A group of daring bootleggers created NASCAR

World War II innovations helped advance car racing

Modern American auto racing began in the 1920s with bootleggers modifying cars to outrun authorities. World War II innovations like better engines and surplus parts fueled post-war racing. By 1947, Bill France Sr. founded NASCAR, creating a unified league with consistent rules, transforming stock car racing into one of America’s favorite sports.

NASCAR automobiles have become significantly more complex over time

The first generation of NASCAR automobiles were nearly identical to on-the-street models, with no modifications allowed to the body or frame. They even raced with doors. Fast-forward 75 years and the cars are 670-horsepower machines designed for racing.

Bill France Sr. founded NASCAR after organizing stock car races

Bill France Sr. was the first person to organize stock car racing in America. By the 1940s, the company he created had changed the sport forever.

The long history of alcohol and sports

Spectators have long enjoyed alcohol at sporting events, dating back at least to ancient Rome. This article unpacks how companies leveraged this history to make beer a central part of sporting events and masculine culture.

The federal government allowed toxic chemicals into alcohol during Prohibition

Industrial alcohol was still legal during Prohibition, and was often used by bootleggers. In an attempt to disrupt the black market, the government required toxic additives to be included in industrial alcohol, leading to more than one death.

America's ice cream obsession began under Prohibition, with the street treat acting as a legal vice that helped ease the pain of the Great Depression.

NASCAR started declining in 2007

In the 1990s and early 2000s, NASCAR was one of the biggest sports in North America. It was racking up ratings and ticket sales on par with the NFL, and even beating the NBA Finals viewership. Ratings went down in 2007 and stayed there until 2018 due to a number of factors such as a changing media landscape, rule changes, and the retirement of popular drivers.

How Prohibition changed beer

This historical survey from The Beer Connoisseur explores the breweries that survived the government's ban on alcohol production. The common denominator? They all pivoted their business models.

The death of Dale Earnhardt Sr. at the 2001 Daytona 500 is credited with sparking a safety revolution in NASCAR

NASCAR shifted to a safety-first culture and in 2002 opened a research and development center to focus on safety innovation. No driver has died in NASCAR’s top three series since Earnhardt’s death.

Anheuser-Busch sold half of its real estate holdings to survive Prohibition

The Budweiser parent company also created and sold out more than 25 different nonalcoholic products during this time, including but not limited to infant formula, frozen eggs, and specialized coffees and teas.

Jimmy Carter signed a 1978 bill that legalized home brewing, a move credited with kick-starting the craft beer industry.

How tax laws helped the federal government catch mob bosses during Prohibition

The IRS arrested top mob bosses during Prohibition after the Supreme Court ruled illegally-made income could be taxed. The IRS's biggest catch was Al Capone, who was charged with tax evasion and sentenced to 11 years in prison. But Capone wasn't the only bootlegger the IRS nabbed for tax evasion during this era.

Running became more popular in the mid-20th century

Once considered a fringe activity, running eventually became an American interest. The trend was spurred in part by the 1966 book "Jogging," which was cowritten by Bill Bowerman, the cofounder of Nike.

In the 1920s, Prohibition helped cement tipping norms in the US

During Prohibition, restaurants lost significant revenue, given that they could no longer legally serve customers high-margin alcohol. As a result, many of these restaurants leaned more heavily on tips to ease the financial pressure of paying employees.

Abandoned racetracks can be found via Google Earth

With auto racing a favorite American pastime in the 1900s, tracks both small and large were built across the country. Some were local tracks used for small races, while others were super-speedways used by NASCAR.

The 1904 Olympic marathon was a bizarre spectacle

When the Olympics first came to the US, the race was still a fringe event with few established rules. That led to an absurd comedy, with competitors ingesting poison, hitchhiking 11 miles of the course, and occasionally sipping brandy.

NASCAR's latest car design brings back its 'stock' roots

In 2022, NASCAR unveiled its Next Gen car, and the changes were some of the most significant in decades. Teams no longer design each car part, but purchase them from a single source, bringing greater parity.

Al Capone's business structure kept him from ever getting charged for bootlegging.

