Why your favorite color is probably blue

The color blue is almost never mentioned in ancient Greek literature

Linguists have noted blue is regularly the last color to enter the language of most cultures. Researchers guess that the color's rarity in living organisms is partly the cause of its linguistic absence.

Modern media exposure may impact whether people dream in color or black and white.

Color originates from the brain processing light of varying wavelengths

Various geometric models, including Newton's color circle of hue and saturation and the horseshoe-shaped XYZ space for mixing colors via vector mathematics, have been proposed to describe colors accurately. However, these models do not encapsulate the variety of psychological effects that cause perceived colors to differ from mathematical representations.

How our sense of taste evolves as we age

Kids are hardwired to prefer sweets over greens, with sweetness a shorthand for calorie-rich and bitter flavor warning of potentially noxious plants. This holds true even in the womb, where fetuses have been seen via ultrasound scans grimacing as their hosts consume kale capsules. As they age into double digits and beyond, their taste cells and sense of smell diminish, leading to broader and less sensitive palates.

When processing light, the brain can perceive colors with no natural wavelength

While some animals are sensitive to many forms of light, humans possess receptors that are sensitive to red, green, and blue wavelengths. These receptors send signals to the brain, which are processed and mixed to produce the array of colors we observe, including magenta, pink, and "supercolors" that lack a corresponding natural wavelength in the visible spectrum.

Water is naturally tinted with a slight blue, but sediments and organics can alter its color

The innate coloration comes from water absorbing red light in the visible spectrum more than green or blue, giving shallow waters in some parts of the Caribbean their turquoise hue. If sand is light, it can be churned up by turbulent water, clouding its appearance. Plankton and other organisms can color water by affecting how the rest of the spectrum is absorbed or reflected.

Melanin and light scattering contribute to different eye colors

Brown eyes have high melanin, while blue eyes have low melanin. Multiple genes contribute to eye color, which can change over time due to melanin buildup. Hazel eyes can shift color depending on ambient light.

Why kids are picky eaters

Parents who are stressed about their child repeatedly refusing vegetables: It may not be your fault. Rather than being a result of nurture, it appears that nature decides whether a kid is more adventurous with their appetite. Researchers tracked more than 2,400 sets of twins and found how genetics may actually be a major contributor to children's finicky eating habits.

Humans experience the world subjectively. What does that mean for scientific research?

When you close your eyes, do you see static or colorful patterns or an "intrinsic grey" known as Eigengrau in German? This variation of our internal experiences is just the tip of the iceberg, one that scientists are increasingly studying and...

Visualizing 11 cognitive biases that influence how you think

Humans are hardwired to make mental mistakes called cognitive biases, affecting the way we view our world. Among the most common are confirmation bias (seeking only evidence that affirms your views), authority bias (overweighting things said by authority figures), groupthink (assimilating ideas to avoid conflict), and more. This quick chart gives an overview of some of the most notable ways we mislead ourselves.

Ranking life's biggest decisions

Psychological research presents some unsurprising wisdom about how to make big decisions without regret: focus on people, don’t miss opportunities, and stay true to yourself.

Relative motion between a source and an observer shifts the color of observed light

The phenomenon, known as the Doppler effect, is the result of experiencing an increase in the frequency of observed waves when approaching a source and a decrease when moving away. Because this property corresponds to color, approaching objects appear bluer than normal—blueshift—and receding objects appear redder than usual—redshift.

How big brands keep your loyalty

We perceive ourselves as rational decision-makers—but research about our consumption habits suggest we are easily played by clever marketing. Here's how big brands design their branding to keep you coming back.

The history of iconic pigments used in seven famous paintings

While art paints can be bought by the bucket at any craft store today, pigments throughout history have been difficult to come by. Art historian Kelly Grovier traces the fascinating history of pigments that make up hidden layers in masterpieces from Picasso and Hokusai’s Prussian Blue to Vermeer’s shade of red.

How your subconscious influences your decisions

How much of your desires and daily choices are truly yours? One of the most effective ways to influence someone's subconscious is when they're asleep. To study this possibility, researchers trained participants to be able to dream lucidly, a phenomenon that occurs when a dreamer knows they're dreaming.

