Pepsi uses augmented reality to prank people at a bus shelter

Watch how a mixed reality app transforms a space into a haunted house

"Hauntify" incorporates a user's physical surroundings into the gameplay. Available via the Meta Quest app store, the software utilizes the mixed reality device's cameras and sensors to map a user's environment, from which evil spirits that must be repelled appear to emerge suddenly.

See an anamorphic illusion of a massive crashing wave in South Korea

An enormous aquarium with perpetually crashing waves has popped up amidst an urban landscape in South Korea, but don’t expect to hear the water sloshing around if you walk by. Designed by District, the elevated tank is actually a massive anamorphic illusion. The digital media company created the pub

Apple’s '1984' ad aired once during the game and permanently shaped their advertising

During Super Bowl XVIII, Apple aired its dystopian “1984” commercial once to a mass audience, introducing the Macintosh and positioning Apple as a challenger to IBM’s dominance in personal computing.

An AI-built pixel map reimagines New York City as a video game

Isometric NYC is a zoomable pixel-art map that renders the city in game-style perspective (think SimCity), helpfully clarifying the dense geography and architecture. The makers built the project tile-by-tile using satellite data and generative AI. Zoom into building-level views or out to see all five boroughs.

Watch how wild animals are projected into a mall

Centered around a dynamic, ever-changing watering hole, the experience allows you to meet a diverse range of animals from Africa to the Arctic as they graze, drink, and interact with the environment around them.

The best advertisements of all time

This list includes the spots (like Nike’s “Just Do It” campaign and Snickers’ Betty White cameo) that transcended advertising and became genuine pop culture sensations.

​​Andy Warhol made a Coca-Cola perfume called 'You're In'

The 100 spray-painted bottles were filled with a cheap citrusy perfume, practically begging audiences to ask if they were indeed filled with urine. The Coca-Cola Company sent a cease-and-desist letter shortly after learning of the project. IN 2017, a Japanese fashion brand remade the works without mentioning Coca-Cola.

Virtual and augmented realities are paving the way for a more immersive future

Tech companies like Apple, Meta, and Microsoft invest heavily in immersive technologies such as virtual, augmented, and mixed reality. While VR transports users to a fully digital space and AR adds digital elements to the real world, mixed reality allows interaction with both at once.

A fictional glimpse into the future of AR

Hyper-Reality is a project that presents a provocative and kaleidoscopic new vision of the future, where physical and virtual realities have merged, and the city is saturated in media. Watch this six-minute video to experience the vision.

Pepsi dominates the list of the highest-rated Super Bowl commercials in history

The Super Bowl features the two best NFL teams, playing American football at the highest level. While the games may be forgotten by fans whose team didn’t make it, no one forgets the commercials.

Coca-Cola and Pepsi have a fierce rivalry

And it's been that way for a long time—both of the sodas were created in the late 1800s in the South. Pepsi was created by Caleb Bradham, and was originally called "Brad's Drink."

The oddest shots captured on Google Street View

Ever wondered what you could see on Google Street View if you looked hard enough? With this delightful site, you can now explore the weird and wonderful things captured since the service debuted in 2007.

An image of a shark swimming on the freeway repeatedly fools viewers during natural disasters

The long-running joke traces back to 2011, following Hurricane Irene in Puerto Rico. Since then, pranksters have spread the image after Hurricane Matthew in 2016, Hurricane Harvey in 2017, and Hurricane Laura in 2020. The image is photo-edited, combining a 2005 photo of a kayaker being followed by a great white shark and a photo of a flooded street.

Created when Tencent launched the first version of its internet messaging platform, QQ, the company's winking penguin has become a ubiquitous cultural presence in China.

Pop Mart is the company behind the viral Labubu toy craze

Labubus, the Chinese collectible toys, are being heralded as the next Beanie Babies. Pop Mart, the company behind the Labubus, is using a few psychological tools to keep the Labubu economy booming.

When you complete a CAPTCHA on a website to prove you are human, you may be unknowingly training algorithms for self-driving cars, whose systems require training data to help identify crosswalks, bicycles, and other outdoor objects.

In 1957, the BBC conducted one of the first televised April fool pranks

The reputable broadcaster reported a story about a family in southern Switzerland harvesting spaghetti from a "spaghetti tree." Some viewers didn't appreciate the joke and felt angry about being misled.

