ESPN’s College GameDay show has been a Saturday staple since 1987

Washington State’s flag has appeared on every College GameDay set since 2003

Known as “Ol’ Crimson,” the flag began flying at GameDay through a fan-organized effort to bring national attention to Washington State. Volunteers coordinate weekly to ensure it appears at every live broadcast location.

See some of college football's most iconic gameday traditions.

Television transformed college football into a national spectacle

The rise of televised games in the mid-20th century expanded college football’s reach far beyond campus stadiums—turning regional rivalries into national events, boosting revenue, and cementing the sport as a Saturday tradition across the country.

The 1968 'Game of the Century' turned college sports into prime-time TV

The 1968 NCAA men's championship was the first game broadcast live in prime time. It met the moment, offering a legendary rematch between UCLA (led by a young Kareem Abdul-Jabbar) and Houston (led by standout center Elvin Hayes). This retrospective breaks down what made the game such a successful spectacle and how it transformed the market for all college athletics.

ESPN launched X Games in 1995 with a $10M investment

ESPN invested a reported $10 million in the original 1995 “Extreme Games”—the production cost that launched action sports into mainstream culture and drew nearly 200,000 spectators to its debut in Rhode Island.

Watch a clip from the 1980 NFL Draft, the first to be broadcast on ESPN

ESPN broadcast the 1980 NFL Draft from the New York Sheraton Hotel's grand ballroom. This decision transformed the Draft from a closed, industry-only event into the nationally televised spectacle it is today, drawing over 13 million viewers annually.

Tailgating is a cornerstone of college football culture

Hours before kickoff, fans gather in stadium parking lots and nearby lawns to grill, share drinks, and celebrate.

College football bowl games boast some of sports' most absurd names and sponsors.

The X Games pioneered broadcast innovation with live drone coverage

In 2015, ESPN used untethered drones for the first time in US live sports—deploying them at the X Games to capture aerial footage from angles previously impossible.

Sports media have also embraced sports betting

For decades, ESPN kept its distance between reporting on games and talking about gambling lines. Sports teams refused to have franchises in Las Vegas, fearing it would harm the sport. But since 2018, that has changed. ESPN’s personalities regularly pick games, and the company has also launched its own betting app.

College football weekends deliver major economic boosts to local communities

Home games draw tens of thousands of fans who spend on hotels, restaurants, and entertainment—injecting millions into local economies and making football Saturdays vital for many college towns’ businesses and seasonal revenue.

A showdown between Magic Johnson and Larry Bird in the 1979 NCAA final helped ignite the college basketball boom.

As fantasy football grew more popular, the NFL began adapting

By the late 1990s, CBS, ESPN, and Yahoo had all launched their fantasy platforms, allowing the game to grow even more popular. By 2009, the NFL took note and began offering coverage that explicitly focused on fantasy metrics, including “RedZone,” a popular Sunday show that allows viewers to tune into the most crucial moments from around the league—or across their fantasy rosters.

Watch ESPN's compilation of iconic moments in sports from 2000 to 2009 in their 'Images of the Decade' special.

The College Football Playoff included four teams each year from its inception in 2014 to 2023

Replacing the BCS, the four-team College Football Playoff matched semifinal winners for the national title—delivering dramatic upsets, dynastic runs, and some of the sport’s most memorable games over its first decade.

The network’s early days were focused on movies and sports

HBO launched in 1972, with an initial focus on commercial-free movies and sports events. The network’s first-ever broadcast was an NHL game between the New York Rangers and the Vancouver Canucks, signaling its commitment to premium, live content.

The Shutdown Fullcast tells college football's weirdest and wildest stories

The Shutdown Fullcast is a college football podcast covering everything from bizarre games and strange traditions to tangents about mascots and university town food.

Thanksgiving's connection to football began in 1876

It all started with a match between Princeton and Yale in 1876, attended by fewer than 1,000 fans. That competition spawned an annual tradition attracting millions of viewers across college and professional teams.

