Sears and Roebuck once sold DIY house kits

Sears used to sell entire DIY houses in its catalog

From 1908 through the 1940s, Sears sold DIY house kits starting at $600. An estimated 100,000 homes were built, but fewer than 5,000 have been identified today.

There's a group of people hunting down the remaining Sears and Roebuck homes, the DIY houses built from kits Sears once sold in its famous catalog.

There's a group of people hunting down remaining Sears and Roebuck homes

This podcast episode dives into the history of Sears and Roebuck houses, including the people searching for these real estate relics today. Many of them were destroyed or renovated beyond recognition, so they're not easy to find or identify.

The Sears catalog sold some weird products before it folded, including drugs

At various times in its existence, the Sears catalog sold everything from heroin to tombstones. But by the 2000s, the catalog was no longer in publication.

Explore a Sears historical timeline

Sears has existed for over 130 years, and is remembered for much more than its 2018 bankruptcy, from the Sears and Roebuck’s catalog to Discover Card and Allstate Insurance.

Explore Sears’ holiday Wish Book catalogs dating back to 1930

The Sears Wish Book was a holiday-themed version of its catalogs that helped people make Christmas gift wish lists and more from the 1930s until the early 2000s. See what they looked like with editions in this archive.

Scroll through a Sears historical timeline, starting in the year 1886

The Sears story starts with railroad worker Richard Sears purchasing a declined shipment of watches for a discounted price. An interactive historical timeline chronicles the history of Sears from then onwards.

Sears once tried to become a tech company

In 1984, Sears arguably created one of the first online retail services, called “Prodigy,” in 1984 alongside IBM and CBS. But it was more of a WeChat than an Amazon, offering a variety of other services to users a few years before the dot com era.

Inside one of the last Sears stores in the US

Sears was once one of the most successful businesses in the US. Today, there aren’t many Sears stores left in the nation, and the ones that are still around feel more like ghost towns than meccas of retail history.

Some argue the Sears catalog undermined Jim Crow laws in the rural South

When the Sears catalog was popularized, Black Americans didn’t always have an easy time shopping in US stores due to racism and Jim Crow laws. Some say that the Sears catalog was radical at the time for helping Black Americans avoid retail shopping in the South—often a negative experience.

Sears failed to evolve in a changing economy

At its peak, Sears was the largest retailer in the world, making elite objects accessible to the middle class. But in 2018, the company officially filed for bankruptcy due to massive debt and losses.

How Sears helped create Discover Card

Sears owned the financial services company Dean Witter, which rolled out the Discover Card in 1986. The Discover Card is just one of many Sears inventions that seems to have outlasted Sears’ peak popularity, including Allstate Insurance and the clothing brand Lands End.

Former Sears CEO and hedge fund manager Eddie Lampert was a reclusive billionaire who was once kidnapped from his home in Greenwich, Connecticut by criminals looking to get rich.

Sears filed for Chapter 11 bankruptcy in 2018

Although the retailer may have failed financially speaking, some argue that longevity in itself is a success—the brand operated for over 130 years before that bankruptcy filing, after all.

Usonian design was invented as a response to Americans’ financial struggles

Around the time of the Wall Street crash of 1929 and the Great Depression, Frank Lloyd Wright sought to create homes that made life easier for those struggling financially. Usonian homes are typically characterized by simple materials, small square footage, and natural light.

Meet a 90-year-old who built his own hobbit-inspired house

A retired carpenter built himself a kind-of Hobbit house, and is living comfortably off the grid at 90 years old, tourists notwithstanding. Learn how he did it with this video.

Construction of small, affordable starter homes has decreased 75% since the 1970s.

The Sears Tower was the world’s tallest building for about 25 years

Originally constructed in 1970, the Sears Tower in Chicago was later renamed the Willis Tower shortly after Sears headquarters moved out of the building.

