Visualizing how we dream via Google search trends

Google reveals the top searches of 2023

Google Search remains the world's most popular online search engine, and the tech behemoth reveals the most common searches from at the end of every year. See global as well as more local trends in most common searches for people, films, and more.

Explore an interactive history of Google search trends

This interactive allows users to browse for the most searched topics on Google Search since 1999 and provides noteworthy statistics. Topics are sorted by categories, including athletes, movies, reality TV, dog breeds, and sauces.

Google Search trends reveal truths about society that traditional surveys miss

Studies of human behavior show that survey respondents may lie to present themselves more favorably. By studying anonymous search data, researchers have uncovered hidden racism, mental health struggles, and interest in taboo or stigmatized topics.

The study of dreams, formally called oneirology, has evolved over the centuries, from anecdotal interpretations to advanced brain imaging.

The dreaming brain, as understood by scientists

Technology has advanced to where the seemingly separate fields of psychology and neuroscience are asking the same questions about dreams, such as whether they're more closely related to perception or visualization. Some field-intersecting findings include research that shows people with impaired face perception don't dream of faces, those with brain legion-related cognition difficulties deal with similar issues in dreams, and children's dreams change in parallel to their cognitive development.

Google Searches have increased from 14 billion to 5.9 trillion from 1999 to 2025

As of 2025, an estimated 5.01 billion people use Google Search worldwide, with over 20% of activity conducted via voice search. "YouTube" is the most searched term, with an average monthly search volume of over 375 million.

What do your dreams mean, according to science

Humans have been interpreting dreams as signs from deities, spirits, or the psyche for ages, and research shows that reflecting on and analyzing one's dreams can be beneficial. In alignment with dreams' elusive nature, they have no objective or clearly assigned meaning. However, variations of common dreams, such as a surprise exam in a forgotten class, are rife with shared primal fears.

For most of recorded history dreams were considered divine in origin.

Google Search includes over 50 Easter eggs hidden behind specific search terms

Some queries—besides providing search results—trigger additional effects on the site, including tilting the page after searching for "askew," having the page perform dance moves to the song after searching for "[cha-cha slide]," and the ability to play a version of block breaker after searching for "Atari breakout."

What we learned about Google

Google processes over 8.5 billion searches every day—more than the number of people on Earth. This short breakdown covers how the company evolved from a Stanford research project into a global tech leader, with products like YouTube, Gmail, and Android reaching billions worldwide.

Dream interpretation has evolved from ancient mystical explanations, to dream reports, to tracking electrical activity in the brain and more.

View a tracker of the most popular search engines from 1993 to 2021

Before Google dethroned Yahoo! as the most popular search engine in 2002 on its way to dominating the market, significant shares of internet searches were conducted across multiple sites, including MSN, AOL, AskJeeves, and AltaVista.

Modern media exposure may impact whether people dream in color or black and white.

Explore more than 7,000 of the world's languages

Google collects open-source data on languages, detailing how many known speakers each language has, whether its endangered, and where in the world it is spoken.

Scientists are learning to guide your dreams using sound and touch.

Dreams have long been used for religious and political power.

The earliest record of dream interpretation dates to Ancient Sumer, an analysis of a Sumerian priest king's dream around 2700 BCE.

Google began as a Stanford University dorm room project

Launched in 1998, Google revolutionized search engines with its clean design and PageRank algorithm. As of 2025, Google has about 90% of the search market share but faces new challenges from AI-powered competitors and regulatory scrutiny.

Why do dreamers twitch?

This thought-provoking piece highlights newer research suggesting sleep twitches may not be random dream leftovers, but instead a crucial way our brains map and understand our bodies. From sleeping rat pups to dreaming octopi, this biological mapping system appears universal across animal species.

Dreams largely occur during REM sleep (but not entirely).

We dream for around two hours each night, on average, but the exact purposes of dreams remains under investigation.

Famed psychologist Sigmund Freud believed dreams were symbolic expressions of desire.

An estimated 1 in 250 people—a small subset of the population—reports they've never remembered a single dream.

During dream sleep, the brain connects new information learned during the day with information already stored in the mind, creating a revised mind-wide web of associations.

A timeline of Google's growth

As of 2025, Google will approach its third decade of existence. A period that's seen the company go from dominating the search market to the launch of one billion-user product after another, from Gmail to YouTube. This detailed timeline lays out what happened when, laying out Google's history in detail. It marks key milestones, like the introduction of Google Maps, and what year they happened.

Apophenia, the cognitive bias that leads people to find meaning in randomness, helps explain why humans look for meaning in their dreams and even in their tea leaves.

The oddest shots captured on Google Street View

Ever wondered what you could see on Google Street View if you looked hard enough? With this delightful site, you can now explore the weird and wonderful things captured since the service debuted in 2007.

Why Google Search's ranking system combines filters, signals, and machine learning layers

Rather than static rankings, dynamic tools continually shift search results in real time. These include Twiddlers, which adjust ranking positions based on document traits and search context, and FreshnessNode, which reshuffles top results to prioritize timely informational content.