Before it became the home of 24-hour prestige TV, HBO used to sign off each night.

The NFL held its first draft of college players in 1936

The NFL draft is a three-day spectacle with wall-to-wall media coverage and months of speculation about who will go to number one. But it wasn't always like that. The early days of the draft were done on a chalkboard and created a need for professional scouting departments.

Hear how the Super Bowl went from a risky experiment to America's unofficial holiday

In this podcast episode, former Emmy award-winning ESPN producer Dennis Deninger traces the Super Bowl's unlikely rise from the AFL-NFL merger era to a national spectacle, explaining how it reshaped advertising, gambling, television, and American culture.

The Rose Bowl was first played in 1902 and was the first postseason college football game.

Selling beer during college football games was once taboo, but it's now commonplace for the country's biggest teams.

A 1973 ad is credited with accelerating the Super Bowl advertising craze

The Super Bowl’s history as an advertising phenomenon began in earnest during the 1970s. In 1973, for instance, Joe Namath and Farrah Fawcett starred in Noxzema’s “Cream Your Face” ad, which Smithsonian Magazine says helped establish the game “as an event for advertisers.” Read this article to learn more about how the Super Bowl became advertising’s, well, Super Bowl.

Extreme Games rebranded as X Games for global appeal

In 1996, ESPN shortened “Extreme Games” to “X Games” to make the name easier to translate for international broadcasts and to strengthen branding as the competition expanded to global markets.

The modern quiz show debuted in 1926

“The Brooklyn Daily Eagle on Current Events” was a radio show on New York’s WNYC. The Brooklyn Daily Eagle was a local newspaper, providing an air of authority to the format, with the paper’s associate editor acting as quizmaster.

College football bowl games boast some of sports' most absurd names

From the Famous Idaho Potato Bowl to the Pop-Tarts Bowl, college football's postseason is filled with quirky, sponsor-driven names.

Before he had his own show, Pee-wee Herman appeared on 'The Dating Game'

Paul Reubens' character Pee-wee Herman would become a sensation with his 1986 children's show "Pee-wee's Playhouse," but in 1979 he appeared as the hilariously naive character on "the Dating Game." It's not clear if the show (or its audience) understood what they were seeing.

The College Football Playoff expanded to 12 teams in 2024.

How the Discovery Channel was originally built for lifetime learners

Founder John Hendricks envisioned Discovery as a launchpad for educational content that was both informative and engaging. Since, the channel has spawned dozens of other channels, merged with major studios, and launched its own streaming platforms.

Frustrations with the Bowl Championship Series led to the creation of the College Football Playoff.

Watch the evolution of the NFL Draft

The NFL Draft evolved from a small group of team representatives huddled in a Philadelphia hotel ballroom in 1936 into a three-day primetime spectacle that regularly draws over 500,000 fans and 13 million TV viewers. Explore how it became the event it is today.

Interest in the X Games is growing fast among younger teens

The 2025 X Games Salt Lake City delivered double-digit viewership growth—up 12% across ESPN platforms from 2024—with a 328% surge among 12- to 17-year-olds.

Disneyland opened in 1955

Walt Disney teased the amusement park a year in advance through his ABC show, "Walt Disney's Disneyland." This episode was from the park's opening day, an event that necessitated a news-like live broadcast and walked viewers through the park's attractions and amenities. One in three Americans watched the broadcast, despite its numerous technical difficulties.

Texas and Oklahoma have played annually at the State Fair of Texas since 1929

Known as the Red River Showdown, the Texas–Oklahoma game is a centerpiece of the State Fair in Dallas. The neutral-site clash has produced iconic moments and often shapes Big 12 and national championship races.

A low-budget, Seattle-based comedy show launched Bill Nye's on-camera career

"Almost Live!" began in 1984 as a Sunday evening talk show before evolving into a sketch comedy show that served as the lead-in for "Saturday Night Live" on NBC's Seattle affiliate station. Besides Nye, TV stars Joel McHale and Lauren Weedman were regular cast members.

