McMahon made WWE more graphic to compete with other outfits

Vince McMahon turned wrestling into a consolidated, national enterprise

In 1982, Vince McMahon purchased the World Wrestling Federation, which would later be renamed World Wrestling Entertainment, and quickly wiped out the WWE’s smaller regional promotions. By the late 1990s, he minted superstars like Chyna, Dwayne “The Rock” Johnson, and “Stone Cold” Steve Austin.

Vince McMahon played a villain in the ring—and was accused of abuse outside it

During his reign, Vince McMahon integrated himself into the organization's fictional universe as the ultimate "heel," or villain. By the 2020s, sexual assault and sex trafficking allegations suggested McMahon's persona wasn't all that different from reality.

Vince McMahon told the NJ State Senate that wrestling was scripted

In 1989, Vince and Linda McMahon testified under oath that professional wrestling was scripted, a move viewed as a cardinal sin. Had the heads of the organization just broken kayfabe? Maybe, but it was also a savvy political move to avoid the oversight of state athletic commissions.

In 1996, 'The Curtain Call' changed fans' understanding of wrestling

Maintaining kayfabe, or the fiction of the professional wrestling universe, was a long-held tradition in the industry. That changed in 1996, when four WWE wrestlers broke character after a match at Madison Square Garden in an event later dubbed "The Curtain Call." This podcast breaks down the historical aftershocks.

1985's inaugural Wrestlemania turned pro wrestling into a pop culture phenomenon

WrestleMania I was a major event in the history of pro wrestling, marking WWE’s push to become a global entertainment entity and setting the standard for large-scale pay-per-view events for years to come. It was also a wacky, celebrity-laden affair featuring Cyndi Lauper, Mr. T and Liberace.

The internet has changed how fans understand wrestling

Maintaining the illusion of professional wrestling—or kayfabe—was once considered the most important aspect of running a successful promotion. That’s changed over time, with wrestling’s most serious fans growing as interested in the stories behind the scenes as they are in the matches taking place in the ring.

Wrestling's superstars are capable of electric 'promos'

One convention of pro wrestling is the “promo”—a televised interview that allows wrestlers to develop their personas and articulate their characters’ motivations. The “Macho Man” Randy Savage is arguably the best to ever cut a promo, with his gravelly voice, memorable catchphrases and hilarious non-sequiturs making for great television.

Professional wrestling may be scripted, but it's not 'fake'

At its core, pro wrestling offers viewers an entertaining spectacle that may be scripted but is far from being “fake.” The athletes who compete in the WWE and other organizations still complete impressive feats of strength and put their bodies on the line every time they step in the ring.

Professional wrestling's lexicon comes from the carnival world, where the spectacle began.

Gorgeous George was American pro wrestling's first superstar

George owed his popularity to the in-ring persona he created: a haughty, pretentious Anglophile who couldn't believe he had to stoop to fight his opponents. This 1950s film, taken from the "Wrestling From Hollywood" show that popularized professional wrestling in the US, perfectly illustrates what made this "heel" so compelling.

Wrestlers maintain the illusion of a fictional narrative through 'kayfabe'

Outsiders are often confused by wrestling fans’ emotional investment in predetermined matches. After all, how can you be invested in a scripted sport? That question misses a key component of fans' love for pro wrestling. They suspend their disbelief in the same way that readers of novels do.

The Gold Dust Trio brought spectacle to wrestling

In the early 1900s, as wrestling gained in popularity on the carnival circuit, keeping the audience’s attention became an issue. The Gold Dust Trio—Billy Sandlow, Ed “The Strangler” Lewis, and Joseph “Toots” Mondt—revolutionized things by integrating boxing, theater, and Greco-Roman wrestling in a hybrid called “Slam Bang Western Style Wrestling.”

Modern pro wrestling evolved from catch wrestling

Professional wrestling might be scripted, but its roots can be found in a competitive form that became popular in 19th-century England. Catch wrestling, or catch-as-catch-can, became popular among members of Lancashire’s working class. By the early 20th century, it was its own Olympic sport.

X Games emerged during “extreme” marketing boom in the 1990s

Launched as the “Extreme Games” in 1995, the event tapped into a trend from the '90s of brands labeling products and events “extreme” to appeal to youth culture—mirroring marketing in soft drinks, snacks, and video games.

The moment Bill Gates and the Rock announced the original Xbox at CES 2001

At CES 2001, Bill Gates and Dwayne “The Rock” Johnson took the stage to unveil the original Xbox. This memorable moment marked Microsoft’s entry into gaming and set the tone for its console brand.

Some say soaps have been replaced by reality TV

Reality shows have much in common with soaps: massive melodrama, sweeping music cues, neverending plotlines, and a seemingly endless number of episodes. Some communications scholars suggest that’s why younger viewers are no longer interested in soap operas; reality programs provide the same content with the added appeal of being “real.”

