. This Smithsonian magazine article explores how UCLA's dominance in the 1960s and '70s made brackets boring and predictable, and how the expansion to 64 teams and putting games on TV played a huge role in popularizing March Madness brackets.

What makes Nikola Jokic a basketball genius

Nikola Jokic is widely considered one of the greatest players in the NBA and this detailed exploration of his singular mind shows why, identifying Jokic’s superpower—viewing the court like a chessboard—and helpfully pulling out plenty of footage to definitively prove the point.

The WNBA includes 13 teams

Many teams share markets with an NBA team, and some share arenas; however, seven are independently owned. The WNBA will expand into Canada in 2026.

A hoops expert on the likely March Madness expansion

Rumors about March Madness expanding to a field of 76 teams have led to consternation among some college basketball fans, who believe overcrowding the tournament will dilute what makes it great. HoopsHQ's Seth Davis argues it's a good idea, comparing the change to college football's recent (and highly successful) playoff system.