19th-century 'vinegar valentines' sometimes mocked recipients

Read a 19th-century guide to writing a Valentine's Day card

Thomas Richardson's "London Fashionable Gentleman's Valentine Writer" offers readers romantic messages they can send to the objects of their eyes—along with some chippy kiss-offs for unwanted suitors. It might be sincere, or it might be satire. Either way, it's an entertaining read. (Some readers may experience a paywall.)

'Roses are red, violets are blue' has a long, twisting history

The earliest known use of the phrase, a stock romance form used in greeting cards, is in Edmund Spenser's "The Faery Queen" from 1590 (excerpt below). By 1785, Joseph Ritson updated the verse and connected it to Valentine's Day, creating a cliché that's still used today.

See a collection of Valentine's Day cards from the past century

Hallmark helped popularize (and commercialize) the holiday in the early 20th century, largely through its greeting cards. This digital collection includes cards from the 1910s through the 2000s, allowing you to see how the holiday—and our popular understanding of romance—has evolved. Below is a card from the 1930s.

Reforms reducing postage rates helped popularize Valentine's Day cards

In 1845, Congress voted to slash postage rates, paving the way for larger swaths of the American public to send and receive mail. This convenience was capitalized on by paper and stationery sellers who sought to profit from the holiday. Esther Howland's New England Valentine Company was the first major commercial producer of valentines in the US, but Hallmark followed a few decades later.

Esther Howland built a Valentine's Day card empire in 19th-century New England

In 1849, Howland launched her card business, the New England Valentine Company, in her home, staffing an assembly line with her friends, who'd piece together the intricate valentines. The cards were elaborately decorated, with silk, lace, and romantic verse. Howland's annual sales eventually grew to $100K and helped popularize the holiday in the US.

In the 20th century, Valentine's Day became more commercialized

Historian Elizabeth Nelson notes that companies sought "to turn holidays into opportunities for selling things from candy to flowers to magazine advertisements" in the 1900s. Hallmark, founded in 1911, pushed the holiday toward elementary students, who aimed to collect cards from as many classmates as possible.

Englishmen in the 17th century mixed their blood into wine to show devotion

In order to demonstrate their love for a woman, some young Englishmen would stab themselves in the arm and mix the blood into their wine. They'd then toast the object of their affection and drink to their honor.

Poet Geoffrey Chaucer inspired the modern, romantic version of Valentine's Day

In the 1380s, the "Canterbury Tales" author wrote "The Parliament of Fowls," a 700-line poem about birds that choose their mates on St. Valentine's Day. The poem argued that romantic love—for fowls and humans alike—was an ideal, and linked the holiday with that sentiment.

Check out Valentine's Day traditions from around the world

Valentine's Day is a holiday all about romance, but the way that's expressed differs depending on where the celebration takes place. This list breaks down some interesting takes on the holiday from across the globe, including mass weddings in the Philippines and Japan's gender-specific chocolate exchanges.

Mini-portraits were shared as love tokens in Elizabethan England

Art historians are identifying previously unknown works by Nicholas Hilliard, Elizabeth I's court painter, whose thumb-sized watercolors on vellum served as love tokens, diplomatic currency, and status symbols. They were believed to be passed secretly between courtiers and monarchs.

The dark origins of Valentine's Day.

The holiday began as a feast to celebrate the decapitation of a third-century Christian martyr, or perhaps two. So how did it become all about love?

Valentine's Day's namesake is unclear

Valentine, which means "powerful" or "worthy," was a popular name in the Roman Empire. Considering that, it's no surprise that there's more than one St. Valentine. In fact, three different men named Valentine were martyred on February 14, and none of them, despite some unproven legends, were ever associated with love or romance.

The average person celebrating Valentine's Day spends $189

That might include dinner, flowers, or something even more romantic. The most popular gift is candy, with 56% of people celebrating the holiday by purchasing sweets. That's about $2.5B in sales.

Some believe Valentine's Day evolved from the Roman holiday Lupercalia

The festival, which took place in mid-February, featured Roman priests sacrificing a goat and using its hide to lightly slap women and the land, believing it would bring fertility. Some believe that the Catholic Church repurposed the pagan holiday as a Christian one by attaching it to a saint, but scholars are not certain that this is true.

Conversation candy hearts were originally message-free medicinal lozenges

In 1847, a Boston pharmacist invented a machine that automated the production of his pharmacy's medicinal lozenges and then formed the New England Confectionery Company, which later became part of the company now known as NECCO. By the late 1800s, they were producing cookies with Valentine-themed messages and eventually brought the romantic messages to their smaller lozenges, which they later called Sweethearts.

The best Valentine's Day-themed horror movies

It may seem like an odd combination—a holiday centered on love and a film genre dedicated to fright—but the hyperspecific subgenre thrives on the apparent juxtaposition, along with some campy send-ups of an overly commercialized holiday.

