The Whole Earth Catalog provided an early blueprint for the social internet

The Whole Earth Catalog offered readers tools for healthy eating

The publication promised hippies "access to tools"—listings for "high quality or low cost" books, devices, and instructions for alternative living, including cultivating natural and organic foods. This archive comprises high-definition scans of nearly all materials published between 1968 and 2002.

A Grateful Dead online bulletin board system inspired the early internet and counted some of tech's biggest names, like Apple's Steve Wozniak, as users.

The origin of the World Wide Web, plus a look at its first website and web browser

Invented by Tim Berners-Lee in 1989 while working at CERN—home of the world's largest particle physics laboratory—the Web was developed to facilitate the sharing of information among scientists at institutions worldwide. By the end of 1990, the first Web server was operational as a proof-of-concept on a NeXT workstation.

Amazon sold its first book on April 3, 1995

Before selling everything on the internet, Amazon started as an online bookstore. The company's first customer was a man named John Wainright, who purchased "Fluid Concepts And Creative Analogies: Computer Models Of The Fundamental Mechanisms Of Thought" by Douglas Hofstadter. There's a building named after Wainwright on Amazon's Seattle campus.

Listen to the history of the first banner ad on the internet, which went live on Oct. 27, 1994, on HotWired.com and pioneered the modern concept of digital advertising.

Hippies explored the possibilities of organic food

The 1960s counterculture sought to buck traditions, including culinary ones. Hippies believed that healthier food was integral to dismantling the status quo and, in turn, started health food stores, espoused vegetarian diets, and cultivated organic food, which they found to be a welcome alternative to the over-commercialized farming industry. In the decades since the movement’s decline, many of its practices have been absorbed by the mainstream.

Sears once tried to become a tech company

In 1984, Sears arguably created one of the first online retail services, called “Prodigy,” in 1984 alongside IBM and CBS. But it was more of a WeChat than an Amazon, offering a variety of other services to users a few years before the dot com era.

In 1994, Amazon was founded as an online bookseller

Books were just the start, as founder Jeff Bezos' ultimate goal was to create an "everything store," using the internet to transcend the physical limitations of brick-and-mortar retail. The Seattle-based Amazon gradually added CDs and consumer electronics, becoming a dominant e-commerce player in the late 1990s, and one of the few dot-com companies to make it through the bust.

Distinguishing between Web 1.0, 2.0, and 3, all made possible by the internet

The World Wide Web began as read-only, static webpages on Web 1.0, where data could not be entered. With Web 2.0, the online interface became a read-write space for data entry, post creation, and forum participation, among other activities. Web3 is intended to be decentralized, user-owned, and built on blockchain technology.

Sears used to sell entire DIY houses in its catalog

From 1908 through the 1940s, Sears sold DIY house kits starting at $600. An estimated 100,000 homes were built, but fewer than 5,000 have been identified today.

How the internet became the World Wide Web: a visualization

The internet was officially born in 1983 and had more than 150 million global users by 1997, creating an international web of seemingly separate networks. This data visualization shows the growth of the internet from 1997 to 2021. Data in this...

The software for wikis—user-editable websites—was launched in 1995

Computer programmer Ward Cunningham created the WikiWikiWeb online application based on an offline system that helped track how ideas moved through his company. The application enabled users to collaborate and edit website content through a web browser, as well as link pages without requiring a structured navigation scheme.

The internet has changed the definition of a cult classic

Cult classics were often established slowly over time, often through alternative outlets, like independent video and record stores, underground magazines, and tape trading. The internet has put those delivery methods on hyperdrive, helping to splinter the notion of a mainstream monoculture. The Ringer's Miles Surrey wonders whether anything can have a "cult following" if everything now exists outside the "mainstream."

Web3 is the successor to our current version of the Internet

Web1 (existing roughly from 1990 to 2005) was about decentralized and community-governed open protocols. Most of the value accrued to the edges of the network: users and builders. Web2 (roughly 2005 through 2020) was about siloed, centralized services run by corporations.

Haight-Ashbury's hippie character was shaped by a store selling psychedelic texts and wares.

The world's first webcam was invented in the early 1990s by scientists at Cambridge Computer Laboratory to monitor a coffee pot for researchers working in different labs on various floors.

Domains were like real estate in the dot-com era

In the early days of the World Wide Web, users needed to type URLs directly in the search bar to navigate to webpages (as opposed to the more general keyword search that browsers use now). This made simple, short, and intuitive domain names a hot commodity. So having a domain name, like Pets.com or Rent.com, that was easy to find and understand was like owning prime real estate on the WWW. (Some users may experience a paywall.)

Explore an archive of Growing Without Schooling, the influential homeschooling newsletter published by 'unschooling' advocate John Holt.