“Dotting the i” in Script Ohio is one of college football’s most famous band traditions

Performed by The Ohio State University Marching Band since 1936, Script Ohio culminates with a sousaphone player ceremonially dotting the “i”—a revered honor that’s become an iconic symbol of Buckeye football Saturdays.

X Games emerged during “extreme” marketing boom in the 1990s

Launched as the “Extreme Games” in 1995, the event tapped into a trend from the '90s of brands labeling products and events “extreme” to appeal to youth culture—mirroring marketing in soft drinks, snacks, and video games.

Touching Howard’s Rock is Clemson football’s iconic pregame ritual

Since the 1960s, Clemson players have rubbed Howard’s Rock—a rock that was gifted to Clemson by Death Valley, California—before running down the Hill into Memorial Stadium.

John Madden is the only broadcaster to call Super Bowls on four networks

During his long career as an announcer, Madden called 11 Super Bowls across four networks—CBS, Fox, ABC, and NBC. Watch highlights from his first Super Bowl XVI in 1982.

How March Madness bracketology became a national obsession

An estimated 60 million people fill out March Madness brackets yearly, despite a one in 9.2 quintillion chance of filling it out perfectly. This Smithsonian magazine article explores how UCLA's dominance in the 1960s and '70s made brackets boring and predictable, and how the expansion to 64 teams and putting games on TV played a huge role in popularizing March Madness brackets.

SNL's history in 60 seconds

Saturday Night Live has been a fixture of American comedy since 1975. Created by Lorne Michaels and Dick Ebersol, the show was designed as an alternative to late-night reruns, blending live sketch comedy, political satire, and celebrity impressions.

‘Saturday Night Live’ cast rank the show's best comics

"Saturday Night Live" has held a unique role in the cultural zeitgeist since its founding in 1975, providing a national stage of silly mockery and filling our Sunday feeds with the latest impressions of public figures. In its 50th year, 50 cast members weigh in on who their favorite casts and individual comedians were. Read their various opinions here.

Watch 5 decades of Times Square ball drops

Dick Clark started hosting his “New Year’s Rockin’ Eve” show in 1972, which has become an annual television staple. This compilation includes five decades' worth of ball drops, allowing you to watch how the tradition subtly evolved.

'Shark Week' began as a late-summer programming block dedicated to shark conservation and dispelling myths perpetuated by popular media like Steven Spielberg's 'Jaws', but over time, it began incorporating more sensationalized content.

Before the BCS and Playoff systems, polls often sparked controversy over college football champions

For decades, national titles were awarded by polls like the AP and Coaches’ rankings—leading to split championships, heated debates, and disputed claims whenever top teams finished with identical records.

The surprisingly poetic origins of the phrase 'March Madness'

When legendary sportscaster Brent Musberger called the 1982 NCAA basketball tournament "March Madness," the term stuck and helped popularize the annual event. But he wasn't the first to use the phrase. This Time magazine article explores the contributions of Henry V. Porter, who originally used "March madness" in a 1939 article about the Illinois State basketball tournament, and later in a 1942 poem called "Basketball Ides of March."

Documenting the first year of the WNBA

The WNBA was launched in 1997, providing a historic opportunity for women’s basketball. Two weeks after the WNBA kicked off its inaugural season, NBC aired this hourlong documentary, giving viewers a behind-the-scenes look at the league’s first games. The documentary also looks at the first pro league, the All-American Red Heads, and provides stories of the premier players in the WNBA.

The Heisman Trophy has honored college football’s top player since 1935

Awarded annually to the most outstanding player in college football, the Heisman Trophy has become iconic for its storied history, memorable acceptance speeches, and the success of many winners who went on to NFL stardom.

See a ranking of the most iconic Super Bowl advertisements ever aired

The list highlights ads that reshaped Super Bowl advertising, including Snickers' Betty White spot, Budweiser's endlessly quoted "Whassup," and Wendy's "Where's the beef," showing how commercials became as memorable as the game itself.