Haight-Ashbury's hippie character was shaped by a store selling psychedelic texts and wares.

Joan Didion's 1967 'Slouching Towards Bethlehem' laid the hippie counterculture bare

Didion wrote a detailed account of living alongside hippies in San Francisco's Haight Ashbury area in the 1960s. Beyond their style and politics, Didion uncovered chaos, with one particularly shocking interview of a 5-year-old on LSD. Her stories challenged the movement's message of freedom and utopia in California.

The Beat Generation inspired significant parts of 1960s counterculture

The Beat Generation championed the transformative power of psychedelics, rebelled against the post-war social order, and called for more radical politics. With a strong foothold in San Francisco, it's no surprise these themes were carried over to the city's 1960s counterculture, informing the larger national hippie movement.

Widespread use of LSD sparked a counter-cultural artistic movement in the 1960s

The trippy visuals often associated with LSD flourished in the 1960s as the drug became more widespread. Psychedelic design, defined by its undulating text and graphics, ultimately grew beyond just visuals, spawning psychedelia, a term that includes art, music, and cultural experiences based on psychedelic experiences.

The Beats also influenced the imagery of the 1960s

First editions of Burroughs’s "The Naked Lunch," Kerouac’s "The Dharma Bums," and Ferlinghetti’s "A Coney Island of the Mind" were just as notable for their text as they were for their design, which anticipated the psychedelic imagery of 1960s countercultural touchstones like Ken Kesey, Andy Warhol, and R. Crumb.

Natural food stores began sprouting up in the US in the 1960s and 1970s

Health food stores began opening in the ‘50s, though they were primarily focused on vitamins and holistic supplements. Natural food stores, however, provided pesticide-free produce and often relied on local farmers for their products. One of the first was New Age Natural Foods, in San Francisco’s Haight-Ashbury neighborhood, which opened in 1965.

The Six Gallery, and San Francisco at large, helped the Beats grow

The Six Gallery was located in the “Harlem of the West,” where jazz musicians, filmmakers, painters and poets experimented with no regard for commercial success. “If Ginsberg had broken new ground,” historian Rebecca Solnit writes, “the Six had made it possible to go public with it.”

Hippies explored the possibilities of organic food

The 1960s counterculture sought to buck traditions, including culinary ones. Hippies believed that healthier food was integral to dismantling the status quo and, in turn, started health food stores, espoused vegetarian diets, and cultivated organic food, which they found to be a welcome alternative to the over-commercialized farming industry. In the decades since the movement’s decline, many of its practices have been absorbed by the mainstream.

LSD fueled a countercultural movement before evolving into a potential therapeutic

As the use of recreational psychedelics became common, authorities were quick to claim LSD had lasting adverse effects, criminalizing the drug and halting scientific study for decades. Over time, LSD's reputation shifted from a potential source of enlightenment to a dangerous drug that could dim a person's future, and back to a possible therapeutic compound.

The Whole Earth Catalog offered readers tools for healthy eating

The publication promised hippies "access to tools"—listings for "high quality or low cost" books, devices, and instructions for alternative living, including cultivating natural and organic foods. This archive comprises high-definition scans of nearly all materials published between 1968 and 2002.

Fascinated by the 1960s counterculture, Jim Henson tried to build a psychedelic nightclub.

Allen Ginsberg debuted his poem 'Howl' at San Francisco's Six Gallery in 1955, kicking off the nationwide interest in the Beat Generation.

Psychedelic compounds: a visual library

However psychedelic experiences manifest, they all begin with the presence of psychoactive compounds. Learn about their various chemical compositions in this structural library of psychedelic compounds. Clicking on an entry will take readers to a new page where they can learn about the chemistry and pharmacology of each compound, as well as the drug's possible applications.

The Beat movement started in San Francisco, but quickly moved beyond it

This documentary features interviews with Beat writers Diane di Prima and Lawrence Ferlinghetti, reflecting on their arrival in San Francisco and the explosion of Beat culture in the city and beyond. “It’s not a generation,” di Prima says, reading one of her verses, “it’s a state of mind.”

In 1957, a vice president at JPMorgan became an outspoken evangelist for psychedelic mushrooms.

Gypsy Boots was a proto-hippie and health food entrepreneur

The Southern Californian was an eccentric businessman who opened several health food businesses, wrote books on healthy living, and frequently appeared on late-night television, including 28 appearances on “The Steve Allen Show.” He’d also attend Los Angeles area football games and chant “Don’t panic, go organic.”

Ginsberg's 'Howl' portrayed people outside the American mainstream

The poem’s portraits of people on society's fringes—including vivid descriptions of drug use, psychiatric wards, and homosexuality—led to its seizure by US Customs agents and the arrest of its publisher Ferlinghetti. The American Civil Liberties Union defended both in a landmark trial that ruled the book was not obscene.

