The film ‘Coco’ sparked global interest in the Day of the Dead

Day of the Dead is more than ‘Mexican Halloween'

However, it’s becoming increasingly common to celebrate the two holidays simultaneously. Hollywood films have made Halloween more popular in Mexico and Day of the Dead more popular outside the country. As a result, events like Mexico City’s annual parade now include elements of both holidays.

The holiday has evolved alongside its participants' cultural identities

The Day of the Dead blends various traditions, including Aztec myth, Mexican heritage and Chicano identity. That makes for a complex and evolving holiday. This conversation between Cynthia Vidaurri, a Smithsonian folklorist, and Lalo Alcaraz, a cultural consultant for “Coco,” analyzes how the varied influences have created the modern holiday.

Day of the Dead has started to blend with Halloween

As American Halloween becomes more popular across the globe, Mexican Day of the Dead celebrations have begun to take on some of its traditions. While some believe this dilutes the holiday, other scholars suggest that Day of the Dead has always been rooted in Catholicism.

Food is central to celebrating Day of the Dead

Some items, like pan de muerto, hold specific symbolic meaning for the holiday. But ofrendas also often include everyday dishes that were favorites of the deceased, such as tamales or spiced hot chocolate, to entice them to visit.

Day of the Dead is celebrated across the world

While almost all celebrations involve cemeteries and altars, many countries also have their own unique traditions, including Bolivia’s staircase-shaped bread to help lead souls to heaven, and Haiti’s voodoo-influenced rituals.

Mexico City’s Day of the Dead parade is because of James Bond

The opening scenes of the 2015 film “Spectre” take place during a Day of the Dead parade in Mexico City. The movie generated so much interest that local authorities turned what was once fiction into an annual tradition, drawing thousands.

Chicano artists shaped the celebration of Day of the Dead in the US

Beginning in the 1970s, Mexican-American artists have used Day of the Dead components like ofrendas and festivals to combine cultural identity with social justice movements, highlighting indigenous traditions to address issues like gang violence.

Almost all Mexican citizens celebrate Day of the Dead

The average Mexican family spends more than $60 USD on celebration elements like flowers, candles, food, and decorations. The holiday also draws more than 2 million foreign tourists to join in the festivities.

Some cemeteries in Mexico are known for their elaborate Day of the Dead celebrations

While most events are small and local, several cemeteries draw tourists from around the country and the world. Mexico City, in particular, is home to the graves of multiple famous artists and musicians who attract crowds.

Marigolds are an iconic symbol of Day of the Dead

The native Mexican flower performs several functions in Day of the Dead celebrations. Its vibrance and unique scent help guide wandering souls home, and its cheerful color reminds celebrants that death can still be joyful.

La Catrina is Day of the Dead’s unofficial symbol

The image of the skeleton in a feather hat, satirizing women who chased European fashion trends, first appeared in 1912 on broadsides printed by José Guadalupe Posada, a Mexican artist. Today, she is the holiday’s most recognizable symbol.

Day of the Dead differs from All Souls’ Day in several important ways

The holidays share a calendar date and both honor lost loved ones. However, All Souls’ Day is intended to help guide souls in purgatory to heaven, while Day of the Dead celebrates the temporary return of loved ones’ spirits to Earth.

Make these Aztec-inspired amaranth and honey skulls for Dia de los Muertos

On the Day of the Dead, ghosts enjoy earthly delights amid Mexican cemeteries. Baskets of sweet breads and tamales grace graves, while altars honoring the departed display hot chocolate and chicken legs. Hear from experts why this morbid day emphasizes the significance of offering foods loved by the dead. Intrigued? You can learn to make them yourself with recipes provided.

The Aztecs worshipped Mictecacihuatl, goddess of the underworld

Some elements from ancient festivals honoring Mictecacihuatl and other deities, like incense, skeleton imagery and marigolds, have been incorporated into modern Day of the Dead celebrations, possibly indicating that the holiday blends indigenous and Catholic traditions.

Guatemala's Day of the Dead tradition fills the sky with colorful kites

In a tradition that has lasted over 3,000 years, Guatemalans launch giant kites into the air on the eve of Day of the Dead. The colorful kites honor the dead and carry messages of hope, love and peace to the world.

Day of the Dead poems skewer everyone, living or dead

The tradition of calaveras literarias, or satirical poems about death, dates back to the 20th century. They take aim at everyone, including deceased loved ones, politicians, family and friends.

Sugar skulls are more than a sweet snack

The colorful candy combines Indigenous traditions with European confectionery techniques. Its symbolization reminds celebrants that death can be “sweet.”

