Follow 5 attendees at Comic-Con 2010

How a crew of hippies and nerdy teens in 1970 launched the global phenomenon of Comic-Con

Brinke Stevens and nearly 50 early organizers recount assembling Comic‑Con in 1970s San Diego—starting with just 300 attendees in a hotel basement—and how that grassroots, inclusive mix of fans sparked an enduring and worldwide pop‑culture movement.

San Diego Comic-Con eclipsed 100,000 attendees for the first time in 2005

Step back into July 2005 at San Diego Comic‑Con—when over 100,000 fans roamed crowded halls filled with cosplay, classic sci‑fi exhibits, and early Marvel and Star Wars booths—and witness the electric energy of one of the first major attendance years for the conference.

Comic-Con began in 1970 in the basement of a San Diego hotel, with just a handful of comic book enthusiasts sharing their wares.

Since 1974, the Comic-Con Masquerade has been an iconic part of the gathering

At Comic‑Con, the Masquerade is the premier cosplay competition where participants submit handmade or significantly modified costumes for stage presentation. Contestants undergo pre-judging, perform live on stage, and compete for prestigious trophies.

San Diego Comic-Con packs 460,000 square feet with more than 700 events

Held at the San Diego Convention Center, SDCC fills the massive exhibit hall with artists, vendors, and studios while offering hundreds of official events—including panels, cosplay contests, workshops, and portfolio reviews.

Comic‑Con’s founders showed up at Jack Kirby’s house—and he agreed to attend their first event

In 1969, Shel Dorf and fellow organizers made a pivotal trip to legendary artist Jack Kirby’s Irvine, California, home. After personally inviting Dorf, Kirby not only committed to the inaugural 1970 San Diego Golden State Comic-Minicon, but also advised expanding beyond comics—a key to San Diego Comic-Con's lasting success.

Comic-Con is a nonprofit organization

San Diego Comic‑Con International launched in 1970 as a 501(c)(3) nonprofit aimed at promoting public appreciation for comics and related arts. All proceeds fund programming such as Comic‑Con, WonderCon, and the Comic‑Con Museum.

San Diego Comic-Con will expand internationally in 2025

September 2025 will mark the inaugural global edition of San Diego Comic‑Con—marking the convention’s first expansion outside the US. The event will offer 300 hours of programming and is expected to draw around 60,000 fans.

In recent years, Hollywood studios have reevaluated their Comic‑Con presence

Comic-Con’s impact on the movie industry may be diminishing. In 2025, major studios—including Marvel, DC, Lucasfilm, Sony, Paramount, Legendary, and Lionsgate—scaled back Comic‑Con participation. They cited high costs, timing that didn’t align with release schedules, and limited marketing impact in a crowded promotional landscape.

Comic-Con generates over $165M for the San Diego economy each year

San Diego’s community gets a significant boost from Comic‑Con, which draws around 135,000 attendees annually. It generates over $165M in regional spending—with more than $90M coming directly from visitors—and adds approximately $3.2M in city tax revenue.

San Diego’s first Comic-Con was held in a basement

The first San Diego Comic‑Con—then called San Diego's Golden State Comic-Minicon—took place on March 21, 1970, in the basement of the US Grant Hotel and drew just 145 fans.

America’s largest Comic-Con by attendance takes place in New York City

New York Comic Con—held annually at New York City's Javits Center since 2006—draws around 200,000 attendees, features more than 570 panels and events, and hosts more than 1,250 exhibitors, making it North America’s biggest pop-culture convention by attendance.

Check out Variety's picks for the best cosplay of Comic-Con 2024

Take a look at some of the best cosplay from Comic-Con 2024. Entries include a tiger-painted dog, Elphaba from "Wicked," and a man dressed as a slice of pizza.

Comiket, hosted in Tokyo, is the world’s largest fan-run convention

Comiket—short for Comic Market—is a semiannual, volunteer-organized fan art marketplace in Tokyo where up to 750,000 attendees experience self-published comics, anime, games, cosplay, and more over a span of four days.

The original 'Star Wars' was quietly showcased at Comic‑Con in 1976 to little fanfare

In a bold pre‑release move on July 22, 1976, Lucasfilm set up an eight-foot booth and slideshow at San Diego Comic‑Con, introducing the then‑titled "The Star Wars"—with no premiere buzz, just intrigue among a few hundred early fans.

