'Creepypasta' is a meme that has its roots in folklore

Slenderman is the most infamous example of creepypasta

In 2014, two teens playing in the woods at the edge of a suburban park turned on their third friend, stabbing her 19 times in an attack they claimed was compelled by Slenderman, a meme-turned-urban legend.

Horror stories often rely on tropes

All literary genres use tropes, a word used to describe established plot devices, character types, and themes. Horror has many of them, like the "Creepy Child" and the "Evil Mask." Some are based on folklore, like the "Deal with the Devil."

Horror evolved from Gothic literature

Although creepy tales can be found in nearly every folk tradition, the roots of modern horror can be traced back to Gothic literature, which focused on the battle between humans and unnatural, evil forces.

Memes are 'ready-made language'

Internet memes—groups of texts with shared core content, medium, and stance—are what we, as creators and consumers, make of them. Through their seemingly innocuous and irreverent design, these "bite-sized" transmissions have become vehicles of misinformation, conspiracy, propaganda, activism, and subversive messaging.

Memes emerged in the 1980s and 1990s

Today's Internet users might think of memes as references spread online through images, videos, and audio clips. But the merger between memes and the internet didn't happen until the 1980s and 1990s—years after the term meme was first coined to describe a different phenomenon.

Meme stocks often have little underlying value but are fueled by crowd funding

"Meme stocks" is a phrase originating in the early 2020s, referring to companies with little underlying value who gain recognition through social media and whose stock price experiences rapid gains.

Fan fiction relies on tropes and subgenres

Fan fiction sites often appear to be littered with inscrutable codewords, with stories labeled as "AU," "drabble," or "PWP." These alert readers to elements of a fan fiction: "AU" is an alternative universe narrative; "drabble" is a very short story; "PWP" stands for "plot? What plot?"

How memes create in-groups

Memes can hop offline, inspiring IRL events ranging from planking to shootings. By nature, memes contribute to the formation of in-groups, ones who are privy to meanings that escape content moderators who don't necessarily recognize what's hidden within layers of references.

50 famous memes and what they mean

Memes are one of the most immediate ways to communicate. The 50 most popular ones are found everywhere on the internet. Sources for this article came from Tumblr, Twitter, Know Your Meme, and other online pop culture resources and publications. This piece examines memes from the early 2000s through 2019.

Memes grew alongside the internet

Early memes featured static images with superimposed text, but grew animated with the advent of video-sharing sites like YouTube and GIF-friendly imageboards like 4chan.

How Chuck Norris 'Facts' gave birth to the modern meme

In the early 2000s, anonymous, absurdly hyperbolic jokes about one B-level action star suddenly appeared everywhere on the internet. "Chuck Norris Facts" were spawned by a high school senior, who'd noticed something funny online and taken it to the next level. As Ryan Hockensmith shows in this detailed history, Spector's joke laid the groundwork for the modern meme.

Articulating weird memes

Some memes eschew established formats and references, creating new variants that resonate with scrollers through strange meta-jokes or compositions. This episode of this podcast, geared toward blind netizens, dives into some of the weird memes being shared online, such as one in which a pigeon sitting on a shoddy excuse for a nest, single egg forgotten, is meant to inspire comfort in those whose efforts have fallen short.

The history of malware includes computer viruses, worms, trojans, and ransomware

Some of the earliest significant pieces of malware—the Creeper worm and the Elk Cloner virus—displayed silly messages to users without causing major harm. As computer science has advanced, malware has become more easily spread, incorporated social engineering to manipulate users, targeted infrastructure systems, and been used by governments for virtual espionage.

The story behind one iconic meme

The 2012 post titled "Just a book owners smile" shows 11-year-old Maggie Goldenberger—resplendent in her braces, pigtails, and treasure map-like vest—holding a trio of Goosebumps books and grinning wildly at the camera. Another user quickly captioned it, "GERSBERMS. MAH FRAVRIT BERKS."

Fanfiction proliferated on fan-made sites in the 1990s

As the internet became more accessible in the '90s, fanfiction writers created websites dedicated to publishing stories about their favorite characters. Still, the hobby was far from mainstream. As one writer from that time said, "Going to Star Trek/comic book conventions in the '80s and '90s was something nerds did. Telling people you read or wrote fan fiction put you in the super geek category."

Childhood memes like '67' existed before the internet

Kids saying "67" and then erupting in laughter may have been popularized by social media, but childhood rhymes, songs, and jokes that confuse adults have always existed. Iona and Peter Opie studied the phenomena, publishing numerous books on the topic from the 1950s through the 1980s.

