In recent years, Hollywood studios have reevaluated their Comic‑Con presence

Comic-Con began in 1970 in the basement of a San Diego hotel, with just a handful of comic book enthusiasts sharing their wares.

San Diego Comic-Con eclipsed 100,000 attendees for the first time in 2005

Step back into July 2005 at San Diego Comic‑Con—when over 100,000 fans roamed crowded halls filled with cosplay, classic sci‑fi exhibits, and early Marvel and Star Wars booths—and witness the electric energy of one of the first major attendance years for the conference.

San Diego Comic-Con will expand internationally in 2025

September 2025 will mark the inaugural global edition of San Diego Comic‑Con—marking the convention’s first expansion outside the US. The event will offer 300 hours of programming and is expected to draw around 60,000 fans.

Comic-Con generates over $165M for the San Diego economy each year

San Diego’s community gets a significant boost from Comic‑Con, which draws around 135,000 attendees annually. It generates over $165M in regional spending—with more than $90M coming directly from visitors—and adds approximately $3.2M in city tax revenue.

Comic-Con is a nonprofit organization

San Diego Comic‑Con International launched in 1970 as a 501(c)(3) nonprofit aimed at promoting public appreciation for comics and related arts. All proceeds fund programming such as Comic‑Con, WonderCon, and the Comic‑Con Museum.

San Diego Comic-Con packs 460,000 square feet with more than 700 events

Held at the San Diego Convention Center, SDCC fills the massive exhibit hall with artists, vendors, and studios while offering hundreds of official events—including panels, cosplay contests, workshops, and portfolio reviews.

How a crew of hippies and nerdy teens in 1970 launched the global phenomenon of Comic-Con

Brinke Stevens and nearly 50 early organizers recount assembling Comic‑Con in 1970s San Diego—starting with just 300 attendees in a hotel basement—and how that grassroots, inclusive mix of fans sparked an enduring and worldwide pop‑culture movement.

America’s largest Comic-Con by attendance takes place in New York City

New York Comic Con—held annually at New York City's Javits Center since 2006—draws around 200,000 attendees, features more than 570 panels and events, and hosts more than 1,250 exhibitors, making it North America’s biggest pop-culture convention by attendance.

Since 1974, the Comic-Con Masquerade has been an iconic part of the gathering

At Comic‑Con, the Masquerade is the premier cosplay competition where participants submit handmade or significantly modified costumes for stage presentation. Contestants undergo pre-judging, perform live on stage, and compete for prestigious trophies.

Follow 5 attendees at Comic-Con 2010

This heartfelt documentary tracks five underdogs—from an Air Force artist and a cosplay designer, to a marriage‑proposal hopeful—revealing how Comic‑Con’s chaos, camaraderie, and celebrity encounters become transformative milestones on their quests for creative, personal, and emotional breakthroughs.

The original 'Star Wars' was quietly showcased at Comic‑Con in 1976 to little fanfare

In a bold pre‑release move on July 22, 1976, Lucasfilm set up an eight-foot booth and slideshow at San Diego Comic‑Con, introducing the then‑titled "The Star Wars"—with no premiere buzz, just intrigue among a few hundred early fans.

Show business is increasingly leaving Hollywood

Using tax incentives, states like Georgia, New Jersey, and New Mexico are luring studios to produce their films and television shows outside of California. Changing business models after COVID-19 largely influenced this change.

Kevin Feige first teased 'The Avengers' on a panel at Comic-Con 2006

At San Diego Comic-Con 2006, which featured Marvel Studios' inaugural panel about their upcoming films, Feige was asked if the characters might eventually overlap. He responded by saying that one day they may add up and “equal the Avengers”—teasing what would become one of Hollywood’s biggest franchises.

See a timeline of the consolidation of the television and film industry, beginning with Vaudeville theatre traditions from the 1880s.

Comic‑Con’s founders showed up at Jack Kirby’s house—and he agreed to attend their first event

In 1969, Shel Dorf and fellow organizers made a pivotal trip to legendary artist Jack Kirby’s Irvine, California, home. After personally inviting Dorf, Kirby not only committed to the inaugural 1970 San Diego Golden State Comic-Minicon, but also advised expanding beyond comics—a key to San Diego Comic-Con's lasting success.

Disney movies pulled in over $5B in 2024

2024 was a banner year for Disney, with the global film studio finding success with "Inside Out 2," "Moana 2," and "Deadpool & Wolverine." While Disney has faced criticism for its reliance on sequels, reboots, and offshoots, the 2024 numbers suggest the public is still eager for its content.