Dishonest brokers called ‘curbstoners’ once competed by placing signs on properties

In the 1910s, yards would be littered with dozens of signs representing competing and potentially dishonest salesmen. The concept of the “open house” developed during this period, as real estate agents would occupy a single home all day for what they called “open inspections.”

Massive 3D printers have been used to build homes by stacking layers of 'concrete toothpaste,' a fire-resistant material that effectively insulates against outside noise.

Historically, borrowing money from other people to purchase property was common until private financing companies—primarily building and loan associations—stepped in to offer mortgages to buyers.

Multiple business choices may have hindered Sears’ financial success

There’s no shortage of potential culprits for Sears’ death, from hedge fund manager Eddie Lampert, to Amazon, to the 2008 stock market crash.

Lincoln Logs, the popular children's toy, was designed by John Lloyd Wright, son of architect Frank Lloyd Wright, who was inspired by his father's foundation of Tokyo's Imperial Hotel.

Bob's Discount Furniture was born from a motorcycle accident

Founder Bob Kauffman crashed his motorcycle and nearly required a leg amputation. After sleeping on a waterbed appeared to help his recovery, Kauffman decided to sell the beds. His authentic and frugal approach (and goofy commercials) led to quick growth.

In the 1920s, Rockwell worked as a commercial illustrator

After getting his start at Boys’ Life, Rockwell began illustrating advertisements for products like Jell-O and Orange Crush. Below is one of Rockwell’s advertisements for Jell-O, from 1923.

CES debuted in 1967 amid a wave of miniaturization in at-home electronics

The rapid development of integrated circuits—the basis of computing power—in the 1960s catalyzed an industrial shift toward miniature devices, including pocket transistor radios, smaller TVs, and more. This first consumer electronics trade show (with a slate of 117 exhibitors and 17,000 attendees) sought to make everyday electronics accessible and portable. See a timeline of early consumer tech with photos.

Dry goods stores sold products such as textiles and linens

RH Macy started Macy’s as a dry goods store in 1858. At the time, the store was located on New York City’s 14th Street. Dry goods stores later rebranded themselves for the future of retail around the 1930s.

Take a virtual tour of a Usonian home

Wright's Usonian homes might have been more economical, but they didn't lack any of the inventive design of his other projects. That's evident throughout this tour of one of the homes in Pleasantville, New York's Usonia community.

The American middle class started imitating high-society weddings in an attempt to establish its status around the 1920s

Marshall Field's, a retailer based out of Chicago, published the first bridal registry in 1924. Brides magazine—which was geared to women creating elaborate wedding celebrations—debuted in 1934. This article dives into more of the wedding-industrial complex's history.

Frank Lloyd Wright's houses are historically difficult to sell because they require extensive maintenance and upkeep.

Rockwell's Saturday Evening Post created an idealized American life

The Saturday Evening Post’s circulation exploded in the early 20th century, due in no small part to Rockwell’s iconic cover illustrations, which often portrayed idyllic portraits of American life from the not-so-distant past. This documentary explores how Rockwell’s covers played on national nostalgia, creating a vision of the country that grew to be associated with the American Dream.

German printer Richard Sellmer revived Advent calendars after World War II

Advent calendar production resumed in 1946, when German printer Richard Sellmer began issuing nostalgic winter-town designs that became classics, later exporting them to the United States. His company still operates today, producing more than 140 varieties.

Sales of Airstreams, the sleek silver RVs, surged during the American postwar road trip boom as the brand pitched tourism as a lifestyle.

The Whole Earth Catalog provided an early blueprint for the social internet

The Whole Earth Catalog, a counterculture guide to alternative living, was a repository for hippie ideas. In 1985, its founder decided to bring Whole Earth to the nascent internet with the Whole Earth ‘Lectronic Link, or WELL, an early web forum.

The first home Frank Lloyd Wright designed alone was bold and geometric

A small residence sitting on the outskirts of Chicago, Wright’s first building, created entirely from his own artistic vision, was a home for his family. He would continue to live and work there for two decades after building it in 1889.

