Jeep culture, explained

Sales of Airstreams, the sleek silver RVs, surged during the American postwar road trip boom as the brand pitched tourism as a lifestyle.

Frisbee, Jet Ski, and Dumpster—explore a list of words you might not realize are trademarked

Many products that have become household names started out as first-of-a-kind items. As those products grew in popularity, the brand name became the default name for the product.

Tesla has incorporated several Easter eggs into its electric vehicles

After a customer complained that the car's sounds woke up his baby, Tesla implemented "Joe Mode," which quiets sounds, in his honor. Autopilot can be used to engage a depiction of Rainbow Road from Mario Kart on the navigation screen.

The Corps traded gifts with many native tribes as a sign of goodwill

They offered peace medals, beads, cloth, and mirrors, while receiving food, horses, furs, and guidance that helped them navigate and survive the western wilderness. This image collection showcases items the expedition collected.

The American diner evolved from a 'lunch wagon' into a restaurant

Providence, Rhode Island's Walter Scott began serving homemade dishes from a freight wagon to late-night workers, who were looking for meals long after proper restaurants had closed for the night. Scott quickly inspired dozens of copycats, crowding the streets and leading to complaints. Soon, Scott and his imitators parked their carts, which became the earliest American diners.

Jasper Johns’ works often captured familiar symbols and made them abstract

Some of pop art’s most famous works toy with the push and pull between recognizable and hidden. ARTnews dissects seven well-known pieces by Jasper Johns—including works of American flags and maps—to explore the relationship between obvious iconography and invited analysis common to the genre.

'The urge to explore has propelled evolution since the first water creatures reconnoitered the land. Like all living systems, cultures cannot remain static; they evolve or decline. They explore or expire.'

- Astronaut Buzz Aldrin (1930-present)

Dogecoin, the seminal memecoin that has no specific use

Dogecoin has ridden a wave of enthusiasm to become one of the most valuable cryptocurrencies. Created in 2013 by software engineers as a joke, the token has become the poster child for the viral and unpredictable nature of the cryptocurrency market, and has inspired tens of thousands of imitator coins.

Maya jade earflares were believed to open pathways to the divine

Carved from rare, hard-to-work jadeite, Maya earflares symbolized vitality and timelessness. Seen as living objects, they were believed to act as portals between the human and supernatural worlds, making finely crafted examples especially prized.

World War II innovations helped advance car racing

Modern American auto racing began in the 1920s with bootleggers modifying cars to outrun authorities. World War II innovations like better engines and surplus parts fueled post-war racing. By 1947, Bill France Sr. founded NASCAR, creating a unified league with consistent rules, transforming stock car racing into one of America’s favorite sports.

Watch someone drive a Model T Ford, which feels like driving 'a tractor with the soul of a sewing machine'—and learn how to operate one.

'Jeopardy!' was conceived as a way to earn back skeptical audiences' trust

In the wake of the ‘50s scandals, networks were reluctant to greenlight new quiz shows. Merv Griffin’s wife suggested he flip the formula on its head, providing contestants with the answers (the exact act that had led to the scandals) and asking them to provide the questions. “Jeopardy!” premiered in 1964, effectively reviving the genre. It eventually became the top-rated quiz show in history with 23 million viewers.

‘The Kandy-Kolored Tangerine-Flake Streamline Baby’ mapped a major transition

The hilarious 1963 story offered insight into how Americans were shifting away from elite interests to “low culture” by focusing on customized cars and their teen enthusiasts in Southern California. Wolfe pokes fun at the trend while also recognizing young people’s post-war desire for freedom, individualism and creativity.

Internet sleuths solve secret message on Perseverance rover’s Mars parachute

In 2020, the Perseverance Rover landed on Mars, sending a message for the folks back home on its parachute. It took fewer than six hours for the Internet's collective forces to decode the secret slogan hidden in the parachute's colors and patterns, as well as the geographic coordinates of the earth-bound place where rocketry was perfected.

At the 100th birthday of Route 66, a look at what makes it distinctive

The iconic road from Chicago to Santa Monica was first laid out by Cyrus Avery, a member of the highway board, in the 1920s. Before the interstate system was created in the 1950s (rendering the route a tourist route), Route 66 became the site of major roadside attractions, food stops, and lore as early American drivers explored the countryside by highway. This visual-rich essay showcases its origins and how the route stands today.