The temperance movement loathed toasting

The 19th- and 20th-century groups opposed to drinking alcohol viewed toasting as a vile practice that encouraged excess and debauchery. One reverend wrote in 1881 that "toasting is a relic of the vile custom of drinking to the honour, applause and commemoration of depraved men and women, whose persons should have been despised, and whose memories should be perished."

Advertisers emphasized Cupid's childlike qualities to appeal to a younger demographic

Cupid is the Roman god of desire, and was often depicted in ancient mythology as both childlike and violent. In the 1800s, however, American advertisers eager to appeal to a younger demographic leaned into the less threatening versioning, portraying him as a cherubic child.

Valentine's Day is considered the end of 'proposal season'

Wedding website The Knot's internal study found that Christmas is the most popular day to propose. It also kicks off "proposal season," a monthslong season from Christmas to Valentine's Day that's a popular time for lovers to pop the question.

The long-lost art of coded postage stamps

In the 1800s, the postcard was a relatively new phenomenon, as was the post office. In the burgeoning system, recipients of mail had to sometimes pay prohibitively costly fees to receive it. So to get around the fees, a system of placing stamps on the envelopes in specific ways to communicate—a simple yes or no—was devised by clever mailers and expanded and codified by postcard companies into guides. Learn about the fascinating system here.

The petty ancient Roman poet Gaius Valerius Catullus

Classics with a capital "C" probably doesn't bring to mind erotically charged diss poetry. Gaius Valerius Catullus would like to change that. Instead of mythical epics, Catullus wrote poetry about his personal life as part of the 1st century BCE's "new wave" of Roman poets embracing the lyrical and everyday. The focus of his poetic work ranges from serenades to spiteful insults.

Jane Austen used satire to critique women's place in society

Although the novelist is sometimes dismissed as a romance writer, her stories feature pointed societal critiques, especially of women's limited options and challenged popular notions that women were subservient and passive.

'Coral Castle,' Florida's self-built monument to a lost valentine

Latvian Ed Leedskalnin moved to the US shortly after his teenage fiancée ditched him. He quickly began work building a romantic tribute to this tragic episode via massive oolitic limestone. Working mostly at night, the Latvian cultivated an air of mystique as bystanders grew curious over his methods. Today, the castle stands as a bittersweet monument to unrequited love.

Why art history is filled with miserable brides

Paintings from the 19th century are filled with unhappy brides. The women are often visibly disturbed by their pending nuptials, sometimes even during the wedding ceremony. This Artnet article unpacks four famous examples of this trend, analyzing how and why the respective artists portrayed these disappointed figures.

A medievalist explains how romantic love emerged as a cultural concept

Many long-form stories written in English were originally considered "romances," a term derived from the Old French word for "the speech of the people." But changes in medieval culture, triggered by a number of 12th-century church reforms, led to a new interest in what we now consider romantic love, including a new view of marriage as a pursuit of love rather than a transaction. Those new perspectives were then reflected in the period's popular stories, including stories in Chaucer's "Canterbury Tales."

Dalí partnered with Hallmark to design surreal Christmas cards

Dalí pursued commercial work throughout his career. In 1948, Hallmark released a set of Christmas cards designed by the artist. A decade later, he created images for additional holidays, including Valentine's Day, Easter, and Mother's Day.

An early literary mention of a New Year's kiss dates to the 14th century

The medieval poem “Sir Gawain and the Green Knight” includes a description of a New Year’s party where women are planning on giving “New Year’s gifts” to men. Scholars say it’s implied that the “gifts” are kisses.

Sir Thomas Overbury's poem "A Wife" inspired its subject to poison him

Overbury wrote the critical poem to suggest that the ex-wife of his friend Robert Carr, Frances Howard, had failed in her marital duties. Its contents enraged her, leading her to craft a conspiracy that left Overbury dead from poisoning.

Love is a more recent part of marriage

Love matches are incredibly late to the marriage game. For most of our history, marriage has been about alliance, wealth, property, power, and, as an occasional afterthought, the couple liking each other. All that changed when Enlightenment thinkers were inspired in their pursuit of personal happiness, including in their choice of mate.

Breaking down how Dickinson viewed letters as an extension of her poetry

The poet's many correspondences were dashed with playful arrangements of text, offering her pen pals surprises once they opened their envelopes. Jana Dambrogio and Daniel Starza Smith explain how Dickinson even creatively used the 19th-century security technique of letterlocking in poetic ways.

The first commercial Christmas card was created in 1843

Overwhelmed by the task of writing many holiday letters, Sir Henry Cole commissioned artist JC Horsley to design a festive card he could send to friends and family in 1843—creating and popularizing the first mass-produced Christmas card.

Champagne’s fizz used to be considered a flaw

The bubbliness that we love now was once considered a winemaking failure. In fact, Dom Pérignon probably would have referred to it by its common nickname at the time, "vin du diable," or devil’s wine. The wine’s volatility often caused bottles to explode, which was both dangerous and costly. It wasn’t until the development of sturdier bottles and more consistent winemaking techniques that popularity truly soared.