Apple’s ‘1984’ ad won big at Cannes Lions

One of Cannes Lions’ most legendary winners, Apple’s “1984” ad was conceived by Chiat/Day and directed by Ridley Scott, fresh off his iconic film “Blade Runner.”

How AR could reshape construction

Wired's Grant Imahara visits Los Angeles, where he witnesses how augmented reality will be a key component of how builders will do their jobs in the future.

Explore the 2025 Uber Lost & Found Index to find out the weirdest items that passengers left behind in Ubers last year, from ten live lobsters to a mannequin head with human hair.

In 1984, Apple ran an award-winning Super Bowl commercial

Directed by Ridley Scott and a winner at the Cannes Lions International Advertising Festival, the clip features a heroine flinging a sledgehammer at a Big Brother-style figure delivering a speech. As the screen shatters, a voiceover proclaims that Apple's release of the Macintosh will ensure, "1984 won't be like '1984.'"

A vending machine run with Anthropic's AI went out of business after it was convinced to give away items for free and sell a video game console.

A McDonald's Happy Meal for adults

McDonald’s announced it is teaming up with Cactus Plant Flea Market for the introduction of the new Cactus Plant Flea Market Box for adults, starting on October 3, 2022.

Gary Panter designed punk flyers before building the surreal world of Pee-wee Herman

The illustrator’s anxiety-ridden comics adorned flyers for LA punk bands, defining a distinctive aesthetic for the burgeoning genre. That work caught the eye of Paul Reubens, who was staging a late-night show with his persona Pee-wee Herman.

Watch the unveiling of Meta's Quest 3S mixed reality headset

Meta's social apps like Facebook and Instagram are the most high-profile part of its business, but the company has sought building out a hardware line of peripherals like the Quest headset, which combines virtual and augmented reality.

The security and privacy risks of augmented reality

One of the most serious perceived risks of augmented reality is the loss of privacy. Because AR technology can see what users are doing, user privacy is jeopardized. AR collects far more information about who users are and what they are doing than...

The legend of Pittsburgh’s fake Burger King

Years ago, a Burger King in Pittsburgh lost its franchise due to repeated customer complaints about food quality. However, the franchise-holders continued to operate the restaurant, switching to generic packaging but keeping the signage and uniforms. Customers eventually caught on and raised suspicions, leading to Burger King's corporate leaders' involvement. Learn more about the bizarre establishment and how it managed to continue operations for months.

The most iconic vintage ads

Looking at vintage ads can provide a deep dive into the history of how businesses communicate with their customers. This archive of some of the most iconic print and out-of-home ads of all time breaks down why each ad resonated at the time (think brutally honest copywriting, and long copy that is a pleasure to read). See ads from Porsche, Listerine, and more.

Mark Zuckerberg demos the Quest 3 VR headset

Meta, back when the company was still known as Facebook, once tried and failed to launch a smartphone. With the arrival of the mixed reality era, the company decided to make another hardware play again—and this time, it's having better luck. Meta's aggressively priced Quest headsets offer VR for the masses, and here CEO Mark Zuckerberg shows off the new mixed reality experiences and more available with the latest version, the Quest 3.

Tesla has incorporated several Easter eggs into its electric vehicles

After a customer complained that the car's sounds woke up his baby, Tesla implemented "Joe Mode," which quiets sounds, in his honor. Autopilot can be used to engage a depiction of Rainbow Road from Mario Kart on the navigation screen.

In 2024, deepfake audio of London Mayor Sadiq Khan nearly caused real-world disorder

The audio included incendiary remarks related to the ongoing Palestinian protests and played on the public's preexisting political biases. The technology has since destabilized the concept of truth in elections, where politicians blame the use of real gaffes on AI and deepfakes to spread misinformation.

Mixed reality devices can turn digital information into 3D experiences

Described as "wearing a theme park on your face," devices like Microsoft's HoloLens project images into users' eyes so that their brains believe virtual objects are actually there. The bulkiness and physical limitations of existing headsets are expected to lessen over time, mimicking the evolution of early headphones.

In defense of the advertisement economy

Advertising is frequently reviled for how it clutters up public spaces and our everyday experiences. Nonetheless, it allows for vast amounts of goods and services to be rendered free to millions of users—and gives users the option to pay with money or time and attention.