Visualizing the highest-grossing movie franchises from 1979 to 2019

A few dozen major movie franchises have dominated the box office in recent decades, including "Star Wars," "Harry Potter," "Lord of the Rings," and Marvel. This video shows the change from quarter to quarter in gross revenue for each movie franchise over the decades.

Global box office revenues hit $33.5B in 2025

The number was a marked improvement from 2024, up 12% from a particularly sluggish year. Disney films—including "Lilo & Stitch" and "Zootopia 2"—were some of the year's biggest earners.

San Diego’s first Comic-Con was held in a basement

The first San Diego Comic‑Con—then called San Diego's Golden State Comic-Minicon—took place on March 21, 1970, in the basement of the US Grant Hotel and drew just 145 fans.

Visualizing Hollywood's flops and winners in 2023

Is the movie worth watching? See how this year's cinematic releases compare with one another by revenue and popularity with this simple chart. Hollywood movies can be ranked on two axes: their popular rating and total revenues earned. In this data...

Disney's IP problem, according to industry experts

Disney seems to be an unstoppable force in the entertainment industry, but after an unprecedented high point in 2019, the company began losing money. In this podcast, two industry veterans discuss what they see as Disney's existential problems: an overreliance on preexisting material and an inability to innovate as it once did.

A statistical breakdown of the global film industry

Dive into this collection of stats and infographics explaining the current state of both Hollywood and the global film industry. The page covers a variety of topics, including independent film production, box office revenue, global film markets, movie-going demographics and more. It also addresses the relatively new phenomenon of home video streaming.

Hollywood's efficient response to the Spanish flu made it a filmmaking destination

In 1918, the Great Influenza epidemic killed more than 675,000 Americans. Los Angeles was one of the first cities to shut down movie theaters, most of which were independently owned and couldn’t afford the revenue loss. The results were twofold: the quick response meant that Hollywood could bounce back faster than other film hubs, and it also contributed to the rise of vertical integration as studios stepped in to purchase the flailing theaters.

How 'Star Wars' changed science fiction

The popularity of "Star Wars" shifted the market away from the more literary, and sometimes cynical, science fiction of the 1960s and '70s. In the wake of George Lucas' space opera, publishers and studios wanted similarly optimistic adventure stories. In time, though, writers like William Gibson would react against that and, in turn, create the "cyber punk" subgenre.

The economic impact of the Hollywood strikes

The 2023 strikes in Hollywood resulted in significant wins for the WGA, DGA, and SAG-AFTRA unions. Workers were promised to receive bonuses that allowed them to benefit from high-performing streaming shows and films. This article shares how the rewards have been distributed to union members since their implementation. See a breakdown of the bonuses for each union, how the industry has improved, and the challenges some members still face.

Broadway's superfans unite at BroadwayCon

Like ComicCon for theater lovers, BroadwayCon convenes annually in New York and offers panels, meet-and-greets, and, of course, singalongs. (Some readers may experience a paywall.)

The numbers behind the 'Star Wars' franchise

The "Star Wars" movies include some of the biggest blockbusters in Hollywood history, with the original film, 1977's "A New Hope," earning a 2,400% profit. Only one of the franchise's movies (2018's "Solo") has lost money at the box office.

Hollywood, explained

It all began in 1887 when Hollywood was registered as a small town before merging with Los Angeles in 1910. Filmmakers moved west to avoid Thomas Edison’s patent lawsuits, and the sunny California climate provided the perfect setting for year-round production. By the 1910s, studios like Paramount and Warner Bros. established themselves, and Hollywood's global dominance was cemented during its golden age from the 1930s to the 1950s.

Many critically panned cult classics did well at the box office

Franchise flops like 1997's "Batman & Robin," 1983's "Jaws 3-D," and 2015's "Fantastic Four" were panned, though that didn't stop them from selling hundreds of millions of dollars in tickets.

Comiket, hosted in Tokyo, is the world’s largest fan-run convention

Comiket—short for Comic Market—is a semiannual, volunteer-organized fan art marketplace in Tokyo where up to 750,000 attendees experience self-published comics, anime, games, cosplay, and more over a span of four days.

Disney movies grossed $6.58B in 2025

The worldwide box office figure was $1.5B higher than 2025's take, propelled by movies like "Zootopia 2," "Lilo & Stitch," and "Avatar: Fire and Ash." The haul was the biggest from a studio since 2019.

A 1954 Senate subcommittee investigated the comics industry, believing it was corrupting young readers.

A 1948 Supreme Court ruling realigned the film industry

1948's landmark United States v. Paramount Pictures found that the "Big Five" studios violated antitrust laws, effectively ending the reign of the vertically integrated system and the golden age of Hollywood.