Explore Sears’ holiday Wish Book catalogs dating back to 1930

The Sears Wish Book was a holiday-themed version of its catalogs that helped people make Christmas gift wish lists and more from the 1930s until the early 2000s. See what they looked like with editions in this archive.

Electronic trading transformed investing, ushering in a new era for retail investors in which average Americans could research stocks online and then use early platforms like StreetSmart and E-Trade to conduct their transactions

In the early 1990s, stock brokerages knew that online trading would be a great equalizer, creating opportunities for more individuals to buy and sell stocks.

The Sears catalog sold some weird products before it folded, including drugs

At various times in its existence, the Sears catalog sold everything from heroin to tombstones. But by the 2000s, the catalog was no longer in publication.

The Internet Archive is a nonprofit digital library of the Web

Founded in 1996, the Archive promotes open access and the digital preservation of online information and, as of 2026, contains more than 200 petabytes of content, including over one trillion web pages, 56 million books and texts, 13 million audio recordings, 1.3 million software programs, and other digital content.

An overview of the World Wide Web, which is often confused with the internet

When users create a website, they organize content and store it on a web server—one of various types of hardware that make up the internet—in web languages, such as HTML and JavaScript. When visiting the site, a web browser translates these languages into text and other media for consumption.

Many original dot-com company founders were bought out early on

The people who bought the original domains for dot-com companies and had the ideas to start businesses were often bought out by investors before becoming well-known companies. Both Pets.com and Broadcast.com were acquired early on.

Long before Coachella, Steve Wozniak attempted a similarly-minded festival

In 1982, Apple cofounder Steve Wozniak was on a hiatus from Apple after a near-fatal plane crash. In his spare time, he decided to throw a festival that would bring together cutting-edge music and technology—a Woodstock for the 1980s. The result was the US Festival, an early ancestor of Coachella that brought world-class acts like Tom Petty, Fleetwood Mac, Talking Heads, the Grateful Dead, and the Ramones to a rustic venue outside Los Angeles.

See the original websites for companies like Google, Facebook, and Apple

Explore archived images of homepages on websites dating all the way back to 1991.

The overnight collapse of Ello, a beloved, decade-old social network

Ello launched in 2014 with big dreams to avoid advertising and retain a user-friendly, simple style. But in 2023, the hip social network suddenly shut down, removing nine years of posts with no warning. Artists, writers, and other creators lost nearly a decade of work with no explanation. Read the troubling story here.

Joan Didion's 1967 'Slouching Towards Bethlehem' laid the hippie counterculture bare

Didion wrote a detailed account of living alongside hippies in San Francisco's Haight Ashbury area in the 1960s. Beyond their style and politics, Didion uncovered chaos, with one particularly shocking interview of a 5-year-old on LSD. Her stories challenged the movement's message of freedom and utopia in California.

The history of the commercialization of the internet, from ARPANET to NSFNET and beyond

NSFNET was launched in 1986 by the National Science Foundation as the first network available to all researchers, connecting them to a system of supercomputer facilities. Despite growing from 2,000 computers in 1985 to 2 million by 1993, the rapid expansion of commercial internet services led to NSFNET's decommissioning by 1995.

Retracing the 1960s history of dropping out

A core element of the 1960s counterculture was the idea of dropping out of school and the broader technocratic institutions at the time. This push coincided with paranoia over mind control during the Cold War, and as some rogue psychologists advocated for the liberating use of psychedelics.

Mosaic is credited for making the World Wide Web accessible to everyday people—not just scientists—for the first time

Mosaic was a web browser that allowed people to more easily access webpages on the World Wide Web. But unlike previous browsers, Mosaic was a graphical browser, which means it displayed images alongside text. This helped turn the web from a place for scientists into a cultural location that captured people's attention.

Health food broke into the mainstream by the 1980s

A 1984 New York Times story noted that Americans were eating less red meat than a decade prior, and that, in general, the country was “talking, thinking and worrying about what they eat to a degree unique in the nation's history.” The feature then details foods that were then considered bizarre: whole-grain muffins, hummus, and a variety of vegetarian dishes. (Some readers may experience a paywall.)

In the 1970s, a former NASA engineer pitched remote work as a solution to an energy crisis

His name was Jack Nilles, and he wrote a book that is considered the "founding document of telecommuting" in 1973 called "The Telecommunications-Transportation Tradeoff," coining the terms "telecommuting and telework." Nilles argued that telecommuting could serve as an "alternative to transportation," helping cut down on gridlocked traffic and reduce society's reliance on nonrenewable resources like oil. (Some users may experience a paywall.)

