Singles' Day was created as a response to Valentine's Day

Check out Valentine's Day traditions from around the world

Valentine's Day is a holiday all about romance, but the way that's expressed differs depending on where the celebration takes place. This list breaks down some interesting takes on the holiday from across the globe, including mass weddings in the Philippines and Japan's gender-specific chocolate exchanges.

The average person celebrating Valentine's Day spends $189

That might include dinner, flowers, or something even more romantic. The most popular gift is candy, with 56% of people celebrating the holiday by purchasing sweets. That's about $2.5B in sales.

In 2024, the period between Thanksgiving and Cyber Monday saw 197 million shoppers

Some argue Black Friday has gone from one day of the year, to two days of the year, including Cyber Monday sales, to, more recently, an entire week. In recent years, companies have offered steep discounts for a week at a time rather than just one or two days.

The Lunar New Year is a major driver in China's economy

The annual festival brings in billions of dollars in both foreign and domestic tourism. The 2026 holiday includes an additional day, something Chinese officials hope will provide an even bigger boost to the country's somewhat stubborn national retail sales.

In the 20th century, Valentine's Day became more commercialized

Historian Elizabeth Nelson notes that companies sought "to turn holidays into opportunities for selling things from candy to flowers to magazine advertisements" in the 1900s. Hallmark, founded in 1911, pushed the holiday toward elementary students, who aimed to collect cards from as many classmates as possible.

The dark origins of Valentine's Day.

The holiday began as a feast to celebrate the decapitation of a third-century Christian martyr, or perhaps two. So how did it become all about love?

Valentine's Day is considered the end of 'proposal season'

Wedding website The Knot's internal study found that Christmas is the most popular day to propose. It also kicks off "proposal season," a monthslong season from Christmas to Valentine's Day that's a popular time for lovers to pop the question.

Reforms reducing postage rates helped popularize Valentine's Day cards

In 1845, Congress voted to slash postage rates, paving the way for larger swaths of the American public to send and receive mail. This convenience was capitalized on by paper and stationery sellers who sought to profit from the holiday. Esther Howland's New England Valentine Company was the first major commercial producer of valentines in the US, but Hallmark followed a few decades later.

Day of the Dead differs from All Souls’ Day in several important ways

The holidays share a calendar date and both honor lost loved ones. However, All Souls’ Day is intended to help guide souls in purgatory to heaven, while Day of the Dead celebrates the temporary return of loved ones’ spirits to Earth.

Valentine's Day's namesake is unclear

Valentine, which means "powerful" or "worthy," was a popular name in the Roman Empire. Considering that, it's no surprise that there's more than one St. Valentine. In fact, three different men named Valentine were martyred on February 14, and none of them, despite some unproven legends, were ever associated with love or romance.

See a collection of Valentine's Day cards from the past century

Hallmark helped popularize (and commercialize) the holiday in the early 20th century, largely through its greeting cards. This digital collection includes cards from the 1910s through the 2000s, allowing you to see how the holiday—and our popular understanding of romance—has evolved. Below is a card from the 1930s.

In 2024, Black Friday was observed in 129 countries

Brazilians adopted Black Friday in 2010. Today, 60% of Brazilians participate in the shopping event. Large corporations offering Black Friday sales in the US (like Amazon, for instance) began offering similar deals in places like the UK, spreading the holiday internationally.

American Express created 'Small Business Saturday' in 2010

As small businesses across the US were still reeling from the Great Recession, American Express came up with the idea of "Small Business Saturday" to help drive consumer spending to small businesses. Small Business Saturday is the day after Black Friday. In 2011, the Senate passed a resolution supporting Small Business Saturday, and, since then, it's become nationally recognized.

Online Black Friday shoppers spent over 10% more in 2024 than they did in 2023

Online shoppers shelled out some $11.3M per minute between 10 am and 2 pm on Black Friday 2024, according to Adobe Analytics data. The $10.8B online shoppers spent on Black Friday 2024 was more than double the amount they spent online in 2017.

Here's how much money Americans spend on Halloween

In 2024, Americans are expected to spend more than $11B on Halloween, which averages out to roughly $104 per person, according to the National Retail Federation's Halloween Spending Survey, conducted by Prosper Insights & Analytics. That $11B number includes an anticipated almost $4B spent on costumes. See the full breakdown here.

The Lunar New Year lasts 15 days, with specific rituals for specific days

On the first night, loved ones gather to celebrate their honor and say goodbye to the successes and tribulations of the old year. On the fourth day, the God of the Kitchen is honored to prevent kitchen accidents. And beginning on day 12, people prepare for the final Festival of Lanterns.

