How a crew of hippies and nerdy teens in 1970 launched the global phenomenon of Comic-Con

Comic-Con began in 1970 in the basement of a San Diego hotel, with just a handful of comic book enthusiasts sharing their wares.

Comic‑Con’s founders showed up at Jack Kirby’s house—and he agreed to attend their first event

In 1969, Shel Dorf and fellow organizers made a pivotal trip to legendary artist Jack Kirby’s Irvine, California, home. After personally inviting Dorf, Kirby not only committed to the inaugural 1970 San Diego Golden State Comic-Minicon, but also advised expanding beyond comics—a key to San Diego Comic-Con's lasting success.

San Diego’s first Comic-Con was held in a basement

The first San Diego Comic‑Con—then called San Diego's Golden State Comic-Minicon—took place on March 21, 1970, in the basement of the US Grant Hotel and drew just 145 fans.

San Diego Comic-Con eclipsed 100,000 attendees for the first time in 2005

Step back into July 2005 at San Diego Comic‑Con—when over 100,000 fans roamed crowded halls filled with cosplay, classic sci‑fi exhibits, and early Marvel and Star Wars booths—and witness the electric energy of one of the first major attendance years for the conference.

Follow 5 attendees at Comic-Con 2010

This heartfelt documentary tracks five underdogs—from an Air Force artist and a cosplay designer, to a marriage‑proposal hopeful—revealing how Comic‑Con’s chaos, camaraderie, and celebrity encounters become transformative milestones on their quests for creative, personal, and emotional breakthroughs.

Comic-Con is a nonprofit organization

San Diego Comic‑Con International launched in 1970 as a 501(c)(3) nonprofit aimed at promoting public appreciation for comics and related arts. All proceeds fund programming such as Comic‑Con, WonderCon, and the Comic‑Con Museum.

San Diego Comic-Con will expand internationally in 2025

September 2025 will mark the inaugural global edition of San Diego Comic‑Con—marking the convention’s first expansion outside the US. The event will offer 300 hours of programming and is expected to draw around 60,000 fans.

San Diego Comic-Con packs 460,000 square feet with more than 700 events

Held at the San Diego Convention Center, SDCC fills the massive exhibit hall with artists, vendors, and studios while offering hundreds of official events—including panels, cosplay contests, workshops, and portfolio reviews.

The original 'Star Wars' was quietly showcased at Comic‑Con in 1976 to little fanfare

In a bold pre‑release move on July 22, 1976, Lucasfilm set up an eight-foot booth and slideshow at San Diego Comic‑Con, introducing the then‑titled "The Star Wars"—with no premiere buzz, just intrigue among a few hundred early fans.

Since 1974, the Comic-Con Masquerade has been an iconic part of the gathering

At Comic‑Con, the Masquerade is the premier cosplay competition where participants submit handmade or significantly modified costumes for stage presentation. Contestants undergo pre-judging, perform live on stage, and compete for prestigious trophies.

Comic-Con generates over $165M for the San Diego economy each year

San Diego’s community gets a significant boost from Comic‑Con, which draws around 135,000 attendees annually. It generates over $165M in regional spending—with more than $90M coming directly from visitors—and adds approximately $3.2M in city tax revenue.

In recent years, Hollywood studios have reevaluated their Comic‑Con presence

Comic-Con’s impact on the movie industry may be diminishing. In 2025, major studios—including Marvel, DC, Lucasfilm, Sony, Paramount, Legendary, and Lionsgate—scaled back Comic‑Con participation. They cited high costs, timing that didn’t align with release schedules, and limited marketing impact in a crowded promotional landscape.

Burning Man initially started with around 30 people on a San Francisco beach in 1986.

America’s largest Comic-Con by attendance takes place in New York City

New York Comic Con—held annually at New York City's Javits Center since 2006—draws around 200,000 attendees, features more than 570 panels and events, and hosts more than 1,250 exhibitors, making it North America’s biggest pop-culture convention by attendance.

Coachella's early years were seen as a success story for alternative culture

From 2007, this oral history of Coachella provides an interesting snapshot of the festival before it became an international attraction. There are interesting stories about the festival's chaotic first year and interviews from artists who frame the festival as a success story for alternative art.

Fanfiction proliferated on fan-made sites in the 1990s

As the internet became more accessible in the '90s, fanfiction writers created websites dedicated to publishing stories about their favorite characters. Still, the hobby was far from mainstream. As one writer from that time said, "Going to Star Trek/comic book conventions in the '80s and '90s was something nerds did. Telling people you read or wrote fan fiction put you in the super geek category."