Experience the Apollo 11 mission in VR

Take one small step today and experience the historic moon-landing through VR. This video showcases how VR is allowing the public to travel through space through the eyes of those who lived through it.

Beat Generation iconoclast William S. Burroughs once appeared in a Nike ad, singing the praises of 'new technology.'

In 2001, Pizza Hut became the first company to deliver pizza to space

The chain paid the Russian space agency nearly $1M for the promotional stunt, which saw a Russian cosmonaut eat the pizza on video. Other unusual objects to make it to the International Space Station include a gorilla suit, an espresso machine, and several musical instruments.

A virtual reality experience of Machu Picchu

If you can’t make it to the Andes, this virtual-reality experience—created using 360-degree cameras, and 3D modeling and sound design—is the next best thing. It lets you explore all the site’s major landmarks, including the Sun Temple and the Temple of the Condor, while listening to the sound of the wind whipping through the ruins, birdsong, and audio commentaries from expert guides.

Mixed reality devices and other wearables may usurp smartphones

The integration of smartphone features into watches, glasses, and even clothing suggests future technology may be geared toward working independently in the background. Mixed reality technologies are expected to facilitate this ambient computing world by seamlessly and proactively displaying real-time content without physical interactions solely in the real world.

The next technology epoch is here

From ChatGPT to DALL-E, 2022 saw the mainstream emergence of artificial intelligence for consumer use. Here's how these platforms will disrupt today's five biggest tech companies—Apple, Amazon, Meta, Google, and Microsoft.

See 16 art pieces that were inspired by or evoke elements of top phobias.

Visualizing the enormity of plastic waste compared to global landmarks

The team at Reuters Graphics visualizes the world’s addiction to plastic bottles. Around the world, almost 1 million plastic bottles are purchased every minute. The illustrations included in this visual explainer show what that pile of plastic would look like if it was collected over longer periods of time and how large the piles would be compared to famous landmarks.

Dubai and Barcelona are examples of smart cities

By integrating technology into public transit, utilities, and other municipal systems, these cities aim to reduce costs and enhance the quality of life for their residents. Some of these technologies include adaptive lighting, parking sensors, and underground waste systems.

See a ranking of the most iconic Super Bowl advertisements ever aired

The list highlights ads that reshaped Super Bowl advertising, including Snickers' Betty White spot, Budweiser's endlessly quoted "Whassup," and Wendy's "Where's the beef," showing how commercials became as memorable as the game itself.

Roughly 350,000 billboards advertise across the US.

Pretend to be an AI chatbot and answer real prompts

This site, which allows people to answer prompts in real time, has millions of visitors. Join the crowd of people tired of AI chatbots and seeking human connection. You can ask questions, answer questions, and draw for each other.

Immersive technologies are increasingly being used in medicine, retail, and education

More accessible devices and user-friendly tools have increased the adoption of these technologies, which provide interactive, 3D environments that facilitate natural human learning. In 2018, Walmart purchased 17,000 VR headsets to train over a million employees in areas such as customer service and Black Friday preparation.

Beer companies turned Cinco de Mayo into a mass consumer event in the 1980s

Starting in the early 1980s, breweries including Anheuser-Busch, Miller, and Coors created Hispanic marketing departments and sponsored Cinco de Mayo events. By 2003, American beer companies spent over $5M annually on Cinco de Mayo advertising. Some users may experience a paywall.

A fascinating look at how a journalist spends 24 hours in the metaverse

A Wall Street Journal strapped on a VR headset for a full day. Here's what happened when she went to work meetings, hung out with new avatar friends and attended shows — all in the metaverse.

A rundown of some of the wildest new tech inventions around the world

The US Patent Office approves roughly 300,000 new patents every year. Among these are some fascinating tech inventions, from high-profile robots and automated bike garages to kaleidoscopic shelves and laser-projected directions for scooters. Check...

The virtual reality era has finally arrived

The smartphone era has driven a large share of the consumer electronics market for almost 20 years now. But what comes next? Dominant computing platforms come and go over time, and there’s reason to believe that mixed reality devices like headsets and glasses might be the form factor that eventually replaces smartphones. This article presents a snapshot of where we are right now in the VR era, and what the future holds.