Red and blue election maps are a modern media invention

The red–blue color scheme used on election night maps emerged in the 20th century as television networks adopted color graphics to make results easier to follow. The association of red with Republicans and blue with Democrats later became standardized.

The science of optical illusions

The human brain has developed cognitive shortcuts to help us navigate in a world where our visual senses are constantly bombarded of information. But these shortcuts can also be exploited, tricking the brain into telling us something is happening when it really isn't. This short video unpacks the neuroscience behind some of the most common (but perplexing) optical illusions.

Fruit fly experiments show personality emerges, in part, from genetic factors

A 2025 study revealed that fruit flies exhibit unique behavioral preferences, akin to personalities, which could be artificially selected for when breeding to modify behavioral variability. This variability can be adaptive in unpredictable environments.

People with blue eyes appear to be at elevated risk of developing macular degeneration, perhaps because more light can penetrate their eyes.

Why patterns in art are so pleasing

Repeated visual cues like shapes or lines derive from the brain's innate compulsion to identify faces, places, bodies, and more. With repeated shapes, the brain seeks out resolution to the subtle variations between them. See examples in art and music.

As the universe expands, the color of light shifts as it travels through space

As space stretches out, the wavelength of light traveling through it also expands, causing its frequency to decrease to maintain the speed of light constant. Since we perceive frequency as color, a lower frequency would produce a redder color, allowing astronomers to correlate reddening with the rate of expansion.

Starting with red, colorful objects will appear to lose their colors the deeper they are submerged because water scatters light, reducing the amount available to reflect off objects and be observed.

How science explains déjà vu

Take a fun look at the science explaining the odd experience of déjà vu, which some theories suggest is actually a sign of a healthy brain.

Do people really look younger than they used to?

Why do people today look younger than they used to? From style to science, there are 3 surprising reasons we age differently now.

Atmospheric composition and temperature impact the color of lightning

Just as fire ranges from red to blue with increasing temperature, lightning's blueish-white comes from the superheating of air. The emission of light from the predominantly nitrogen- and oxygen-rich atmosphere produces a purple tint, with additional color caused by light scattering from humidity, hail, dust, and ash.

What is the rarest color in nature?

Plants, animals, or minerals found in nature bear almost every color imaginable. There are two factors that influence what hues you see in the wild: physics and evolution. So, which colors are you least likely to see in the natural world? Victoria Hwang explores one of nature's rarest spectacles.

NFL Draft decisions are shaped by brain science, data, and office culture

Carnegie Mellon researchers say Draft-room choices are influenced by the "jackpot effect"—where higher stakes can impair performance—as well as by groupthink, the limits of data, and whether scouts feel safe speaking up.

A viral photo of a dress sparked a fierce online debate over its colors

A post showing a dress sparked a heated social media divide, with some insisting it was white and gold and others insisting it was blue and black. The debate quickly spread to celebrities and brought in scientists to explain the optical illusion.

How house colors can indicate gentrification

Reporters from the Washington Post share an analysis that indicates gray and neutrally toned houses are signs of gentrification in a neighborhood. Visuals of different paint swatches help illustrate which colors are chosen for newly built homes in certain DC districts.

Your DNA may determine whether you like coffee or tea

Whether people prefer coffee or tea may boil down to a matter of taste genetics. People with a version of a gene that increases sensitivity to the bitter flavor of caffeine tend to be coffee drinkers, according to a report. Read on for more.

Today’s kids would rather be YouTubers than astronauts

While the other children in your kindergarten class might have wanted to be firefighters or astronauts when they grew up, modern kids are different. Lego conducted a study that found children were more likely to say they wanted to be a YouTuber when they grew up than an astronaut.

Exposing fetuses to certain flavors in the womb could lead to children being less picky eaters

A new study found that 3-year-olds were less averse to the smell of vegetables they had been repeatedly exposed to in utero, suggesting that what mothers eat in late pregnancy can leave a lasting imprint on their children's tastes.