'Pastafarians' have used their pasta-strainer-wearing faith to test the legal limits of what counts as religion

Founded in 2005 to mock the teaching of creationism in public schools, the Church of the Flying Spaghetti Monster has led to real First Amendment cases—over driver's license photos, courthouse statues, and prison rights. Courts have generally ruled it as satire rather than religion.

Biologist Richard Dawkins coined the term 'meme'

His 1976 book "The Selfish Gene" proposed that units of culture could be replicated, passed on, and evolve as they were transmitted, similar to human genes. He called this unit a "meme," to be pronounced like "cream."

Memes can be traced back to the chain letter

Such intentional reshaping of communication transmissions dates back at least hundreds of years to the advent of the chain letter, a type of message that asks readers to create their own copy or at least forward it to others.

Rather than relying on blood and gore, folk horror involves remote settings and ancient traditions.

The Japanese folklore that inspired Pokémon

Characters from the popular video game series appear to reference the yōkai from Japanese folklore, which first became popular during the country's Edo period, when art and literature became mass-produced.

Ancient ghost stories appeared in texts like 'The Odyssey'

Sharing ghost tales has been around for centuries. Ancient Mesopotamia, Rome, and Greece each had their own chilling stories about encountering spirits. Find mentions of specters in some of history’s most famous writings like the "Epic of Gilgamesh" and "The Odyssey."

Ghost stories across cultures often trace back to traumatic events

From a bat-like demon in Tanzania to a malevolent woman figure hovering above your sleeping body, the four disturbing tales outlined in this NPR article offer a glimpse into how happenings from WWII or the Aztec Empire haunt people’s memories.

The history of rickrolls (this isn't one)

Rickrolling describes a bait-and-switch meme in which a seemingly relevant hyperlink takes clickers to videos or gifs of Rick Astley’s 1987 single, “Never Gonna Give You Up." It's possible this seemingly ubiquitous internet prank can be traced to a 2006 segment of a radio show in rural Michigan. Erik Helwig called into the show during a listener comment segment and, without saying anything, played Astley's single for all those tuning in.

Social media algorithms are shaping real-life language through memes

The evolution of the internet in the early 2000s supercharged the creation and spread of memetic content. Now, highly tuned algorithms on platforms like TikTok and YouTube influence the language, phrasing, and content of creators, which shapes how we use language in the real world.

Fantasy is heavily influenced by myths, legends, and folk tales

In fantasy, anything is possible, mirroring the supernatural worlds of history’s earliest stories. The narrative voice of fantasy is often similar to early tales, too, with an affinity for the magisterial rather than the contemporary.

Horror is an artistic genre aimed at scaring its audiences

Whether it's a movie, novel, comic book or any of the genre's other terrifying incarnations, horror's primary purpose is to scare its audiences. Throughout its history, the style has evolved and splintered, and now includes many subgenres, like the slasher flick, the found footage film, and even the horror comedy.

Memes can influence politics and culture

Although internet memes are typically considered trivial and humorous, they're also powerfully persuasive political tools used to convey mainstream ideas.

Political sloganeering is often downstream of memes

In 2018, #JobsNotMobs morphed from an internet meme into a conservative slogan. A video clip of angry protesters mixed with news anchors discouraging the use of the word "mob" posted on October 11, birthed the phrase. By October 19, it was adapted into a Republican party slogan.

Pepe the Frog went from internet meme to symbol of hate

The character first appeared in 2005, in an online comic called "Boy's Club," inspiring countless memes in which his likeliness was used as a supportive shorthand. Then, people started pairing Pepe with hateful messages, morphing him into something his author never intended.

The word 'hoax' comes from the phrase 'hocus-pocus'

The famous phrase "hocus-pocus" combines liturgical Latin and gibberish. It's a silly series of words often said during magic tricks. The phrase naturally evolved into "hoax" over time and became a standard English word around the year 1800.

‘Horror hosts’ helped build the genre’s cult following

Horror is now considered high art, but much of its cult popularity is due to the B-movies that defined the genre. Starting in the 1950s, many of these low-grade films were licensed on the cheap by television networks to fill airtime, introduced by “horror hosts”—MCs with campy, over-the-top personas.

Some theorize that horror's artifice turns fear into enjoyment

The “excitation transfer theory” suggests that the unpleasant feelings a jump scare might elicit (like shortness of breath) are quickly relieved when the audience member remembers what they’re witnessing is fake.

'Potter Puppet Pals' was one of the internet’s first viral videos

Created by animator Neil Cicierega in the early 2000s, Potter Puppet Pals featured felt puppets parodying the Harry Potter characters. Its 2007 video “The Mysterious Ticking Noise” became an early YouTube sensation, amassing more than 200 million views.

