Many economists see Black Friday as a litmus test for consumer confidence

Some people are against Black Friday, saying it promotes consumerism

This comprehensive podcast video episode from NYU Professor Scott Galloway offers a deep dive into the economics of Black Friday, Galloway believes Black Friday allows corporations to exploit the worst parts of Americans’ consumerist impulses, and warns Americans should not believe purchasing things leads to greater happiness.

In 2024, the period between Thanksgiving and Cyber Monday saw 197 million shoppers

Some argue Black Friday has gone from one day of the year, to two days of the year, including Cyber Monday sales, to, more recently, an entire week. In recent years, companies have offered steep discounts for a week at a time rather than just one or two days.

Consumer spending accounts for 70% of US GDP, making Black Friday significant

Lizabeth Cohen, a history professor at Harvard and author of the book “A Consumer's Republic: The Politics Of Mass Consumption In Postwar America,” has argued that the US government has presented consumerism as a way out of economic crisis or decline since around World War II.

The term ‘Black Friday’ originally referred to a 1869 US gold market crash

After financiers Jay Gould and James Fisk attempted to corner the US gold market, the market crashed on September 24, 1869, bankrupting thousands of investors and sending stock prices plummeting by 18%. That day became known as “Black Friday” long before the unofficial retail holiday emerged.

There were roughly 17 Black Friday-related deaths and 125 injuries between 2006 and 2021

A website called Black Friday Death Count or “BFDC” scrapes news headlines for Black Friday-related deaths and injuries reported around the world. It includes the overall count of Black-Friday related deaths, as well as the context for each of them.

Online Black Friday shoppers spent over 10% more in 2024 than they did in 2023

Online shoppers shelled out some $11.3M per minute between 10 am and 2 pm on Black Friday 2024, according to Adobe Analytics data. The $10.8B online shoppers spent on Black Friday 2024 was more than double the amount they spent online in 2017.

About 69% of dangerous Black Friday incidents happen inside retail stores

Some posit that this is because tensions tend to run high there as customers fight over a limited physical supply of discounted goods. Another 20% of incidents take place at store entrances, where long lines often form well before the retailer opens its doors.

Car crashes are 34% more frequent on Black Friday compared to other November days

Black Friday anecdotes abound. Once, a mall dropped 500 gift certificates from the ceiling into a crowd of 2,000 Black Friday shoppers, who injured each other fighting for them. Another time, publishers of the game Cards Against Humanity convinced 11,000 shoppers to pay $5 for nothing.

In 2024, Black Friday was observed in 129 countries

Brazilians adopted Black Friday in 2010. Today, 60% of Brazilians participate in the shopping event. Large corporations offering Black Friday sales in the US (like Amazon, for instance) began offering similar deals in places like the UK, spreading the holiday internationally.

The National Retail Federation coined the term ‘Cyber Monday’ in 2005

As online-only retailers like Amazon expanded in the early 2000s, they sought ways to capitalize on Black Friday’s uptick in sales—but they didn’t actually have physical retail stores. Enter: Cyber Monday, a day that now competes with Black Friday for the highest e-commerce sales day of the year.

The Black Friday Archive collects Black Friday ads from the past 25 years

The archive features advertisements from notable retailers such as Bath & Body Works, Gap, and The Home Depot, among others. These ads span from the years 2000 to 2024, in addition to some from early holiday sales at Macy’s in 1963.

JCPenney offers an average Black Friday discount of 59%—higher than most other US retailers

This data visualization ranks retailers like Target, Walmart, Macy’s, and more by who has the best Black Friday deals on average. Specifically, the visualization uses data from 13 major US retailers in 2023.

When consumers think an economic downturn is looming, the 'lipstick index' economic theory argues that sales of more affordable luxury items (such as lipstick) go up.

The monthly US employment report is eagerly anticipated by Wall Street and has significant impacts on markets.

