College football weekends deliver major economic boosts to local communities

Television transformed college football into a national spectacle

The rise of televised games in the mid-20th century expanded college football’s reach far beyond campus stadiums—turning regional rivalries into national events, boosting revenue, and cementing the sport as a Saturday tradition across the country.

College football generates over $13B annually—but many programs run at a loss.

See some of college football's most iconic gameday traditions.

Tailgating is a cornerstone of college football culture

Hours before kickoff, fans gather in stadium parking lots and nearby lawns to grill, share drinks, and celebrate.

Hosting the NFL Draft comes with hidden public safety costs

The economic upside of hosting the Draft—Detroit reported $214 million in impact in 2024—depends on months of behind-the-scenes work. Coordinating law enforcement, emergency medical services, and traffic control entails real public costs that rarely make the headlines.

Comic-Con generates over $165M for the San Diego economy each year

San Diego’s community gets a significant boost from Comic‑Con, which draws around 135,000 attendees annually. It generates over $165M in regional spending—with more than $90M coming directly from visitors—and adds approximately $3.2M in city tax revenue.

The NFL is so successful because it is perfectly suited for television

The predictable weekly cadence of football games ritualizes the experience of watching together, and their relative scarcity makes every game meaningful. With the stop-and-go play of the sport, there are predictable, repeating stoppages to allow broadcasters to sell lots of advertising inventory. The league sits in the sweet spot compared to MLB (many games) and NBA and soccer (continuous play with fewer ads). This Acquired episode distills fascinating insights into the NFL's business and history.

Selling beer during college football games was once taboo, but it's now commonplace for the country's biggest teams.

Hosting the World Cup requires massive investments in infrastructure

Since the 1990s, those costs have crept into the billions. Cities are able to sell the high price tag with promises of jobs and tourism dollars, but long-term studies showed the promises were often overstated.

NFL stadiums are designed to maximize profit, not number of seats

Most stadiums are actually getting smaller as the cost of land rises. Owners have sought to increase returns by designing prestige suits and clubs (rather than just more general admission) and laying out the stadium to maximize customer purchases.

US consumers spent $670M on snack food during Super Bowl week in 2024

According to Circana and NielsenIQ, Super Bowl week drove $670M in snack spending and 107 million pounds of food, with most fans watching at home, spending about $44 on food and drinks each.

National parks boost local economies, but they can also harm local land

Increased tourism and job creation are big wins for the small towns outside national parks, but the influx of visitors can also have negative effects, including wildlife destruction and overdevelopment.

How men's volleyball teams are saving struggling colleges in the US

Many colleges and universities in the US are facing severe financial pressure from a mix of decreasing research funding, lower enrollment, and, overall, a decreased interest in higher education. For some colleges, beefing up athletic programs that aren't available at all schools, like men's volleyball, is attracting new students.

Americans spent nearly $150B in sports-related bets in 2024

These bets ranged from who would win the World Series to what color clothes famous celebrities would wear to the Super Bowl. Experts believe the industry will continue to grow.

The hidden effects of March Madness

March Madness isn’t just a major sporting event—it’s also peak season for vasectomies. Urologists report a 50% increase during the tournament, as patients use recovery time as an excuse to watch nonstop basketball. Meanwhile, workplace distractions from bracket pools and game streaming are estimated to cost US businesses $17 billion.

ESPN’s College GameDay show has been a Saturday staple since 1987

Debuting in 1987, College GameDay has become college football’s premier pregame show—broadcasting live from campuses nationwide, featuring spirited fan signs, and setting the stage for the day’s biggest matchups.

100 years of NFL history in under four minutes

Founded in 1920 in Canton, Ohio, professional football has grown into the premiere sport in the US. Generating more than $20B annually, the NFL gained significant popularity after merging with the American Football League in 1970, a move which among other things established the Super Bowl.

College football bowl games boast some of sports' most absurd names

From the Famous Idaho Potato Bowl to the Pop-Tarts Bowl, college football's postseason is filled with quirky, sponsor-driven names.

The NFL makes most of its money through media licensing deals

The NFL, which reportedly earned more than $20B in 2023, generates its revenue through several key streams. The largest comes from media licensing deals, where networks and streaming platforms pay billions for the rights to broadcast games. Corporate sponsorships are another major contributor.

College football coaches are the highest-paid state employees in a majority of US states.

Fantasy sports have turned fans into 'second screen' consumers

The rise of smartphones made fantasy sports more accessible and contributed to a phenomenon called “second screen consumption,” where sports fans are not only watching a live broadcast but are simultaneously watching the statistics from that game play out in their fantasy matchup.

The long history of alcohol and sports

Spectators have long enjoyed alcohol at sporting events, dating back at least to ancient Rome. This article unpacks how companies leveraged this history to make beer a central part of sporting events and masculine culture.

College football bowl games boast some of sports' most absurd names and sponsors.

CES has brought more than $6B in economic impact to Las Vegas since 1978

Since moving to Las Vegas in 1978, CES has attracted nearly 5 million attendees and generated more than $6B in local economic impact—boosting hotels, restaurants, transportation, and the city’s global profile.

The Eras Tour generated $2B in ticket sales, but $5B in consumer spending

Taylor Swift has achieved such high-profile status, her music and tours influence a broad swath of industries, communities, and economies. “Swiftonomics” is the term used to describe how Taylor’s tours, merchandise sales, and brand boost everything from local business receipts to tourism in a community.

Thanksgiving's connection to football began in 1876

It all started with a match between Princeton and Yale in 1876, attended by fewer than 1,000 fans. That competition spawned an annual tradition attracting millions of viewers across college and professional teams.

Taylor Swift's Eras tour was the first tour ever to gross over $1B, and caused the Federal Reserve to acknowledge its impact on regional economies.

