Modern media exposure may impact whether people dream in color or black and white.

An estimated 1 in 250 people—a small subset of the population—reports they've never remembered a single dream.

How dreams affect your memory

In 1999, scientists conducted a study in which participants were asked to recall images flashed before them for milliseconds. They found that participants who slept before recalling the information performed better than those who had been asked to recall the same information that same day. This was some of the earliest convincing evidence of how crucial sleep is for learning and memory, findings that current research continues to strengthen.

The dreaming brain, as understood by scientists

Technology has advanced to where the seemingly separate fields of psychology and neuroscience are asking the same questions about dreams, such as whether they're more closely related to perception or visualization. Some field-intersecting findings include research that shows people with impaired face perception don't dream of faces, those with brain legion-related cognition difficulties deal with similar issues in dreams, and children's dreams change in parallel to their cognitive development.

Dreams largely occur during REM sleep (but not entirely).

The study of dreams, formally called oneirology, has evolved over the centuries, from anecdotal interpretations to advanced brain imaging.

Why don’t you remember all your dreams?

Despite being a near-nightly occurrence, we remember very few of our dreams. Researchers believe reduced activity in regions where memories are stored, a different neurochemical environment during sleep, and rapid transition during waking contribute to this phenomenon.

Visualizing how we dream via Google search trends

When dreams perplex us, we often want to understand them—and in the age of Google, millions go to its search engine to find answers. Now, researchers have compiled a decade's worth of dream-related queries to glean dream trends across seven languages. See what dream was most commonly searched in Arabic in 2015, or what fears and hopes are specific to one culture and time alone with this unique visual essay.

We dream for around two hours each night, on average, but the exact purposes of dreams remains under investigation.

Dream interpretation has evolved from ancient mystical explanations, to dream reports, to tracking electrical activity in the brain and more.

When processing light, the brain can perceive colors with no natural wavelength

While some animals are sensitive to many forms of light, humans possess receptors that are sensitive to red, green, and blue wavelengths. These receptors send signals to the brain, which are processed and mixed to produce the array of colors we observe, including magenta, pink, and "supercolors" that lack a corresponding natural wavelength in the visible spectrum.

Why your favorite color is probably blue

From a young age, we are primed to choose a favorite color, but strangely as we grow up, our preference often changes—and it’s largely due to influences outside our control.

Scientists are learning to guide your dreams using sound and touch.

Humans experience the world subjectively. What does that mean for scientific research?

When you close your eyes, do you see static or colorful patterns or an "intrinsic grey" known as Eigengrau in German? This variation of our internal experiences is just the tip of the iceberg, one that scientists are increasingly studying and...

How your subconscious influences your decisions

How much of your desires and daily choices are truly yours? One of the most effective ways to influence someone's subconscious is when they're asleep. To study this possibility, researchers trained participants to be able to dream lucidly, a phenomenon that occurs when a dreamer knows they're dreaming.

Color originates from the brain processing light of varying wavelengths

Various geometric models, including Newton's color circle of hue and saturation and the horseshoe-shaped XYZ space for mixing colors via vector mathematics, have been proposed to describe colors accurately. However, these models do not encapsulate the variety of psychological effects that cause perceived colors to differ from mathematical representations.

What do your dreams mean, according to science

Humans have been interpreting dreams as signs from deities, spirits, or the psyche for ages, and research shows that reflecting on and analyzing one's dreams can be beneficial. In alignment with dreams' elusive nature, they have no objective or clearly assigned meaning. However, variations of common dreams, such as a surprise exam in a forgotten class, are rife with shared primal fears.

Brain implants can help colorblind people hear colors

Colorblind artist Neil Harbisson was born into a world of grey. In 2004, he had a chip installed connected to an external color frequency sensor. Once the sensor "reads" a color, it sends a signal to the chip and plays an associated sound both in and outside Harbisson's head.

Studies of psychedelic use may help shed light on the nature of consciousness

The nature of consciousness—what it is, where it comes from, and how it manifests as moment-to-moment experience—remains under debate by scientists. Recent studies show psychedelics were found to boost low-frequency brain signals known as delta waves, a behavior also seen during dream states.

Sleep is no longer considered a binary state—scientists are seeking to map a variety of liminal states between sleep and waking, including the hypnagogic state associated with boosts of creativity.

During dream sleep, the brain connects new information learned during the day with information already stored in the mind, creating a revised mind-wide web of associations.

The benefits of lucid dreaming

Lucid dreams happen when the dreamer knows they've stepped out of the bounds of waking life. Studies show it can help dreamers cultivate creativity, process grief, and work through trauma. A 2021 study found that 85% of participants with PTSD no longer qualified for the diagnosis after a week of trauma-informed lucid dreaming in which they intentionally witnessed (and therefore integrated) recurring nightmares or changed the outcome completely.

Sleeping on a problem does seem to help—in fact research published in 2026 suggests scientists can seed people's dreams with sound cues about a difficult puzzle during REM sleep and they'll be better able to solve it.

Individuals with synesthesia experience involuntarily overlapping sensations

Tasting words or seeing colors in music results from the brain retaining extrasensory connections from infancy. While most lose these neural pathways during development, about 4% of people are synesthetes, maintaining them without realizing it's unusual.

Dreams have long been used for religious and political power.

For most of recorded history dreams were considered divine in origin.

