Google only sorts and searches a fraction of the overall internet

The dark web makes up about 0.01% of all the data on the internet

The surface web (5%-10%) consists of indexed sites—those traditional search engines have visited and stored so users can discover them via web search. The remaining 90%-95% makes up the deep web, which is not indexed and includes email and banking portals that require login credentials. The dark web is unindexed and requires anonymizing software to visit.

The dark web cannot be stumbled upon by accident

Many pages on the dark web are not publicly broadcast and are available only to relevant parties on a need-to-know basis. Although some online directories list the URLs for these webpages, connecting to them still requires specialized software, as these pages block connections from traditional web browsers such as Chrome.

The deep web accounts for 90-95% of the internet

Within the Deep Web is the small and hidden Dark Web, which is inaccessible via traditional web browsers. Dark Web inhabitants are anonymous and use special software to access encrypted websites that can assist with both free speech and criminal activity.

Google reveals the top searches of 2023

Google Search remains the world's most popular online search engine, and the tech behemoth reveals the most common searches from at the end of every year. See global as well as more local trends in most common searches for people, films, and more.

A 2020 study suggests just 6.7% of Tor network users visit sites on the dark web

It did not distinguish between visits to malicious sites and traffic to legitimate institutions with .onion domains, such as the BBC or Buzzfeed, and thus claimed that 6.7% of anonymized users engage in nefarious activity. The low percentage still highlights that most users of the technology underlying the dark web do not use it to browse the hidden portion of the internet.

Google began as a Stanford University dorm room project

Launched in 1998, Google revolutionized search engines with its clean design and PageRank algorithm. As of 2025, Google has about 90% of the search market share but faces new challenges from AI-powered competitors and regulatory scrutiny.

Google Searches have increased from 14 billion to 5.9 trillion from 1999 to 2025

As of 2025, an estimated 5.01 billion people use Google Search worldwide, with over 20% of activity conducted via voice search. "YouTube" is the most searched term, with an average monthly search volume of over 375 million.

What we learned about Google

Google processes over 8.5 billion searches every day—more than the number of people on Earth. This short breakdown covers how the company evolved from a Stanford research project into a global tech leader, with products like YouTube, Gmail, and Android reaching billions worldwide.

Why Google Search's ranking system combines filters, signals, and machine learning layers

Rather than static rankings, dynamic tools continually shift search results in real time. These include Twiddlers, which adjust ranking positions based on document traits and search context, and FreshnessNode, which reshuffles top results to prioritize timely informational content.

Watch an ethical hacker provide a tour of the dark web

Cybersecurity researcher John Hammond explores the effectiveness of a dark web search engine, leaks from ransomware group data breaches, and a categorized index of dark web links, including some that are alleged to host malware. Many dark web sites are no longer active or host scams to fool unsuspecting visitors.

Accessing the dark web is legal in the US, the EU, and most countries worldwide

As long as users do not pay for illegal goods or services or acquire illegal content, they cannot be prosecuted. Those on the dark web include academics, researchers, and cybersecurity experts gathering threat intelligence on cybercriminals, cyberterrorists, and state actors, as well as protesters, activists, and grassroots organizers.

Why Google is reinventing the internet search

Explore content on the dark web safely with the Ahmia search engine, which has provided activists with digital addresses to anonymously send files to media outlets.

Google Search includes over 50 Easter eggs hidden behind specific search terms

Some queries—besides providing search results—trigger additional effects on the site, including tilting the page after searching for "askew," having the page perform dance moves to the song after searching for "[cha-cha slide]," and the ability to play a version of block breaker after searching for "Atari breakout."

Google Search trends reveal truths about society that traditional surveys miss

Studies of human behavior show that survey respondents may lie to present themselves more favorably. By studying anonymous search data, researchers have uncovered hidden racism, mental health struggles, and interest in taboo or stigmatized topics.

Google's early focus on simplicity and user experience drove its future successes

Google Search revolutionized information retrieval in 1998, but additional web-based products, including Gmail, Maps, Docs, and YouTube reinforced the company's core ad business while allowing it to aggregate the world's information. Forming Alphabet protected this business from riskier moonshot projects.

A US Department of Defense research lab developed the technology for the dark web

Although encryption existed to mask the content of communications across the internet before the 1990s, those managing overseas network infrastructure could determine a spy's affiliation based on where they saw data sent to and received from. To keep this information secret, the US Naval Research Laboratory developed onion routing, which enabled anonymized web browsing. The release of the technology to the public obscured sensitive communications further by growing the volume of anonymous data.