The word 'vampire' appeared in the English-speaking world in the 1730s

However, earlier mentions of creatures with similar characteristics existed throughout Medieval Europe. For example, people often spoke of revenants—restless dead creatures who tormented the living. Historians believe these stories grew in popularity in part because of influence from the Catholic Church, which was emphasizing the idea of purgatory. These older revenant stories eventually influenced modern vampire folklore.

Several bestsellers began as fan fiction

Ali Hazlewood's "The Love Hypothesis" began as "Star Wars" fan fiction. Cassandra Clare's "Mortal Instruments" series was about "Harry Potter" characters Draco Malfoy and Ginny Weasley. Anna Todd's "After" series was an example of "real life fiction," or fan fiction that is about real people rather than fictional ones (the books were originally based on the boy band One Direction).

Dawkins believes cultural memes have mutated into internet memes

The world's creations fall into two categories: those that look designed but whose appearance or function came about due to random mutation and natural selection, such as birds, and those whose designs and mutations are knowingly crafted, such as airplanes.

2025 showed that memes continue to blend politics and pop culture

This list from InsideHook ranks the top 25 memes of 2025. A recurring trend is the thin line between politics and popular culture, with users often using memes to comment on the state of the country. Of course, there was also a fair amount of highly specific and highly bizarre content, something the internet has been known to highlight.

Fan fiction is now studied at universities, including Princeton and Harvard

Some professors approach the genre as a unique form of literature that expands the boundaries of art. Comparative literature courses read the source material as well as its fan fiction byproducts, asking students to analyze the conditions that might've produced such dramatic reinterpretations.

The scarecrow isn't an effective tool for farms, but it is a potent symbol in horror

Scarecrows are no longer the best way for farmers to prevent birds from messing with their crops, but the humanlike figures are still found in horror movies. Folklorists say that's because they recall an agrarian past that makes modern viewers uneasy.

The story of serial killer Ed Gein who inspired pop culture

The creators of antagonists from "Silence of the Lambs" and "Texas Chainsaw Massacre" took notes from this horrifying Wisconsinite's story, known for body-snatching and creating keepsakes from corpses.

The history of ghosts, explained

The afterlife has perplexed humans across different periods, cultures, and belief systems. The desire to understand what comes next is often explored through the telling of ghost stories. Learn more about the spooky phenomena here.

The jump scare, a horror genre trope, was invented to keep costs low

RKO Pictures hired Val Lewton to produce horror films in the Universal model: small budgets, big spectacles. His first movie was 1942's "Cat People" and he used tension and offscreen terror to save money. A perfect example is the movie's jump scare, a misdirection technique that catches viewers off guard.

A Monthy Python sketch inspired the internet term 'spam'

Although the canned meat product Spam has been around since 1937, it was a 1970 Monty Python comedy sketch—in which a diner is overwhelmed with unwanted Spam—that inspired early internet users to call unsolicited emails "spam."

The bloody history of the true crime genre

The true crime genre appears to have crawled out of an unlocked closet between 1550 and 1700. Rising literacy rates and printing technologies during this period led to leaflets and ballads-turned-broadsides that graphically regurgitated the findings. These products often included woodcuts of the crime's "unsavory acts.". Such content was snapped up by the "artisan class and above" as poorer classes lacked the funds to fuel the hobby.

Fan fiction implies art is an ongoing, communal practice

Although some serious literary types disregard fan fiction, other academics consider it a fascinating development in art and communication, one that allows everyday people to participate in worldbuilding and storytelling.

Many believe modern fan fiction began with 'Star Trek.'

Fantasy is a genre that relies on the supernatural

Fantasy is a literary genre that embraces supernatural and magical elements. While the stories often follow common narrative archetypes, like a quest, they frequently take place in elaborately constructed worlds, which sometimes have their own complex physics, lifeforms, and societies.

Fan fiction is an unauthorized reinterpretation of a copyrighted story

Writers have always reinterpreted and retold others' stories. (John Milton, for example, used characters from the Bible in "Paradise Lost.") Fan fiction, though, refers to unauthorized, creative retellings of copyrighted stories intended for other fans.

Linguistics professors believe memes are a language

It's generally agreed upon that languages exhibit at least some of the following characteristics: compositionality, social transmission, arbitrariness of form and meaning, and accomplishment of linguistic functions like asking questions and expressing emotions, among other qualities. Memes fulfill these basic requirements, giving them linguistic legitimacy.