Global eclipse tourism is a multibillion-dollar industry, with the 2024 total solar eclipse across North America estimated to have generated $6B in economic activity across regions along its path.

In 2024, 332 million visitors to America's national parks spent an estimated $29B in local surrounding economies.

Fantasy football is now a $10B industry

Curious about how fantasy football grew into a global empire? This video breaks down how a losing Oakland Raiders team led to the first form of fantasy football, long before the internet and smartphones made it a worldwide phenomenon.

Nashville's economy is benefitting from bachelorette parties at what some say is a cultural cost

In the past decade, Tennessee's capital has gone from a destination known for its music scene to the country's bachelor/bachelorette party hub. This podcast episode reveals that despite the financial benefits that bachelorette tourism brings, residents worry about how these specific tourists could threaten Nashville's reputation as a music city.

Inside one credit union’s big NFL bet

Herndon, Virginia-based Northwest Federal Credit Union is working to bring credit unions into the spotlight. The relatively small institution just made a big splash when it struck an $8M-per-year naming rights deal with the Washington Commanders. Northwest is now the official credit union partner for the team and has turned FedEx Field into Northwest Stadium. Banking nerds and sports fans alike are paying close attention. Read this article to learn more.

Sports media have also embraced sports betting

For decades, ESPN kept its distance between reporting on games and talking about gambling lines. Sports teams refused to have franchises in Las Vegas, fearing it would harm the sport. But since 2018, that has changed. ESPN’s personalities regularly pick games, and the company has also launched its own betting app.

NFL explained

The NFL is the premier professional American football league, founded in 1920 in Canton, Ohio. It consists of 32 teams playing an 18-week regular season from September to January, culminating in the Super Bowl championship in February. The NFL has grown into the world's most valuable sports league, generating nearly $20B in revenue in 2023, and with teams valued at $163B combined. Learn its history here.

Sports betting, explained

Since a 2018 Supreme Court decision overturned the Bradley Act, which spurred a state-by-state legalization of online gambling, sports betting has become a rapidly growing multibillion-dollar industry.

A look into Major League Soccer supporter clubs

Supporter clubs are legion in Europe and South America, where soccer is an obsession. The sport is not nearly as popular in the United States, but that does seem to be changing, due in no small part to the slow success of Major League Soccer and its dedicated fan bases. This brief documentary examines a handful of American supporter clubs who sing songs, cheer wildly, and commit themselves and their families to their hometown clubs.

Understanding the basics of football

While American football may be entertaining, for fans who never played the game it can be confusing. Why do teams choose to run, pass, line up in certain defenses, run people in motion, call audibles at the line—or do any of the many other things that happen on the field?

An estimated 49 million people played fantasy football in 2022

The number, estimated by the Fantasy Sports and Gaming Association, has grown exponentially since the start of the century. While fantasy sports in general are popular, football is the most popular, with an estimated 79% of fantasy participants playing fantasy football.

The Shutdown Fullcast tells college football's weirdest and wildest stories

The Shutdown Fullcast is a college football podcast covering everything from bizarre games and strange traditions to tangents about mascots and university town food.

The rising cost of taking a family to the ballgame

While inflation affects the price of all goods and services across an economy, some hit harder for consumers than others. Taking data from the average cost of tickets all the way down to the number of hot dogs a family would buy, the average pricetag for a family of four to attend a baseball game is now just over $200–making America’s pastime cost-prohibitive for many families.

Over time, the World Cup became a TV powerhouse, generating massive revenue from broadcast rights and ad placements.

The face value of a Super Bowl ticket rose 136% from 2016-26

At Levi’s Stadium, which first hosted the Super Bowl in 2016, face-value lower-bowl end zone seats increased from $1,800 to $4,250 by 2026, while price tiers expanded and the overall cost of attendance skyrocketed.

Student debt has a widespread economic impact

Student debt is no different than the big rent or car payment that comes out of someone’s paycheck every month: Its presence affects that household’s purchasing power. Multiply that household by the 43 million Americans who had outstanding federal loan debt in September 2023, and student debt’s impact becomes considerable.

The economics of ski resorts

More than 480 ski resorts pack in nearly 65 million visitors each year in the US for historically high prices. Daily lift tickets may cost three figures at many locations. Amid industry consolidation and more stringent land use regulations, ski resorts are upping their prices—a factor that does not appear to be dampening the sport's popularity. Learn more here.

New rules introduced in 2021 let college athletes profit from their name, image, and likeness.

Mardi Gras has an annual economic impact of nearly $900M

Tulane University's Toni Weiss studies Mardi Gras' effect on New Orleans. Her study of the 2023 parade found that the event generated approximately $891M for the local economy. Weiss also found that the money that the city spent about $10M on the parade (for security, sanitation, and more) but earned a net fiscal benefit of $28M.

Fantasy sports can also offer community

Fantasy leagues often carry over from year to year, allowing people to hang on to (or forge) connections with others. Matthew Berry, a fantasy football analyst for NBC Sports, argues, “the truth is it’s all about the people. It’s not the draft, it’s not the trash talk or the punishments … It’s the people who make the draft and the trash talk and the punishments and the winning what it is.”

Legal gambling on Super Bowl 60 is expected to reach $1.76B

Legal Super Bowl wagering has grown sharply over the past decade as US states legalized sports betting. In 2018, sports betting was only legal in Nevada and accounted for $158.5M.

Many economists see Black Friday as a litmus test for consumer confidence

Some investors and analysts look at Black Friday’s sales numbers as a way to gauge the overall health of the retail industry—and consumer confidence at large. However, others don’t believe Black Friday results have a particularly significant impact on markets, arguing that the figures only cause short-term gains or losses.

Consumer spending accounts for 70% of America's gross domestic product.