In 2025, Apple devices couldn't send audio messages with the phrase 'Dave & Buster's'

Apple's future will likely continue to incorporate mixed reality hardware and AI

Although the majority of Apple's profits come from iPhone, iPad, and Mac sales, CEO Tim Cook has overseen a diversification of products since the acquisition of the Beats headphone brand in 2014, including the launch of the Apple Card, Apple TV, and the Vision Pro headset.

Computer systems create artificial voices by stitching together phonemes—individual sounds that make up speech, such as 't,' 'long a,' and 'k' to say 'take.'

Creating the iPhone ended the marriages of several of Apple's engineers

In the early 2000s, Apple recruited multiple engineers onto rival teams tasked with combining phone, internet, and iPod capabilities. Despite significant technical hurdles, Steve Jobs favored a prototype with multitouch technology and a modified Mac operating system over a competing in-house model based on the iPod's click wheel. (Some users may experience a paywall.)

The next technology epoch is here

From ChatGPT to DALL-E, 2022 saw the mainstream emergence of artificial intelligence for consumer use. Here's how these platforms will disrupt today's five biggest tech companies—Apple, Amazon, Meta, Google, and Microsoft.

Are emojis real communication? And other questions for the experts

Emojis took off around 2009, after Apple's operating system for its defining iPhone became available in Japan. By 2012, a standardized set of emojis was released, and now seven in ten users feel a message without one of the 3,664 official emojis is lacking.

In 1984, Apple ran an award-winning Super Bowl commercial

Directed by Ridley Scott and a winner at the Cannes Lions International Advertising Festival, the clip features a heroine flinging a sledgehammer at a Big Brother-style figure delivering a speech. As the screen shatters, a voiceover proclaims that Apple's release of the Macintosh will ensure, "1984 won't be like '1984.'"

Apple’s '1984' ad aired once during the game and permanently shaped their advertising

During Super Bowl XVIII, Apple aired its dystopian “1984” commercial once to a mass audience, introducing the Macintosh and positioning Apple as a challenger to IBM’s dominance in personal computing.

Apple's latest invention

Apple may be working on a robotic smart lamp. Internally called ELEGNT, it's designed to respond to music, display emotion through movement, and even serve up reminders. A new research paper details how it could work—though Apple hasn't officially confirmed a release.

The Beatles sued technology company Apple in 1978 to defend naming rights to their record label, Apple Corps.

Read about the time Apple tried to trademark an actual apple in Switzerland

In 2017, tech company Apple filed for the trademark to a black-and-white image of a Granny Smith apple in Switzerland—a request that was only partially granted. Apple wanted full control over the image, but many worried that granting the trademark would open up too many opportunities for the company to own the rights to the mere shape of an apple.

See Don Valentine's original 1977 memo for Sequoia's investment into Apple Computer

In honor of Apple's 50-year anniversary, Sequoia Capital recently posted a tweet on X (the social media platform formerly known as Twitter) with a photo of the original 1977 memo for Sequoia's investment in Apple.

Apple Pay is activated on more than 78% of US iPhones

As a result, some banks worry they could be losing ground to the tech company. As consumers continue to use Apple Pay instead of pulling out their physical debit card to pay for everyday items, some banks are fighting back in the digital wallet war.

AI gained mainstream attention with tools like IBM Watson and Apple’s Siri

With the release of ChatGPT in 2022, which drew over 100 million weekly users in just two months, natural language processing and understanding could be achieved at scale via machine learning. Unlike earlier artificial intelligence that could pull stored knowledge, generative AI produces text, images, or sounds.

The evolution of the em dash, a now-controversial piece of punctuation

The curious form of punctuation was originally used to replicate humans' naturally broken—and sometimes scattered—way of speaking, with Shakespeare often using it in his plays and Emily Dickinson deploying it for numerous effects. But as large language models like ChatGPT began using the em dash, real humans began viewing it as a tell of non-human writing. This podcast episode dives into the strange turn of events.

Apple, the tech giant renowned for products like the iPhone, iPad, and Mac, started out in a garage in 1976.

How Stephen Hawking’s voice became iconic

Stephen Hawking relied on a voice synthesizer after losing the ability to speak due to complications with ALS. Despite technological advances, he refused to change the "Perfect Paul" voice, making it a cornerstone of his public identity.

