How Japanese Anime became a global phenomenon

The longstanding bond between the NBA and anime

Japanese anime and the National Basketball Association may not have obvious similarities, but fans have long noticed the shared themes of heroic accomplishment and intense competition. Both NBA players and fans draw inspiration from anime, comparing dramatic basketball moments to well-known anime scenes.

Globalization is increasing the demand for cheese

The increased popularity of Western cuisine has affected the cheese market in historically cheese-averse regions like East Asia. Japan has gotten particularly excited about exploring what cheese has to offer, with festivals and creative fusion dishes featuring the versatile ingredient.

K-pop increased the visibility of Asians in American media

Yale sociologist Grace Kao speaks about the massive cultural impacts the world has received from K-pop’s success. The academic talks about the genres K-pop borrows from, the visibility that groups like BTS gave to the Asian community in the media. The resource also features an intro playlist curated by Kao for those interested in getting into the music.

How K-pop conquered the world

How did Korean musical acts go from unpopular and at times maligned to filling arenas and creating one of the most viral music videos of all time? This 25-minute audio documentary from BBC World Service explains how social networks, plastic surgery, and government tax breaks helped turn K-pop into the multibillion-dollar global juggernaut we know today.

Hallyu, or 'Korean wave' is the phenomenal expansion of Korean culture around the world

Described as a sort of “soft power,” South Korea managed to dominate the world with tools like “Squid Game,” “Parasite,” or BTS instead of military force. Skincare, music, movies, television, and food are just some industries that have boomed and grown in popularity in recent years.

'Harry Potter' became one of the most successful franchises in history

What began as a story written in cafés by an unknown author grew into a global phenomenon—spanning seven books, eight films, theme parks, and video games—reshaping modern popular culture.

Netflix's 'KPop Demon Hunters' is the streamer's most-watched original movie

The 2025 film, which combines K-pop music and Korean mythology, became a big hit on the streaming platform. It was equally successful in its limited theatrical release, shooting to the top of the box office rankings.

TikTok explained: how the app became a global phenomenon

Since 2018, the short-form, video-sharing app TikTok has gone from launching in the US to becoming a habit-forming cultural force that’s signed up more than half of the country's population as users.

A television show helped popularize sushi in the US in the 1980s

"Shogun," a miniseries released in 1980, followed a British sailor's journey through 17th-century Japan. Nearly a third of American households watched its five installments, and it was used as an instructional text in classrooms throughout the '80s, inspiring a wave of American interest in Japanese culture, including sushi.

Most of Netflix's subscribers are outside the US

Accordingly, each year, Netflix releases an expansive slate of international shows and movies to subscribers worldwide, including hits that crossed over to the US, like "Squid Game."

The Japanese folklore that inspired Pokémon

Characters from the popular video game series appear to reference the yōkai from Japanese folklore, which first became popular during the country's Edo period, when art and literature became mass-produced.

Osamu Dazai's 'No Longer Human' found a new generation of readers, thanks to TikTok

The novel was published in 1948, a month after the writer's suicide, and went on to become a classic of Japanese literature. Decades later, an English translation gained popularity on TikTok, where younger readers praised the book for its handling of alienation. (Some users may experience a paywall.)

Hikaru Nakamura became a chess star both on the board and online

A five-time US champion, Hikaru Nakamura helped chess expand its popularity through streaming. His Twitch and YouTube audiences number in the millions, drawing younger fans and fueling the game’s surge in popularity worldwide.

BTS was the 2020 Time Entertainer of the Year

The COVID-19 pandemic brought a lot of good fortune to BTS, who were able to reach audiences worldwide with their talent, appearance, and messaging. This Time profile of the group reflects on the epoch-defining group and how they stood out from other musical acts by being more socially progressive and uplifting. Their success is recognized as a triumph for Asian representation and the boundless popularity of K-pop idols.

A Netflix documentary ignited an omakase sushi craze

Before 2012, edomae omakase was an expensive sushi experience that was not particularly popular in the US. That changed with “Jiro Dreams of Sushi,” a 2011 film about the 85-year-old owner of Sukiyabashi Jiro, an omakase restaurant with three Michelin stars, that earned rave reviews. Demand for omakase exploded, and restaurants responded by raising their prices.

Westerners didn't encounter sushi until the mid-1800s because Japan was closed off to tourists.

How Netflix changed TV

In April 2017, Netflix reached 100 million subscribers worldwide—a figure that hit 300 million by 2025. With 50 million in the US alone, it has revolutionized the way people consume entertainment. Newsweek takes a look into the company's history and how it became the dominant force in entertainment.