Inclusivity at the Oscars

The push for more diversity in the film industry has been decades in the making, but questions are raised about the efficacy of the tactics put in place to bring about those needed changes. The Hollywood Reporter explores the new diversity requirements for Oscars eligibility, speaking to filmmakers and producers about the importance of inclusivity and the complications that such requirements can cause.

Some of Hollywood's biggest blockbusters were designed by Drew Struzan

The artist is responsible for iconic posters advertising "Indiana Jones," "Hook," "The Goonies," and more. His distinctive style—sometimes painted by hand, sometimes drawn with an airbrush—defined the era of the family-friendly family blockbuster.

Disney fans categorize the company's films into specific eras

Superfans break the company's animated films into chronological eras: the Golden Age, the Transitional Era, the Disney Renaissance, the Modern Era, and the Revival Era.

'Special effects' have evolved alongside Hollywood

Since the early days of moviemaking, directors have played with perspective to create incredible effects on the screen. From Buster Keaton to contemporary CGI, this 30-minute documentary details the amazing evolution of Hollywood's special effects.

What killed the Disney Renaissance

Disney aficionados consider the late 1980s and 1990s to be the Disney Renaissance, a period that found the House of Mouse returning to its roots: animated musicals aimed at children and their families. This in-depth video essay argues that the end of the company’s most popular period was caused by shortsighted business decisions and changing technologies.

The 1948 Supreme Court ruling was overturned in 2020

In 2020, US District Court Judge Analisa Torres overturned the 1948 Supreme Court ruling that broke up the studio system—effectively allowing the film industry to become vertically integrated once again—with companies like Amazon and Disney taking advantage of the relaxed regulations.

Check out Variety's picks for the best cosplay of Comic-Con 2024

Take a look at some of the best cosplay from Comic-Con 2024. Entries include a tiger-painted dog, Elphaba from "Wicked," and a man dressed as a slice of pizza.

Film festivals are where independent projects find studios

Film festivals are incubators for the movie industry, providing smaller films and their producers with opportunities to screen in front of live audiences, as well as potential investors who may offer wider distribution.

A brief history of Cannes controversies

Cannes is one of the most prestigious festivals in the world, but that hasn’t shielded it from controversies, including inflammatory statements, political protests, and booing audiences.

How Spielberg changed film

Before "Jaws," summer was Hollywood’s off-season. Steven Spielberg’s 1975 thriller changed all that, launching the era of the summer blockbuster. From "E.T." to "Jurassic Park," Spielberg’s films redefined how stories were told, how audiences reacted, and how studios marketed.

The film industry is responsible for more than 200K jobs in California

Hollywood films generate roughly $49B for the US economy each year. In California, the film industry provides more than 200,000 jobs. Industry employees were paid more than $42B in wages in 2022.

The art of miniature sets in Hollywood

Many films utilize meticulously designed miniature sets to produce scenes that would otherwise be too big to film. While artsy filmmaker Wes Anderson is well-known for reviving this technique in an idiosyncratic style, more mainstream films like "Star Wars" and "Inception" rely heavily on small-scale sets filmed in such a way as to make them appear normal-sized. This nine-minute video breaks down how it all works.

Critics rank the best movie franchises of all time

Franchises and sequels make up a growing percentage of annual films at the box office and aren't typically associated with critical acclaim. However, many franchises over the decades have achieved high praise from critics. This list compiled from...

CES has brought more than $6B in economic impact to Las Vegas since 1978

Since moving to Las Vegas in 1978, CES has attracted nearly 5 million attendees and generated more than $6B in local economic impact—boosting hotels, restaurants, transportation, and the city’s global profile.

Hollywood's 'golden age' was controlled by vertically integrated studios

Hollywood in the early to mid-20th century was largely controlled by the "Big Five" studios: Paramount, Warner Bros., Fox, MGM, and RKO. The studios were vertically integrated, overseeing every aspect of film production, distribution, and exhibition. During this era, actors like Cary Grant and Judy Garland were under contract with specific studios—typically for seven years. Garland signed with MGM at age 13, which counted on them to draw audiences.

How Japanese Anime became a global phenomenon

Anime's popularity was once confined to Japan, but the art form has attracted a global audience in the 2020s due in large part to its availability on streaming and increased watch times during the COVID-19 pandemic. This Hollywood Reporter article explains how other factors—including several influential celebrities who consider themselves anime aficionados—have made the genre an international sensation.

Biggest moments that defined Disney

Walt Disney’s first studio went bankrupt, but he and his brother Roy started over in 1923, eventually building an entertainment empire. From "Snow White" to "The Little Mermaid," Disney shaped animation and expanded into TV, theme parks, and major acquisitions like Pixar and Marvel.