The Mister Softee ice cream truck began with two brothers in a Chevy van in Philadelphia, selling green ice cream.

California startup Rivian has attracted disillusioned Tesla owners

Some electric vehicle buyers frustrated by Elon Musk's antics have been won over by the adventure-focused company, which has received a $5B investment from the Volkswagen Group to develop crossover and hatchback models with solid-state batteries.

Warren Buffett first started investing in Geico in 1951

Buffett is known for his large collection of insurance investments, and Geico is no exception. This is partly due to investments from his mentor Benjamin Graham and a private, impromptu meeting with the company’s future CEO.

At its peak in 2001, the Toyota Prius made up 77% of the US hybrid vehicle market

Celebrities and early adopters popularized the model, making it a cultural symbol for eco-conscious driving and fuel efficiency. The rise of fully electric vehicles, like Tesla's Model 3, caused the Prius to lose the spotlight.

'The Big Lebowski' slowly spawned a cult following—and a religion

When it was released in 1998, the Coen brothers' film didn't garner overwhelming critical praise or generate impressive ticket sales. Over time, though, it's become one of the defining cult movies, with midnight showings where audience members dress as Jeff Bridges' "Dude" and drink White Russians. It's even spawned its own religion: dudeism.

Childhood memes like '67' existed before the internet

Kids saying "67" and then erupting in laughter may have been popularized by social media, but childhood rhymes, songs, and jokes that confuse adults have always existed. Iona and Peter Opie studied the phenomena, publishing numerous books on the topic from the 1950s through the 1980s.

The Whole Earth Catalog provided an early blueprint for the social internet

The Whole Earth Catalog, a counterculture guide to alternative living, was a repository for hippie ideas. In 1985, its founder decided to bring Whole Earth to the nascent internet with the Whole Earth ‘Lectronic Link, or WELL, an early web forum.

Desert wildlife: diverse, threatened, and misunderstood

This article sheds light on the surprisingly diverse wildlife that thrive in deserts, while also highlighting the gaps in human understanding of these ecosystems. Deserts are home to one-quarter of terrestrial vertebrate species—three percent of...

John Elway's 'helicopter dive' capped his first Super Bowl title at 37

In Super Bowl XXXII, John Elway's airborne "helicopter" scramble symbolized his deep desire to win his first championship at age 37, after losing three previous Super Bowls.

In Japan, elders lead toasts

Older family members and colleagues, or senpai, are expected to take the lead at formal gatherings, pouring drinks and offering toasts. Younger people should accept pours by holding their glasses with both hands and waiting to drink until their older adults have done so. Finally, before drinking, participants should say “kampai!”

A popular tag in World War II announced 'Kilroy was here'

The graffito appeared seemingly everywhere throughout the 1940s and followed a similar pattern: A man with an oversized nose peering over a ledge, with the phrase written below it. Scholars believe it was an American form of similar tags that appeared in Australia and England, making "Kilroy" a meme long before the word had entered the lexicon.

NASCAR automobiles have become significantly more complex over time

The first generation of NASCAR automobiles were nearly identical to on-the-street models, with no modifications allowed to the body or frame. They even raced with doors. Fast-forward 75 years and the cars are 670-horsepower machines designed for racing.

Watch 4-plus decades of Pixar's opening logos.

As environmental engineers—a main type of keystone species—prairie dogs support over 150 other species through their grazing habits and burrowing of underground tunnels, which serve as habitats for owls, snakes, ferrets, insects, and other organisms.

Listen to Steve Jobs explain his 'rock tumbler' metaphor for teamwork.

The history behind New Orleans' drive-thru daiquiris

New Orleans attracts millions of annual visitors with its freewheeling drinking culture, reaching its apex during the weeks-long Mardi Gras celebration. But even the most intemperate tourists might be confused by the city's drive-through daiquiri stands. This resource offers a brief history of the quirky staple and explains how it has survived changes in the law.

Launched in 2020, NASA's Perseverance rover was equipped with a deployable helicopter

Nicknamed "Percy" and designed as the successor to the Curiosity rover, the vehicle has covered more than 36 kilometers (22 miles), collected dozens of samples, and taken hundreds of images while searching for signs of ancient microbial life.