A Netflix docuseries turned the sport into a national obsession

Throughout much of its history, Formula 1 racing was a European sport that failed to ever find a major audience in the US. That changed with "Drive to Survive," the Netflix docuseries that premiered in 2019. This analysis from two communications professors unpacks how the series has successfully presented the sport for an American audience and cultivated a dedicated fanbase in the process.

Comiket, hosted in Tokyo, is the world’s largest fan-run convention

Comiket—short for Comic Market—is a semiannual, volunteer-organized fan art marketplace in Tokyo where up to 750,000 attendees experience self-published comics, anime, games, cosplay, and more over a span of four days.

Why is rice so popular?

From Spanish paella to West African jollof rice, rice is a staple in dishes across the world. This colorful animated video dives into the global expansion of rice, which contributes more than 20% of the calories consumed by humans each year. Learn about rice’s beginnings thousands of years ago, the environmental consequences of its popularity, and the potential for positive changes in the future.

Japan's 1990s deflation followed the country's fastest growth period

The end of World War II ended Japan's isolation in the global economy, prompting what's now called the "Japanese Economic Miracle." From the 1940s to the 1980s, Japanese policy makers enacted ultra-loose monetary policies that pushed a ton of cash into the market and fueled rapid growth. But these policies ultimately helped create a bubble and sent the country into a deep period of deflation.

K-pop is defined by catchy music, synchronized dances, and devoted fans

Thanks to its eye-catching aesthetics and catchy music, South Korean pop has sparked a global industry. Both their sound and visuals are meant to be fun and addictive to consume.

The game turned Mario into a pop culture icon

The character has appeared in over 200 games and has had his own movies, television shows, and other kinds of entertainment.

Why dystopian literature remains popular

Yale English professor Joe Cleary argues that dystopian literature’s continued relevance is due to a torrent of additional societal anxieties and that the streaming adaptations of dystopian classics "The Handmaid’s Tale" and "The Man in the High Castle" have expanded the genre’s popularity, introducing new audiences to its tropes.

The South Korean government invests in K-pop, a strategy intended to expand the country's soft power around the world.

Consumers are buying more books now than they were 20 years ago, thanks to a 2020 boom and a popular literary corner on TikTok.

Tourists are significantly influenced by pop culture

A 2024 study from Expedia Group found that two-thirds of tourists said movies and TV influence where and how they travel.

Fan fiction has slowly become a part of mainstream publishing

In 2025, the SenLinYu fantasy novel "Alchemised," which began as "Harry Potter" fan fiction, became a bestseller after being traditionally published; its movie rights were sold for over $3M. The mainstreaming of the genre is due to a combination of factors, including publishing's interest in the hard metrics that fan fiction websites provide.

The 1980s neo-pop movement put pop art back in the zeitgeist

Pop art’s legacy is perhaps best exemplified in its longevity. Long after the end of pop art’s classical phase, a neo-pop revival ushered in a new cohort of artists like Murakami, Hirst, and Koons who brought pop once again to the top. To this day, contemporary pop artists—young and seasoned—command high prices on the open market.

How TikTok ate the internet

TikTok is now deeply integrated into American culture, thanks to the app’s powerful algorithm and focus on entertainment which have influenced popular trends and social media content consumption in the US. This immersive piece highlights TikTok’s role in helping shape everything from music to fashion and even politics in the US—while its connection to China has also drawn scrutiny and raised national security concerns.

Nollywood is Nigeria's booming film industry

With storytelling roots in the Yoruba tradition of traveling theater troupes, Nollywood has slowly expanded its influence—and the world is taking notice. Over the last decade, Netflix invested more than $23M in the Nigerian film industry.

Japanese horror is often more psychological than its Western counterpart

One of the country’s most famous directors is Masaki Kobayashi, who won a Special Jury Prize at the 1965 Cannes Film Festival. Unlike his Western peers, Kobayashi’s films avoid jump scares or gratuitous gore, opting instead for slow-burning psychological explorations that are just as terrifying.

Country music's popularity skyrocketed in the 21st century, establishing itself as a dominant force on the Billboard charts in the 2010s.

Japanese Prime Minister Shinzo Abe dressed as Mario at the Olympics

In a 2016 ceremony at that year’s Summer Games in Rio, Abe dressed as Super Mario to celebrate his country hosting the 2020 Olympics. It was a logical move: The character is one of the most recognizable characters in the world and someone who’s now associated with Japanese culture.

How a crew of hippies and nerdy teens in 1970 launched the global phenomenon of Comic-Con

Brinke Stevens and nearly 50 early organizers recount assembling Comic‑Con in 1970s San Diego—starting with just 300 attendees in a hotel basement—and how that grassroots, inclusive mix of fans sparked an enduring and worldwide pop‑culture movement.

