The Whole Earth Catalog offered readers tools for healthy eating

The Whole Earth Catalog provided an early blueprint for the social internet

The Whole Earth Catalog, a counterculture guide to alternative living, was a repository for hippie ideas. In 1985, its founder decided to bring Whole Earth to the nascent internet with the Whole Earth ‘Lectronic Link, or WELL, an early web forum.

Hippies explored the possibilities of organic food

The 1960s counterculture sought to buck traditions, including culinary ones. Hippies believed that healthier food was integral to dismantling the status quo and, in turn, started health food stores, espoused vegetarian diets, and cultivated organic food, which they found to be a welcome alternative to the over-commercialized farming industry. In the decades since the movement’s decline, many of its practices have been absorbed by the mainstream.

Health food broke into the mainstream by the 1980s

A 1984 New York Times story noted that Americans were eating less red meat than a decade prior, and that, in general, the country was “talking, thinking and worrying about what they eat to a degree unique in the nation's history.” The feature then details foods that were then considered bizarre: whole-grain muffins, hummus, and a variety of vegetarian dishes. (Some readers may experience a paywall.)

Natural food stores began sprouting up in the US in the 1960s and 1970s

Health food stores began opening in the ‘50s, though they were primarily focused on vitamins and holistic supplements. Natural food stores, however, provided pesticide-free produce and often relied on local farmers for their products. One of the first was New Age Natural Foods, in San Francisco’s Haight-Ashbury neighborhood, which opened in 1965.

Explore an archive of Growing Without Schooling, the influential homeschooling newsletter published by 'unschooling' advocate John Holt.

Joan Didion's 1967 'Slouching Towards Bethlehem' laid the hippie counterculture bare

Didion wrote a detailed account of living alongside hippies in San Francisco's Haight Ashbury area in the 1960s. Beyond their style and politics, Didion uncovered chaos, with one particularly shocking interview of a 5-year-old on LSD. Her stories challenged the movement's message of freedom and utopia in California.

The Sears catalog sold some weird products before it folded, including drugs

At various times in its existence, the Sears catalog sold everything from heroin to tombstones. But by the 2000s, the catalog was no longer in publication.

'Diet for a Small Planet' popularized the vegetarian diet

Frances Moore Lappe’s 1971 book provided recipes for vegetarian dishes, introducing millions to soy, sprouts, and tofu. It also argued that a vegetarian diet was a political act that could solve world hunger by redirecting food from livestock to humans.

A Grateful Dead online bulletin board system inspired the early internet and counted some of tech's biggest names, like Apple's Steve Wozniak, as users.

Haight-Ashbury's hippie character was shaped by a store selling psychedelic texts and wares.

Sears used to sell entire DIY houses in its catalog

From 1908 through the 1940s, Sears sold DIY house kits starting at $600. An estimated 100,000 homes were built, but fewer than 5,000 have been identified today.

J.I. Rodale helped pioneer organic farming in the US

Rodale began using the term “organic” in the 1940s to describe farming practices that avoided the use of pesticides and chemicals, which he believed were dangerous. Rodale used a 63-acre farm in Emmaus, Pennsylvania, to cultivate organic food and established a magazine, Organic Farming and Gardening, as well as a foundation based on a simple motto: “Healthy Soil = Healthy Food = Healthy People.”

Trader Joe's hired a college student to advise on health food lingo

The grocer jumped into the 1970s health food movement by selling granola, fresh juice, nuts, and raw milk. Joe Coulombe, the company’s founder and namesake, hired “a young hippie woman” from the University of California at Santa Cruz to teach employees the language of the health food movement to properly label their products.

Unpacking Thoreau's diet, which once included a woodchuck

The writer's diet was notoriously simple, preferring an inexpensive combination of rice and vegetables to meat, though he usually ate it when offered. In "Walden," he mentions eating a woodchuck after it got into his beans, which one Thoreau biographer said was likely true.

Dig through an archive of nearly 500 early hip-hop flyers for events featuring acts like the Sugar Hill Gang, Treacherous 3, and more.

Search this citation-heavy database of nutrition and supplement research

Explore a reference site that aggregates and summarizes peer-reviewed studies on hundreds of supplements and dietary interventions. It is ad-free and funded by subscriptions, making it a health resource without a financial stake in what you buy.

Browse the original 'Walden' manuscripts

Henry David Thoreau began writing the book about his time living at Walden Pond in 1846, but it went through seven iterations before being published in 1854. You can look through scans of early proofs, including some of Thoreau's handwritten corrections, through the Huntington Digital Library.