The booming fossil industry on the Jurassic Coast

Ever since the Jurassic Coast was registered as a UNESCO World Heritage site in 2001, professional and amateur fossil-finders have increasingly set out for its craggly cliffs to discover ammonites, icthyosaurs, and even new discoveries. This photo essay takes a human look at the growing interest and industry in fossil discoveries along the famed 95-mile strip of England.

Park rangers discuss what it's like where two deserts meet

In this 29-minute podcast, two park rangers at Joshua Tree National Park sit down with Dr. Cameron Barrows from the University of California-Riverside to understand what exactly it means for two deserts to meet. Slightly bigger than the state of...

Possessing trunks that contain about 40,000 individual muscles, African elephants act as keystone species by trampling and clearing trees, making pathways in forests, digging water holes, and spreading seeds.

Yellowstone was the world's first national park

Before it was designated as such, it was home to 27 Indigenous tribes, including the Blackfeet, Crow, and Nez Perce. European trappers and traders traveling west were entranced by the area’s stunning beauty and natural resources, fueling a push for the government to preserve the land for future generations.

What is Archaeology?

If you are up-to-date on your Jurassic Park lore, then you likely already know the answer to this question. But for those of us who didn't delve into the world in dinosaurs, it's easy to assume that professionals who study old stuff likely study the remains of what came before us, right? Find out in this article by the Society for American Archaeology.

Researches have found that various monkeys have pet-like relationships with other species.

The Model T's simple but functional design helped the car become popular

Thanks to its low manufacturing costs, the Model T made it so many Americans could actually afford a personal vehicle. The car was produced as a simple, open-air vehicle that could be upgraded with aftermarket additions (like window wipers or better headlights).

Colored paint lines on new tires mark different types in the factory

Each stripe helps warehouse workers and distributors identify tire types at a quick glance. This innovation became important a century ago as manufacturers scaled operations and developed distinct product lines.

Frank Lloyd Wright's SC Johnson Global Headquarters radically challenged common practices in corporate space design and remains a working office today.

World War II soldiers received specially-made vinyl records

"V-Discs" were vinyl records featuring popular folk, classical, and jazz songs. This was one of the first widespread uses of vinyl, rather than shellac, records.

See how the presidential motorcade protects the president on the move

This video breaks down how the motorcade—anchored by the armored limousine known as "the Beast"—operates as a mobile security network. An animated simulation shows how agents and vehicles respond to potential attacks to keep the president safe in transit.

Googie architecture, a cousin of mid-century modernism, was a popular style for American roadside attractions.

One US Marine fighter squadron made their own ice cream during World War II

To boost his squad’s morale during World War II, squadron commander J. Hunter Reinburg developed a method for making ice cream on the fly: Empty ammo cans filled with ingredients were flown at altitudes high enough for them to freeze.

Tailgating is a cornerstone of college football culture

Hours before kickoff, fans gather in stadium parking lots and nearby lawns to grill, share drinks, and celebrate.

The Sooner Schooner is Oklahoma’s signature touchdown celebration

Since 1964, Oklahoma’s ponies, Boomer and Sooner, have pulled the Sooner Schooner—a Conestoga wagon replica—onto the field after scores, celebrating the university’s pioneer heritage.

Hydroplaning occurs when a vehicle's tires lose traction on wet roads

Water depth must be over 0.1 inches, and vehicle speed must exceed 50 mph for hydroplaning to occur. Tire wear, size, and tread patterns affect the likelihood of hydroplaning, which is more common for all-wheel drive vehicles.

How 'Star Wars' turned toys into collectibles

George Lucas licensed the "Star Wars" franchise to Kenner Products, which created small figurines that became wildly popular. By the 1977 Christmas season, they were facing a shortage and sold mail-in rainchecks, effectively allowing customers to purchase figures that weren't yet produced. The strategy worked, portraying the toys as valuable collectibles whose price would appreciate.

North Carolina adopted 'First in Flight' license plates in 1982—to snarky reviews

Many locals surfaced the irony of enshrining the accomplishments of two men from Ohio on the license plates of North Carolinans. Nonetheless, the style endures to this day, alongside Ohio’s “Birthplace of Aviation.”