Pop artist Yayoi Kusama is arguably the most famous living female artist

The Japanese pop artist is one of many figures whose work challenged ideas of traditional fine art. Keith Haring, Andy Warhol, Takashi Murakami, and Claes Oldenburg are among the other artists known for defining pop art.

Psy's 'Gangam Style' was the first music video to reach 1 billion views

Psy's "Gangnam Style" was the first music video to reach 1 billion views on YouTube. The song and video catalyzed the "Korean wave," bringing K-pop into the global mainstream. As of July 2025, it had over 5 billion views on the platform.

Why romantasy is so popular on social media

Much of romantasy's success is thanks to social media, especially TikTok, where posts tagged as #BookTok or #Romantasy often propel titles to mainstream popularity. This deep dive into the trend interviews fans and marketers to explain why the genre's steamy content does so well online.

The 2022 best picture winner, 'CODA,' was an Apple+ original

Streaming has changed more than how we watch movies—it's changed the way we recognize them during awards season. When movie theaters shut down during the early days of the pandemic, studios had no choice but to release their films on streaming. Once the shift occurred, there was no going back.

The NBA, explained

From humble beginnings in 1891, basketball transformed into the global juggernaut we know today. The NBA, established in 1949 and later revitalized by Commissioner David Stern in the 1980s, became a model for sports branding, player marketing, and international expansion.

Tokyo is the world's largest city by population

Home to over 41 million people, the megacity used to be a humble fishing village called Edo. Since Japan opened to foreign trade in the mid-1800s, Tokyo has made significant economic advances and achieved numerous milestones in public transportation, urban planning and culture.

'The Wizarding World of Harry Potter' sparked record theme park attendance

A Forbes analysis found Universal’s parks in Florida, Japan, and California saw average attendance growth of 32% after opening Wizarding World attractions, with Orlando’s Islands of Adventure—the home of the Wizarding World—rising 64.5% to 9.8 million visitors.

Pop culture sometimes changes the way people invest

After the "Barbie" movie premiered, the number of investors in Barbie parent company Mattel's stock grew more than six times larger on the investment platform Public, according to the platform's recent report. Other cultural trends have affected which stocks investors choose as well.

The internet has changed the definition of a cult classic

Cult classics were often established slowly over time, often through alternative outlets, like independent video and record stores, underground magazines, and tape trading. The internet has put those delivery methods on hyperdrive, helping to splinter the notion of a mainstream monoculture. The Ringer's Miles Surrey wonders whether anything can have a "cult following" if everything now exists outside the "mainstream."

Japan's mysterious disappearance industry

Tens of thousands of Japanese people reportedly choose to leave their lives behind and vanish, according to a 2016 book by Lena Mauger. This long read dives into some of the book's claims via interviews with some of the individuals opting to vanish,...

Fanfiction proliferated on fan-made sites in the 1990s

As the internet became more accessible in the '90s, fanfiction writers created websites dedicated to publishing stories about their favorite characters. Still, the hobby was far from mainstream. As one writer from that time said, "Going to Star Trek/comic book conventions in the '80s and '90s was something nerds did. Telling people you read or wrote fan fiction put you in the super geek category."

‘Horror hosts’ helped build the genre’s cult following

Horror is now considered high art, but much of its cult popularity is due to the B-movies that defined the genre. Starting in the 1950s, many of these low-grade films were licensed on the cheap by television networks to fill airtime, introduced by “horror hosts”—MCs with campy, over-the-top personas.

K-pop is one of South Korea's biggest exports

Writer Vivian Yoon could never have imagined that the music she secretly loved as a kid growing up in Los Angeles’ Koreatown would become the phenomenon it is today. In this 14-part podcast, Yoon takes the deepest dive into the history of K-pop, a surprising journey that passes through the 1992 LA riots and a hip-hop club in Seoul once frequented by Black American GIs.

Japanese artwork often incorporates bold colors, clean lines, and natural subjects

While Japanese art is diverse and continues to adopt new styles and techniques, the Japanese approach to painting nature inspired Georgia O’Keeffe, who was known for depicting the environment in a detailed yet realistic manner. Below is "The Great Wave off Kanagawa," from 1931, by Hokusai.

An introduction to becoming a K-pop superfan

K-pop is not a genre but rather an ever-evolving industry. This resource breaks down the different eras of K-pop. Learn how the first generation, with bands like H.O.T., evolved into today’s fourth generation, where idols can train and debut outside South Korea. Find new groups to listen to, and appreciate the diversity of the different groups’ sounds.