The adoption of modern appliances led to the soap opera's rise

Soaps grew more popular as they transitioned to television in the 1950s. At the same time, the adoption of modern appliances like the automatic dishwasher and the clothes dryer offered housewives more free time, which soaps could now occupy. By 1970, CBS, NBC, and ABC were airing 18 daytime soaps.

Soap operas were especially popular in the '70s and '80s

Shows like "As the World Turns" and "Love of Life" attracted tens of millions of viewers and had many high-profile fans, including Andy Warhol, Sammy Davis Jr. and Supreme Court Justice Thurgood Marshall. This Time cover story from 1976 explores the pop culture phenomenon.

A new logo helped the NBA stay relevant in the '70s

In 1967, the American Basketball Association was formed, featuring a flashier style of offense. The competition caused player salaries to rise in both leagues. After watching Major League Baseball unveil its new logo, the NBA decided to use the same designer to create an iconic logo for the league. It debuted in 1971 and reignited basketball fans' interest.

Philosopher Roland Barthes loved wrestling

In his essay "The World of Wrestling," French philosopher/literary theorist Roland Barthes analyzes the "Human Comedy" of professional wrestling, arguing the form is a legitimate dramatic genre.

See a timeline of the consolidation of the television and film industry, beginning with Vaudeville theatre traditions from the 1880s.

Weight Watchers briefly changed its name to 'WW' in 2018 before quietly changing it back to Weight Watchers a few years later.

The 1960s through 1980s is generally considered the ‘Golden Age of Advertising’

This time period spawned some of history’s most well-known ad campaigns, from "I Heart NY" to Nike’s “Just Do It” campaign. In this video from the 4As (the American Association of Advertising Agencies), advertising executive Jerry Della Femina reflects on the most creative ads of the era.

The 1960s through 1980s are generally considered the ‘Golden Age of Advertising’

This time period spawned some of history’s most well-known ad campaigns, from "I Heart NY" to Nike’s “Just Do It” campaign. In this video from the 4As (the American Association of Advertising Agencies), advertising executive Jerry Della Femina reflects on the most creative ads of the era.

In the '90s, country aimed for stadiums

While the early 1900s built the template for country music as a genre, the 1990s pushed the music into the mainstream, setting the course for country’s modern ubiquity. Artists like Garth Brooks and Shania Twain pushed against the genre’s orthodoxy, turning the music into blockbuster entertainment with a pop sheen.

HBO is credited for the rise of ‘prestige television’

“Prestige television,” sometimes referred to as “the golden age of TV,” is a critical term for serious, darker, auteur-driven television from the late 1990s through the 2020s. HBO shows are often cited as examples of this style, with “The Sopranos” evolving the style and developing a model for the form.

The story behind the greatest outburst in sports history

It's a line that's still perplexing all these years later: "Who do you think you are? I am!" Those words were uttered by Pete Weber, an iconic bowler who was somewhere between John McEnroe and Happy Gilmore. This oral history from the Ringer provides some context for the bizarre insult and a backstory that turns what appears to be a non sequitur into a triumphant celebration.

The 'Movie Brats'—the nickname given to 1970s film directors like Steven Spielberg, Francis Ford Coppola, George Lucas, and others—ushered in a new era of Hollywood.

A 2004 brawl led to a strict dress code for NBA players

After the Malice at the Palace brawl between the Indiana Pacers and the Detroit Pistons, Commissioner David Stern wanted to tamp down the league's bad-boy image, instituting a business casual dress code for all players on the sidelines and at team-sanctioned events.

A 1973 ad is credited with accelerating the Super Bowl advertising craze

The Super Bowl’s history as an advertising phenomenon began in earnest during the 1970s. In 1973, for instance, Joe Namath and Farrah Fawcett starred in Noxzema’s “Cream Your Face” ad, which Smithsonian Magazine says helped establish the game “as an event for advertisers.” Read this article to learn more about how the Super Bowl became advertising’s, well, Super Bowl.

Watch the infamous live feud between Bill Ackman and Carl Icahn from 2013 in the fallout of a billion-dollar accusation that Herbalife was a pyramid scheme.

Minor Threat inadvertently created the straight edge movement

The DC hardcore band released the song "Straight Edge" in 1981, which detailed singer Ian MacKaye's decision to abstain from alcohol, drugs and promiscuous sex. The track inadvertently inspired legions of young hardcore kids to similarly declare themselves "straight edge," which eventually grew into its own subgenre.