Red and blue election maps are a modern media invention

The red–blue color scheme used on election night maps emerged in the 20th century as television networks adopted color graphics to make results easier to follow. The association of red with Republicans and blue with Democrats later became standardized.

Emerging research suggests that cannabis, used by about 9% of American adults as a sleep aid, may suppress rapid eye movement and lead to worse quality sleep and fewer remembered dreams.

Examining self-diagnosed synesthesia

A growing number of people on social media claim to have a perceptual condition that lets them smell colors, see music, or taste sounds. But do they really?

The hippocampus, located deep inside the temporal lobe, appears to play a central role in dreaming and memory, according to recent research on dreaming and damage to that area of the brain.

Blindfolded people could identify objects by touch alone a week after encountering them

These touch memories are more complex and durable than previously thought. In research published in 2018, blindfolded volunteers touched over 150 household objects for about 10 seconds each, and afterward correctly identified the objects more than 90 percent of the time when presented with the object and a similar one. Participants still knew most of the objects a week later with about 85 percent accuracy. (Some users may experience a paywall.)

Roughly 1 in 5 people experience lucid dreaming at least once a month—that's the ability to control or influence your dream environment.

Can music alter your memories?

You’re familiar with music’s ability to transport you to a past experience, but new research suggests that music can even alter how you remember your past experiences. A team of psychology researchers and music experts recently published a study that demonstrates how music can help shift our emotional recollection of a memory. Read to learn more about the study’s findings and how it could influence therapy practices.

See original photos of King Tut's tomb in updated color

The 1922 discovery of King Tutankhamen’s tomb in Egypt revealed new secrets about the civilization to a fascinated world, and the Metropolitan Museum of Art's Harry Burton captured the discovery in 2,800 black-and-white glass negatives. Nearly a century later, a selection of the images were colorized by experts .

Sleep research published in 2021 confirmed that there is a 'creative sweet spot' when people are drifting off to sleep, and that if they wake up at that point to work, it can boost their creative problem-solving.

William Eggleston was one of the first non-commercial photographers working in color

When he began exhibiting his work in the '70s, most color photography was limited to advertising. Eggleston's "democratic" stills of working-class Americana were filled weith vibrant color and would go on to influence generations of photographers and filmmakers.

Tourists are significantly influenced by pop culture

A 2024 study from Expedia Group found that two-thirds of tourists said movies and TV influence where and how they travel.

Apophenia, the cognitive bias that leads people to find meaning in randomness, helps explain why humans look for meaning in their dreams and even in their tea leaves.

'The Wizard of Oz' wasn't the first film to use Technicolor

Technicolor provided warm color to films. it was first used in 1917. But the 1939 film used Technicolor in such an intentional way—by having Dorothy exit a dull, sepia-toned world before entering the Technicolor Oz—it popularized the technology, even though audiences had likely seen it used before then.

Sleep is often viewed individually, when its impact and meaning may be more communal

At any given point, roughly 2 billion people may be asleep on Earth. The typical scientific description of sleep focuses on its individual impact, but the phenomenon shapes whole cultures and eons. This essay prompts a fresh rethinking of the importance of sleep for humanity.

Some sounds that have been shown to affect mood and noise have been given color names, such as brown, pink, and green noise, corresponding their frequencies to those of light.

A leading expert on near-death experiences, psychiatrist Dr. Bruce Greyson, says that during his decades of research on this topic, this area of research has become far more mainstream and accepted as a rigorous area of inquiry.

Dove’s ‘Real Beauty’ campaign sparked conversations about beauty standards in media

For the 20-year anniversary of the campaign in 2024, Dove conducted a brand-commissioned study to gauge how perceptions of beauty standards have shifted since its launch. While 81% of US women thought “the media and advertising set an unrealistic standard of beauty that most women can’t ever achieve” in 2004, the share had shrunk to 69% in 2024. Watch the ad here.

A near-death experience is a phenomenon experienced by roughly 5% to 23% of the population, and typically occurs after a traumatic physical event or a brief clinical death.

Over time, the World Cup became a TV powerhouse, generating massive revenue from broadcast rights and ad placements.

The color blue is almost never mentioned in ancient Greek literature

Linguists have noted blue is regularly the last color to enter the language of most cultures. Researchers guess that the color's rarity in living organisms is partly the cause of its linguistic absence.

Accounts of near-death experiences share similarities with hallucinogens, with reports of mystical-like states of consciousness across both contexts.

Visualizing a synaesthetic soundscape

Artist Michal Levy has chromesthesia, a subtype of synesthesia in which sounds and music trigger involuntary associations with and sensations of color. This condition gives Levy a unique artistic perspective and ability to interact with and interpret music. In this short animation, Levy tries to capture her audiovisual experience of 'Giant Steps," considered a landmark composition in jazz history by musician John Coltrane.

Animal brain studies show brain activity similar to what we'd expect during dreams, but parsing whether animals are truly dreaming depends on how one defines dreaming and how scientists could prove it.

The de stijl movement embraced bright colors and abstract images

The 20th-century movement sought to develop a universal language for the modern era by fusing form and function. Modern day viewers will recognize its bright colors and clean aesthetic, popular with retro-styled book and album covers.

Explore r/ColorizedHistory, a Reddit community that collects colorized versions of black-and-white historical photographs, from Olympic podiums to family portraits.