Inside the rise of focus music

What to listen to if you want to focus

Have you ever put your headphones in, turned on your favorite playlist, and tuned out the rest of the world? That’s the power of music. It can improve your mood, reduce stress, and enhance focus. But what kind of music is best when working or studying? Check out this list for some suggestions.

How Spotify creates niche genres

One of Spotify's most recognizable features is its playlists. The provider offers an endless stream of strangely titled mixes with names like "Hyperpop," "Phonk," and "Lorem," which suggest uniform genres and scenes despite featuring seemingly random assortments of artists and songs. This article unpacks why Spotify organizes its music in this way and how, unintentionally, the process erases organic movements that developed outside of the app.

Music that builds to a crescendo and then resolves relieves stress more than listening to nature sounds.

Spotify's most-streamed albums to date

Interested in people's listening habits? Look through this up-to-date list to find out the most streamed albums on Spotify. See which musicians top the list by year, decade, or even all-time.

Why grocery stores play music while you shop

Grocery stores don't play music just for the good vibes. Store soundtracks have been proven to increase spending and improve customer experiences, especially if the music is upbeat. If the tunes are nostalgic for the stores' key demographics, it can help develop a store’s desired brand identity. This article from Reader's Digest details the many reasons behind this strategy.

Spotify took 18 years to reach profitability—and 70% of its revenue goes to rights holders.

Explore the niche music genres, including 'Spanish synthpop' and 'South Dakota indie,' that Spotify uses to tag its music.

Music today is often intended to circulate on social media

Artists are increasingly using TikTok and other short form video platforms as a space to promote their music. One scholar notes this emphasis, and connect it to Taylor Swift's early use of social media to promote her own work and brand.

Your favorite music can minimize physical pain, according to a 2025 study on how music can bring solace and address pain.

Spotify and AncestryDNA launched a genetic music playlist offering

The playlist offering in 2018 purported to make a unique playlist based on cultural inheritance. The service required users to link their account, select the top five ethnic regions from their AncestryDNA results, and then Spotify would create the playlist based on that data.

50 years of research has focused on unraveling the relationship between music and frisson

One insight reveals that musical passages with surprising volume changes or unexpected harmonies and beauty are more likely to trigger frisson, perhaps because they upend listeners' expectations.

Country's sound continues to evolve

Country music is having a moment. In 2023, it saw the biggest growth in market share of any genre—up nearly 22%. This overview traces country’s rise from Appalachian folk roots to its current pop, rock, and hip-hop-infused wave, with artists like Beyoncé and Post Malone joining the mix.

Eliminating distractions is essential to improving one's attention span

Setting a baseline, removing distractions, establishing focus rituals, taking breaks, and finding purpose in your task are five science-backed practices that can help address a short attention span. Bestselling author Daniel Pink breaks down how to approach each part of the plan and introduce these habits to your life today.

The history of music explained in 8 minutes

Traditional music history focuses on composers and sees music as an object. Historian Michael Spitzer focuses on music's role in everyday activity and sees it not as an object, but an activity. This brief history illuminates the fundamental role music plays in human culture, and sounds a hopeful not for music in the internet age.

What's behind the cassette renaissance

Cassettes fell out of fashion in the late 1990s as the popularity of compact discs ascended. But in the streaming era, tapes are having a moment thanks to changing audio preferences, the desire for tangible objects, and a healthy dose of nostalgia. This article explores the recent resurgence, asking whether it's the future of music consumption or just another passing trend.

Billboard began incorporating streaming in 2007

For nearly 50 years, the Billboard charts primarily relied on radio airplay and retail sales. But in 2007, the magazine began incorporating early streaming services AOL Music and Yahoo! Music into its methodology, and later worked with Spotify, YouTube, and other platforms. A single stream was not weighed as heavily as a purchase of a physical CD or vinyl record. Still, streaming’s impact became evident when songs with minimal radio airplay began climbing the charts, as seen with Baauer’s “Harlem Shake,” which did exceptionally well on YouTube.

Billie Eilish and TikTok helped inspire a bossa nova resurgence

Eilish's 2021 song "Billie Bossa Nova" along with a handful of other younger artists, like Laufey and Beabadoobee, have inspired Gen Z's interest in the genre, with the music soundtracking tens of thousands of videos on TikTok.

The psychedelic playlist inspired by a Johns Hopkins experiment

Dating back to 1967, the playlist is over seven hours long and organized in such a manner as to echo users’ experiences as their trips rise, crest, and fall. According to the initial creator of the playlist, the music is a “nonverbal support system” that keeps users from prematurely returning to normal consciousness.