Screaming, running, and chaos in retailers like Walmart are the norm on Black Friday

This Black Friday episode from Dax Shepard's Armchair Expert podcast features stories both from people who have worked behind the register on Black Friday and those who have stood in line at 4 am to score some deals. From police escorting violent shoppers competing over a discounted laptop computer out of the building, to a false-alarm emergency exit from a Dick's Sporting Goods, the episode is both harrowing and hilarious at times.

The world's most famous case of deflation happened after Black Thursday

While the details are not fully agreed upon, many economists point to the Federal Reserve's tightening of the money supply as a prime culprit, leading to a significant deflationary spiral.

Retail investing by the numbers

When average Americans began pouring into the stock market, Wall Street wasn’t sure if its new guests were there to stay. But at the end of 2023, Public confidently declared that retail investors “weren’t going anywhere” after 30 million new individuals began buying and selling stock. Download the report to learn more here.

Some experts and investors think short selling—a strategy in which investors bet that a stock will drop in value—helps keep the market healthy.

North American department store retail groups report sales declined from 2018 to 2023

That's according to a recent report from Bain & Company that dives into consumer sentiment around department store shopping and explores a potential reset for the industry.

In 1939, an industry group asked Franklin Roosevelt to move Thanksgiving

Specifically, the Retail Dry Goods Association warned Franklin Roosevelt that if the holiday season didn’t begin until after Americans celebrated Thanksgiving on the traditional final Thursday in November, retail sales would tank. In 1941 Congress passed a law that made Thanksgiving the fourth rather than the last Thursday in November.

Retail investors are not professionals—they invest their own money

For retail investors, the stakes may seem higher and more personal. Critics say that this dynamic means that retail investors are more susceptible to behavioral biases that could lead them to make poor decisions when it comes to buying and selling assets. For instance, fear of missing out could cause a retail investor to buy a stock that is popular but not a financially worthy investment.

US holiday retail sales reached $973B in 2024

In 2024, US holiday retail sales reached $973B—nearly one-fifth of annual sales. Many companies depend on this season to bolster revenues.

Read about why bans on short selling are a controversial policy

Generally, short selling is legal, but regulations often restrict short positions when a stock has experienced a sharp price decline (more than 10% in one day). However, negative feedback loops in times of financial crisis have given short selling a bad reputation. The government has temporarily banned short selling during previous market downturns—like The Great Recession of 2008 and the early months of the COVID-19 pandemic—but experts argue whether those bans actually improved market stability or just distorted prices.

Why does the stock market matter?

Open any newspaper, turn on your local TV news station, or listen to a daily business radio segment, and you’re bound to hear about how the stock market is performing. Netflix created a 17-minute (free) explainer that dives deep into the nitty-gritty of how we got here.

The Dow remains a shorthand for America’s economic health

For over a century, the Dow Jones Industrial Average has been one of the most closely watched market barometers. Its rises and falls dominate headlines and politics, shaping how Americans perceive the strength of their economy.

Interest rates have historically been an indicator of the US economy's overall health.

Earnings season—the time period at the end of each quarter when many public companies release their earnings reports—offers a chance for investors and Wall Street analysts to evaluate how a wide range of companies are performing at once.

Many retail investors exited the stock market after 2008, leading to a drop in individual market participation

That changed thanks to GameStop, federal stimulus checks, and strong corporate results in the first quarter of 2021. This chart plots how much retail investors poured into the market each day, reaching records in early 2023.

What is the lipstick index?

The lipstick index is an economic theory that breaks down to this: when consumers think an economic downturn is looming, sales for affordable luxury items (such as lipstick) go up. While it's not an economically proven theory, it's still worth considering. So why do consumers exhibit this behavior? Read more about the lipstick index to find out.

The men’s underwear index predicts recessions based on men’s underwear sales

Internet users have been using some nontraditional indicators to predict whether a recession is imminent, including the return of so-called “recession pop.”

The role stories play in mass economic trends like bitcoin, crashes

Economics is dominated by numbers, but stories play a huge role in the emotional shifts seen within macroeconomic trends. For example, bitcoin is not just a cost-benefit winner, but a compelling tale of decentralization and independence. This is a 20-minute summary of Nobel prize-winning economist Robert Shiller's "Narrative Economics."

