Tesla has incorporated several Easter eggs into its electric vehicles

Tesla offers two variations of autopilot systems for its vehicles

The standard package provides adaptive cruise control, which adjusts the vehicle's speed according to traffic conditions, and autonomous steering to maintain the car's path. The enhanced system includes automated lane changing, parking, traffic light, and stop sign controls.

Google Search includes over 50 Easter eggs hidden behind specific search terms

Some queries—besides providing search results—trigger additional effects on the site, including tilting the page after searching for "askew," having the page perform dance moves to the song after searching for "[cha-cha slide]," and the ability to play a version of block breaker after searching for "Atari breakout."

California startup Rivian has attracted disillusioned Tesla owners

Some electric vehicle buyers frustrated by Elon Musk's antics have been won over by the adventure-focused company, which has received a $5B investment from the Volkswagen Group to develop crossover and hatchback models with solid-state batteries.

In 2019, Tesla's autopilot system misinterpreted emergency lights and crashed

A Tesla Model X collided with stopped emergency vehicles on a Texas highway when flashing lights created hazy images that the software could not interpret. The crash injured five people and hospitalized another person while highlighting the challenges of autonomous systems.

Audi spent over three years developing engine sounds for its electric vehicles

Unlike the sounds made by combustion engines in gas-powered vehicles, electric cars produce no motor sounds. The company's acoustics team worked with composer Rudolf Helpmier to craft an electric-inspired revving sound for its R8 e-tron supercar.

Over-the-air updates, pioneered by Tesla, have become the industry standard

Tesla's innovative direct-to-consumer sales model and online ordering system changed car-buying, and the Model S, which had a 200-mile range, forced other automakers to enhance their EV offerings and rethink vehicle design.

Tesla open-sourced all its patents to speed up industry adoption of electric vehicles

The company employed a disruptive strategy to transform the transportation market, but early struggles, including leadership shifts and near bankruptcy in 2008, threatened its efforts to bring electric vehicles to the mainstream.

Tesla's production of a high-performance electric vehicle revived the EV industry

The Model 3 shifted public perception by showing that EVs could be fast and desirable, and built at scale. However, at one point, Tesla built an entirely manual production line in a tent outside its main factory to keep up with demand.

A pair of engineers began Tesla to prove the viability of electric vehicles

Martin Eberhard and Marc Tarpenning sought to design a high-end electric sports car for environmentally motivated, affluent buyers. The Tesla Roadster would be the first highway-legal car to use lithium-ion batteries.

Taylor Swift helps drive fan engagement by filling her music with easter eggs

Taylor Swift is famous for incorporating Easter eggs—specifically, hidden messages and clues—in her music. Her music videos are often sprinkled with visual nods to her past, and fans pore over her lyrics for the cryptic messages they frequently contain.

Tesla plans to eliminate the use of rare earth elements in future vehicles

At a 2023 Investor Day event, Elon Musk outlined steps to focus Tesla's efforts on climate action rather than new vehicle models. Musk estimates the transition to carbon-free, sustainable energy will cost $10T.

By designing a $35,000 car, Tesla sought to bring EVs into the mainstream

Despite production delays, factory struggles, and skepticism from established carmakers, Tesla reached its goal of making 5,000 Model 3s per week. This achievement marked a turning point, proving that electric vehicles could be scalable to meet increasing demand.

Explore a timeline of Tesla through 2025

Initially called Tesla Motors, the company was renamed Tesla Inc. in February 2017. Its Model Y became the world's bestselling EV worldwide by the end of 2023, overtaking the Model 3's title from 2020.

Acoustic Vehicle Alerting Systems provide motor sounds in electric vehicles

Since 2019, various global standards have set requirements for these systems, which seek to mimic combustion-engine sounds by meeting specific sonic criteria, including sound pressure, frequency, and pitch. Sound engineers design these systems to meet these requirements, ensuring that passers-by, particularly the blind and visually impaired, can detect the presence of a vehicle.

Self-driving car companies like Waymo use LiDAR technology for navigation, which constructs 3D maps of a car's surroundings by emitting light pulses in all directions.

When you complete a CAPTCHA on a website to prove you are human, you may be unknowingly training algorithms for self-driving cars, whose systems require training data to help identify crosswalks, bicycles, and other outdoor objects.

Many Pixar movies reference 'A113,' an allusion to the classroom where many of the studio's founders took animation classes.

Today's cars use turbocharged hybrid engines and AI-assisted technologies

In addition to enhanced speed, serious accidents and technological advances have led to major innovations, leading to more aerodynamic and more protective cars.

