Since 1974, the Comic-Con Masquerade has been an iconic part of the gathering

Comic-Con began in 1970 in the basement of a San Diego hotel, with just a handful of comic book enthusiasts sharing their wares.

San Diego Comic-Con eclipsed 100,000 attendees for the first time in 2005

Step back into July 2005 at San Diego Comic‑Con—when over 100,000 fans roamed crowded halls filled with cosplay, classic sci‑fi exhibits, and early Marvel and Star Wars booths—and witness the electric energy of one of the first major attendance years for the conference.

San Diego Comic-Con packs 460,000 square feet with more than 700 events

Held at the San Diego Convention Center, SDCC fills the massive exhibit hall with artists, vendors, and studios while offering hundreds of official events—including panels, cosplay contests, workshops, and portfolio reviews.

Follow 5 attendees at Comic-Con 2010

This heartfelt documentary tracks five underdogs—from an Air Force artist and a cosplay designer, to a marriage‑proposal hopeful—revealing how Comic‑Con’s chaos, camaraderie, and celebrity encounters become transformative milestones on their quests for creative, personal, and emotional breakthroughs.

Comic-Con is a nonprofit organization

San Diego Comic‑Con International launched in 1970 as a 501(c)(3) nonprofit aimed at promoting public appreciation for comics and related arts. All proceeds fund programming such as Comic‑Con, WonderCon, and the Comic‑Con Museum.

How a crew of hippies and nerdy teens in 1970 launched the global phenomenon of Comic-Con

Brinke Stevens and nearly 50 early organizers recount assembling Comic‑Con in 1970s San Diego—starting with just 300 attendees in a hotel basement—and how that grassroots, inclusive mix of fans sparked an enduring and worldwide pop‑culture movement.

Comic-Con generates over $165M for the San Diego economy each year

San Diego’s community gets a significant boost from Comic‑Con, which draws around 135,000 attendees annually. It generates over $165M in regional spending—with more than $90M coming directly from visitors—and adds approximately $3.2M in city tax revenue.

Comiket, hosted in Tokyo, is the world’s largest fan-run convention

Comiket—short for Comic Market—is a semiannual, volunteer-organized fan art marketplace in Tokyo where up to 750,000 attendees experience self-published comics, anime, games, cosplay, and more over a span of four days.

San Diego’s first Comic-Con was held in a basement

The first San Diego Comic‑Con—then called San Diego's Golden State Comic-Minicon—took place on March 21, 1970, in the basement of the US Grant Hotel and drew just 145 fans.

In recent years, Hollywood studios have reevaluated their Comic‑Con presence

Comic-Con’s impact on the movie industry may be diminishing. In 2025, major studios—including Marvel, DC, Lucasfilm, Sony, Paramount, Legendary, and Lionsgate—scaled back Comic‑Con participation. They cited high costs, timing that didn’t align with release schedules, and limited marketing impact in a crowded promotional landscape.

America’s largest Comic-Con by attendance takes place in New York City

New York Comic Con—held annually at New York City's Javits Center since 2006—draws around 200,000 attendees, features more than 570 panels and events, and hosts more than 1,250 exhibitors, making it North America’s biggest pop-culture convention by attendance.

Comic‑Con’s founders showed up at Jack Kirby’s house—and he agreed to attend their first event

In 1969, Shel Dorf and fellow organizers made a pivotal trip to legendary artist Jack Kirby’s Irvine, California, home. After personally inviting Dorf, Kirby not only committed to the inaugural 1970 San Diego Golden State Comic-Minicon, but also advised expanding beyond comics—a key to San Diego Comic-Con's lasting success.

Check out Variety's picks for the best cosplay of Comic-Con 2024

Take a look at some of the best cosplay from Comic-Con 2024. Entries include a tiger-painted dog, Elphaba from "Wicked," and a man dressed as a slice of pizza.

San Diego Comic-Con will expand internationally in 2025

September 2025 will mark the inaugural global edition of San Diego Comic‑Con—marking the convention’s first expansion outside the US. The event will offer 300 hours of programming and is expected to draw around 60,000 fans.

Cosplay isn't just costumes—it's deeply personal, say early fandom scholars

Cosplay began as a form of "embodying" beloved characters rather than performing for an audience. Cosplay is a deeply personal form of identity—more about internal connection than public performance.

The man behind Comic Sans, the world's most contentious font

Comic Sans is often used as a joke, but it wasn't intended that way. Its creator wanted something eye-catching and original, something that reminded people of iconic comics like Batman and Watchmen. This interview details how he made that happen and how it took on a new life once it was released into the world.

SantaCon went from an anarchist protest to a rowdy bar crawl

Now known mainly as a costumed, Christmas-themed bar crawl, SantaCon began in San Francisco in 1994 as an anarchist protest against Christmas overconsumption inspired by a Danish event in 1974. It spread to Portland and Seattle before the event went worldwide and lost its radical roots in the process.