Scientists are learning to guide your dreams using sound and touch.

TikTok's algorithm has changed the way hits are made

Songs aimed at TikTok's algorithm—designed for viral dances or soundtracking common experiences—often find success on the Billboard charts. An early example was Lil Nas X's "Old Town Road," which used his memes and a country-trap beat from the Netherlands to rise to the top of the Billboard charts.

How hearing protection became cool

In recent years, the WHO shared research findings that over 1 billion teens and young people face risks of hearing loss due to unsafe listening practices. While earplugs used to hold a reputation for being uncool, this article explores how awareness has led to more people fashioning different types of hearing protection. Explore the growing trend of earplugs at raves, concerts, and other loud events.

Easy resets for stress reduction

Individual solutions for burnout, often called “self-care,” can be helpful for managing stress. Harvard researcher Aditi Nerurkar’s 2024 book The Five Resets details a road map for burnout recovery. In this interview she suggests, among other tactics, gaining focus on what matters the most in one’s life, taking breaks from both work and the internet, and making time for practices that strengthen the mind-body connection.

Experts don't believe upbeat tunes, called 'recession pop,' are legitimate recession indicators

Social media users have begun deeming pop music by the likes of Kesha and Katy Perry a "recession indicator" as they try to predict the next economic downturn.

Some sounds that have been shown to affect mood and noise have been given color names, such as brown, pink, and green noise, corresponding their frequencies to those of light.

Studies of psychedelic use may help shed light on the nature of consciousness

The nature of consciousness—what it is, where it comes from, and how it manifests as moment-to-moment experience—remains under debate by scientists. Recent studies show psychedelics were found to boost low-frequency brain signals known as delta waves, a behavior also seen during dream states.

Nine different studies exploring animals' relationship to music

Researchers have conducted multiple studies attempting to answer a certain question: do animals like human music? Across species, they observed different results and no clear pattern. Primates appear to prefer silence, and cockatoos appear to dance to funky beats.

One classical musician arranged a work specifically for yoga

In the middle of a yoga class, Ellen Fishman noticed that sitting closer to a speaker allowed her to feel the music in her body, enhancing her overall experience. She arranged music for a string ensemble with a yoga session in mind. The group, StringFlo, now performs the work live in yoga classes.

Viral pop artists create systems of participation, not just music

Musicologist (and Swift expert) Paula Clare Harper weighs in on the factors that make music go viral. Tracks designed for shareability that feed well into content algorithms on streaming platforms are able to grow in popularity, with traditional human gatekeepers sidelined.

TikTok is resurrecting sampled songs

Rapper Doechii's song "Anxiety" has become a bona fide chart hit. Interestingly, its popularity on TikTok propelled Gotye's "Somebody I Used to Know" (the song Doechii's song samples) and Sleep Hallow's "A N X I E T Y" (a song that samples the Doechii song) onto the charts as well.

TikTok isn't factored into a song's rank on the Billboard charts, but it can have an impact

Billboard ranks a song's chart position based on its radio airplay, its physical sales, and its streaming numbers (across Spotify and other platforms), but doesn't include user-generated content, meaning it doesn't include TikTok videos. Keith Caulfield, Billboard's managing director of charts and data operations, notes that TikTok still has an impact, though, because listeners will often stream the app's most popular songs on other platforms.

Some critics argue bebop and free jazz led to jazz's decline in popularity

Although jazz was once a popular art form, it has largely been confined to the margins of pop culture, with many of the genre's current bestselling albums from previous decades. Some critics argue that this is because the music betrayed its position as dance music and focused instead on musical proficiency.

Try out an online tone generator, which produces sounds of specific frequencies to help tune instruments, test your hearing, and generate beats by overlapping tones.

Consumers are buying more books now than they were 20 years ago, thanks to a 2020 boom and a popular literary corner on TikTok.

The surprising and strange sources behind 12 famous songs

Britney Spears's "Toxic" borrowed strings from a 1981 Bollywood film, Billie Eilish sampled The Office, and one duo made an entire album using only the sounds of their Whirlpool washing machine. Explore how sampling can pull from pretty much anywhere.

TikTok intentionally keeps users scrolling, something researchers have found makes it more addictive than other short-form video platforms.

Sleeping on a problem does seem to help—in fact research published in 2026 suggests scientists can seed people's dreams with sound cues about a difficult puzzle during REM sleep and they'll be better able to solve it.