Andy Warhol’s 'Exploding Plastic Inevitable' shows were multimedia performance art

If you wandered into one of Andy Warhol’s "Exploding Plastic Inevitable" events in the 1960s, you might have encountered a Velvet Underground performance, go-go dancers, strobe lights, guerrilla filmmakers asking very personal questions, and mimes. Warhol was on the cutting edge of many art forms, and performance art was no exception.

Arnold Schwarzenegger fueled a lot of the interest in strength training, beginning in the 1980s.

A chat with YouTube CEO Neal Mohan

In a conversation with Bloomberg, YouTube CEO Neal Mohan maps out how the company is taking what it’s learned thus far and embedding itself into the “lean-back” TV viewing experience.

Understanding 'YouTube Face,' the platform's pervasive thumbnail style

It's an image that's rampant across the web's premier video platform: open mouths, astonished eyes. It looks cheesy and cheap, yet its practitioners are some of YouTube's most popular personalities. The Ringer's Nate Rogers digs into the history of the phenomenon to learn why it's had such staying power.

Extreme Games rebranded as X Games for global appeal

In 1996, ESPN shortened “Extreme Games” to “X Games” to make the name easier to translate for international broadcasts and to strengthen branding as the competition expanded to global markets.

HBO's success inspired Showtime, AMC, Netflix, and more

HBO’s success in the early 21st century bred plenty of imitators, who were now more willing to embrace darker, more challenging series like “Weeds,” “Mad Men,” “Breaking Bad,” and “House of Cards.”

Watch ESPN's compilation of iconic moments in sports from 2000 to 2009 in their 'Images of the Decade' special.

'New wave' was coined for listeners put off by punk's ethos

The term was a reference to New Wave cinema, an iconoclastic, largely French form. Sire Records' Seymour Stein is believed to have pushed to use it to describe the label's bands, many of which came from the CBGB's scene, to avoid the negative associations with "punk rock." Sire ran a promotional campaign named "Don't Call It Punk" that made that message clear.

Michael Jackson's halftime show created the modern Super Bowl spectacle

In 1993, Michael Jackson's Super Bowl halftime performance prompted the NFL to extend the break and reimagine it as a must-watch event. It is widely regarded as the first modern halftime show built around a global superstar.

Breaking down what makes HBO different

The network took an early gamble on longer episodes and more complicated narratives than a standard television drama. That paid off and, in the process, created what we now consider "prestige TV."

'Jeopardy!' was conceived as a way to earn back skeptical audiences' trust

In the wake of the ‘50s scandals, networks were reluctant to greenlight new quiz shows. Merv Griffin’s wife suggested he flip the formula on its head, providing contestants with the answers (the exact act that had led to the scandals) and asking them to provide the questions. “Jeopardy!” premiered in 1964, effectively reviving the genre. It eventually became the top-rated quiz show in history with 23 million viewers.

The American 'Who Wants to Be a Millionaire?' redefined the quiz show

The show was already a success in the United Kingdom when it was adapted for the US to boost ratings during 1999’s “sweeps week,” a pivotal time for television ratings. The show worked, thanks to a charismatic host in Regis Philbin and the high stakes of a big cash prize. That combination would be replicated with great success in reality competition shows, such as “American Idol,” which would follow.

YouTube evolved into a film distributor

YouTube has evolved from a random clearinghouse of user-uploaded video content to a global media powerhouse. One example is the use of YouTube to distribute "Milk & Serial," a slasher film made for $800 that eventually racked up hundreds of thousands of views.

Following the scandals, CBS briefly banned canned laughter

The network was looking to correct the public perception that its programming was fraudulent, so it banned laugh tracks and fake applause from its broadcasts. The policy didn’t last long; within a few years, sitcoms were regularly “sweetened” with the sound effects.

After World War I, consumerism began to usurp frugality as a foundational value in American life and culture.

Ed Sabol's vision of NFL Films impacted how sports were filmed

When the NFL put out a bid to film the 1962 NFL Championship Game, Ed Sabol promised NFL Commissioner Pete Rozelle his higher price tag would be worth it. Sabol’s style of fixed high shots, close-ups of players, and fans in the stands revolutionized how sporting events are filmed, influenced moviemakers like Ron Howard, and gave birth to NFL Films.

Lucha libre is Mexico's high-flying spin on pro wrestling

Lucha libre, a Mexican style of professional wrestling that roughly translates to “free fighting,” shares some common characteristics with the American style, though it’s a genre in and of itself, with high-flying acrobatics, masked wrestlers and longstanding traditions.

'Bonnie and Clyde,' the 1967 film starring Warren Beatty and Faye Dunaway, was the first major American movie to feature graphic violence.

Director Arthur Penn used the then-new Squibb technology, which triggered realistic and bloody bullet wounds, to portray graphic violence, at the time a taboo in American cinema.