The history of the Met Gala

Learn how the famed Met Gala went from a small fundraising dinner to a star-studded event that brings in millions of dollars in donations every year. The gala has always centered on fashion. It’s a fundraiser for the Costume Institute dreamed up by one of the founders of New York Fashion Week. Over the years, that relationship has grown even closer and more creative.

The original 'Star Wars' was quietly showcased at Comic‑Con in 1976 to little fanfare

In a bold pre‑release move on July 22, 1976, Lucasfilm set up an eight-foot booth and slideshow at San Diego Comic‑Con, introducing the then‑titled "The Star Wars"—with no premiere buzz, just intrigue among a few hundred early fans.

Broadway's superfans unite at BroadwayCon

Like ComicCon for theater lovers, BroadwayCon convenes annually in New York and offers panels, meet-and-greets, and, of course, singalongs. (Some readers may experience a paywall.)

The 2026 Met Gala celebrated an exhibition exploring fashion's relationship to the body

Each year, the Met Gala draws attention for its star-studded red carpet and flashy outfits. What's less known is that the event is the primary fundraiser for the Met's Costume Institute, which houses over 33,000 objects spanning seven centuries. For 2026's exhibit "Costume Art," curators paired existing artworks with corresponding garments to show a rich and varied history of fashion and identity.

The Tony statue features tragedy and comedy masks

The twin masks, one smiling and one frowning, represent the dual worlds of comedic and dramatic theatrical productions. Their roots go all the way back to ancient Greece, where they were used to cue the audience in on character emotions, no matter how far back from the stage they were seated (and to hide the real faces of men playing female characters).

Mardi Gras revelers on floats are required to wear masks

Masks are worn to encourage revellers to embrace their wild side without letting their identity get in the way. That's something New Orleans takes seriously: If you're riding on a Mardi Gras float, city law requires that you wear a mask.

The author of 'V for Vendetta' explains the Guy Fawkes mask

The "V for Vendetta" mask became famous after the film based on the comic book series was released in 2005. It has since been adopted by global protest movements. This piece, written by the author of the book, explains the logic of the rise of this...

‘Saturday Night Live’ cast rank the show's best comics

"Saturday Night Live" has held a unique role in the cultural zeitgeist since its founding in 1975, providing a national stage of silly mockery and filling our Sunday feeds with the latest impressions of public figures. In its 50th year, 50 cast members weigh in on who their favorite casts and individual comedians were. Read their various opinions here.

Check out pictures from the Bauhaus' elaborate costume parties

Bauhaus is known for its innovation, but, at the end of the day, it was still an art school. That means parties were regular occurrences and often featured elaborate costumes—Gropius once dressed as the renowned architect Le Corbusier, while Kandinsky was known for pretending to be an antenna.

The Zulu krewe dons black face paint, but says it's not blackface

The majority Black organization was founded in the early 1900s, when Mardi Gras was still segregated. They painted their faces black, both to comply with the Mardi Gras rule requiring masks and to reenact a vaudeville sketch. In recent years, their facepaint has been criticized by some as a form of Jim Crow minstrelsy.

A list of Carnival celebrations from around the world

Mardi Gras might be associated with New Orleans, but cities across the globe also celebrate Carnival with similar festivities. This list breaks down nine of the most popular, including masquerade balls in Venice, Creole celebrations in Cape Verde, and the Battle of the Flowers in France.

Day of the Dead is more than ‘Mexican Halloween'

However, it’s becoming increasingly common to celebrate the two holidays simultaneously. Hollywood films have made Halloween more popular in Mexico and Day of the Dead more popular outside the country. As a result, events like Mexico City’s annual parade now include elements of both holidays.

At its core, stand-up is about a comic making a crowd laugh

The performance style typically features a single performer who aims to make an audience laugh. It evolved from 19th and 20th-century American comedy traditions and has since grown into an influential—and commercially successful—international artistic form.

Renaissance Faire's provide an escape into the late medieval world

These cultural events (roughly 300 distinct fairs in the US) stem from the original festival in Los Angeles in 1963. Long viewed as a hippie festival, the fests attract eclectic fans—historians, craftworkers, dramatists and drinkers. Listen to a quick survey of the festival's surprising origins.

See every Coachella lineup from the festival's 2-plus decades

The unveiling of the Coachella poster has become an annual cultural tradition (and an amusing internet meme). This official collection of every poster from the festival's lifespan showcases the undercard acts that eventually became headliners, as well as the big names that fell into obscurity. The collection shows not only a fascinating illustration of the evolution of pop culture, but also subtle changes in Coachella's design, offering a case study in slowly refining a brand's identity.