Why TikTok's algorithm is likely driven by what you linger on

While the inner workings of the engine driving the vast majority of the app's engagement remain a secret, it is understood to rely heavily on what content users spend the most time watching rather than swipe past. Experts believe the app can develop user profiles robust enough for its algorithm to consistently match engaging content to in as little as two hours.

How we frame stress—as good or bad—seems to alter how it affects us

This podcast discusses research that indicates stress perception may drastically affect how we respond to it. In research exploring if our stress is presented as diminishing our health versus if we're told it enhances our performance, it will lead to differences in how successful participants are at performing tasks—with the enhancers doing better.

Several major artists have embraced manipulating the Billboard charts

Billboard is supposed to be an accurate, objective representation of the country’s listening habits, but artists and their fans have discovered ways to manipulate the magazine’s methodology in order to push tracks to the top of the charts. In 2018, Taylor Swift rewarded fans for purchasing her album multiple times; in 2020, Justin Bieber reposted suggestions that fans repeatedly stream one of his songs while they sleep.

Deconstructing the most popular hip-hop samples over the last 50 years

Hip-hop celebrated its 50th birthday in 2023, a genre with humble origins that now dominates playlists and charts worldwide. A major, lesser-known feature of hip-hop is its artful use of samples from older records, a technically complex method that forms the unique soundscape of each hip-hop song. To honor the anniversary, sampling company TrackLib created a half-hour video showcasing both visually and auditorily the process used in hits over the last 50 years.

TikTok's personalized algorithm activates the brain's reward system

A 2025 Washington Post study found that 75% of the TikTok users it studied nearly doubled their time spent on the app within a month. Experts in design and psychiatry say this is due to the app's interface and algorithm, which, after learning about the user's preferences, recommend videos more likely to activate that person's dopamine reward system than non-personalized suggestions.

How smooth jazz took over the '90s

As jazz entered the '70s, it was at a crossroads. While the genre's figureheads explored fusion and free jazz, which intentionally flouted mainstream convention, other artists began veering towards pop. Eventually, that sound would be called "smooth jazz."

Bardcore: the modern exploration of medieval music

The medieval instrumentation and lyric interpretation of modern pop, rock, metal, and hip-hop took off in April 2020, launching a new and growing genre. Bardcore is defined by its use of musical nostalgia and internet culture's "memeification," according to the historians in this nearly two-hour-long podcast. Listen to this episode to hear a medievalist and music historian break down the rise, relevance, and reasons behind Bardcore.

Activity trackers promise to improve health by forcing us to examine the facts

Explore how modern fitness culture, rooted in capitalist ideals of productivity and control, shapes our perception of health and self-worth. The author blends cultural criticism with personal insight to examine the contradictions of the wellness industry, the rise of wearable tech, and what it means to "optimize" a body.

Psychedelic drugs are having a scientific renaissance

After decades of repression, psychedelic research is making a resurgence. Hear from a host of experts in this 20-minute video on what that could mean for the future of mental health. The current science on psychedelics believes LSD can cause a particular brain network to quiet or deactivate.

Gen Z's love for perfume is boosting sales

Teen boys are the biggest driver in perfume sales as of the summer of 2025. They have increased their spending on fragrances 26% year-over-year as the trend blossoms on TikTok via #PerfumeTok. Additionally, users of weight loss drugs GLP-1 agonists are adding to sales, as they seek olfactory over culinary sensations.

Playing music enhances the creation, storage, and retrieval of memories

Scans of the brains of individuals who play instruments have shown enhanced connectivity between multiple brain regions—visual, auditory, and motor cortices—and the corpus callosum, which connects the two brain hemispheres. These complex connections are strengthened through practice and then used in other activities that involve both logic and creativity. The brains of musicians also appear to give experiences multiple types of memory tags, such as audio, emotional, and conceptual, improving their processing.

Is the love song dying?

This visual essay, compiled using 65 years of industry data, is an entertaining trip through the history of pop music, exploring whether or not music has grown less romantic. But, at its heart, this isn't about the Billboard charts—it's about the many different ways we define romance.

Why romantasy is so popular on social media

Much of romantasy's success is thanks to social media, especially TikTok, where posts tagged as #BookTok or #Romantasy often propel titles to mainstream popularity. This deep dive into the trend interviews fans and marketers to explain why the genre's steamy content does so well online.

The belief that classical music enhances intelligence is mostly incorrect

"The Mozart Effect" was based on a 1993 study by psychologist Francis Rauscher. Rauscher played a Mozart Piano Sonata for college students and then assessed their spatial reasoning, finding it improved for 10 to 15 minutes. The media ran with a simpler story: listening to classical music made you smarter.