In 2024, Black Friday was observed in 129 countries

In 2024, the period between Thanksgiving and Cyber Monday saw 197 million shoppers

Some argue Black Friday has gone from one day of the year, to two days of the year, including Cyber Monday sales, to, more recently, an entire week. In recent years, companies have offered steep discounts for a week at a time rather than just one or two days.

Online Black Friday shoppers spent over 10% more in 2024 than they did in 2023

Online shoppers shelled out some $11.3M per minute between 10 am and 2 pm on Black Friday 2024, according to Adobe Analytics data. The $10.8B online shoppers spent on Black Friday 2024 was more than double the amount they spent online in 2017.

There were roughly 17 Black Friday-related deaths and 125 injuries between 2006 and 2021

A website called Black Friday Death Count or “BFDC” scrapes news headlines for Black Friday-related deaths and injuries reported around the world. It includes the overall count of Black-Friday related deaths, as well as the context for each of them.

The Black Friday Archive collects Black Friday ads from the past 25 years

The archive features advertisements from notable retailers such as Bath & Body Works, Gap, and The Home Depot, among others. These ads span from the years 2000 to 2024, in addition to some from early holiday sales at Macy’s in 1963.

The term ‘Black Friday’ originally referred to a 1869 US gold market crash

After financiers Jay Gould and James Fisk attempted to corner the US gold market, the market crashed on September 24, 1869, bankrupting thousands of investors and sending stock prices plummeting by 18%. That day became known as “Black Friday” long before the unofficial retail holiday emerged.

Car crashes are 34% more frequent on Black Friday compared to other November days

Black Friday anecdotes abound. Once, a mall dropped 500 gift certificates from the ceiling into a crowd of 2,000 Black Friday shoppers, who injured each other fighting for them. Another time, publishers of the game Cards Against Humanity convinced 11,000 shoppers to pay $5 for nothing.

The National Retail Federation coined the term ‘Cyber Monday’ in 2005

As online-only retailers like Amazon expanded in the early 2000s, they sought ways to capitalize on Black Friday’s uptick in sales—but they didn’t actually have physical retail stores. Enter: Cyber Monday, a day that now competes with Black Friday for the highest e-commerce sales day of the year.

Many economists see Black Friday as a litmus test for consumer confidence

Some investors and analysts look at Black Friday’s sales numbers as a way to gauge the overall health of the retail industry—and consumer confidence at large. However, others don’t believe Black Friday results have a particularly significant impact on markets, arguing that the figures only cause short-term gains or losses.

About 69% of dangerous Black Friday incidents happen inside retail stores

Some posit that this is because tensions tend to run high there as customers fight over a limited physical supply of discounted goods. Another 20% of incidents take place at store entrances, where long lines often form well before the retailer opens its doors.

JCPenney offers an average Black Friday discount of 59%—higher than most other US retailers

This data visualization ranks retailers like Target, Walmart, Macy’s, and more by who has the best Black Friday deals on average. Specifically, the visualization uses data from 13 major US retailers in 2023.

Some people are against Black Friday, saying it promotes consumerism

This comprehensive podcast video episode from NYU Professor Scott Galloway offers a deep dive into the economics of Black Friday, Galloway believes Black Friday allows corporations to exploit the worst parts of Americans’ consumerist impulses, and warns Americans should not believe purchasing things leads to greater happiness.

US holiday retail sales reached $973B in 2024

In 2024, US holiday retail sales reached $973B—nearly one-fifth of annual sales. Many companies depend on this season to bolster revenues.

Consumer spending accounts for 70% of US GDP, making Black Friday significant

Lizabeth Cohen, a history professor at Harvard and author of the book “A Consumer's Republic: The Politics Of Mass Consumption In Postwar America,” has argued that the US government has presented consumerism as a way out of economic crisis or decline since around World War II.

Young Brazilians protested their country's hosting of the 2014 World Cup

In 2013, the Confederations Cup in Brazil was marked with widespread protests in a period dubbed "Generation June." Many were angry about the looming 2014 World Cup, which they believed was an affront to the country's many pressing issues.

Screaming, running, and chaos in retailers like Walmart are the norm on Black Friday

This Black Friday episode from Dax Shepard's Armchair Expert podcast features stories both from people who have worked behind the register on Black Friday and those who have stood in line at 4 am to score some deals. From police escorting violent shoppers competing over a discounted laptop computer out of the building, to a false-alarm emergency exit from a Dick's Sporting Goods, the episode is both harrowing and hilarious at times.

Amazon deforestation down by a third in 2023

Read this article to understand how Brazil's President Luiz Inácio Lula da Silva, who started his term on January 1, 2023, has been successful in reducing deforestation in the Amazon region. Deforestation dropped by 33.6% in the first six months of...