Vintage 1980s photos of the streets of San Francisco

In the early 1980s, San Francisco was changing amid increased diversity and a nascent tech boom. This series of photos from 1981 and 1982 was found of the evolving city, depicting trolleys, doorsteps, storefronts, and more from a time very different from today. Explore the vintage shots here.

How Western psychedelics research fell to the wayside

Psychedelics' modern era began when LSD was discovered in the 1930s. By the 1950s, clinical trials were underway. US user experimentation outside of medical settings (and high-profile violence, like the Manson murders) inspired negative attitudes toward psychedelics, leading to use restrictions that prohibited companies from patenting psychedelic compounds. This strangled psychedelics' profitability until the 1990s when the government loosened its grip and psychedelics research began seeing a resurgence.

The Whole Earth Catalog provided an early blueprint for the social internet

The Whole Earth Catalog, a counterculture guide to alternative living, was a repository for hippie ideas. In 1985, its founder decided to bring Whole Earth to the nascent internet with the Whole Earth ‘Lectronic Link, or WELL, an early web forum.

The commercial and therapeutic potential of psychedelics

A 2006 study into the potential therapeutic benefits of psychedelics sparked a renewed interest in the field of psychedelic research, a development that has cascaded into commercialized ventures and experiences. This article details how growing research into the psychological benefits of psychedelics is matched by the rise of anecdotal reports, book deals, businesses, and corporate claims seeking to capitalize on psychedelic potential.

LSD (better known as acid) was created in 1938 by Swiss chemist Dr. Albert Hofmann

Lysergic acid diethylamide, better known as LSD or acid, was first developed synthetically in 1938 by Swiss chemist Dr. Albert Hofmann. It's since become a linchpin for an entire aesthetic, fueled a counterculture movement, and is being studied for potential therapeutic uses.

How a garage became the birthplace of Silicon Valley

Bill Hewlett and Dave Packard are well known for founding the company Hewlett-Packard. But before their success, Hewlett and Packard sat in a garage and created their first product together. Today, that garage is deemed the "birthplace of Silicon Valley" and is marked as a historical site.

The Beatles' visit with Maharishi Mahesh Yogi helped inspire Western interest in Eastern spirituality

The Fab Four met with the guru—the creator of Transcendental Meditation—in 1968 in Rishikesh, India. The band's George Harrison and his wife had been interested in Indian culture for several years, but the meeting with Maharishi signified a meeting of Western popular culture with Eastern spirituality that would inspire the rising hippie movement.

In 1951, a small French town was likely overtaken by the fungus that ultimately led to LSD.

Allen Ginsberg, Jack Kerouac, William S. Burroughs, and Neal Cassady were early Beats

Works like Ginsberg’s "Howl" and Kerouac’s "On the Road" redefined literature, inspiring countercultural movements for several decades.

Before Chipotle, San Francisco was the epicenter of American burrito obsession

More than just something to eat, burritos were akin to a Bay Area religion in the early 1990s, inspiring performance art, comedy shows, music, philosophizing, and more.

Psychedelic drugs are having a scientific renaissance

After decades of repression, psychedelic research is making a resurgence. Hear from a host of experts in this 20-minute video on what that could mean for the future of mental health. The current science on psychedelics believes LSD can cause a particular brain network to quiet or deactivate.

A psychedelic hamburger led one member of the Manson Family, the murderous cult led by Charles Manson, to testify against the group's leader.

What does LSD have to do with Bicycle Day?

Bicycle Day, generally celebrated on April 19, doesn't have much to do with the two-wheeled, human-powered vehicle as the name would imply. Instead, it's a celebration of the world's first acid trip. On April 19, 1943, Albert Hofmann took an experimental dose of LSD at his lab before trying to return home via bike. This article includes comics from a graphic novel detailing Hofmann's trip.

Psychedelics set off a flurry of brain activity that may permanently alter it

The brain seems to experience a sharp increase in communication between areas that generally don't interact. New research suggests a thin, sheet-like gray matter structure tucked deep within the brain, between the insular cortex and striatum, may be the key to this change. The area is centrally located and home to many of the receptors that psychedelics target, potentially rewiring the brain and rewriting thought patterns.

'Brave New World' author Aldous Huxley turned to LSD on his deathbed

As "Brave New World" author Aldous Huxley lay dying of cancer in 1963, he asked his wife Laura to dose him with the hallucinogen LSD. A month later, Laura Huxley wrote a letter detailing the author's final trip, which she notes ended "so slowly, so gently, like a piece of music just finishing in a sempre piu piano dolcemente."

The psychedelic playlist inspired by a Johns Hopkins experiment

Dating back to 1967, the playlist is over seven hours long and organized in such a manner as to echo users’ experiences as their trips rise, crest, and fall. According to the initial creator of the playlist, the music is a “nonverbal support system” that keeps users from prematurely returning to normal consciousness.