Congestion from Lunar New Year holiday travels can last around 40 days

American Thanksgiving or winter holiday travels aren't nearly as busy as Chunyun, the annual travel rush kicked off by the Lunar New Year. It's widely considered to be the largest mass migration of humans in the world. Millions of people travel within China to be home for the traditional family reunion meal.

The best Valentine's Day-themed horror movies

It may seem like an odd combination—a holiday centered on love and a film genre dedicated to fright—but the hyperspecific subgenre thrives on the apparent juxtaposition, along with some campy send-ups of an overly commercialized holiday.

Some believe Valentine's Day evolved from the Roman holiday Lupercalia

The festival, which took place in mid-February, featured Roman priests sacrificing a goat and using its hide to lightly slap women and the land, believing it would bring fertility. Some believe that the Catholic Church repurposed the pagan holiday as a Christian one by attaching it to a saint, but scholars are not certain that this is true.

The National Retail Federation coined the term ‘Cyber Monday’ in 2005

As online-only retailers like Amazon expanded in the early 2000s, they sought ways to capitalize on Black Friday’s uptick in sales—but they didn’t actually have physical retail stores. Enter: Cyber Monday, a day that now competes with Black Friday for the highest e-commerce sales day of the year.

Day of the Dead is more than ‘Mexican Halloween'

However, it’s becoming increasingly common to celebrate the two holidays simultaneously. Hollywood films have made Halloween more popular in Mexico and Day of the Dead more popular outside the country. As a result, events like Mexico City’s annual parade now include elements of both holidays.

Day of the Dead has started to blend with Halloween

As American Halloween becomes more popular across the globe, Mexican Day of the Dead celebrations have begun to take on some of its traditions. While some believe this dilutes the holiday, other scholars suggest that Day of the Dead has always been rooted in Catholicism.

Car crashes are 34% more frequent on Black Friday compared to other November days

Black Friday anecdotes abound. Once, a mall dropped 500 gift certificates from the ceiling into a crowd of 2,000 Black Friday shoppers, who injured each other fighting for them. Another time, publishers of the game Cards Against Humanity convinced 11,000 shoppers to pay $5 for nothing.

How lunisolar calendars work

Despite being called Lunar New Year, the Chinese calendar that the holiday is based on is actually lunisolar, or based on both the sun and the moon. Many religious holidays—including Easter, Ramadan, Chinese New Year, and Passover—do not have fixed dates according to the now-ubiquitous Gregorian calendar.

Creating a digital alternative to the traditional Chinese 'red envelope' payments helped spur WeChat's financial services growth, and helped it become a 'superapp.'

The holiday has evolved alongside its participants' cultural identities

The Day of the Dead blends various traditions, including Aztec myth, Mexican heritage and Chicano identity. That makes for a complex and evolving holiday. This conversation between Cynthia Vidaurri, a Smithsonian folklorist, and Lalo Alcaraz, a cultural consultant for “Coco,” analyzes how the varied influences have created the modern holiday.

Fireworks usage on Independence Day comes from their celebratory use in ancient China

Burning bamboo stalks produces a small explosion that was believed to ward off evil spirits. As knowledge of fireworks, which initially used these stalks, carried over into other cultures, so did their use to promote good luck and celebration.

The film ‘Coco’ sparked global interest in the Day of the Dead

The holiday figures prominently in the 2017 Disney film, which inspired an uptick in Day of the Dead merchandise being carried by national chains like Target and Michaels, sold alongside Halloween merchandise.

Red is deeply symbolic in Chinese culture

Since the bold hue warded off the mythical Nian, the color red has come to represent luck, prosperity, and celebration. If you come across a home or neighborhood preparing for new year celebrations, you'll see red lanterns, wall hangings, clothing, and more.

Almost all Mexican citizens celebrate Day of the Dead

The average Mexican family spends more than $60 USD on celebration elements like flowers, candles, food, and decorations. The holiday also draws more than 2 million foreign tourists to join in the festivities.

The last day of the Lunar New Year culminates in the Festival of Lanterns

The Festival of Lanterns celebrates the first full moon of the year. Elaborate, colorful light displays are held throughout China, with many regions having their own unique traditions, from the candle-lit lanterns in the south to the elaborate lighted ice sculptures common in the northeast.

Lunar New Year is celebrated around the globe

“Lunar New Year” is a catchall term that encompasses celebrations in several Asian countries. The date of the new year can vary by location depending on which calendar—lunar, lunisolar, or solar—is being used, but many of the traditions are shared across borders.