Aztec mythology informs the Day of the Dead

The ancient people believed the dead journeyed to Mictlán, the Land of the Dead. To get there, they had to travel for four years through nine underworld levels, with the final being occupied by Mictlantecuhtli, the Aztec god of death, and his wife Mictecacíhuatl.

Pan de muerto is found on most ofrendas

The brioche-like bread is for both the living and the dead. It’s placed on altars for the spirits who return to enjoy, and families bake and eat it to honor the cycle of life and death.

In 2013, consumers reportedly purchased more beer on Cinco de Mayo than on Super Bowl Sunday or St. Patrick's Day

Beginning in the early 1980s, breweries positioned Cinco de Mayo as a "Mexican St. Patrick's Day," sponsoring events and targeting Latino consumers. Anheuser-Busch and Miller created Hispanic marketing departments, while Coors spent over $60 million marketing to Latino consumers.

Disney movies pulled in over $5B in 2024

2024 was a banner year for Disney, with the global film studio finding success with "Inside Out 2," "Moana 2," and "Deadpool & Wolverine." While Disney has faced criticism for its reliance on sequels, reboots, and offshoots, the 2024 numbers suggest the public is still eager for its content.

Why Cinco de Mayo is more popular in the US than Mexico

Many in the United States believe Cinco de Mayo (celebrated annually on May 5) is Mexico's equivalent of the Fourth of July, but that's a common misconception: The holiday commemorates a battle in the fight for independence rather than the day Mexico declared independence. Interestingly, the holiday is more celebrated in the US than in Mexico, largely thanks to the Chicano Movement of the 1960s and 1970s.

Watch Dalí's surreal collaboration with Disney

Production for "Destino," a surreal short by Salvador Dalí and Walt Disney, began in 1945 but stalled when the Walt Disney Company ran into financial trouble due to the commercial failure of "Fantasia" and the economic downturn of World War II. It was finally released in 2003, after Disney animators completed it based on Dalí's original storyboards.

Global box office revenues hit $33.5B in 2025

The number was a marked improvement from 2024, up 12% from a particularly sluggish year. Disney films—including "Lilo & Stitch" and "Zootopia 2"—were some of the year's biggest earners.

Disney movies grossed $6.58B in 2025

The worldwide box office figure was $1.5B higher than 2025's take, propelled by movies like "Zootopia 2," "Lilo & Stitch," and "Avatar: Fire and Ash." The haul was the biggest from a studio since 2019.

Beer companies turned Cinco de Mayo into a mass consumer event in the 1980s

Starting in the early 1980s, breweries including Anheuser-Busch, Miller, and Coors created Hispanic marketing departments and sponsored Cinco de Mayo events. By 2003, American beer companies spent over $5M annually on Cinco de Mayo advertising. Some users may experience a paywall.

Disneyland's drinkers once had their own unofficial mascot

Disney has countless subcultures and unofficial fan clubs, including D3, also known as the Disney Day Drinkers. Founded in 2021, the club began informally meeting near a trashcan, nicknamed Binny, in Disney World’s Epcot park … until it mysteriously disappeared in 2023.

UNICEF collects donations for children at Halloween

For generations, Trick-or-Treat for UNICEF has been one of the main ways American children are introduced to the work of the United Nations. The Halloween campaign encourages them to collect donations for children in need—instead of just candy.

What ghosts eat around the world

This Thrillist article compiles a rich assortment of cultural beliefs and practices surrounding food for the dead. From Bengali folklore to Ancient Greek mythology, peruse through the different ways in which cultures around the world use food to maintain connected to the deceased.

Salvador Dalí and Coco Chanel bonded over art and fashion

In the late 1930s, Chanel hosted the eccentric artist to like and work in her home. Despite their differing styles, the two icons collaborated, and Chanel even inspired Dalí to mimic her perfume in his artwork.

Understanding the Disney adult phenomenon

Disney isn’t just for kids, at least according to Disney adults, who dress up as their favorite characters and make pilgrimages to the company’s parks. They’re often considered immature, unrefined, or worse, but the members of this subculture don’t see anything wrong with their passionate devotion to Disney. This article explores the phenomenon through interviews with actual Disney adults, offering a more nuanced take on the reasons behind the much-maligned trend.

The Chicano movement revived Cinco de Mayo as a symbol of resistance in the 1960s

After decades of little relevance, Chicano civil rights activists on campuses across the Southwest reclaimed the holiday in the late 1960s. Members of the movement described it as a declaration of cultural pride and self-determination

Red and green became Christmas colors thanks to holly—and Coca-Cola

Holly's green leaves and bright red berries linked the colors to winter festivals for centuries, but Coca-Cola's 1931 Santa—painted by Haddon Sundblom in Coke-red robes—helped cement red and green as the modern Christmas palette.

