Janet Jackson's 2004 halftime show sparked a broadcast backlash

Michael Jackson's halftime show created the modern Super Bowl spectacle

In 1993, Michael Jackson's Super Bowl halftime performance prompted the NFL to extend the break and reimagine it as a must-watch event. It is widely regarded as the first modern halftime show built around a global superstar.

Super Bowl halftime shows reliably drive massive music sales spikes

Since Michael Jackson’s 1993 performance, halftime headliners have seen major increases in sales and streams—from Prince to Lady Gaga. Kendrick Lamar’s 2025 show was no exception, as it was the most-watched halftime performance on record.

Listen to the history of the Super Bowl halftime show

This two-part podcast traces the halftime show's evolution from early marching band performances to star-driven productions, beginning with Michael Jackson's 1993 performance, and explains how it became one of the most influential music stages of the year.

See a ranking of every Super Bowl halftime show since 1993

This resource includes photos and videos from each performance and has a top five, including Prince (2007), Madonna (2012), Beyoncé (2013), Dr. Dre & Snoop Dogg (2022), and the 2001 ensemble led by Aerosmith with NSYNC, Britney Spears, Mary J. Blige, and Nelly. (Some users may experience a paywall.)

The first Super Bowl halftime show featured marching bands and two men on jetpacks

At Super Bowl I, the halftime show featured college marching bands, a rifle drill team, and two performers flying jetpacks, in an era before music stars and spectacle defined the break.

Prince's Super Bowl halftime show is widely considered one of the best

The 2007 performance was idiosyncratic, featuring a handful of songs by other artists (including Foo Fighters' "Best of You" and Jimi Hendrix's rendition of "All Along the Watchtower" and a torrential rainstorm. Its differences, along with Prince's legendary stage presence, have led many critics to call it the best Super Bowl halftime performance ever.

Katy Perry's 2015 halftime show generated many memes in the age of social media

During Super Bowl XLIX, Katy Perry's halftime performance—especially the unscripted "Left Shark"—went viral, becoming one of the first Super Bowl shows to fully translate into memes across social media platforms.

‘Nipple-gate’ helped spark the creation of YouTube

After Justin Timberlake exposed Janet Jackson during Super Bowl XXXVIII, frustrated viewers searching for clips inspired Jawed Karim and his partners to build YouTube as a platform for sharing missed moments.

Michael Jackson didn't perform at the Grammys at the height of his career, citing unfair treatment.

Some Super Bowl performers make less than $1K for the event

The NFL has a longstanding policy of not compensating Super Bowl Halftime show performers, with the idea that the true compensation for artists is the scale of the exposure to the artist’s music. Previous Super Bowl performers have made the union rate minimum, which is about $1K per day.

Kendrick Lamar brought his Drake feud to the Super Bowl stage

At the Super Bowl LIX halftime show in New Orleans, Kendrick Lamar leaned into his high-profile feud with Drake, turning months of diss-track drama into one of the most discussed performances in recent Super Bowl history.

Whitney Houston's 1991 Super Bowl rendition is the only recording of the national anthem to reach the top 40 of the Billboard Hot 100.

Beyoncé's 2018 headlining set is among the festival's most famous

The singer's admirers dubbed the performance "Beychella"—which included a full marching band and a reunited Destiny's Child. It was a symbol-laden commentary on the significance of Beyoncé's status as the first Black woman to headline the festival.

Apple’s '1984' ad aired once during the game and permanently shaped their advertising

During Super Bowl XVIII, Apple aired its dystopian “1984” commercial once to a mass audience, introducing the Macintosh and positioning Apple as a challenger to IBM’s dominance in personal computing.

Marvin Gaye's soulful take on 'The Star-Spangled Banner' at the 1983 NBA All-Star Game turned the national anthem into a slow jam.

The face value of a Super Bowl ticket rose 136% from 2016-26

At Levi’s Stadium, which first hosted the Super Bowl in 2016, face-value lower-bowl end zone seats increased from $1,800 to $4,250 by 2026, while price tiers expanded and the overall cost of attendance skyrocketed.

J Lo's infamous green dress at the 2000 Grammy Awards led to Google Images

Marie Claire rounded up some of the wildest, most infamous Grammys controversies, ranging from wardrobe malfunctions to ill-gotten awards. See events like Kanye and Taylor reconciling, Adele having mic issues, shocking wins, and other historic moments.