In 2018, SpaceX launched a Tesla Roadster into heliocentric orbit for publicity

As of February 2023, the vehicle and its mannequin driver—dubbed "Starman"—have completed three and a quarter revolutions around the sun. One paper estimated that the car has a 22% chance of crashing into Earth within the next 15 million years.

Watch a goldfish drive a car

Dutch engineer Thomas de Wolf created a car for a goldfish, or a water tank on wheels that is directed by the movements of the creature inside it. Using a motion-sensing camera, when Blub the fish moves to one side of the tank, the camera moves in the same direction.

BYD overcame Tesla via state backing, cheaper cars, and vertical integration

The one-time battery company eclipsed Tesla in total sales in 2024. The Chinese-backed manufacturer targets low- to mid-tier cars and builds 75% of its components in-house. Its cars typically retail at half the cost of similar Tesla models.

What rodent cars can tell us about human joy

Neuroscientist Kelly Lambert and her colleagues taught rats to drive in a mini car. She writes her findings from this unconventional experiment, sharing that positive and fun experiences can sculpt the brain just as powerfully as stressful ones. Click to learn more about how the apparent joy of these rodents seemed to enhance their neuroplasticity.

YouTuber Marques Brownlee reviews the Cybertruck

Influential technology reviewer Marques Brownlee—known online by his alias MKBHD—made a name for himself by offering in-depth reviews of gadgets like smartphones and laptops for his YouTube channel. Occasionally, he tackles bigger products. For instance, this nearly 30-minute deep dive into Tesla's Cybertruck, an all-electric pickup truck with a bulletproof exterior and futuristic design, which goes from zero to 60 mph—faster than a Corvette.

Nearly every major automaker now offers a hands-free driving system

The capabilities of these systems range from automatic lane changes via eye-tracking to an assistant that reminds you to check your blind spot before changing lanes yourself. Most systems still require the driver to remain alert and be prepared to take over.

Take a drone tour of a Tesla factory

The first of Tesla's large-scale European manufacturing plants for its electric vehicles was opened in Berlin in 2022. It—along with other facilities in Nevada, New York, Texas, and Shanghai—collectively manufactures solar panels, batteries, and other energy collection and storage products.

Nonstop posting by Elon Musk provides calculated political and brand messaging

For a week in August 2024, Musk posted 650 times, including reactions to far-right influencers; promotion of his AI tool, Grok; and support for controversial political takes. He livestreamed himself playing Diablo IV for hours during that same week.

Teaching a robot to laugh

Researchers have designed a shared-laughter AI system that responds to human laughter in order to build a sense of empathy into dialogue. Learn how they did it with this explainer.

TikTok's 'sonic logo' imprints the app's identity across platforms

As the app's popular videos spread to other platforms like Instagram and Reddit, the company sought a way to alert viewers that the content originated on TikTok. They decided on the sonic logo that now acts as a bumper on all of its shared videos, to attract users.

Since its 2019 reveal, the Cybertruck underwent numerous delays and design changes

Elon Musk first envisioned the Cybertruck in 2012, with its design inspired by "Blade Runner" and "The Spy Who Loved Me." Semiconductor shortages and battery manufacturing issues made it impossible to manufacture enough vehicles to meet the 250,000 preorders without shifting delivery dates.

Explore 14 iconic self-driving cars from television and film

From the heroic KITT from "Knight Rider" and Batmobile from "Batman" to the demonically possessed Christine from Stephen King’s "Christine," many of the vehicles on this list are examples of how classic cars have been personified in media.

Elon Musk is known to sleep under his desk during intense periods of work

The tech company founder and CEO has a wide variety of leadership principles he has kept consistent while building multiple different companies, including eschewing middle management and using the "idiot index," a formula he uses to identify manufacturing inefficiencies.

Apple's latest invention

Apple may be working on a robotic smart lamp. Internally called ELEGNT, it's designed to respond to music, display emotion through movement, and even serve up reminders. A new research paper details how it could work—though Apple hasn't officially confirmed a release.

When Tesla died in 1943, the FBI seized his property for national security

Although Nikola Tesla had become increasingly eccentric in his later years, the US government wanted to ensure plans for a possible secret weapon didn’t fall into enemy hands during World War II.

The Society of Automotive Engineers sorts self-driving technology into six levels

At level 0, a vehicle cannot intervene on its own, and the driver controls all navigation. At level 3, the car operates autonomously under limited conditions, but a human can still take control. A future level 5 vehicle drives itself and lacks a steering wheel or pedals.