How the federal income tax affected Prohibition

In the early 1900s, 30% to 40% of government tax revenue came from liquor, wine, and beer, a reliance that made Prohibition seem like a fiscal impossibility. But the passage of the federal income tax in 1913 changed the calculus, which helped allow the government to ban alcohol production and sales.

The tragic death of Dale Earnhardt Sr. changed NASCAR safety forever

When Michael Waltrip crossed the finish line at the 2001 Daytona 500, it was his first win. But the celebrations quickly turned to sorrow when everyone learned that Dale Earnhardt Sr. had died in a final-lap crash. Within eight months after the collision, nearly every driver wore head-and-neck restraints before a mandate took effect.

NASCAR’s SAFER barriers help reduce tragedies at races

Following the death of Dale Earnhardt Sr. in 2001, NASCAR changed its culture to be safety-first. Part of its changes were to install barriers along tracks that would help absorb the majority of g-forces in a crash. This Daily Downforce article walks through the history of the SAFER barriers, why NASCAR originally chose concrete, and how much of the tracks are covered today.

The original 1959 Daytona 500 significantly changed racetracks

After several years under construction, the inaugural Daytona 500 at the newly opened Daytona International Speedway was held Feb. 22, 1959. The race was aired on television and featured future star Richard Petty, old-school pit stops, and the infamous photo finish that took days to sort out a winner.

August A. Busch, Sr. was gifted a six-horse Clydesdale hitch to celebrate Prohibition’s end

This helped reveal the marketing power of a horse-drawn beer wagon, so it invested in a second six-horse Clydesdale hitch. The Clydesdales soon went to New York, where they drew a crowd of thousands en route to the Empire State Building. Anheuser-Busch even gifted a case of Budweiser to New York Governor Alfred E. Smith in thanks for his help in the fight against Prohibition.

During Prohibition, 'happy hour' became the go-to term for illegally having a drink after work before heading to dinner

This article provides a timeline of happy hour’s shifting shape in US culture, from the first recorded happy hour on a US Naval ship to today’s happy hours that sometimes include non-alcoholic beverages. It also details how prohibition actually helped establish the tie between alcoholic beverages and happy hour.

How America became a nation of gamblers

For thousands of years, humans have liked to gamble. What started as dice games and betting on chariot races became a way for states to generate revenue here in America. This article explores how states have been using gambling to pay for infrastructure and capital projects–and the cost it’s had on the citizens.

A Netflix docuseries turned the sport into a national obsession

Throughout much of its history, Formula 1 racing was a European sport that failed to ever find a major audience in the US. That changed with "Drive to Survive," the Netflix docuseries that premiered in 2019. This analysis from two communications professors unpacks how the series has successfully presented the sport for an American audience and cultivated a dedicated fanbase in the process.

Explore why Americans are drinking less alcohol

US alcohol consumption fell 5% in 2025, with beer and wine leading the decline. Economists point to tighter budgets and less face-to-face socializing overall, while younger Americans are increasingly choosing not to drink.

Reels have strongly influenced NASCAR’s social media strategy

With viewership and attendance tanking from 2008 to 2018, NASCAR knew it needed better marketing to reach the next generation of fans, so it designed a new social media and content creation strategy. Using these new methods, it achieved 27% follower growth in three years.

Despite originating in America, happy hour isn't allowed in every state.

Bill Bowerman brought running for fitness to America

Nike cofounder Bill Bowerman once cowrote a book with a doctor, W.E. Harris, called “Jogging.” Published in 1967 by New York, Grosset & Dunlap, it introduced America to the idea of running for health, instead of just sport—and kicked off the fitness frenzy of the 1970s that fueled Nike’s early success. (Some readers may experience a paywall).

Selling beer during college football games was once taboo, but it's now commonplace for the country's biggest teams.

In 1639, Puritans in the Massachusetts Bay Colony banned toasting

Like the Anglo-Saxons and the ancient Greeks before them, the American colonists tended to party when they got to toasting. That led to a 1639 law banning the practice, which they viewed as excessive and superstitious. Alcohol remained legal, but the hope was that banning toasting might reduce excessive drinking.

