30,000 men known as the 'League of Broke Husbands' once protested Dior's luxury fashion designs

One of LVMH's key business innovations was widening the luxury market's target audience

While certain items under the LVMH umbrella can cost thousands of dollars, like large Louis Vuitton bags, others, like coin purses or lipstick, cost significantly less. Some argue that these comparatively lower-priced items allows LVMH's target audience to be much larger in size than it would have been if it only targeted the world's wealthiest shoppers, whereas others argue that it makes the brand more vulnerable to economic downturns.

Technically speaking, Christian Dior SE is the primary holding company of LVMH

That's because it owns about 42% of LVMH's shares and controls about 57% of its voting rights. It's a complex relationship, given that Christian Dior the fashion house is one of LVMH's "maisons."

Many of luxury holding company LVMH's acquisitions were due to chairman and CEO Bernard Arnault's search for undervalued companies.

In 1910, riots swept Champagne over unfairness in the winemaking industry

The French are well known for protesting, and their winegrowers are no exception. After years of disastrous harvests caused by bad weather, disease, and deceptive practices by large Champagne houses, smaller vintners fought back.

LVMH CEO Bernard Arnault's children are involved in the business

Arnault has five children, and each of them hold executive roles under LVMH. His daughter Delphine Arnault, for instance, is the CEO of Christian Dior Couture as of this writing.

See every brand that LVMH—the world's largest luxury goods holding company—owns, from luxury fashion and jewelry brands like Tiffany & Co., Fendi, and Louis Vuitton to beauty supply store Sephora and the hotel group Belmond.

Chanel faced major backlash in 2021 over its $825 Advent calendar

Chanel’s $825 Advent calendar drew millions of views on TikTok after shoppers unboxed items like stickers, string bracelets, and a standard dust bag—products many felt didn’t match the luxury price. The viral controversy made the calendar one of the year's most criticized holiday releases.

Salvador Dalí’s collaborations with fashion designers

Dalí was known to dabble in the world of fashion and formed a bond with the bold Italian designer Elsa Schiaparelli. Their collaborations birthed iconic designs like a bureau-drawer suit and a lobster dress.

LVMH's history can be traced back to 1854, the year Louis Vuitton was started

Louis Vuitton was founded by a craftsman's apprentice who specialized in trunk-making. Since its merger with Moët Hennessy in 1987, which created LVMH, the conglomerate has been considered a powerhouse in the business world. "I would argue that next to Apple, no other company on the planet dominates their industry as completely as LVMH," one financial expert said.

Art Deco formally began in France in 1925

The design style—often associated with 1920s New York—is named after the International Exhibition of Modern Decorative and Industrial Arts in Paris, which featured many works in the style, which was already popular in France.

Sartre and de Beauvoir's literary journal was named after a Charlie Chaplin movie

The couple founded the magazine Les Temps Modernes in 1945 and it quickly became essential reading for French intellectuals. Its name came from "Modern Times," Charlie Chaplin's 1936 movie that satirized the industrial revolution's dehumanizing effects.

Financial hardships forced functionality into every piece of Marie Curie's wardrobe

Curie's upbringing in a family that lost its fortune when participating in failed uprisings for Polish independence instilled frugality in her. Much of the clothing she purchased, including for special occasions like her wedding, was repurposed for lab use.

Dada artists satirized the horrors of World War I

The movement’s early performances were absurd cabarets featuring experimental poetry, avant-garde music, and maskwork. Much of it was reckoning with the growing deathcounts of World War I, with work that often lampooned Western imperialism and supposed rationality.

LVMH's roughly 75 brands are categorized into six distinct business groups

The groups are as follows: Wines and Spirits, Fashion and Leather Goods, Perfumes and Cosmetics, Watches and Jewelry, Selective Retailing, and Other Activities.

Salvador Dalí and Coco Chanel bonded over art and fashion

In the late 1930s, Chanel hosted the eccentric artist to like and work in her home. Despite their differing styles, the two icons collaborated, and Chanel even inspired Dalí to mimic her perfume in his artwork.