Google had a quirky, auction-based IPO.

In its sixth year, Google's shareholders reached a size where regulators would require the company to publicly report its financials. This prompted the company to go public through an unconventional style: the Dutch auction. The company auctioned its shares starting from a high price and dropping to a lower level.

The dark web can expose anonymous users to potentially dangerous environments

Browsing the dark web requires onion routing, which prevents visitors from being identified and the locations from which they connect from being traced. This has been useful to activists in environments affected by political oppression or instability. However, those unfamiliar with navigating the space may encounter malware and network attacks from denizen hackers.

Web crawlers and internet archives and back-ups limit perfect erasure of online data

Crawlers are programs that automatically browse the internet for links and index pages for search engines to pull up when page content matches search queries. Networks of global data centers also create copies of content as fail-safes for potential failures to ensure access isn't ever lost.

Data privacy advocates worry that Google collects too much personal information

Politicians have also criticized whether the search engine exerts too much control over gatekeeping online information and influencing what is considered fact or fiction, deviating from its original corporate motto of "don't be evil."

Explore a digital graveyard of over 300 products, services, and devices that have been discontinued by Google, including Chromecast, Google+, and Google Goggles.

As of April 2022, a million people access Facebook on the dark web monthly

While those using an anonymized web browser, such as Tor, have been able to access the social network's .onion site since 2014, the announcement marks a major milestone by the tech giant, which has worked to ensure its users can bypass restrictions by various governments and continue visiting the site.

Credit monitoring services may oversell the benefits of dark web monitoring

Currently, technology exists to scrape and download data from webpages, which can then be analyzed to identify a user's information. However, scrapers cannot access or remove personal data from dark websites because they are often protected by paywalls, rendering monitoring ineffective beyond reporting publicly available data breaches.

Instead of .com or similar, web addresses on the dark web end in 'd.onion'

Since the latest version of the onion routing protocol, dark web domain names consist of a random set of 56 alphanumeric characters followed by .onion (e.g., propublica.org → p53lf57qovyuvwsc6xnrppyply3vtqm7l6pcobkmyqsiofyeznfu5uqd.onion). The last character is always "d" due to the encryption algorithm's requirements.

View a tracker of the most popular search engines from 1993 to 2021

Before Google dethroned Yahoo! as the most popular search engine in 2002 on its way to dominating the market, significant shares of internet searches were conducted across multiple sites, including MSN, AOL, AskJeeves, and AltaVista.

Trudging through the dark web to expose child abuse

A computer expert who created a system to track down sources of revenge porn and an investigative journalist joined forces to investigate digital abuse. Their investigations focused on so-called clear nets, websites that make up the web most users surf. Then, they turned their investigation toward the dark web, where they found a child abuse website with more than 1 million registered users.

As of 2025, Wikipedia is one of the top 10 most-visited sites in the world

Alphabet Inc.'s Google search engine and YouTube received nearly 150 billion combined visits in November, followed by Facebook, ChatGPT, and Instagram, which each received over 5 billion visits during the same span. With 4.42 billion visits for the month, Wikipedia ranked just behind Reddit's 4.85 billion.

Explore an interactive history of Google search trends

This interactive allows users to browse for the most searched topics on Google Search since 1999 and provides noteworthy statistics. Topics are sorted by categories, including athletes, movies, reality TV, dog breeds, and sauces.

Google Search incorporated AI Overviews in 2024 to fight back competitors

Analysts believe that generative AI tools—not antitrust rulings—are Google's biggest threat because they draw users away from traditional search and potential ad revenue. AI partnerships, like the one between Apple and OpenAI, may further reduce Google's market share.

Google data centers possess six layers of security

Property boundaries, such as anti-climb fencing, overlapping cameras, vehicle crash barriers, and circulating patrols, are coupled with lobby iris scans and ID and badge checks. The security operations center monitors individuals throughout their visit, including the less than 1% of Google users who ever receive permission to visit the data center floor.

The funding behind Google's origin, including an NSF digital libraries grant

Over $4.5M in funding from the National Science Foundation was allocated to the Stanford Integrated Digital Library Project, which aimed to develop the infrastructure for an accessible universal library of digital information sources. Google cofounders Sergey Brin and Larry Page were working on this project when developing the PageRank search algorithm.

Web scrapers extract data from a webpage's underlying HTML code and have been used to generate sales leads, collect competitor information, identify counterfeit products, and optimize sites for search engines.

The dark web protects free speech from censorship and authoritarian oversight

Encrypted networks allow users with internet access anywhere in the world to view blocked content and avoid surveillance when communicating evidence of abuse to independent journalists. The same networks can support democracies by helping activists coordinate protests on dark web forums.

