Comic-Con

Overview

Comic-Con is an annual gathering to celebrate comics, film, TV, gaming, and pop culture. Each year, Comic-Con’s flagship event takes place in San Diego, drawing more than 130,000 attendees over four days and generating around $160M  in economic impact.

Comic-Con began in 1970 as a small, one-day gathering of a few dozen comic enthusiasts in San Diego. Originally called San Diego's Golden State Comic‑Minicon, the event has transformed from a niche fan meetup into a multimedia juggernaut that shapes fandom and drives entertainment marketing. Cosplay (or costume plus play) remains a highlight of any Comic-Con, evolving from basic outfits to stage spectacles with armor, animatronics, and visual effects.

While SDCC is the most well‑known event, New York Comic Con—hosted in New York City each fall since 2006—drew an estimated 200,000 attendees in 2022. Tokyo hosts Comiket, the world's largest fan-run convention, twice a year—drawing nearly 750,000 attendees annually to celebrate self-published manga and fan art.

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