The history of Vannevar Bush, who influenced the creation of hyperlinks and the NSF

As director of the Office of Scientific Research and Development, Bush submitted a report outlining how to support basic research at American colleges and universities by establishing an independent funding agency, which laid the groundwork for the National Science Foundation. His idea for a Memex machine that connected microfilm content in "associative trails" of links would influence Douglas Engelbart's development of hypertext.

The story of the debut 1967 Consumer Electronics Show

Read an account of the origins of the first CES in New York in 1967, a story which is surprisingly difficult to find information about.

Elon Musk's first company was an online business directory called 'Zip2'

Musk started the online alternative to Yellow Pages in 1995 with his younger brother. Musk sold the company for $305M in 1999.

Yahoo acquired Paul Graham's former startup Viaweb in 1998

Viaweb was the web app tech startup that Paul Graham, Robert Morris, and Trevor Blackwell cofounded before they started Y Combinator. The company sold for $49M and Viaweb was rebranded as the Yahoo Store.

'The Republic of Letters' was an analog internet for the Enlightenment.

The virtual intellectual society exchanged tens of thousands of letters and spanned several continents. Some of its most avid correspondents were Voltaire, Benjamin Franklin, and Saint Ignatius of Loyola, founder of the Jesuits.

The band Radiohead launched a chatbot to promote its 2001 album, creating a popular form of artificial intelligence over 20 years before ChatGPT.

See a gallery of the early years of CES

This gallery showcases rare photos from the early decades of CES, featuring early personal computers and the first handheld cassette players. See how the world’s biggest tech show began and grew.

'The Million Dollar Homepage' is a snapshot of a dead internet

In 2005, 21-year-old Alex Tew set out to make $1M by selling $1 pixels on his website, effectively creating a standalone internet billboard. The gambit worked, and because the advertisements were one-time payments, the site looks the same as it did in 2005, despite many of the advertised sites going defunct since.

Earth Day began as a grassroots protest coordinated by a 25-year-old

With experience as a Vietnam activist and inspired by his upbringing in a polluted mill town, Denis Hayes drew 20 million participants to the first Earth Day after being selected to organize it. The momentum of the event—celebrated across about 10,000 schools and universities—pressured Congress to pass environmental legislation.

Widespread use of LSD sparked a counter-cultural artistic movement in the 1960s

The trippy visuals often associated with LSD flourished in the 1960s as the drug became more widespread. Psychedelic design, defined by its undulating text and graphics, ultimately grew beyond just visuals, spawning psychedelia, a term that includes art, music, and cultural experiences based on psychedelic experiences.

Learn about Web3 and how it differs from past versions of the internet

Web3 is the idea of a new, decentralized internet built on blockchain technology. It aims to shift control from centralized entities like big tech companies to users through distributed ledgers and smart contracts. Key components include cryptocurrencies, NFTs, and decentralized autonomous organizations (DAOs) that operate without a central authority. Web3 promises more user privacy, ownership, and control over data and digital assets.

The history of Reddit, the front page of the internet

The hyperactive online forum and social media platform has transformed since 2006 from a simple link-sharing site to a behemoth in digital media. Topping off its ascendancy, Reddit went public on the New York Stock Exchange in 2024, solidifying its future amid a shifting technological climate. Dive into Reddit's nearly two decades of growth with this detailed timeline.

The Beats also influenced the imagery of the 1960s

First editions of Burroughs’s "The Naked Lunch," Kerouac’s "The Dharma Bums," and Ferlinghetti’s "A Coney Island of the Mind" were just as notable for their text as they were for their design, which anticipated the psychedelic imagery of 1960s countercultural touchstones like Ken Kesey, Andy Warhol, and R. Crumb.

The future of the internet

Blockchain? Crypto? NFTs? Oh my. Gilles DC provides a simple breakdown of what Web3 is, what it involves, its connection with web currencies, and how you can begin your own explorations of this brave new world. Gilles promises to describe Web3 in one take, explain how the reader can take advantage of it, and how blockchain might build a better society as a result.

The Beat Generation inspired significant parts of 1960s counterculture

The Beat Generation championed the transformative power of psychedelics, rebelled against the post-war social order, and called for more radical politics. With a strong foothold in San Francisco, it's no surprise these themes were carried over to the city's 1960s counterculture, informing the larger national hippie movement.

Defining 2025's internet slang

The internet is a slang factory, and new terms regularly crop up. This list breaks down some of the newest terms to hit social media, including "aura farming" (the cultivation of charisma to attract others) and "clock it" (an encouragement to remember something important).

In 2020, rumors spread that Wayfair ran a child sex trafficking operation

Users took note of many Wayfair furniture items with girls' names being sold for high prices. A well-known QAnon activist helped spread the conspiracy more widely during a time of heightened distrust in institutions as a result of the COVID-19 pandemic. The theory was proven to be untrue.