David Hockney's 'Splash' paintings depicted the Brit's adoration for California

Bradford-born David Hockney saw the lure of California as an escape from the dreariness of London and a symbol of social and sexual freedom. Sotheby’s reflects on Hockney’s series of three "Splash" paintings, capturing ephemeral moments and the magic of America as a cultural export in the 1960s.

​Why heroin became associated with the grunge world

The drug was popular with several Seattle acts in the early 1990s, with artists like Hole's Courtney Love even publicizing her use in a magazine profile. A 1992 New York Times story on Seattle said the city's principal drugs were "espresso, beer, and heroin."

‘The Kandy-Kolored Tangerine-Flake Streamline Baby’ mapped a major transition

The hilarious 1963 story offered insight into how Americans were shifting away from elite interests to “low culture” by focusing on customized cars and their teen enthusiasts in Southern California. Wolfe pokes fun at the trend while also recognizing young people’s post-war desire for freedom, individualism and creativity.

Sun Ra and his band operated a grocery store in Philadelphia

Ra arrived in Philadelphia in 1968, settling into a home in the city's Germantown neighborhood with his band, the Arkestra, where they would practice for hours on end. The ban also operated a grocery store called Pahroah's Den, which sold produce, candy, and Sun Ra records. You can see scenes from the store, along with several astonishing performances, in the 1980 documentary "A Joyful Noise."

How a crew of hippies and nerdy teens in 1970 launched the global phenomenon of Comic-Con

Brinke Stevens and nearly 50 early organizers recount assembling Comic‑Con in 1970s San Diego—starting with just 300 attendees in a hotel basement—and how that grassroots, inclusive mix of fans sparked an enduring and worldwide pop‑culture movement.

The early Los Angeles punk scene found a home in Chinatown

Acts like Black Flag, X, and Circle Jerks performed in unconventional venues like Madame Wong’s and the Hong Kong Cafe—restaurants in the city’s Chinatown neighborhood that became an integral part of the nascent scene.

The first Trader Joe's opened in California in 1967

Joe Coulombe was inspired by his travels outside the United States and wanted to open a store that offered some of the flavors he'd tasted abroad. Now, the store's unique products attract international visitors, who view it as a tourist destination.

Psychedelic side effects, including worsening mental health for some patients, give pause

This article explores whether the therapeutic potential of psychedelic drug use is really as good as current research suggests. Scientists are exploring its applications for conditions ranging from the existential crisis that can accompany terminal diagnoses to chronic mental health conditions, including anxiety and PTSD.

A Grateful Dead online bulletin board system inspired the early internet and counted some of tech's biggest names, like Apple's Steve Wozniak, as users.

Words used in cannabis business names

As selling recreational cannabis becomes legal in many states across the US, cannabis dispensaries are increasingly common. While one might expect each of these dispensaries to have vastly different names, one study found that the names have some consistent similarities. Businesses with "beach vibes" or "green" in the name seem particularly common. Explore the full data visual here.

LSD was discovered accidentally after its inventor touched his face and hallucinated.

Bill Hewlett and Dave Packard are known for creating the 'founding' Silicon Valley company Hewlett-Packard

During the company's early years, Hewlett and Packard established a management approach called "the HP Way." The approach, which was considered radical at the time, helped shape the way Silicon Valley is run today.

The Beat Generation, explained

The Beat Generation challenged societal norms in the 1950s by embracing experimental writing and tackling taboo topics like drug use, spirituality, and nonconformity. Figures like Allen Ginsberg, Jack Kerouac, and Diane di Prima sparked a cultural movement that rejected traditional literary forms and explored the hidden struggles of American life.

Retracing the 1960s history of dropping out

A core element of the 1960s counterculture was the idea of dropping out of school and the broader technocratic institutions at the time. This push coincided with paranoia over mind control during the Cold War, and as some rogue psychologists advocated for the liberating use of psychedelics.

Amazon sold its first book on April 3, 1995

Before selling everything on the internet, Amazon started as an online bookstore. The company's first customer was a man named John Wainright, who purchased "Fluid Concepts And Creative Analogies: Computer Models Of The Fundamental Mechanisms Of Thought" by Douglas Hofstadter. There's a building named after Wainwright on Amazon's Seattle campus.

The neurobiology of meaningfulness: the benefits of psychedelics

Psychedelics produce powerful emotions in its users, including a profound sense of meaningfulness. The philosopher William James called this sense "noetic" in the late 19th century, but for decades researchers avoided studying the effects of such drugs on the brain. However, the recent resurgence in psychedelic research has heightened interest in the relationship between this noetic sense resulting from the therapeutic use of drugs. Learn what researchers have found out here.

Joan Didion interviewed The Grateful Dead in 1967, before they became music icons.

Psychedelic therapy's ethical guidelines (or lack thereof)

With a checkered history of misconduct, how will psychedelic-assisted therapists be held accountable in the emerging legal field? This article explores the nascent field's need for ethical guidelines and clear protection of patient rights when therapeutic breakthroughs teeter "on the edge of consent."