Comiket, hosted in Tokyo, is the world’s largest fan-run convention

Comiket—short for Comic Market—is a semiannual, volunteer-organized fan art marketplace in Tokyo where up to 750,000 attendees experience self-published comics, anime, games, cosplay, and more over a span of four days.

Many believe modern fan fiction began with 'Star Trek.'

The story of the debut 1967 Consumer Electronics Show

Read an account of the origins of the first CES in New York in 1967, a story which is surprisingly difficult to find information about.

Dive into the history of beer via comic book

Why was the covered beer stein invented, and what led to the creation of the Vienna Lager beer style? Find out in this article about a 173-page comic book outlining the history of beer. According to creator Mike Smith, the history of beer is a...

Burning Man began as a small gathering on a San Francisco beach

Burning man started in 1986 as a gathering for 20 people. In 2023, more than 74,000 attendees became a part of Black Rock City and got caught in the rain.

The Beat Generation inspired significant parts of 1960s counterculture

The Beat Generation championed the transformative power of psychedelics, rebelled against the post-war social order, and called for more radical politics. With a strong foothold in San Francisco, it's no surprise these themes were carried over to the city's 1960s counterculture, informing the larger national hippie movement.

SantaCon went from an anarchist protest to a rowdy bar crawl

Now known mainly as a costumed, Christmas-themed bar crawl, SantaCon began in San Francisco in 1994 as an anarchist protest against Christmas overconsumption inspired by a Danish event in 1974. It spread to Portland and Seattle before the event went worldwide and lost its radical roots in the process.

The man behind Comic Sans, the world's most contentious font

Comic Sans is often used as a joke, but it wasn't intended that way. Its creator wanted something eye-catching and original, something that reminded people of iconic comics like Batman and Watchmen. This interview details how he made that happen and how it took on a new life once it was released into the world.

Before Chipotle, San Francisco was the epicenter of American burrito obsession

More than just something to eat, burritos were akin to a Bay Area religion in the early 1990s, inspiring performance art, comedy shows, music, philosophizing, and more.

Broadway's superfans unite at BroadwayCon

Like ComicCon for theater lovers, BroadwayCon convenes annually in New York and offers panels, meet-and-greets, and, of course, singalongs. (Some readers may experience a paywall.)

Goldenvoice, Coachella's promoter, began with punk and gangster rap

This documentary produced by Coachella tells the story of Goldenvoice—a scrappy upstart booking punk, hardcore, and gangster rap shows in Southern California—and how it created one of the biggest festivals in the world. Beyond the narrative, though, this is worth watching for incredible performances from the White Stripes, Kendrick Lamar, Amy Winehouse, and more.

Joan Didion's 1967 'Slouching Towards Bethlehem' laid the hippie counterculture bare

Didion wrote a detailed account of living alongside hippies in San Francisco's Haight Ashbury area in the 1960s. Beyond their style and politics, Didion uncovered chaos, with one particularly shocking interview of a 5-year-old on LSD. Her stories challenged the movement's message of freedom and utopia in California.

Coachella fashion repurposes looks from Woodstock

Coachella attendees' flower-forward fashion sense has been widely replicated (and lampooned) since the festival became a mainstay of the cultural calendar. This podcast, featuring a panel of style writers and music reporters, traces the aesthetic back to the 1969 Woodstock festival. In the process, they also look to untangle why festivalgoers fall into certain styles—and what that means for Coachella and its attendees.

A short-lived dance festival gave a promoter the idea for Coachella

In 1996, Goldenvoice CEO Paul Tollett helped organize the Organic festival, an all-night electronic music festival held at a ski resort east of Los Angeles. Tollett said he was inspired by the way Organic's lineup brought the United Kingdom's burgeoning rave culture to a distinctly picturesque and American venue and environment.

CES debuted in 1967 amid a wave of miniaturization in at-home electronics

The rapid development of integrated circuits—the basis of computing power—in the 1960s catalyzed an industrial shift toward miniature devices, including pocket transistor radios, smaller TVs, and more. This first consumer electronics trade show (with a slate of 117 exhibitors and 17,000 attendees) sought to make everyday electronics accessible and portable. See a timeline of early consumer tech with photos.

A comic book-style review of attending a biohacking conference

When Andrew Greenstone attended a biohacking conference in Austin, Texas, he didn't expect to walk away a newly implanted member of the techy cadre. Partway through the event, he paid $150 to have an NFC chip inserted into his right hand.

Renaissance Faire's provide an escape into the late medieval world

These cultural events (roughly 300 distinct fairs in the US) stem from the original festival in Los Angeles in 1963. Long viewed as a hippie festival, the fests attract eclectic fans—historians, craftworkers, dramatists and drinkers. Listen to a quick survey of the festival's surprising origins.