Shakespeare included a reference to toasting in ‘The Merry Wives of Windsor’

At one point in the 1602 play, the character Falstaff calls for a quart of wine, asking for toast to be placed in it, as was customary at the time.

Singles' Day was created as a response to Valentine's Day

Inspired by people feeling left out by Valentine's Day, the Chinese holiday celebrates the unattached. It takes place Nov. 11, sometimes referred to as "Double 11," and has become a major shopping day, with over $202B spent on that day in 2024.

In 2008, one writer demonstrated the fickle nature of wine reviews

Robin Goldstein submitted a fake restaurant to the well-respected Wine Spectator for a competition. He created a website for the fake Milan-based business, complete with a menu of wines the magazine itself had disparaged. That didn't stop Wine Spectator from naming Goldstein's ruse among that year's winners.

The ancient Romans invented the first known artificial sweetener—it involved lead.

Colonial America imported brides for their beer brewing skills

Life in the New World's English colonies was hard, so it's easy to see how these colonizers might've wanted to reach for a cold one more often than not. This article explains how beer brewing became one of the most critical skills expected in imported English wives.

Why your wine smells unpleasant

Ever had the experience of receiving a bottle of wine with a janky, less-than-favorable odor? This Esquire article ventures to answer this question and offers the explanation that the culprit is likely corked wine. Read to understand why corks can create a moldy or musty scent, and feel emboldened to send a corked bottle back for something with improved quality.

'A Modest Proposal' is one of history's most notorious satires

Jonathan Swift’s 1729 essay suggested that the starving Irish could stave off poverty by selling their children as food. Although it’s funny—albeit rather dark in form—it’s a classic example of Juvenalian satire, as it so pointedly criticizes the indifference of English elites.

An archive of anonymous messages people wrote but never sent

The site invites users to submit unsent letters to people, pets, or moments, which are then published anonymously for strangers to read. Every post is moderated, and the design of the site—no likes or replies, just words—feels polished and somber.

Charles Dickens legally separated from his wife, then tried to have her committed to a mental asylum.

The history of Samuel Richardson's 'Pamela,' which some consider the first romance novel

The 1740 novel will likely strike modern readers as odd, to say the least. Its titular character, a 15-year-old maidservant, is harassed by her boss, who finally changes his ways and asks for her hand in marriage, which is presented as a happy ending. As this analysis of the text makes clear, though, "Pamela" established a template for the romance genre, even if contemporary writers have been happy to break it.

An 87-year-old widower goes viral for hand-delivering party invitations door to door that read "4 pm until the cops arrive"

A man knocked on his neighbor's door to offer a paper invitation to a winter-themed party he was throwing. "My wife is gone now, so it gives me something to keep me busy," he later explained. "I'm going to get these people in one room, and maybe they'll get to know each other." The viral experience has since brought him fan mail and party treats.

Day of the Dead poems skewer everyone, living or dead

The tradition of calaveras literarias, or satirical poems about death, dates back to the 20th century. They take aim at everyone, including deceased loved ones, politicians, family and friends.

Romanticism changed the norms of the artworld

Romanticism’s expressiveness led to a change in the norms of portrait painting, favoring emotion, nuance, and less conventional subjects. One such example is Géricault’s portraits of mental illness, depicting patients, including a kleptomaniac and a “child snatcher,” in states of expressive emotion.

A scholarly analysis of romance's enduring popularity

Diane Winston, a media scholar at the University of Southern California, argues that romance novels have remained popular because they've historically offered women shame-free ways to explore their identities and sexualities. She notes that's even more true today, with contemporary romance novels, from romantasy bestsellers to "Heated Rivalry," more willingly explore social dynamics.

Colombia exported 35,000 tons of greens for Valentine's Day bouquets in 2025

The country is home to the green foliage that pads out Valentine's Day bouquets. Over 70% of the country's Valentine's Day exports (an operation that includes 500 flights) went to the United States. Environmental activists warn that the large-scale cultivation is harming a fragile ecosystem.

Voltaire's writing sent him into exile

In 1717, the writer's satirical poem "La Henriade" landed him in prison for a year. By 1726, the French government's distaste for his work caused him to leave the country for England, though he returned a few years later. That would be short-lived: In 1734, his "Lettres Philosophiques" sent him packing again, moving to Champagne, then Berlin, then Switzerland, before finally returning to Paris in 1778.

Comedic roasts, an ironic inversion of toasting, took off in the 20th century

Ribbing amongst friends likely goes back to the dawn of man, but formalizing the act caught on with fundraisers held by the Friar’s Club, a New York organization for theater agents. Rather than raising their glasses to good fortune and health, comics eviscerate an “honoree”—along with everyone else on stage—though they usually conclude with an earnest toast.

Many critics panned Emily Brontë's 'Wuthering Heights' when it was released

The 1847 novel, initially published under a pseudonym, was seen by some early readers as obscene and cruel. One particularly brutal review from Graham's Lady's Magazine read, "How a human being could have attempted such a book as the present without committing suicide before he had finished a dozen chapters, is a mystery."