Cookout and barbecue culture boomed in post-war 1950s America

Magazines like "Life" fueled the outdoor cooking craze, and by 1955, barbecue had grown into a $100 million industry. American Studies scholar Kristin L. Matthews explains that the trend fit neatly with Cold War-era consumerism and the emphasis on home ownership.

See America's top companies by revenue in 1994 versus 2023—Sears isn't on the 2023 list, while Amazon isn't in the 1994 edition.

The story of the debut 1967 Consumer Electronics Show

Read an account of the origins of the first CES in New York in 1967, a story which is surprisingly difficult to find information about.

Chicago's Rookery building, completed in 1888, is America's oldest skyscraper and was part of a campaign to rebuild the city after its Great Fire.

Several Frank Lloyd Wright properties are on the market

Several of Frank Lloyd Wright’s homes are currently for sale, offering buyers the opportunity to own a historic building. Some of these homes could stay on the market for years, as they’re famously a pain to maintain.

There’s a solid argument to be made that Macy’s was the inventor of the retail Santa

The Macy’s website claims that retail Santas—the Christmas icons who invite children to meet them at department stores and malls around the holidays—have been visiting the store since the 1860s.

Why Americans keep buying McMansions

Some argue that McMansions—large, relatively newly built, amenity-filled, cookie-cutter homes—are ugly. Others say they're just not a good investment. And yet Americans continue buying them. This video explores why McMansions are still popular despite these criticisms, and how these homes got their start in the first place. Watch the video here.

The skinniest house in America was built out of spite

John Hollensbury was a brickmaker in the early 1800s, living in Alexandria, Virginia. He also had the misfortune of living next to an alley around 7.5 feet wide where horse-drawn carriages scraped against his wall and rowdy loiterers stood by. To solve his problem, he built what is now known as the Alexandria Spite House. Read more about the home created to end neighborhood riffraff.

How a garage became the birthplace of Silicon Valley

Bill Hewlett and Dave Packard are well known for founding the company Hewlett-Packard. But before their success, Hewlett and Packard sat in a garage and created their first product together. Today, that garage is deemed the "birthplace of Silicon Valley" and is marked as a historical site.

Watch the Super Bowl commercial that launched Discover

A Sears subsidiary, the financial services company Dean Witter, launched Discover Card through a Super Bowl commercial during Super Bowl XX.

Why Le Corbusier called a house a 'machine for living'

Modernist architects aimed to boil design down to its essence, stripping ornamentation and frivolity. One of the most famous designers of that movement was Le Corbusier, who famously called a house a "machine for living in." This resource breaks down Le Corbusier's architectural theory and highlights where it can still be found today.

In 1994, Amazon was founded as an online bookseller

Books were just the start, as founder Jeff Bezos' ultimate goal was to create an "everything store," using the internet to transcend the physical limitations of brick-and-mortar retail. The Seattle-based Amazon gradually added CDs and consumer electronics, becoming a dominant e-commerce player in the late 1990s, and one of the few dot-com companies to make it through the bust.

Henry Ford built a plastic car from soybeans in 1941

To pursue his goal of marrying industry with agriculture, among other reasons, the automobile giant oversaw the design and creation of a vehicle with 12 panels made from plastic. At 2,000 pounds, the car was much lighter than all-steel ones, but production stopped during World War II.

The rare 1970s Ken Doll with facial hair

In 1973, Mattel released the Mod Hair Ken Doll. The toy was the first Ken since 1961 to possess "real" rooted hair, plus it came with sideburns, a beard, and two mustaches. For clothes, he wore a brown and white checked jacket, white turtle neck, light brown pants, and brown shoes. Take a look at images of the doll decked out in 1970s fashion for insight into life in another era.

Watch someone drive a Model T Ford, which feels like driving 'a tractor with the soul of a sewing machine'—and learn how to operate one.