Audio deepfake tools can now impersonate anyone in real time

A cybersecurity company developed a tool that mimics a person's voice with no noticeable delay using only publicly available software, hardware, and voice samples, allowing users to have seemingly authentic conversations while pretending to be someone else.

AI is not good at understanding satire

Social media has become rife with misinformation. In response, some organizations have deployed AI-assisted programs trying to curb the spread of this inaccurate content. The problem is that misinformation and satire, rhetorically speaking, often use the same kind of language, something AI struggles to understand.

How Apple's GarageBand changed music

Apple's preinstalled, easy-to-use software GarageBand was first released in 2004. Since then, it's changed the way artists write and record music. The program's accessibility and ease of use have allowed beginner artists to experiment and find their voice, while major artists like Rihanna, Grimes, and Bjork have used the program to record hit singles and perform live. This article from the Red Bull Music Academy explains how the basic interface reshaped an industry.

The iPhone reshaped culture, media, and communication through innovation

Cultural moments, such as Ellen's viral Oscars selfie and Taylor Swift's iPhone Notes statement, have demonstrated how deeply integrated the device has become into society. The film "Tangerine" and Kendrick Lamar's "Pride" were created with the iPhone, underscoring its use in media creation.

The speech software's origins at MIT led to Hawking's trademark voice being American

Stephen Hawking's trademark voice is called "Perfect Paul," but it mimics Dennis Klatt, an American researcher at MIT who developed the speech synthesis technology. Klatt used his voice during this development, which was immortalized through Hawking.

Explore a breakdown of 18 influential Apple products

The launch of the MacBook Air in 2008 popularized the ultrabook category of laptops, while the iPad (2010) made large-screen mobile devices a technological norm. The iPhoneX (2017) introduced the notch, which has become a staple at the top of many smartphone displays.

Tim Cook refused to give the FBI a backdoor into iPhones during a terrorism case

The Apple CEO's refusal to comply with the government's request was viewed as controversial, despite support from privacy advocates. The FBI would later back down, claiming to have gained access to the device without disclosing additional details.

Transformer architecture was the breakthrough that made AI chatbots possible

It changed how text was translated from a sequential, "one word at a time" method to one where every word in a text is processed in parallel. Advances in positional encoding and self-attention also helped models recognize context and word order better.

Create professional-quality spoken audio from text

Generative AI now makes it possible to create everything from computer-generated written content to beautiful imagery and hyper-realistic videos in seconds from a user’s simple text prompt. Add to that list: High-quality spoken audio, which the AI software company ElevenLabs specializes in. Its natural-sounding speech synthesis and text-to-speech tech can produce human-like speech that mimics a variety of different tones, styles, and accents.

A joke about mercury in an elevator led to the invention of emoticons

A false message about mercury contamination was posted in response to a physics problem on Carnegie Mellon's discussion board in 1982, which some users took seriously. The need to indicate which messages were jokes led to the creation of facial expressions using special characters.

Your iPhone started with a Cold War secret

Silicon Valley wasn't supposed to happen. A stretch of California orchard land somehow became the place that built the modern world: chips, PCs, the internet, the smartphone, and now AI. But the real story isn't the garage myth. It's a series of contradictions hiding in plain sight.

Audio deepfakes have fooled voice biometrics at banks

Limitations in facial and body movements as well as mismatches between audio and lip movements can sometimes help flag a video as a deepfake, but removal of the video component significantly improves AI mimicry.

Company names you may have been mispronouncing

Global company names often get Americanized or anglicized to the point where they’re unrecognizable. Here's a helpful explainer on how to say a dozen of them, from Adidas to Huawei.

Steve Jobs in his final public talk

The last major event outside of Apple that Steve Jobs spoke at, prior to his death in 2011, was the 2010 All Things Digital conference. In spite of his declining health, he is voluble and combative throughout.

Lessons learned from Steve Jobs

From predicting our screen-filled future in 1983 to slashing Apple's product line in 1997, Steve Jobs believed in focus, simplicity, and the fusion of technology and art. His philosophies still influence how products are built and marketed today.

The story of Apple Pay Later, a short-lived BNPL service

Apple rolled out its own buy now, pay later service in 2023, but Apple shut it down the following year. Instead, Apple made changes to let its Apple Pay users make purchases and access installment loans through BNPL company Affirm.

Steve Jobs once explained why iPhones can’t be made in the US

In 2011, then-President Obama asked Steve Jobs, “What would it take to make iPhones in the United States?” Steve Jobs said it wasn’t a viable option, explaining that overseas factories had far outpaced the US’s in terms of skill and speed.