Explore an interactive map showing what makes people happy.

Using 10,000 responses collected from people around the world about what makes them happy, this map offers insights into how relationships, finances, purpose, and small treats all contribute to a person's contentment. Recent data suggests that young people today are less happy than those in previous generations, indicating a need to reflect on what really matters in life.

Sleeping on a problem does seem to help—in fact research published in 2026 suggests scientists can seed people's dreams with sound cues about a difficult puzzle during REM sleep and they'll be better able to solve it.

The next evolution of Google Search: AI Mode

Google launches AI Mode, which brings advanced AI capabilities to its search engine. This new feature combines the Gemini AI chatbot with search to help with tasks like vacation booking and purchasing, as well as provide a new virtual try-on shopping experience.

Play 'Quick, Draw!' to help train Google's neural networks

Players are tasked with drawing objects, and Google’s AI—which has been trained on millions of user-submitted doodles—tries to guess what’s being sketched. Over 50 million drawings across 345 categories have been created and can be reviewed by users.

Why Google is reinventing the internet search

Explore and visualize AI-driven riverine and flash-flood forecasts across more than 150 countries to anticipate these natural disasters up to seven days in advance.

Google Search incorporated AI Overviews in 2024 to fight back competitors

Analysts believe that generative AI tools—not antitrust rulings—are Google's biggest threat because they draw users away from traditional search and potential ad revenue. AI partnerships, like the one between Apple and OpenAI, may further reduce Google's market share.

Visualizing where happiness comes from

Researchers asked 10,000 participants to list 10 things that recently made them happy. One author broke down the responses into subject-verb-object categories, isolating the people and events that made responders satisfied. The result highlights how simple things like having dinner or watching a movie made someone happy. Dive in and look for some ideas or tips on feeling happy today with this fascinating visualization.

Twelve artworks you'll love zooming into

Zoom in on these famous paintings to see what's hiding up close, then go exploring the rest of Google's incredible Arts and Culture hub.

Sleep is no longer considered a binary state—scientists are seeking to map a variety of liminal states between sleep and waking, including the hypnagogic state associated with boosts of creativity.

Explore the British Museum's collection across time and continents in this interactive Google Arts and Culture experience.

How your subconscious influences your decisions

How much of your desires and daily choices are truly yours? One of the most effective ways to influence someone's subconscious is when they're asleep. To study this possibility, researchers trained participants to be able to dream lucidly, a phenomenon that occurs when a dreamer knows they're dreaming.

As of 2025, Wikipedia is one of the top 10 most-visited sites in the world

Alphabet Inc.'s Google search engine and YouTube received nearly 150 billion combined visits in November, followed by Facebook, ChatGPT, and Instagram, which each received over 5 billion visits during the same span. With 4.42 billion visits for the month, Wikipedia ranked just behind Reddit's 4.85 billion.

How dreams affect your memory

In 1999, scientists conducted a study in which participants were asked to recall images flashed before them for milliseconds. They found that participants who slept before recalling the information performed better than those who had been asked to recall the same information that same day. This was some of the earliest convincing evidence of how crucial sleep is for learning and memory, findings that current research continues to strengthen.

Dreaming under the Nazi Regime

Days after Hitler seized power, a man told psychoanalyst Charlotte Beradt that he had dreamed of being forced to raise his arm in a Nazi salute ("It took me half an hour to get my arm up, inch by inch"). Beradt recorded this dream and many others so they "might one day serve as evidence." This is an English translation of her work, "The Third Reich of Dreams."

How Google's Tilt Brush brings artists' creations to life

Google has been working closely with more than 60 artists to help them explore their style in virtual reality as part of the Tilt Brush Artist in Residence program.

Google's early focus on simplicity and user experience drove its future successes

Google Search revolutionized information retrieval in 1998, but additional web-based products, including Gmail, Maps, Docs, and YouTube reinforced the company's core ad business while allowing it to aggregate the world's information. Forming Alphabet protected this business from riskier moonshot projects.

Google only sorts and searches a fraction of the overall internet

The "surface web," consisting of billions of public webpages, excludes nonindexed digital content, such as corporate intranets and email inboxes. A deeper layer, called the dark web, is also hidden and requires special software to access.

Explore the Museum of the World

This collaboration between the British Museum and Google presents an interactive timeline showing artifacts from five world regions. Go back in time and learn about each item from the museum.

Sleep research indicates dogs likely dream about their toys, food, and owners.

Visualizing the symbols and history of world flags

More than 200 world flags feature high-intent designs, projecting ideals and values to the world through archetypal symbols, colors, and shapes. This page effectively depicts the data behind symbol and shape usage, how much each country's flag has changed over time, the most popular colors used, and more in a series of elegantly simple charts.

How companies track you around the internet, explained

Being able to track how users behave on websites is a massive opportunity for companies to hone their products, target their ads, and more. Dozens of trackers are on the average website you visit, depending on how you deal with that site's cookie policy, and Google is the chief tracker of them all. Learn about these companies and what they are tracking with this informative blog visualization.