Gypsy Boots was a proto-hippie and health food entrepreneur

The Southern Californian was an eccentric businessman who opened several health food businesses, wrote books on healthy living, and frequently appeared on late-night television, including 28 appearances on “The Steve Allen Show.” He’d also attend Los Angeles area football games and chant “Don’t panic, go organic.”

Explore Sears’ holiday Wish Book catalogs dating back to 1930

The Sears Wish Book was a holiday-themed version of its catalogs that helped people make Christmas gift wish lists and more from the 1930s until the early 2000s. See what they looked like with editions in this archive.

The Internet Archive is a nonprofit digital library of the Web

Founded in 1996, the Archive promotes open access and the digital preservation of online information and, as of 2026, contains more than 200 petabytes of content, including over one trillion web pages, 56 million books and texts, 13 million audio recordings, 1.3 million software programs, and other digital content.

The Beats also influenced the imagery of the 1960s

First editions of Burroughs’s "The Naked Lunch," Kerouac’s "The Dharma Bums," and Ferlinghetti’s "A Coney Island of the Mind" were just as notable for their text as they were for their design, which anticipated the psychedelic imagery of 1960s countercultural touchstones like Ken Kesey, Andy Warhol, and R. Crumb.

Court documents show that Anthropic bought and destructively scanned millions of books to gather high-quality text to train the software underlying its AI products.

A rich archive of the visual imagination of the Cold War era

The blog aggregates art, design, fashion, and technology from the atomic and space age, spanning mid-century American futurism and its Soviet counterpart. The content has a broad range: escape pods from a B-58 bomber sit alongside Tour de France caravan vehicles and unidentified industrial designs.

Browse Emily Dickinson's collection of plant life

The poet began collecting plant life as a teen and assembling a herbarium, a collection of dried and pressed plants. The original book is housed in Harvard's rare book collection, but you can view digital scans of every page through the university's digital library.

The health food industry grew significantly in the early 1990s

By 1996, there were over 6,000 health food stores in the US, which generated over $9B in sales. That was still a small number compared to traditional supermarkets, but it was a 17% improvement in annual growth over the previous five years, highlighting a rapidly growing industry.

Rachel Carson's 'Silent Spring' exposed the harmful effects of pesticides on food

The 1962 book warned against the use of DDT, a pesticide often sprayed over fields of crops, cautioning that it could be harmful if ingested in excessive amounts by humans. Some credit Carson’s book with inspiring the modern environmental movement and with encouraging the US to establish the Environmental Protection Agency in 1970 and ban the domestic sale of DDT in 1972. (Some readers may experience a paywall.)

Richard Hittleman brought yoga to TV

"Yoga For Health" was a 1960s television show that sought to make yoga accessible for everyday Americans. Richard Hittleman, the show's host, walked viewers through basic postures, introducing them to the practice's therapeutic benefits. "We know that within us there's great forces, and great power, and great beauty," he says in this 1961 episode, "and the idea is to bring it out."

An encyclopedia of anthropology

This online database offers articles and additional resources for all things anthropology. This free resource is filled with peer-reviewed entries that cover topics ranging from addiction to writing, and offers anthropological insight into more...

Blue zone cooking—a concept that journalist Dan Buettner developed from his reporting on centenarian populations—emphasizes cooking with simple, fresh ingredients and echoes themes of the well-known Mediterranean diet.

Browse an Orwell superfan's book collection

This Brown University Library exhibit displays scans from collector Daniel Leab's extensive trove of Orwell's works, including many first editions and translations. In addition to the beautiful covers, there's also plenty of fascinating bibliographic information.

This online magazine runs on a solar panel, sometimes going offline

The publication's solar-powered server in Barcelona means the site goes dark when clouds roll in. It's designed as an intentional statement about energy and digital infrastructure. The magazine features essays advocating for the adoption of pre-industrial or low-energy solutions to modern problems.

Before launching his cereal company, John Harvey Kellogg promoted a eugenics-inspired natural food regimen.

Explore the material culture of socialist Cuba

Even the objects of everyday life were politicized under socialism. This catalog of Cuban artifacts, collected between 1959 and the fall of the Soviet Union, reveals how revolutionary values infiltrated the most ordinary of items—from cocktail coasters to cologne.