Here's why genetically identical sisters can have different colored eyes

The sequence of DNA that we inherit from our parents encodes directions for making our cells and giving us specific traits. Identical twins have the same DNA sequence, so how can one twin end up with a genetic disorder while the other twin does not? Robin Ball explains how the secret lies in X chromosome inactivation.

Breaking down sunlight and why the sun appears yellow despite emitting green light the most

This peak intensity is produced alongside a spectrum of other colors, which, when combined, make the sun appear white in space. Since Earth's atmosphere scatters bluer and greener wavelengths of light more than red and orange wavelengths, sunlight reaching Earth's surface appears yellow, while the sky appears blue. (Some readers may experience a paywall.)

The science of dogs, from wolf origins to color-blindness

This under 10-minute podcast episode dives into the rich, fascinating science behind dogs: From their world-class sense of smell to their domestication from wolves.

Eggshell color doesn't indicate taste or superiority

Brown, white, and blue eggs taste and cook identically. Despite popular notions that brown eggs are superior, the shell color reflects the genetics of the hen alone. What actually determines egg quality is freshness and the diet of the hen (where grass and leafy greens lead to denser yolks). And freshness can go both ways: older eggs peel more easily than fresh ones.

By analyzing the color of starlight, astronomers can determine how fast stars within a galaxy are moving toward or away from Earth, revealing the expansion rate of the universe.

What's with the teen brain, anyway

In this video NIDA explores the intriguing similarities between the processes of brain development and computer programming. This analogy helps us understand why toxic environmental factors like drugs, bullying, or lack of sleep strongly affect a teenager's life The information provided by this video can empower your children or students with information they need make better decisions.

Some sounds that have been shown to affect mood and noise have been given color names, such as brown, pink, and green noise, corresponding their frequencies to those of light.

Your brain appears to age in five distinct stages, with the pattern of connections inside your brain shifting, on average, around ages 9, 32, 66, and 83.

Stress contributes to gray hair because when the body experiences stress, the sympathetic nervous system releases specific hormones that influence pigment-producing cells.

How epigenetics blurs the line between nature and nurture

An exploration of the study of how behaviors and environment affect the way genes work — and how that complicates the nature-versus-nurture debate.

Individuals with synesthesia experience involuntarily overlapping sensations

Tasting words or seeing colors in music results from the brain retaining extrasensory connections from infancy. While most lose these neural pathways during development, about 4% of people are synesthetes, maintaining them without realizing it's unusual.

Learn about the neuroscience and psychology of why we crave comfort foods

The term was coined in 1966, when psychologist Joyce Brothers suggested humans turn to food associated with the feelings of comfort from their childhoods when experiencing emotional distress. Since then, studies have shown that the familiarity, reliability, and convenience of certain foods from one's upbringing can become tied to feelings of nostalgia.

Apophenia, the cognitive bias that leads people to find meaning in randomness, helps explain why humans look for meaning in their dreams and even in their tea leaves.

Chameleons change color by altering the spacing of nanocrystals under their skin, which changes what colors of light are absorbed and reflected.

Circadian rhythms shift as we age—making older adults want to go to bed earlier

Throughout our lives our internal biological clocks shift. Early-to-rise toddlers become hard-to-wake teens and eventually early-to-sleep seniors. Circadian rhythm fluctuations throughout our life cycle explain some of these changes.

Listen to BlackRock's head of behavioral finance, Emily Haisley, explain the psychology of investing—including controlling biases, managing ego, and being prepared for volatility.

What the research says about the link between lead pollution and crime

The lead-crime hypothesis links childhood lead exposure to impulsivity and aggression as an adult, traits typically associated with higher crime risk. A 2022 meta-analysis found that reducing lead may explain up to 28% of the US homicide decline, but not the broader crime drop.

Can music alter your memories?

You’re familiar with music’s ability to transport you to a past experience, but new research suggests that music can even alter how you remember your past experiences. A team of psychology researchers and music experts recently published a study that demonstrates how music can help shift our emotional recollection of a memory. Read to learn more about the study’s findings and how it could influence therapy practices.