Childhood memes like '67' existed before the internet

Memes emerged in the 1980s and 1990s

Today's Internet users might think of memes as references spread online through images, videos, and audio clips. But the merger between memes and the internet didn't happen until the 1980s and 1990s—years after the term meme was first coined to describe a different phenomenon.

Memes grew alongside the internet

Early memes featured static images with superimposed text, but grew animated with the advent of video-sharing sites like YouTube and GIF-friendly imageboards like 4chan.

50 famous memes and what they mean

Memes are one of the most immediate ways to communicate. The 50 most popular ones are found everywhere on the internet. Sources for this article came from Tumblr, Twitter, Know Your Meme, and other online pop culture resources and publications. This piece examines memes from the early 2000s through 2019.

Memes can be traced back to the chain letter

Such intentional reshaping of communication transmissions dates back at least hundreds of years to the advent of the chain letter, a type of message that asks readers to create their own copy or at least forward it to others.

Social media algorithms are shaping real-life language through memes

The evolution of the internet in the early 2000s supercharged the creation and spread of memetic content. Now, highly tuned algorithms on platforms like TikTok and YouTube influence the language, phrasing, and content of creators, which shapes how we use language in the real world.

How Chuck Norris 'Facts' gave birth to the modern meme

In the early 2000s, anonymous, absurdly hyperbolic jokes about one B-level action star suddenly appeared everywhere on the internet. "Chuck Norris Facts" were spawned by a high school senior, who'd noticed something funny online and taken it to the next level. As Ryan Hockensmith shows in this detailed history, Spector's joke laid the groundwork for the modern meme.

Memes are 'ready-made language'

Internet memes—groups of texts with shared core content, medium, and stance—are what we, as creators and consumers, make of them. Through their seemingly innocuous and irreverent design, these "bite-sized" transmissions have become vehicles of misinformation, conspiracy, propaganda, activism, and subversive messaging.

The story behind one iconic meme

The 2012 post titled "Just a book owners smile" shows 11-year-old Maggie Goldenberger—resplendent in her braces, pigtails, and treasure map-like vest—holding a trio of Goosebumps books and grinning wildly at the camera. Another user quickly captioned it, "GERSBERMS. MAH FRAVRIT BERKS."

How memes create in-groups

Memes can hop offline, inspiring IRL events ranging from planking to shootings. By nature, memes contribute to the formation of in-groups, ones who are privy to meanings that escape content moderators who don't necessarily recognize what's hidden within layers of references.

Articulating weird memes

Some memes eschew established formats and references, creating new variants that resonate with scrollers through strange meta-jokes or compositions. This episode of this podcast, geared toward blind netizens, dives into some of the weird memes being shared online, such as one in which a pigeon sitting on a shoddy excuse for a nest, single egg forgotten, is meant to inspire comfort in those whose efforts have fallen short.

'(Kids) don't remember what you try to teach them. They remember what you are.'

- "Muppets" creator Jim Henson (1936-1990)

The "reminiscence bump" causes memories from adolescence to last

Research shows that the "reminiscence bump" phenomenon, which applies to memories formed between the ages of 10 and 30, contributes to songs from those ages triggering the most intense nostalgia. This may be due to biological and hormonal changes enhancing memory effectiveness during adolescence.

Before radio jingles arrived in the 20th century, advertisers used poetry to sell their products.

Memes can influence politics and culture

Although internet memes are typically considered trivial and humorous, they're also powerfully persuasive political tools used to convey mainstream ideas.

Dr. Seuss was likely the first to use the word 'nerd' in print

The word appeared in 1950's "If I Ran the Zoo," but there are theories that the word (or forms of it) were already part of popular slang before the book was published.

Most memes now begin on TikTok

The website Know Your Meme looked at the data for 700 to 1,400 memes uploaded to the platform each year from 2010 to 2022. In 2010, a majority of memes began on YouTube (34%) or 4chan (28%), but by 2022 most were starting on TikTok.

Dawkins believes cultural memes have mutated into internet memes

The world's creations fall into two categories: those that look designed but whose appearance or function came about due to random mutation and natural selection, such as birds, and those whose designs and mutations are knowingly crafted, such as airplanes.

2025 showed that memes continue to blend politics and pop culture

This list from InsideHook ranks the top 25 memes of 2025. A recurring trend is the thin line between politics and popular culture, with users often using memes to comment on the state of the country. Of course, there was also a fair amount of highly specific and highly bizarre content, something the internet has been known to highlight.