Retracing the 1960s history of dropping out

A core element of the 1960s counterculture was the idea of dropping out of school and the broader technocratic institutions at the time. This push coincided with paranoia over mind control during the Cold War, and as some rogue psychologists advocated for the liberating use of psychedelics.

Some call Beard the original 'foodie'

James Beard came of age when home cooking revolved around canned and frozen ingredients. Likewise, West Coast cuisine wasn’t on anyone’s radar. Beard’s appreciation of fresh, seasonal ingredients and regional influences provided a foundation for today’s movement toward local, farm-to-table cooking and the foodies who seek it out.

Listen to found cassette tapes from around the world

A growing catalog collects tapes discovered in Barcelona, New York, and other locations, featuring digitized audio for easy listening alongside any accompanying visuals or notes. Some audio fragments include voice memos and mixtapes as well.

Over the years, the USDA has changed its definitions of healthy eating

The US Department of Agriculture began offering eating advice in 1894 and has updated its guidance as both science and politics have evolved. In the early 20th century, its guidance emphasized recommended minimum servings of important foods; in later decades, its visual guides became more nuanced, illustrating the composition of a healthy diet and encouraging exercise.

The Black Friday Archive collects Black Friday ads from the past 25 years

The archive features advertisements from notable retailers such as Bath & Body Works, Gap, and The Home Depot, among others. These ads span from the years 2000 to 2024, in addition to some from early holiday sales at Macy’s in 1963.

Watch a digital archive of David Attenborough's 'Planet Earth' miniseries

Created over five years, the production was the first documentary series to be filmed in high definition and, when released in 2006, the BBC's most expensive nature documentary series. The Emmy Award-winning series featured 11 episodes, each focused on a different Earth biome.

John Steinbeck's 'Sea of Cortez,' a travelogue through the Gulf of California, is still used by ecologists today.

Cookout and barbecue culture boomed in post-war 1950s America

Magazines like "Life" fueled the outdoor cooking craze, and by 1955, barbecue had grown into a $100 million industry. American Studies scholar Kristin L. Matthews explains that the trend fit neatly with Cold War-era consumerism and the emphasis on home ownership.

The evolution of the human diet

Could eating like our ancestors make us healthier? One estimate suggests prehistoric hunter-gatherer communities obtained 75% of their calories from meat and fish.

Browse over 300 issues of influential music magazine The New Musical Express chronicling the rise of '70s punk.

A free archive of firsthand historical documents from explorers of America

Maintained by the Wisconsin Historical Society, the American Journeys collection contains more than 18,000 pages of primary source documents—journals, letters, maps, and accounts written between roughly 1000 CE and the early 1800s. These include eyewitness records of the Norse arrival in North America, Spanish conquistador expeditions, and the Lewis and Clark journey. Browse this list of highlights where pages from the original texts are specified (clicking a link opens a PDF).

A quarter of Gen Z eats organic food

A 2025 YouGov poll found that 25% of Gen Z US adults eat organic food, while 10% say they follow a whole-foods diet, meaning they seek out foods that are minimally processed.

Read the works of Henry David Thoreau, including 'Walden' and 'Civil Disobedience,' for free.

Rachel Carson didn't argue for wholly organic farming

Her 1962 book, “Silent Spring,” inspired many people to consider the chemicals used to grow their food, but Carson didn’t think that manufactured fertilizers needed to be banned from farming, writing that “The ultimate answer is to use less toxic chemicals so that the public hazard from their misuse is greatly reduced.” When she testified to Congress in 1963, she said, “I think chemicals do have a place.”

Amazon sold its first book on April 3, 1995

Before selling everything on the internet, Amazon started as an online bookstore. The company's first customer was a man named John Wainright, who purchased "Fluid Concepts And Creative Analogies: Computer Models Of The Fundamental Mechanisms Of Thought" by Douglas Hofstadter. There's a building named after Wainwright on Amazon's Seattle campus.

Newspaper headlines from a century ago today

The Library of Congress' Chronicling America project is dedicated to providing access to information about historic newspapers, with the goal of digitizing these windows into the country's past. This (among other archives) lets you explore a number of different local papers' front pages from a century ago on today's date.

In 1994, Amazon was founded as an online bookseller

Books were just the start, as founder Jeff Bezos' ultimate goal was to create an "everything store," using the internet to transcend the physical limitations of brick-and-mortar retail. The Seattle-based Amazon gradually added CDs and consumer electronics, becoming a dominant e-commerce player in the late 1990s, and one of the few dot-com companies to make it through the bust.