Watch Steve Jobs unveil the first iPhone in 2007

During his Macworld San Francisco 2007 keynote address, Jobs claimed Apple had reinvented the phone by integrating phone capabilities with internet access and music playback from its iPod product line. The multitouch display eliminated the need for a stylus or keyboard hardware typically found on other smartphones.

Transformer architecture can recognize and predict patterns in language

The underlying software powering text generation in AI tools associates each word or subword—called a token—with a set of values corresponding to how often it appears near other tokens. By recognizing these associations in prompts, the LLM can infer meaning.

Microsoft’s 'Blue Screen of Death' was a symbol of computer crashes for over 30 years

In 2025, the symbol was replaced with a "Black Screen of Death" for improved readability and alignment with Windows 11's modern design. It became a pop culture symbol after appearing in Bill Gates' live tech demo of Windows 98.

In television and film, certain sounds, such as dialogue, may be difficult to understand due to sound mixing, device limitations, and technological advancements that have collectively reduced clarity.

Using AI to restore speech 30 years after a stroke

Through a novel surgical procedure involving electrodes implanted in the brain, along with the help of artificial intelligence, a stroke patient is regaining her ability to speak. This technology converts her thoughts into speech through a digital avatar, allowing her to verbally express herself for the first time in decades.

Steve Jobs changed the world with Apple and Pixar

The devices Jobs introduced during his time at Apple, including the iPad and iPhone, were imitated by competitors, ultimately helping to create the numerous options consumers have today. In addition to leading Apple, Jobs also helped turn Pixar and the software startup NeXT into success stories.

The band Radiohead launched a chatbot to promote its 2001 album, creating a popular form of artificial intelligence over 20 years before ChatGPT.

Watch how the Enigma machine encrypts messages and learn about its critical design flaw

Using settings selected from a series of rotors and a plugboard that let operators swap letters with any of their choosing, the machine lit up the output letter for each letter typed. While this system could generate messages requiring any of 150 quintillion potential keys, the machine's reflector never encrypted a letter as itself, providing an entry point for exploiting the system.

Decoding the hype around AI

2022 was the year AI broke onto the scene, with applications like ChatGPT amazing users with its ability to generate realistic-sounding answers. Technologist Arvind Narayanan presents a clear-eyed view of what the technologies can (and can't) do.

9 billion voice notes are sent every day

The recorded voice note has come to replace a regular phone call conversation for some. Observers suggest the monological nature of the voice note corrodes the benefits of real-life interactions.

In 2024, deepfake audio of London Mayor Sadiq Khan nearly caused real-world disorder

The audio included incendiary remarks related to the ongoing Palestinian protests and played on the public's preexisting political biases. The technology has since destabilized the concept of truth in elections, where politicians blame the use of real gaffes on AI and deepfakes to spread misinformation.

The Year 2038 problem is the next potential computer time rollover bug

Many older systems store time as a signed 32-bit integer counting seconds since Jan. 1, 1970. That counter maxes out on Jan. 19, 2038—overflowing into negative time and sending clocks back to 1901, potentially crashing any older software that depends on accurate dates.

Steve Jobs saved a nearly bankrupt Apple

Apple nearly went bankrupt in 1997, when the tech company had only three months of operational cash left. Apple's board ousted cofounder Steve Jobs in 1985, but he was brought back as interim CEO to revive the company when Apple purchased Jobs' company, NeXT.

See which Apple products drive the most of its $391B revenue.

ChatGPT may struggle with factual inaccuracies, despite writing accurately in English

In a classroom experiment, a journalist enrolled in an AP English Literature course submitted an essay written by ChatGPT, which confused characters and setting when comparing two texts. The tool was also unfamiliar with texts outside of its training data.

Microsoft has integrated AI across its software products with Copilot

It utilizes an underlying model from OpenAI—makers of ChatGPT—to assist users in creating documents, writing code, locating files, and more across Windows, Microsoft 365, Bing search and WhatsApp on desktop and mobile devices. Copilot Voice and Vision offer accessibility features for users who prefer not to use mouse/keyboard navigation.

Steve Jobs introduced Apple’s 'Think Different' marketing campaign

Jobs introduced the now-iconic “Think Different” marketing campaign. It won numerous awards, symbolized Apple’s new era under Jobs, and showed off his understanding of branding.