The history of rickrolls (this isn't one)

Rickrolling describes a bait-and-switch meme in which a seemingly relevant hyperlink takes clickers to videos or gifs of Rick Astley’s 1987 single, “Never Gonna Give You Up." It's possible this seemingly ubiquitous internet prank can be traced to a 2006 segment of a radio show in rural Michigan. Erik Helwig called into the show during a listener comment segment and, without saying anything, played Astley's single for all those tuning in.

The internet has changed the definition of a cult classic

Cult classics were often established slowly over time, often through alternative outlets, like independent video and record stores, underground magazines, and tape trading. The internet has put those delivery methods on hyperdrive, helping to splinter the notion of a mainstream monoculture. The Ringer's Miles Surrey wonders whether anything can have a "cult following" if everything now exists outside the "mainstream."

'Creepypasta' is a meme that has its roots in folklore

The genre of crowdsourced, horror folklore comes from copypasta, a term that refers to snippets of content copy-and-pasted online ad nauseam. These memes' allure stems at least partly from how they seemingly rise from nowhere, with tales crafted by many hands over many iterations.

'Potter Puppet Pals' was one of the internet’s first viral videos

Created by animator Neil Cicierega in the early 2000s, Potter Puppet Pals featured felt puppets parodying the Harry Potter characters. Its 2007 video “The Mysterious Ticking Noise” became an early YouTube sensation, amassing more than 200 million views.

A joke about mercury in an elevator led to the invention of emoticons

A false message about mercury contamination was posted in response to a physics problem on Carnegie Mellon's discussion board in 1982, which some users took seriously. The need to indicate which messages were jokes led to the creation of facial expressions using special characters.

Siblings surprise their parents with a recreation of a 1980s childhood photo

The three sisters and one brother recreated a professional photo taken of them in classic 1980s garb. They captured a TikTok of their parents' hilarious reactions that went viral.

A Monthy Python sketch inspired the internet term 'spam'

Although the canned meat product Spam has been around since 1937, it was a 1970 Monty Python comedy sketch—in which a diner is overwhelmed with unwanted Spam—that inspired early internet users to call unsolicited emails "spam."

Mid-century modern graphic designers like Milton Glaser and Eric Carle found success with children's books

Glaser was famous for creating the "I Heart NY" logo, the DC Comics logo, and an iconic Bob Dylan poster for CBS Records, but he naturally transitioned to illustrating children's books like "The Smallest Elephant in the World" and "If Apples had Teeth." Carle, author of "The Very Hungry Caterpillar" and "Brown Bear, Brown Bear, What Do You See?," began his career in advertising. Scholars say mid-century modern's preference for clean lines and bold colors was a natural fit for kids' books.

'Lazy Sunday' was YouTube's first viral hit

Initially aired on television, the 2005 "Saturday Night Live" digital short featuring Andy Samberg and Chris Parnell took off on YouTube, becoming one of the platform's first viral videos. The song may be a joke, but its success underscored how online video could extend the lifespan of regularly televised content.

Defining 2025's internet slang

The internet is a slang factory, and new terms regularly crop up. This list breaks down some of the newest terms to hit social media, including "aura farming" (the cultivation of charisma to attract others) and "clock it" (an encouragement to remember something important).

Comedic roasts, an ironic inversion of toasting, took off in the 20th century

Ribbing amongst friends likely goes back to the dawn of man, but formalizing the act caught on with fundraisers held by the Friar’s Club, a New York organization for theater agents. Rather than raising their glasses to good fortune and health, comics eviscerate an “honoree”—along with everyone else on stage—though they usually conclude with an earnest toast.

Browse millions of 'Simpsons' screencaps

"The Simpsons" has become an integral part of internet meme culture, with jokes and images from decades ago still finding their way into online discourse. This searchable database allows you to search for your favorite lines and instantly turn them into memes.

'Adults ask questions as a child does. When you stop wondering, you might as well put your rocker on the front porch and call it a day.'

- Comedian and late night host Johnny Carson (1925–2005)

TikTok is transforming the English language

Linguists like Adam Aleksic have argued that the way internet slang—especially the kind that thrives on TikTok—enters the real world isn’t so different from how English evolved in its earliest days.

The first social media platforms date back to the late 1990s, and their algorithms were typically chronological, with entities like MySpace and Facebook feeding users content from the most recent posts to the oldest.

Biologist Richard Dawkins coined the term 'meme'

His 1976 book "The Selfish Gene" proposed that units of culture could be replicated, passed on, and evolve as they were transmitted, similar to human genes. He called this unit a "meme," to be pronounced like "cream."

Norman Rockwell's 'Freedom of Speech' has become an internet meme

The famous painting, which portrays a man in work clothes speaking up in a crowd of men in suits, has become a companion image for internet users posting unpopular or controversial opinions. (Some users may experience a paywall.)