Pepsi uses augmented reality to prank people at a bus shelter

Commuters at a London bus stop have seen alien invasions, monsters from the sewers grabbing pedestrians and tigers running down the street as part of an elaborate advertising campaign.

BYD Auto is the largest EV maker in China, overtaking Tesla

As of 2023, the company has 40% of the electric vehicle market in China and produces more than 3 million EVs for customers worldwide. Its vertical integration, which includes building its own batteries and cargo ships, has allowed BYD to lower retail costs.

As of 2025, Waymo has rolled out "robotaxi" services in five US cities

The company has been under investigation by the National Highway Traffic Safety Administration following dozens of crashes and incidents that appear to show Waymo vehicles violating traffic laws over the past decade in Phoenix, San Francisco, Los Angeles, Atlanta, and Austin.

Tesla's lack of business savvy and inability to commercialize led to his obscurity

For decades, despite pioneering technologies for large-scale electrical systems and telecommunications, Nikola Tesla had been forgotten to history. Rather than monetizing his work and becoming more well known, his inventor-first mentality saw him sell off lucrative patents to fund new experiments in the short term.

Jeep culture, explained

Jeeps originated as all-purpose vehicles in World War II and have since become the most common off-road vehicle. Owners greet each other with a wave, but there's a pecking order. Drivers of younger, less-modified models are expected to initiate the wave to older, vintage Jeeps. Also, all those rubber ducks are tokens left on that particular Jeep from admirers.

Nikola Tesla embraced showmanship when promoting ideas ahead of their time

He once electrified himself during a live demonstration to illustrate the safety and power of alternating current, and his presentations often featured arcing coils, glowing lights, and bold claims about a future of wireless power.

At its peak in 2001, the Toyota Prius made up 77% of the US hybrid vehicle market

Celebrities and early adopters popularized the model, making it a cultural symbol for eco-conscious driving and fuel efficiency. The rise of fully electric vehicles, like Tesla's Model 3, caused the Prius to lose the spotlight.

Map your next trip along Tesla's Supercharger network

This community-driven platform—created by Tesla enthusiasts—provides information on site statuses, power levels, and plug types across nearly 8,000 stations worldwide.

In 1898, Nikola Tesla wowed a crowd by controlling a boat with no visible connection

Some onlookers thought it was a trick, such a a monkey being inside the boat, rather than mind control or some other metaphysical phenomenon. In reality, Tesla was pioneering radio waves, proving wireless control was possible.

Self-driving formula cars race in the Abu Dhabi Autonomous Racing League

The league and high-speed versions of traditional cars help to showcase the capabilities of driverless vehicles and the reliability of their AI systems. Leonardo da Vinci first imagined the idea for such machines in the 16th century.

Temu uses gamification techniques to encourage customers to shop on its app

Games include a spinning roulette wheel that offers coupon rewards, promises free delivery, and more. Some have said it’s tough to pull themselves out of the Temu ecosystem once they’re in it.

Nvidia entered its AI era after learning that its chips could be used in industries beyond gaming

Its semiconductor chips were used in the automotive industry, for data centers, and by crypto miners. And starting in 2006, Nvidia took steps that would ultimately transform it into the AI company it's known as today. This podcast is the second part of a three-part series diving deep into Nvidia's company evolution.

'Super Mario Bros.' teaches players its rules as they go

Rather than constantly climbing up the screen from platform to platform like “Donkey Kong,” “Super Mario Bros.” moves from left to right. In anticipation of gamers’ confusion with the new style, Miyamoto designed the first level as a walk-through, allowing players to learn the rules without reading a manual.

Explore a gallery of electric vehicles from before 1920

In 1884, Thomas Parker invented the first practical electric car in London. By the turn of the century, early EVs were seen on the streets of Washington, DC. Automaker promotional materials included photographs of cars on mountain roads and other terrains.

Nintendo developed the character as its technology improved

Nintendo developed the Mario character as video game technology became more sophisticated. In 1991, Charles Martinet began playing Mario at trade shows and then voiced the character for 1996’s “Super Mario 64,” which included the now-classic catchphrase, “It’s a-me, Mario!”

As of January 2025, Tesla is the second best-selling EV company in the world

Chinese automaker BYD saw nearly three times as many registrations of electric vehicles as Tesla through the sales of its plug-in hybrid and battery electric vehicles. Fellow Chinese competitor Geely sold 12.7% of all BEVs worldwide, surpassing Tesla's 12.4% share during the same period.