A 1973 ad is credited with accelerating the Super Bowl advertising craze

The Super Bowl’s history as an advertising phenomenon began in earnest during the 1970s. In 1973, for instance, Joe Namath and Farrah Fawcett starred in Noxzema’s “Cream Your Face” ad, which Smithsonian Magazine says helped establish the game “as an event for advertisers.” Read this article to learn more about how the Super Bowl became advertising’s, well, Super Bowl.

Watch James Brown perform several songs in 1964 during one of rock 'n' roll's most legendary sets.

Some found the Temu ‘Shop Like a Billionaire’ Super Bowl ads out of place in the Big Game

“It had no A-list celebrities or beloved cultural touchstones; not a single heartstring was tugged,” wrote one writer of the Temu ad that aired five times during the 2024 Super Bowl.

The biggest controversies of the NFL

Some of the biggest controversies in NFL history didn’t just spark debate—they changed the game. From Spygate and Deflategate to concussion research and the league's ambivalent stance on it, these moments led to new rules, safety measures, and major policy shifts. Explore how each scandal shaped the league and its future.

Super Bowl XXXIV came down to the final play at the goal line

In Super Bowl XXXIV, Tennessee drove to the Rams' one-yard line on the final play, but Kevin Dyson was stopped by Mike Jones on the final play, sealing a 23-16 St. Louis win.

The most controversial moments in ‘Saturday Night Live’ history

This list ranks the show’s biggest controversies over five decades, including Sinead O’Connor’s infamous shredding of the Pope, Elvis Costello’s abrupt set change, and Fear trashing Studio 8H.

A 30-second Super Bowl 2026 ad is expected to cost $8M

By 2026, a single 30-second Super Bowl ad is projected to cost $8M. Advertisements for Super Bowl I in 1967 cost from $37,500 to $42,500 for a 30-second spot.

The 20-year feud between Elton John and Madonna

The two superstars feuded from roughly 2002 until 2025. After playing shows together in the 1990s, John took issue with Madonna's James Bond theme song "Die Another Day," calling it the worst of the film series. He kept up a stream of criticisms, and the feud peaked at the 2012 Golden Globes when Madonna beat out John for best original song. The pair reportedly reconciled backstage at "Saturday Night Live" in 2025.

See a ranking of the most iconic Super Bowl advertisements ever aired

The list highlights ads that reshaped Super Bowl advertising, including Snickers' Betty White spot, Budweiser's endlessly quoted "Whassup," and Wendy's "Where's the beef," showing how commercials became as memorable as the game itself.

Dot-com companies paid $44M for Super Bowl ads in 2000

During the 2000 Super Bowl game, 17 dot-com companies paid $44M total for ads. Just the next year, only three dot-com companies ran ads in the game. The significant drop reflects just how hard the crash hit dot-com companies and how unsustainable the businesses were.

The most expensive Super Bowl ad cost $26M

Amazon’s 2022 “Mind Reader” ad with Scarlett Johansson and Colin Jost is the most expensive Super Bowl ad to date. The ad is a minute and a half long, which drastically drove up the price of the commercial.

In 1968, two American Olympians raised their fists during the anthem to show solidarity with the burgeoning Black Power movement, sparking controversy.

Jimi Hendrix's performance of 'The Star-Spangled Banner' at the original Woodstock was considered an artistic protest of the Vietnam War.

Billie Jean King's victory at the 'Battle of the Sexes' drew over 90 million viewers

After Bobby Riggs trounced No. 2-ranked Margaret Court in the first Battle of the Sexes, he challenged superstar Billie Jean King to a match. King beat Bobby Riggs in a match at the Astrodome, which drew 90 million viewers worldwide, leading to the WTA's first TV deal in 1975. Using historic photos, this Sports Illustrated story dives into the spectacle surrounding the event, why King agreed this time, and the impact the match had on King, as well as the future of women's tennis as a whole.

The general public cannot buy Super Bowl tickets at face value

The NFL controls every Super Bowl ticket, distributing none through a general public sale; after allotments to teams, players, sponsors, and the league, only about 11,600 tickets—roughly 16%—are available to fans at face value, mostly via team lotteries.

Super Bowl LIX in 2025 made TV history with over 127 million viewers

Nielsen reported Super Bowl LIX drew an estimated 127.7 million viewers, the largest audience in Super Bowl history, with peak viewership near 138 million. This resource also includes viewership figures for every Super Bowl dating back to Super Bowl I.