American Express created 'Small Business Saturday' in 2010

As small businesses across the US were still reeling from the Great Recession, American Express came up with the idea of "Small Business Saturday" to help drive consumer spending to small businesses. Small Business Saturday is the day after Black Friday. In 2011, the Senate passed a resolution supporting Small Business Saturday, and, since then, it's become nationally recognized.

Roughly 75% of Americans report feeling okay financially

Since 2022, fewer Americans report feeling worse off financially, moving from 35% in 2022 to 28% in 2025. Likewise, the number of Americans who reported feeling better about the economy is up 4% from 2022. More than 90% of Americans cite price increases as their biggest financial concern.

Read about the evolution of the S&P 500 and its recession recovery

Since the S&P 500 is considered a bellwether index (meaning it represents the health of the US economy), its value is important for investors in both bull and bear markets. The S&P 500 has been impacted by recessions and downturns, from the 1970s oil crisis to the dot-com crash of the early 2000s.

The best day to buy a Christmas tree, with data

Using data from 200,000 tree sales in 2018, the authors found that some weekends are more expensive than others. Learn when it's optimal to buy a tree here.

Prediction markets and sports betting are not forms of investing, despite how some fans portray them.

Listen to BlackRock's head of behavioral finance, Emily Haisley, explain the psychology of investing—including controlling biases, managing ego, and being prepared for volatility.

BlackRock played an integral role in the Federal Reserve's response to the Great Recession, managing about $30B of hard-to-sell Bear Stearns assets on behalf of the New York Fed.

BlackRock sponsored the Federal Reserve's purchasing of corporate debt through exchange-traded funds during the COVID-19 pandemic, while it simultaneously sold some of its own shares on the secondary market—sparking controversy over potentially unfair advantages.

Just because a big name company is going public doesn’t guarantee a successful stock

A reporter dove into how highly anticipated IPOs can still be risky, and why retail investors should be wary of investing right away.

Consumer spending accounts for 70% of America's gross domestic product.

11,000 new US dollar stores opened between 2007 and 2017

Dollar store retailers experienced significant fiscal gains during the 2010s, which were then accelerated by the COVID-19 pandemic. But in recent years, dollar stores have been closing in large numbers and suffering financial hardship. Experts point to Walmart's strategy of decreasing prices to cater to inflation-fatigued customers, and point out that when Walmart does well financially, dollar stores typically suffer.

COVID-19's shock to employment rates sparked some economists to fear deflation

COVID-19 simultaneously disrupted the supply chain and the labor market. Since the unemployment rate had hit record highs, some economists were worried that the supply chain would recover before the labor market. If that had happened, businesses would have been producing goods, but no one would have been able to buy them because they wouldn't have the disposable income to do so.

Advent calendars have become a major seasonal driver for brands

Companies now treat Advent calendars as key holiday products, expanding production as demand surges across categories. Retail data shows beauty and self-care calendars consistently rank among the most popular, as some brands report selling out yearly, and retailers order months in advance.

Some economists argue that the national debt is not a critical concern.

Critics argue the Dow no longer reflects the modern economy

With only 30 companies and a price-weighted formula, skeptics say the DJIA underrepresents vast sectors of the market. They claim it is outdated, though its close correlation with the broader S&P 500 keeps it relevant.

Why there's a snack recession

Inflation and economic uncertainty have driven many Americans to make cuts to their snack budgets, according to reports from major food manufacturers like General Mills, JM Smucker, and Campbell's. Major retailers have also observed lower-income consumers cutting back on nonessentials due to the macroeconomic environment.

The US Bureau of Labor Statistics releases a monthly 'jobs report' that tracks the unemployment rate, the number of Americans currently on payroll, and more.

Explore 'The Big Mac Index,' an economic indicator created by The Economist as a cheeky reference for the purchasing power of consumers across different countries.

Retail investors are average joes, while institutional investors often move billions of dollars a day

Retail investors often trade 100 shares at a time, while institutional investors trade 10,000 or more. The biggest difference is that, unlike retail investors, institutional investors are professionals who are trading someone else’s money.