Long before Coachella, Steve Wozniak attempted a similarly-minded festival

In 1982, Apple cofounder Steve Wozniak was on a hiatus from Apple after a near-fatal plane crash. In his spare time, he decided to throw a festival that would bring together cutting-edge music and technology—a Woodstock for the 1980s. The result was the US Festival, an early ancestor of Coachella that brought world-class acts like Tom Petty, Fleetwood Mac, Talking Heads, the Grateful Dead, and the Ramones to a rustic venue outside Los Angeles.

The 1973 ‘back to school jam’ was the night hip-hop was born

Hip-hop began in New York’s Bronx borough with the “back to school jam,” an August 1973 dance party hosted by Cindy Campbell and her brother, DJ Kool Herc, in their apartment building’s recreation room.

Burning Man has become a playground for Silicon Valley's tech workers, sometimes influencing the work culture of the country's biggest companies.

Kevin Feige first teased 'The Avengers' on a panel at Comic-Con 2006

At San Diego Comic-Con 2006, which featured Marvel Studios' inaugural panel about their upcoming films, Feige was asked if the characters might eventually overlap. He responded by saying that one day they may add up and “equal the Avengers”—teasing what would become one of Hollywood’s biggest franchises.

The Beat movement started in San Francisco, but quickly moved beyond it

This documentary features interviews with Beat writers Diane di Prima and Lawrence Ferlinghetti, reflecting on their arrival in San Francisco and the explosion of Beat culture in the city and beyond. “It’s not a generation,” di Prima says, reading one of her verses, “it’s a state of mind.”

Explore the 1962 comic book that features the debut of Spider-Man, one of the defining superheroes in American comics history.

Gary Panter's punk art defined the '70s and '80s counterculture

The artist got his start providing fliers and logos for early Los Angeles punk bands, but later took his psychedelic, Pop Art-vision to designing on "Pee-Wee's Playhouse," for which he won three Emmy Awards.

‘The Kandy-Kolored Tangerine-Flake Streamline Baby’ mapped a major transition

The hilarious 1963 story offered insight into how Americans were shifting away from elite interests to “low culture” by focusing on customized cars and their teen enthusiasts in Southern California. Wolfe pokes fun at the trend while also recognizing young people’s post-war desire for freedom, individualism and creativity.

The United Nations was founded in San Francisco in 1945.

For Reddit's founders, the company's early days included choosing a dinner with Y Combinator's Paul Graham over a spring break trip, a $10M Condé Nast acquisition, and other pivotal moments.

Your iPhone started with a Cold War secret

Silicon Valley wasn't supposed to happen. A stretch of California orchard land somehow became the place that built the modern world: chips, PCs, the internet, the smartphone, and now AI. But the real story isn't the garage myth. It's a series of contradictions hiding in plain sight.

Brian Wilson and the Beach Boys were an influence on early punk rock

The Beach Boys' sunny sound profoundly influenced early punk acts, such as the Ramones, who took Brian Wilson's sugary hooks and ramped up the tempo. In the 1980s, 1990s, and 2000s, California pop-punk acts such as the Descendents, Green Day and Blink-182 continued the tradition.

See every Coachella lineup from the festival's 2-plus decades

The unveiling of the Coachella poster has become an annual cultural tradition (and an amusing internet meme). This official collection of every poster from the festival's lifespan showcases the undercard acts that eventually became headliners, as well as the big names that fell into obscurity. The collection shows not only a fascinating illustration of the evolution of pop culture, but also subtle changes in Coachella's design, offering a case study in slowly refining a brand's identity.

The 'Movie Brats'—the nickname given to 1970s film directors like Steven Spielberg, Francis Ford Coppola, George Lucas, and others—ushered in a new era of Hollywood.

Vintage 1980s photos of the streets of San Francisco

In the early 1980s, San Francisco was changing amid increased diversity and a nascent tech boom. This series of photos from 1981 and 1982 was found of the evolving city, depicting trolleys, doorsteps, storefronts, and more from a time very different from today. Explore the vintage shots here.

The first known use of 'punk rock' was in 1971

When Creem Magazine's Dave Marsh wrote about seeing '60s garage rockers ? and the Mysterians perform, he remarked it would be unthinkable "to miss such a landmark exposition of punk-rock." The band isn't considered a punk band, but Marsh's description would go on to define other scrappy, back-to-basics acts.

Joan Didion interviewed The Grateful Dead in 1967, before they became music icons.