US holiday retail sales reached $973B in 2024

In 2024, US holiday retail sales reached $973B—nearly one-fifth of annual sales. Many companies depend on this season to bolster revenues.

The myth of Santa Claus has partially caused a consumption-oriented holiday season

Yahoo pulled together a humorous collection of social media posts from people who seem to have forgotten that the holidays aren’t only about getting presents. The article is a sobering reminder to spend time with loved ones and show gratitude during the special season.

Some couples specifically try to birth children in the Year of the Dragon

Dragons are considered so lucky in Chinese culture that it's believed some couples time their children’s births to the Year of the Dragon. That’s debatable. Overall, birth rates in the country have fallen, and it’s not clear if a dragon-baby swell could counteract that.

Dalí partnered with Hallmark to design surreal Christmas cards

Dalí pursued commercial work throughout his career. In 1948, Hallmark released a set of Christmas cards designed by the artist. A decade later, he created images for additional holidays, including Valentine's Day, Easter, and Mother's Day.

'Loveflation' is making dating more expensive and less frequent

A survey found that more than half of Americans are going on fewer dates due to rising costs, with 27% stopping altogether. Gen Z and millennials are the hardest hit, with 62% reporting changes in their dating habits due to inflation.

The Lunar New Year was nearly lost

In 1949, Mao Zedong's rise to power reshaped Chinese traditions, including Lunar New Year. Mao saw it as outdated and replaced its festivities with political activities. During the Cultural Revolution, traditional customs were banned. After Mao's death in 1976, reforms under Deng Xiaoping revived the holiday.

The winter solstice has been celebrated globally for millennia

From gatherings at Stonehenge in the UK to celebrations of the triumph of Mithra in Iran, cultures around the world have marked the shortest day of the year in a variety of ways for a very long time. Here are eight known to us today that endure.

Firecrackers on Lunar New Year originated to ward off evil spirits

Many countries have attempted to ban firecrackers, though some rolled back those restrictions for the sake of the holiday. This tradition, along with numerous other practices, has evolved for decades since the origin of the festival.

19th-century 'vinegar valentines' sometimes mocked recipients

In Victorian England, cards were sent to paramours and crushes, but they were also sometimes sent to people the sender disliked and would belittle them for their occupations or appearances. It was also expected that anyone who received a Valentine's Day card would send one in return, so there was a subgenre of responses, including rejections for unwanted suitors.

The first Macy’s Thanksgiving Day Parade took place in 1924

It was originally intended to promote Macy’s upcoming holiday sales. Although it took place on Thanksgiving Day, the parade was initially called the Macy’s Christmas Parade—the name didn’t change until 1927.

The solstice has been celebrated globally for millennia.

Lunar New Year has a rich tradition of visual symbolism

Explore centuries of art related to the holiday—from the dragon robes worn by royalty to the calligraphy symbols thought to bring prosperity and fortune. Ancient artistic practices like woodblock printing, painting, and dance weave together to create the visual language of the Lunar New Year.

A vegetarian diet is part of the Lunar New Year tradition

In keeping with China’s long history of Buddhism, which encourages vegetarianism, particularly on the first and 15th day of the lunar month, many people eat a plant-based diet (or at least a plant-based meal) on the first day of the Lunar New Year. The custom is supposed to increase participants’ good karma, bringing them extra blessings for the year to come.

Esther Howland built a Valentine's Day card empire in 19th-century New England

In 1849, Howland launched her card business, the New England Valentine Company, in her home, staffing an assembly line with her friends, who'd piece together the intricate valentines. The cards were elaborately decorated, with silk, lace, and romantic verse. Howland's annual sales eventually grew to $100K and helped popularize the holiday in the US.

Halloween originated with the Celtic festival of Samhain

Halloween, a holiday primarily popular in the US and Canada, originated 2,000 years ago with the Celtic people. The Celts interpreted this transition as when ghosts returned to the land of the living, leading to rituals like feasts, bonfires, and wearing costumes made of animal body parts on Oct. 31.

Firework-related celebrations include an annual summer celebration in El Salvador, where residents throw kerosene-soaked balls to commemorate a 1658 volcanic eruption.

Explained: The Year of the Rabbit

One of the world's largest holidays, this visual guide will help you welcome the Year of the Rabbit and celebrate the new lunar year.

In 2013, consumers reportedly purchased more beer on Cinco de Mayo than on Super Bowl Sunday or St. Patrick's Day

Beginning in the early 1980s, breweries positioned Cinco de Mayo as a "Mexican St. Patrick's Day," sponsoring events and targeting Latino consumers. Anheuser-Busch and Miller created Hispanic marketing departments, while Coors spent over $60 million marketing to Latino consumers.