Broadway's superfans unite at BroadwayCon

Like ComicCon for theater lovers, BroadwayCon convenes annually in New York and offers panels, meet-and-greets, and, of course, singalongs. (Some readers may experience a paywall.)

A comic book-style review of attending a biohacking conference

When Andrew Greenstone attended a biohacking conference in Austin, Texas, he didn't expect to walk away a newly implanted member of the techy cadre. Partway through the event, he paid $150 to have an NFC chip inserted into his right hand.

The man behind Comic Sans, the world's most contentious font

Comic Sans is often used as a joke, but it wasn't intended that way. Its creator wanted something eye-catching and original, something that reminded people of iconic comics like Batman and Watchmen. This interview details how he made that happen and how it took on a new life once it was released into the world.

Goldenvoice, Coachella's promoter, began with punk and gangster rap

This documentary produced by Coachella tells the story of Goldenvoice—a scrappy upstart booking punk, hardcore, and gangster rap shows in Southern California—and how it created one of the biggest festivals in the world. Beyond the narrative, though, this is worth watching for incredible performances from the White Stripes, Kendrick Lamar, Amy Winehouse, and more.

Cosplay isn't just costumes—it's deeply personal, say early fandom scholars

Cosplay began as a form of "embodying" beloved characters rather than performing for an audience. Cosplay is a deeply personal form of identity—more about internal connection than public performance.

Kevin Feige first teased 'The Avengers' on a panel at Comic-Con 2006

At San Diego Comic-Con 2006, which featured Marvel Studios' inaugural panel about their upcoming films, Feige was asked if the characters might eventually overlap. He responded by saying that one day they may add up and “equal the Avengers”—teasing what would become one of Hollywood’s biggest franchises.

Romantasy fans explain why they think the genre is so maligned

Romantasy grows more popular every year, but that doesn't mean it's taken seriously as literature. Hosts from KPBS' "The Finest" attended Comic Con 2025 to get romantasy fans' takes on the genre's unserious reputation.

Meet the hidden Americans

Who represents America? This stunning interactive photo essay by Dutch artist Robin de Puy reveals a world many in the mainstream US do not see. She traveled thousands of miles to document the stories of individuals across the country, compiling them in dozens of episodes spread across three parts, revealing the messy nuances of everyday life for everyday people. Search the index or click through episode to episode in this spectacular project.

See nine celebrities who adopted animals they met on set.

The Beat movement started in San Francisco, but quickly moved beyond it

This documentary features interviews with Beat writers Diane di Prima and Lawrence Ferlinghetti, reflecting on their arrival in San Francisco and the explosion of Beat culture in the city and beyond. “It’s not a generation,” di Prima says, reading one of her verses, “it’s a state of mind.”

A look behind the scenes of the UN General Assembly

This behind-the-scenes look at the 2015 UN General Assembly offers a unique perspective on what it takes to run one of the world’s most complicated and important diplomatic events. Following four staffers—including a youth advocate and an interpreter—the video captures the energy, pressure, and coordination behind the scenes.

Explore stories from riders of San Francisco's transit system

Since 2008, the "Muni Diaries" podcast has collected true stories from more than 4,000 transit riders, from a man riding with a black crow on his shoulder to the bus driver who moonlights as a poet.

See hilarious photos from the Comedy Wildlife Awards 2025

Napping frog princes, annoying lion husbands, and kung fu sea eagles are just some of the charming shots you'll find among the finalists for the award.

Coachella fashion repurposes looks from Woodstock

Coachella attendees' flower-forward fashion sense has been widely replicated (and lampooned) since the festival became a mainstay of the cultural calendar. This podcast, featuring a panel of style writers and music reporters, traces the aesthetic back to the 1969 Woodstock festival. In the process, they also look to untangle why festivalgoers fall into certain styles—and what that means for Coachella and its attendees.

The United Nations was founded in San Francisco in 1945.

See every Coachella lineup from the festival's 2-plus decades

The unveiling of the Coachella poster has become an annual cultural tradition (and an amusing internet meme). This official collection of every poster from the festival's lifespan showcases the undercard acts that eventually became headliners, as well as the big names that fell into obscurity. The collection shows not only a fascinating illustration of the evolution of pop culture, but also subtle changes in Coachella's design, offering a case study in slowly refining a brand's identity.

Hear about 20 years of change for CES

Longtime CES spokesperson Allie Fried discusses how the show has grown in scale, global reach, and ambition. The podcast also highlights recent tech innovations showcased at the show, including an AI baby panda that can sense emotions and robotic companions for Alzheimer's patients.