American Express created 'Small Business Saturday' in 2010

As small businesses across the US were still reeling from the Great Recession, American Express came up with the idea of "Small Business Saturday" to help drive consumer spending to small businesses. Small Business Saturday is the day after Black Friday. In 2011, the Senate passed a resolution supporting Small Business Saturday, and, since then, it's become nationally recognized.

The roughly 11 countries in BRICS, an economic coalition created to counter the G7, collectively hold about 40% of global gross domestic product when adjusted for purchasing power parity.

Brazil's Carnaval takes place in a designated stadium

Like Mardi Gras, the official Carnaval celebration in Rio de Janeiro occurs annually before the Lenten season. One of the key differences is that Brazil's version includes a ticketed component held at the Sambadrome Marquês de Sapucaí, a long, open-air stadium where audiences can watch the floats pass.

IBM helped turn Rio de Janeiro into a smart city before it hosted the World Cup

In response to the deadly floods and mudslides in 2010, Brazil and IBM developed a multimillion-dollar plan to modernize Rio's emergency management infrastructure. An operations center utilizes advanced weather forecasting, surveillance, and real-time data to surveil and respond to events such as severe storms more accurately.

Brazil's festival has its own mascots

Blumenau, Brazil, has been home to generations of German immigrants who brought the annual Oktoberfest celebration from Europe. Thousands of revelers parade down what was once known as Wurstrasse, or Sausage Street. There, they’ll find the festival’s ubiquitous mascots, Vovó and Vovô Chopão, or Grandma and Grandpa Big Beer.

In the mid-1960s, 'bossa nova' symbolized sophistication in the US

The success of several records, especially "Getz/Gilberto," led to a bossa nova craze in the United States, where it was perceived as an urbane, worldly status symbol. In response, marketers attached "bossa nova" to various products (including ice cream and sweaters) in an attempt to capitalize.

Singles' Day was created as a response to Valentine's Day

Inspired by people feeling left out by Valentine's Day, the Chinese holiday celebrates the unattached. It takes place Nov. 11, sometimes referred to as "Double 11," and has become a major shopping day, with over $202B spent on that day in 2024.

62% of online shoppers search for coupons or discount codes before making a purchase

Capital One estimates that 169.2 million Americans redeemed digital coupons in 2025. The bank compiled many different coupon statistics on how both shoppers and businesses used coupons last year, most of which reveal the increasing dominance of digital coupons over physical ones.

BNPL has 19th-century roots, but the pandemic made it mainstream

The modern BNPL model didn't take off until the COVID-19 pandemic, when consumers were stuck at home and lockdowns forced them to shop online rather than in person. The number of US BNPL loans grew more than tenfold from 2019 (16.8 million) to 2021 (180 million), according to a Consumer Financial Protection Bureau report.

According to a survey by the National Retail Federation, Americans were expected to spend over $9B on food for Independence Day in 2026.

Here's how much money Americans spend on Halloween

In 2024, Americans are expected to spend more than $11B on Halloween, which averages out to roughly $104 per person, according to the National Retail Federation's Halloween Spending Survey, conducted by Prosper Insights & Analytics. That $11B number includes an anticipated almost $4B spent on costumes. See the full breakdown here.

Coffee production took off in the 1800s

Coffee production in South America took off in the 1800s, with Brazil establishing itself as the largest global producer in the 1840s. Today, the country grows over one-third of the world's beans and consistently leads in global coffee production, with other Latin American countries like Colombia and Guatemala.

Facebook dominated US social ad spend in the first half of 2024

This data visualization shows the social media platforms where advertisers spent the most money in the first six months of 2024, with Facebook leading the pack taking home 36.3% of US social ad spend.

Guitarist Charlie Byrd brought bossa nova to the US after a government-sponsored tour

The Mutual and Cultural Exchange Act of 1961, also known as the Fulbright–Hays Act, sought to spread understanding through education and cultural exchanges. Its passage led to a government-sponsored music tour of South America featuring jazz guitarist Charlie Byrd. In Brazil, Byrd was introduced to the music of João Gilberto and returned to the United States eager to incorporate bossa nova into his own music.

From 2001 to 2023, the need to expand cattle grazing pastures to meet global demand for beef has been the primary driver of deforestation.

Advent calendars have become a major seasonal driver for brands

Companies now treat Advent calendars as key holiday products, expanding production as demand surges across categories. Retail data shows beauty and self-care calendars consistently rank among the most popular, as some brands report selling out yearly, and retailers order months in advance.

The fascinating urban planning experiment that birthed Brazil's capital city

In 1960, the country moved its capital from Rio de Janeiro to Brasília, a city in the middle of the country built from scratch in just four years.