Coca-Cola and Pepsi have a fierce rivalry

And it's been that way for a long time—both of the sodas were created in the late 1800s in the South. Pepsi was created by Caleb Bradham, and was originally called "Brad's Drink."

The 21st Amendment was the only amendment to repeal another

The 1933 constitutional amendment rolled back 1920's 18th Amendment, better known as Prohibition, which outlawed "the manufacture, sale or transportation of intoxicating liquors."

In 1992, sports betting was outlawed in places where it wasn't already legal

On Oct. 29, 1992, then-President George HW Bush signed the Professional and Amateur Sports Protection Act, outlawing sports gambling where it was not already legal.

Outlaw Country was a subgenre that emerged in the 1970s

Outlaw country was a reaction against popular country music produced in Nashville. The name's origin is disputed, but it was firmly established with the 1976 album “Wanted! The Outlaws,” a record featuring songs by Waylon Jennings, Willie Nelson, Jessi Colter, and Tompall Glaser—artists who bucked industry norms.

Some say baseball's drug problem goes back to the late 1800s

At age 32, pitcher James “Pud” Galvin was feeling tired and decided to take "the Brown-Séquard elixir," which contained a testicular fluid from dogs and guinea pigs, believed to invigorate tired bodies. It might've worked: Galvin pitched a two-hit shutout the next day.

Napa Valley was the second officially sanctioned wine-growing region in the US.

National Hockey League, explained

Founded in 1917, the NHL started with four Canadian teams and now spans 32 franchises across North America. Its iconic Stanley Cup, first awarded in 1893, remains a unique prize, with winners' names hand-engraved each year. The league generates billions in annual revenue, aided by key expansions, lucrative TV deals, and global fan engagement. While player safety and labor disputes have posed challenges, the NHL remains a cornerstone of professional sports, offering an 82-game season culminating in the fiercely contested Stanley Cup Final.

Even athletes aren't immune to the sports-betting craze

While gambling scandals occasionally blew up before 2018, the widespread legalization of sports betting provided athletes with more opportunities to bet on the games they were playing.

The NASCAR championship trophy has evolved for decades

From the Winston Cup’s reign from 1971 to 2003, to the Nextel/Sprint Cup awarded from 2004 to 2016, this NASCAR video shows the evolution to the new Bill France Trophy with every track outlined.

Nevada legalized gambling in 1931

Las Vegas was originally a quiet town, but the legalization of gambling (along with relatively lax divorce laws) turned it into a Prohibition-era destination.

Explore NASCAR’s dozens of tracks across the US and Mexico

See detailed information on every track used for NASCAR’s top three divisions. Tracks vary in shape, length, and seating capacity.

The beer mile blends running and drinking

The event requires competitors to drink a 12-ounce beer for every lap around the track. It may sound like fun (or a nightmare, depending on your disposition), but for some it's a serious business, with an annual world championship.

There's a myth that Al Capone coined the term 'money laundering,' or the process of disguising the criminal origins of illegally obtained money so it can be used without detection.

Each person on a racing pit crew has a specific task

No matter what track a NASCAR driver is on, they will eventually need a pit stop to change tires and add fuel. When the cars skid into their pit box, every millisecond counts. This long-form documentary from Joe Gibbs Racing shows the training each pit crew member goes through.

Sports leagues have attempted to prevent athletes from betting

As pro and collegiate sports embrace betting (and the revenue that comes with it), each league works diligently to ensure the integrity of the games by hiring private firms to analyze irregular bets. These companies have flagged bets that led to the firing of Alabama’s baseball coach, the suspension of multiple athletes at Iowa and Iowa State, and, most recently, a lifetime ban on former Toronto Raptors forward Jontay Porter by the NBA in April 2024.

The states in America that drink the most beer

Americans, in 2020, drank on average almost twenty-six gallons of beer per adult aged twenty-one or over, over the course of the pandemic.

NASA was created by Congress in 1958

Created by Congress under the National Aeronautics and Space Act, NASA officially began in 1958, building on earlier aviation research and positioning the US to compete in the Space Race and lead global space exploration.

Tailgating is a cornerstone of college football culture

Hours before kickoff, fans gather in stadium parking lots and nearby lawns to grill, share drinks, and celebrate.