Coachella's early years were seen as a success story for alternative culture

From 2007, this oral history of Coachella provides an interesting snapshot of the festival before it became an international attraction. There are interesting stories about the festival's chaotic first year and interviews from artists who frame the festival as a success story for alternative art.

See how CES comes to life with a massive setup across Las Vegas

This behind-the-scenes video shows crews assembling the sprawling CES show—filling more than 2.5 million square feet of exhibition space with booths, lights, and tech from around the world ahead of the event’s opening.

See the extraordinary and ephemeral installations from Burning Man 2025

Despite having to work in a muddy desert for just a few days, Burning Man attendees manage to create large, abstract, and visually incredible works of art.

In comic books, cosmic rays have been described as capable of accelerating evolution, granting humans superpowers, restoring health and energy, and powering advanced technology.

'Love on the Spectrum,' a popular Netflix reality show, is following people on the autism spectrum as they navigate romantic relationships

This is one of Netflix's biggest shows, something this podcast says is due partly to the fact that the series both scratches the itch for people who enjoy reality dating viewing and the program is conducted in a nonexploitative, sensitive way that makes viewers truly want the best for the people navigating these situations.

Burning Man initially started with around 30 people on a San Francisco beach in 1986.

Burning Man offers an extraordinary experience for its attendees

Many burners claim the festival transforms them, saying that both the magnificent visuals and intense community leave a lasting impression.

SantaCon went from an anarchist protest to a rowdy bar crawl

Now known mainly as a costumed, Christmas-themed bar crawl, SantaCon began in San Francisco in 1994 as an anarchist protest against Christmas overconsumption inspired by a Danish event in 1974. It spread to Portland and Seattle before the event went worldwide and lost its radical roots in the process.

Watch ten surprising moments from the NFL Draft

The NFL Draft often delivers as much drama off the field as on it. Watch this countdown of the top 10 wow moments in Draft history, featuring infamous prospect slides, a missed pick, and surprising trades and selections.

View an illustrative journey of sperm cells navigating toward fertilization

In this series of comic-style panels, a "fellowship" of sperm cells travels through fictionalized versions of reproductive anatomy on their way to an egg cell. Each panel includes informative commentary on each step of the adventure, with research insights provided by a reproductive biologist, a biomedical scientist, and an andrologist.

Go behind the scenes of Davos with ‘60 Minutes’

In 2010, "60 Minutes" gained rare, near-unprecedented access to the World Economic Forum, with Scott Pelley roaming Davos’ exclusive meetings and elite spaces. See how global power brokers mingle, negotiate, and shape agendas offstage at the event.

See an analysis of the similarities between the characters in 'Silicon Valley' and the real people who inspired them

The HBO show "Silicon Valley" follows the story of an engineer who is trying to get his startup to take off in Silicon Valley. While one tech CEO said the show is like a documentary, many speculate the show is based on real life tech figures like Mark Zuckerberg and Peter Thiel.

Stand-up comedy podcasts have realigned political campaigns

Some of the world’s most popular podcasts, like “The Joe Rogan Experience” and “This Past Weekend w/ Theo Von,” are hosted by stand-up comedians. They also now play a role in American politics, with representatives, senators, and even presidents taking part in their freewheeling conversations

Burning Man hosts roughly 70k attendees each year

Since 1986, the Burning Man organization has shared a census tracking growth, fluctuations, demographics, and burners' attitudes each year. Part of the organization's motivation is to monitor and reduce carbon emissions at the event.

Conan's 2000 commencement speech offers comfort and humor to young Harvard graduates

In the spring of 2000, famous late-night talk show host and comedian Conan O'Brien gave a hilarious, thoughtful speech to the graduating class at Harvard, where he graduated from in 1985. He warns that once adult life begins, any stupid mistakes made by a Harvard grad will be severely mocked. He also recounts his post-grad failures and how important they were in his success. The speech has been noted ever since as a classic example of both wisdom and foolishness.

Autograph hunters form secretive networks to trade celebrity access tips

Inside the rarefied world of the autograph collector, individuals who will go to great lengths to gather celebrities' signatures.

Peek into the love lives of thousands of strangers whom Stanford University researchers have been tracking since 2017 on this interactive page.

Drew Scanlon is the man behind the Blinking White Guy meme

A San Francisco resident, Scanlon now works as a video producer for Twitch and hosts a pair of podcasts about Formula One and iconic movies. He also now using his fame to raise money for an MS charity.