An ethnomusicologist breaks down bossa nova's American popularity

Kaleb Goldschmitt is a professor at Wellesley College who wrote the book "Bossa Mundo: Brazilian Music in Transnational Media Industries," which analyzed how and why bossa nova became so popular in the US in the early 1960s. According to Goldschmitt, much of it was due to the music's seemingly apolitical aesthetic, a notion that was reinforced by the Brazilian government.

The first chocolate Advent calendar appeared in 1958

Chocolate Advent calendars began in 1958, when German companies first paired the traditional countdown with small pieces of chocolate behind each door. The idea spread slowly at first, but eventually became one of the most popular Advent calendar formats worldwide.

In 1939, an industry group asked Franklin Roosevelt to move Thanksgiving

Specifically, the Retail Dry Goods Association warned Franklin Roosevelt that if the holiday season didn’t begin until after Americans celebrated Thanksgiving on the traditional final Thursday in November, retail sales would tank. In 1941 Congress passed a law that made Thanksgiving the fourth rather than the last Thursday in November.

Brazil is leading a cheese revolution and challenging European dominance in the industry

Brazil has plenty of traditional dishes that rely on cheese, but it’s only in the last decade that the country has emerged as a powerhouse in artisanal cheesemaking. While the cheeses may be inspired by European traditions, options like cocoa-dusted goat cheese or an Amazonian buffalo cheese are pure South American.

The BNPL industry boomed amid a surge in online shopping during pandemic-era lockdowns

The buy now, pay later industry allows consumers to buy something immediately and pay in installments without the need for lengthy application and approval processes or high credit scores—and fintech companies Affirm, Klarna, and Afterpay are leading the charge by targeting young adults.

Every Thanksgiving, Americans eat over 40 million turkeys

That's 50% of all whole turkeys sold in the US in a given year. (Most of the remaining 50% are purchased for Christmas.)

The best day to buy a Christmas tree, with data

Using data from 200,000 tree sales in 2018, the authors found that some weekends are more expensive than others. Learn when it's optimal to buy a tree here.

Brazil is one of the World Cup's most legendary teams

After a 12-year pause for World War II, the World Cup returned in 1950 in Brazil. Brazil dominated the era, claiming titles in 1958, '62, and '70 behind teen sensation Pelé, who went from poverty to a soccer legend before turning 17.

In 2020 digital coupons accounted for 29.3% of all coupon redemptions

That’s compared to 28% for physical coupons, representing the year the balance of power shifted in digital’s favor. The COVID-19 pandemic era’s lockdowns increased online shopping, which accelerated digital coupon adoption.

In 2024, global ad spend surpassed $1T for the first time

Organizations like GroupM and WARC began predicting this record high in 2023. Five large tech companies (Alphabet, Meta, Amazon, Alibaba, and TikTok parent ByteDance) were predicted to account for more than half of all global ad spend in 2024.

Brazil's military dictatorship led to bossa nova's decline

In 1964, Brazil's president João Goulart was overthrown by a military coup supported by the US State Department. Scholars argue that the events led to the decline of bossa nova, with many Brazilians believing its pleasant sounds and picturesque lyrics were tone-deaf to the politically fraught moment.

Watch 'Black Orpheus,' the film that helped popularize bossa nova

The 1959 film, directed by Marcel Camus, was soundtracked by bossa nova musicians Antônio Carlos Jobim and Luiz Bonfá. It was a big hit, winning the Palme d'Or at the 1959 Cannes Film Festival and the 1960 Academy Award for best foreign language film, helping spread the genre in Brazil and beyond.

A 1962 concert at Carnegie Hall introduced the American press to bossa nova

Bossa nova was still largely under the radar when João Gilberto, Luiz Bonfa, Sergio Mendes, and others performed at the storied Carnegie Hall in New York. Brazilian musician Gilberto Gil noted that the showcase's success was surprising to both the musicians and Brazilians, who began taking the music more seriously as a cultural export.

North American department store retail groups report sales declined from 2018 to 2023

That's according to a recent report from Bain & Company that dives into consumer sentiment around department store shopping and explores a potential reset for the industry.

Over time, the World Cup became a TV powerhouse, generating massive revenue from broadcast rights and ad placements.

Amazon accounts for roughly 40% of all US online retail sales—a much larger piece of the pie than its competitor Walmart

Although Walmart is roughly 30 years older than Amazon, the e-commerce giant has a significant lead in online US retail sales: Walmart's share is roughly 7%. Season 33 of the podcast "Business Wars," hosted by David Brown, is all about one of the most intense rivalries in all of retail.

Bossa nova blends Brazilian samba and American jazz

Conceived by artists like Antônio Carlos Jobim in 1950s Rio de Janeiro, the music was seen as a more restrained, slower samba, which was Brazil's popular national music at the time. In addition, bossa nova was popular in the more middle-class, cosmopolitan neighborhoods of Rio de Janeiro and was influenced by American jazz artists like Miles Davis, giving it a more urbane, intellectual air.