In 1957, the BBC conducted one of the first televised April fool pranks

The reputable broadcaster reported a story about a family in southern Switzerland harvesting spaghetti from a "spaghetti tree." Some viewers didn't appreciate the joke and felt angry about being misled.

Social psychologist Jonathan Haidt, author of 'The Anxious Generation,' contends that children are losing the ability to pay attention as they spend half their lives perusing social media content designed to hook them.

A popular tag in World War II announced 'Kilroy was here'

The graffito appeared seemingly everywhere throughout the 1940s and followed a similar pattern: A man with an oversized nose peering over a ledge, with the phrase written below it. Scholars believe it was an American form of similar tags that appeared in Australia and England, making "Kilroy" a meme long before the word had entered the lexicon.

In 2019, videos on TikTok convinced children they had Tourette syndrome

Right before the COVID-19 pandemic, an "outbreak" of Tourette syndrome was attributed to videos from a German TikToker who documented his life with the condition. The children experiencing the symptoms all had the same tics, which experts say was a case of mass sociogenic illness, also referred to as mass hysteria.

Why some people say the moon is made of cheese

Mental Floss digs into the history behind the fable, which dates back as far as the 1500s, when it was mentioned in "The Proverbs of John Heywood." Even NASA has gotten in on the joke, tweeting a (supposedly) doctored photograph showing the moon's expiration date.

One pop-culture historian fooled the nation with a fake origin story of April Fools' Day

In 1983, Joseph Boskin, a professor at Boston University, was interviewed by the Associated Press to discuss the history of April Fools'. Boskin shared a made-up story about a jester who took over Rome for a day and proclaimed that April 1 would henceforth serve as 24 hours of silliness. AP published the fib about "King Kugel," creating buzz and confusion for news outlets around the country.

Even medieval teachers sometimes complained about their students

Although it's tempting to assume that the youngest generation has gone astray, it's important to remember that older generations throughout history have been annoyed, and even dismayed, by the behavior of the youth. Look no further than this collection of medieval teachers complaining about their students, including one father who complains that his son prefers "license to restraint and play to work and strumming a guitar while the others are at their studies."

Learn about the neuroscience and psychology of why we crave comfort foods

The term was coined in 1966, when psychologist Joyce Brothers suggested humans turn to food associated with the feelings of comfort from their childhoods when experiencing emotional distress. Since then, studies have shown that the familiarity, reliability, and convenience of certain foods from one's upbringing can become tied to feelings of nostalgia.

How does someone become the ‘voice of a generation’?

From modern authors like Sally Rooney and JD Salinger, to the 19th century Pre-Raphaelite Brotherhood, the concept of artists voicing a generation's sentiments goes way back. Read this analysis to understand the concept's history and uncover the potential issues with generalizing a generation's feelings.

The history of curse words

While profane language is frowned upon in many circumstances, it remains an important part of human expression. This article explores the history of taboo words, and how they eventually creeped more into the mainstream. From 19th century Irish folk-saying “bejabbers,” to the dirty language in comedy routines by Lenny Bruce and George Carlin, discover a brief history of the swear words that have now become more prevalent in society.

Where did emoticons come from?

Carnegie Mellon professor Scott E. Fahlman says he's one of the original creators of emoticons. In the 1980s, the Carnegie Mellon computer science community was already making heavy use of online bulletin boards, and users began to run into issues of attempted humor not coming across through virtual text. The solution? Using "joke markers" to denote non-serious posts, which prompted Fahlman to propose :-) and its inverse :-(.

Rapping has roots in numerous aspects of the Black oral tradition

Although “rapping” began in New York with hip-hop in the early 1970s, it can be traced back to griots, who were storytellers in West Africa, and “toasting,” which was a similar talk-sing style practiced by dancehall DJs in Jamaica.

Understanding 'YouTube Face,' the platform's pervasive thumbnail style

It's an image that's rampant across the web's premier video platform: open mouths, astonished eyes. It looks cheesy and cheap, yet its practitioners are some of YouTube's most popular personalities. The Ringer's Nate Rogers digs into the history of the phenomenon to learn why it's had such staying power.

The 1973 ‘back to school jam’ was the night hip-hop was born

Hip-hop began in New York’s Bronx borough with the “back to school jam,” an August 1973 dance party hosted by Cindy Campbell and her brother, DJ Kool Herc, in their apartment building’s recreation room.

A millennial's guide to American Hanukkah specials

The 1990s and early 2000s were a boom time for television specials, including dozens of Hanukkah specials. See classics like Adam Sandler's "Chanukah Song" on "SNL" or the special "Rugrats" episode for the holiday.