Grammy snubs and losses have generated controversy over the years

While there’s always some friction when major award nominees are announced from those who believe a favorite has been snubbed, the Grammys have attracted quite a bit of pushback in the last few years. Much of the controversy centers around the show’s purported unequal treatment of artists of color, particularly Black artists.

Pepsi dominates the list of the highest-rated Super Bowl commercials in history

The Super Bowl features the two best NFL teams, playing American football at the highest level. While the games may be forgotten by fans whose team didn’t make it, no one forgets the commercials.

John Madden is the only broadcaster to call Super Bowls on four networks

During his long career as an announcer, Madden called 11 Super Bowls across four networks—CBS, Fox, ABC, and NBC. Watch highlights from his first Super Bowl XVI in 1982.

The 1968 'Game of the Century' turned college sports into prime-time TV

The 1968 NCAA men's championship was the first game broadcast live in prime time. It met the moment, offering a legendary rematch between UCLA (led by a young Kareem Abdul-Jabbar) and Houston (led by standout center Elvin Hayes). This retrospective breaks down what made the game such a successful spectacle and how it transformed the market for all college athletics.

Watch a comprehensive history of the Super Bowl

This video traces the Super Bowl's history from its origins through major games, ads, and cultural moments, offering a comprehensive overview of how the event evolved. Note that the video covers through the 2020 season.

A showdown between Magic Johnson and Larry Bird in the 1979 NCAA final helped ignite the college basketball boom.

In 1984, Apple ran an award-winning Super Bowl commercial

Directed by Ridley Scott and a winner at the Cannes Lions International Advertising Festival, the clip features a heroine flinging a sledgehammer at a Big Brother-style figure delivering a speech. As the screen shatters, a voiceover proclaims that Apple's release of the Macintosh will ensure, "1984 won't be like '1984.'"

Watch ESPN's compilation of iconic moments in sports from 2000 to 2009 in their 'Images of the Decade' special.

The 1977 'SNL' Mardi Gras special is considered the show's biggest disaster

An on-location episode of the then-young sketch show featured drunken heckling from the audience, technical difficulties amid the broadcast, and beads being pelted at cast members.

Prince's 'Darling Nikki' inspired an '80s censorship campaign

The song, which tells the story of the titular "sex friend," was repeatedly cited by Elizabeth "Tipper Gore," the wife of then Senator Al Gore, in her work leading the Parents Music Resource Center, a group of women advocating for parental advisories on explicit music recordings. "Darling Nikki" was included on the group's "Filthy 15" list, alongside songs by Madonna, Cyndi Lauper, and others.

Jay-Z and Marina Abramovic briefly feuded after collaborating

After appearing in Jay-Z’s music video for the song “Picasso Baby,” Abramović publicly accused the rapper of not donating to her institute, as he had previously promised. Jay-Z defended himself and shared his receipt, prompting Abramović to apologize about the misunderstanding soon after.

The Patriots came back from a 28-3 deficit in Super Bowl LI

In Super Bowl LI, the New England Patriots erased a 28-3 third-quarter deficit against Atlanta, forcing the first overtime in a Super Bowl and winning 34-28, the largest comeback in Super Bowl history.

Jacqueline Kennedy's 1962 White House tour drew 80 million viewers worldwide

Broadcast simultaneously on CBS and NBC, and a few days later on ABC, the first lady's televised tour introduced the restored White House to an audience of between 50 million and 80 million. The program elevated public appreciation of American history and the significance of the White House.

Watch Billie Holiday perform in 'The Sound of Jazz'

The 1957 CBS special, part of its series "The Seven Lively Arts," was a landmark broadcast that brought some of jazz's biggest names—including Holiday, Thelonious Monk, and Count Basie—to a national audience. Watch Holiday offer a stirring rendition of "Fine and Mellow" below.

Live Aid featured 16 hours of live music across two continents

The 1985 benefit concerts took place in London and Philadelphia, and performances from both locations were televised simultaneously.

A major upset in Super Bowl XLII prevented the Patriots from completing an undefeated season

In Super Bowl XLII, the heavily favored New England Patriots lost 17-14 to the Giants, ending a 16-0 season after David Tyree's improbable helmet catch set up the winning drive.

Some critics view Marina Abramović as more of a brand than an artist

As the performer became more tied to A-listers like Jay-Z, Lady Gaga, and James Franco, culture critics began to consider the commercialization of performance art and how audiences may have flocked to see the “brand” of Abramović more than her actual work.