A gallery of places without addresses on Google Street View

Google Street View records billions of images of streets across the world. Within those photos are many "unplaces," locations that appear to have some purpose or former history but do not have an address. This site curates some of those images and seeks further information from users. You can peruse the odd, fascinating locations spread across both rural and urban areas.

Technical vulnerabilities prevent full-proof anonymity when browsing the dark web

Despite encrypting data and relaying it within the Tor network, traffic between the network exit and the final destination is no longer hidden and can be captured. Law enforcement agencies can also attempt to deanonymize users by monitoring and matching data signal patterns entering and leaving the network via a correlation algorithm.

See the original websites for companies like Google, Facebook, and Apple

Explore archived images of homepages on websites dating all the way back to 1991.

Explore metrics on the Tor network, the infrastructure of the dark web

While internet traffic within the network is concealed, public, nonsensitive data can be used to estimate the number of active users, the number of relay servers, network performance speed and reliability, etc. Researchers can use this data to indirectly identify political upheavals or censorship campaigns worldwide, such as the Arab Spring.

The next evolution of Google Search: AI Mode

Google launches AI Mode, which brings advanced AI capabilities to its search engine. This new feature combines the Gemini AI chatbot with search to help with tasks like vacation booking and purchasing, as well as provide a new virtual try-on shopping experience.

How companies track you around the internet, explained

Being able to track how users behave on websites is a massive opportunity for companies to hone their products, target their ads, and more. Dozens of trackers are on the average website you visit, depending on how you deal with that site's cookie policy, and Google is the chief tracker of them all. Learn about these companies and what they are tracking with this informative blog visualization.

View a list of companies owned by Google's parent company, Alphabet

These companies include Google subsidiaries like YouTube, the biggest online video sharing and streaming platform, Nest, which manufactures smart products like speakers and thermostats, and Waymo, the technology company developing self-driving cars.

How PageRank—Google's search algorithm—mimics academic citation analysis

Just as research papers carry more weight if they are cited more often and cite major papers to reach their conclusion, Google's PageRank identifies search relevance based on the number and quality of links pointing to a page.

Targeted ads accounted for 80% of Google's parent company's total revenue in 2020

Ads in Google Search, YouTube, and other products brought in $147B for Alphabet, with ad click costs ranging from $7 to several hundred dollars. YouTube's ad revenue alone jumped 49% year-over-year in one quarter.

A timeline of Google's growth

As of 2025, Google will approach its third decade of existence. A period that's seen the company go from dominating the search market to the launch of one billion-user product after another, from Gmail to YouTube. This detailed timeline lays out what happened when, laying out Google's history in detail. It marks key milestones, like the introduction of Google Maps, and what year they happened.

The Internet Archive is a nonprofit digital library of the Web

Founded in 1996, the Archive promotes open access and the digital preservation of online information and, as of 2026, contains more than 200 petabytes of content, including over one trillion web pages, 56 million books and texts, 13 million audio recordings, 1.3 million software programs, and other digital content.

An overview of the World Wide Web, which is often confused with the internet

When users create a website, they organize content and store it on a web server—one of various types of hardware that make up the internet—in web languages, such as HTML and JavaScript. When visiting the site, a web browser translates these languages into text and other media for consumption.

Visualizing how we dream via Google search trends

When dreams perplex us, we often want to understand them—and in the age of Google, millions go to its search engine to find answers. Now, researchers have compiled a decade's worth of dream-related queries to glean dream trends across seven languages. See what dream was most commonly searched in Arabic in 2015, or what fears and hopes are specific to one culture and time alone with this unique visual essay.

Explore internet usage data, including how humans consume 1.2 billion years of content yearly

About half this time consists of content from social media platforms, where the average user spends about 18.5 hours weekly. An estimated $3.66T was spent on consumer goods by online shoppers in 2025, though nonconsumer goods, such as flights and hotel stays, greatly increase this estimate.

In 2020, the US DOJ sued Google for unlawful monopolization of the search engine market

The US Department of Justice and numerous states accused Google of making exclusionary agreements with Android phone manufacturers to make its search engine the default on those devices, preventing competitors from gaining market share.

See a ranking of the most popular websites on the World Wide Web from 1995 to 2023

America Online's homepage was the most popular website through mid-2021, when the Yahoo homepage took over and, shortly afterward, became the first website to reach 1 billion monthly visits. It would not be dethroned until early 2006 by Google, a major player in the search engine market.