Met Gala fashion over the decades

Check out the wildest, most impressive Met Gala looks of past decades. This video covers notable outfits from every year of the event. From themes like “The Eighteenth-Century Woman” to First Lady Jackie Kennedy Onassis to the many looks of Rihanna, the video walks viewers through every stitch and sequin. An inside look into just what makes the Met Gala one of the most important fashion events of the year.

Go behind the scenes at the Macy’s Parade Studio

With dozens of balloons and floats, and thousands of costumes, the Macy’s Thanksgiving Day Parade requires year-round planning to pull off. Go behind the scenes with the designers and builders who make the magic happen. See how the floats come together and what makes this annual spectacle a reality.

The woman who made the Met Gala a pop culture phenomenon

The Met Gala began in 1948 to raise money for the Metropolitan Museum of Art's fashion collection. But its current incarnation as an over-the-top media spectacle began with former Vogue editor Diana Vreeland, who shifted the event from a stuffy, high society fair into a celebrity-focused event aimed at garnering publicity. This history of the event and Vreeland’s influence explores how she made that happen.

The annual 'Fiesta' parade features the largest equestrian parade in the US

Every first week of August, Santa Barbara welcomes tens of thousands of tourists for Old Spanish Fiesta Days festival, a five-day event downtown celebrating Spain's legacy in the town. A capstone moment is the annual equestrian parade, honoring the region's horse tradition with hundreds of the animals.

The story behind Conan O'Brien's most celebrated 'Simpsons' episode

"Marge vs. the Monorail," an episode from the show's fourth season, is widely considered not only one of the best 'Simpsons' episodes, but one of the best sitcom episodes in general. In this detailed history of it for The Ringer, writer Conan O'Brien, then a 28-year-old fresh off leaving "Saturday Night Live," explains how "The Music Man," disaster movies, and a strange billboard inspired the script.

A brief history of Cannes controversies

Cannes is one of the most prestigious festivals in the world, but that hasn’t shielded it from controversies, including inflammatory statements, political protests, and booing audiences.

Romantasy fans explain why they think the genre is so maligned

Romantasy grows more popular every year, but that doesn't mean it's taken seriously as literature. Hosts from KPBS' "The Finest" attended Comic Con 2025 to get romantasy fans' takes on the genre's unserious reputation.

The traditional parade takes place on the first Sunday of the festival

The parade offers a peek into Oktoberfests of yesteryear, from the Münchner Kindl, a beautiful Munich native who opens the parade, to the Goaßlschnalzen, a float full of men cracking whips.

In 1924, elephants from the Central Park Zoo marched in Macy's inaugural parade

Enormous balloons didn’t make an appearance until 1927, and the parade wasn’t televised until 1948. But no matter the decade, a visit from Santa Claus has always been a highlight.

Chicano artists shaped the celebration of Day of the Dead in the US

Beginning in the 1970s, Mexican-American artists have used Day of the Dead components like ofrendas and festivals to combine cultural identity with social justice movements, highlighting indigenous traditions to address issues like gang violence.

Mexico City’s Day of the Dead parade is because of James Bond

The opening scenes of the 2015 film “Spectre” take place during a Day of the Dead parade in Mexico City. The movie generated so much interest that local authorities turned what was once fiction into an annual tradition, drawing thousands.

Burning Man is more than a decadent hippie festival

Burning Man is often associated with lawlessness, debauchery, and controversies, but the actual festival has many complex parts, including an ethos that promotes radical self-acceptance and caring for your community.

Every Halloween, one Texas bar transforms into Moe's Tavern

Nickel City, a bar in Austin, Texas, dons a costume once a year, turning itself into Moe's Tavern, the watering hole that figures prominently in "The Simpsons." The menu features themed drinks, including "The Bart vs. Australia" and "The Spicy Marge."

How the Guy Fawkes mask became iconic

The Guy Fawkes mask, popularized by the film "V for Vendetta," is now one of the most iconic visual symbols in recent history. Learn about the mask's origin and adoption by protest movements in this brief piece. The movie presents an anonymous,...

Disneyland's drinkers once had their own unofficial mascot

Disney has countless subcultures and unofficial fan clubs, including D3, also known as the Disney Day Drinkers. Founded in 2021, the club began informally meeting near a trashcan, nicknamed Binny, in Disney World’s Epcot park … until it mysteriously disappeared in 2023.

Stand-up arrived in the late 19th century

Vaudeville theaters featured family-friendly comics, often working in teams, to execute tightly written comedic back-and-forths. Burlesque, vaudeville’s bawdier offshoot, often featured single comics delivering rapid-fire, joke-filled sets.

Before he appeared in a 'Star Wars' movie, character Boba Fett made his first public appearance at a sweltering small-town parade.

The Italian music contest that inspired Eurovision

Italy's Sanremo Festival began in 1951 as a way to boost tourism in the Italian Riviera during the offseason, with three acts performing original songs on a national radio broadcast. The format would be replicated five years later by Eurovision, though Sanremo is still around.