Advent calendars have become a major seasonal driver for brands

Companies now treat Advent calendars as key holiday products, expanding production as demand surges across categories. Retail data shows beauty and self-care calendars consistently rank among the most popular, as some brands report selling out yearly, and retailers order months in advance.

Pop culture sometimes changes the way people invest

After the "Barbie" movie premiered, the number of investors in Barbie parent company Mattel's stock grew more than six times larger on the investment platform Public, according to the platform's recent report. Other cultural trends have affected which stocks investors choose as well.

Chanel faced major backlash in 2021 over its $825 Advent calendar

Chanel’s $825 Advent calendar drew millions of views on TikTok after shoppers unboxed items like stickers, string bracelets, and a standard dust bag—products many felt didn’t match the luxury price. The viral controversy made the calendar one of the year's most criticized holiday releases.

The tradition of the graveyard picnic

This article from Eater shares a fresh perspective on eating amongst the dead. Writer Tiffany Leigh shares the cultural significance of picnicking in cemeteries during the Qingming Festival, also known as Tomb Sweeping Day, which is celebrated in Chinese culture. Her article explains how Qingming can be a tender and lighthearted event to remember the deceased and how that can differ from modern American attitudes toward death and cemeteries.

The best Valentine's Day-themed horror movies

It may seem like an odd combination—a holiday centered on love and a film genre dedicated to fright—but the hyperspecific subgenre thrives on the apparent juxtaposition, along with some campy send-ups of an overly commercialized holiday.

Halloween originated with the Celtic festival of Samhain

Halloween, a holiday primarily popular in the US and Canada, originated 2,000 years ago with the Celtic people. The Celts interpreted this transition as when ghosts returned to the land of the living, leading to rituals like feasts, bonfires, and wearing costumes made of animal body parts on Oct. 31.

Dalí partnered with Hallmark to design surreal Christmas cards

Dalí pursued commercial work throughout his career. In 1948, Hallmark released a set of Christmas cards designed by the artist. A decade later, he created images for additional holidays, including Valentine's Day, Easter, and Mother's Day.

Tourists are significantly influenced by pop culture

A 2024 study from Expedia Group found that two-thirds of tourists said movies and TV influence where and how they travel.

Cinco de Mayo is a regional holiday concentrated in Puebla and celebrated with local cuisine

Puebla is considered by many food experts to be an excellent culinary destination. Traditional dishes you may find there on Cinco de Mayo include mole poblano, a complex, dark sauce born in a 17th-century convent; chalupas, fried tortillas topped with salsa and meat; and chiles en nogada, stuffed peppers topped with walnut sauce and pomegranate seeds.

The 2025 Macy’s Thanksgiving Day Parade floats include Camp Snoopy, POPCITY, and more

Whether you want to see the floats in the parade or prefer to learn more about the balloons, performers, and more, this interactive website has it. Click on each of the visuals to see details about the float or balloon. The Beagle Scout Snoopy balloon, for instance, has a giant hat that is as long as 17 beagles lined up end to end.

Singles' Day was created as a response to Valentine's Day

Inspired by people feeling left out by Valentine's Day, the Chinese holiday celebrates the unattached. It takes place Nov. 11, sometimes referred to as "Double 11," and has become a major shopping day, with over $202B spent on that day in 2024.

Check out a fan list of the best Pixar movies.

‘Halloween’ is one of the most profitable indie films of all time

The 1978 John Carpenter movie grossed $70M in its initial run despite a modest budget. It helped pioneer the “slasher flick” subgenre, though it wasn’t filled with cheap thrills. As Roger Ebert pointed out in his review of the movie, Carpenter’s filmmaking techniques—alongside his original score—were a work of art.

Disney purchased a street near its studios and keeps it pristine year-round so it's always ready for films that need suburban settings.

Disney initially pushed Pixar to make 'Toy Story' an edgy comedy that could appeal to adults.

Were 'Back to the Future' and 'The Goonies' set on the same day?

Two of the most cherished sci-fi movies of all time came out less than a month apart in 1985. Fans theorize that the pivotal events of lead characters Marty McFly and Michael “Mikey” Walsh both took place on Saturday, Oct. 26, 1985. Dive deeper into the theory about the coincidence between two major cinematic universes.

Go behind the scenes at the Macy’s Parade Studio

With dozens of balloons and floats, and thousands of costumes, the Macy’s Thanksgiving Day Parade requires year-round planning to pull off. Go behind the scenes with the designers and builders who make the magic happen. See how the floats come together and what makes this annual spectacle a reality.