One of Sartre and de Beauvoir's lovers accused them of exploitation

The philosophical duo's open relationship sometimes included shared partners, including de Beauvoir's students. One of those students, Bianca Lamblin, wrote a book, "A Disgraceful Affair," about the experience and characterized it as sexual exploitation.

Estée Lauder once broke a bottle of the hit perfume 'Youth Dew' to convince French department stores to carry the product

Youth Dew, originally launched in 1953 as a bath oil, was wildly successful in the American market and one of the early products that cemented Estée Lauder as a luxury cosmetics brand. When the Galeries Lafayette in Paris hesitated to sell the perfume, Lauder "accidentally" broke a bottle of Youth Dew, causing the smell to spread throughout the department store. Shoppers began asking for the scent, and the department store agreed to sell it.

Hermes once usurped LVMH as the world's most valuable luxury company in April 2025

At the time, Hermes's market capitalization surpassed LVMH's after a tough earnings report for LVMH in Q1 2025. The news came roughly fifteen years after LVMH tried to quietly build a stake in Hermes.

The American middle class started imitating high-society weddings in an attempt to establish its status around the 1920s

Marshall Field's, a retailer based out of Chicago, published the first bridal registry in 1924. Brides magazine—which was geared to women creating elaborate wedding celebrations—debuted in 1934. This article dives into more of the wedding-industrial complex's history.

Why art history is filled with miserable brides

Paintings from the 19th century are filled with unhappy brides. The women are often visibly disturbed by their pending nuptials, sometimes even during the wedding ceremony. This Artnet article unpacks four famous examples of this trend, analyzing how and why the respective artists portrayed these disappointed figures.

Louis Vuitton is considered LVMH's most valuable brand

Louis Vuitton consistently ranks among the world's top 10 most valuable global brands—it's worth an estimated $100B as of this writing.

Estée Lauder used wealthy people's bathrooms to curate the color of the jars her products were sold in

While Lauder herself was just starting her cosmetics empire, she knew wealthy people who could afford high-quality products would always be her target market. In order to make her products as appealing to this market as possible, Lauder held up different colors of glass bottles in people's bathrooms to see what would look best with their decorations before landing on a turquoise bottle with a gold cap.

The subtle red carpet war

The dress code for the Cannes Film Festival’s red carpet is conservative by today’s standards, leading to conflict with stylists embracing more contemporary looks. While some rules are Cannes’, others are out of their hands because they’re French law.

France once had a reproduction czar to help midwives deliver babies

Much ado is made about falling marriage and birth rates worldwide, and how they might affect tax bases, retirement funds, and social standing. But this isn’t the first time marriage, and subsequently reproduction, have fallen out of favor. Some countries have resorted to drastic measures to restore the tarnished state of these hallowed institutions.

The business mastermind behind Veuve Clicquot Champagne was an 1800s French widow.

When consumers think an economic downturn is looming, the 'lipstick index' economic theory argues that sales of more affordable luxury items (such as lipstick) go up.

Tiffany & Co. was among LVMH's most expensive—and complex—acquisitions

Three years after LVMH acquired Tiffany in 2021 for $15.8B, the jeweler's profits doubled to over $1B per year.

Why Men's Legs Were Everything

From codpieces to cotton hose, here's the surprisingly loaded history of men's legs, and why 18th-century Europe couldn't stop staring at them.

Champagne played a role in resisting the Nazis

When France surrendered to the Nazis in 1940, the invaders occupied the north. This was home to wine regions like Champagne and Bordeaux, which the Nazis were eager to loot. Winemakers took a stand by sheltering dissidents in their cellars, passing intelligence across borders, and even giving their lives to the cause.

The most expensive ad of all time was for Chanel No. 5 perfume

Rent the Runway recently lost over 90% of its value

The COVID-19 pandemic and increased competition post-2020 are just two factors plaguing the designer clothing rental company.

Marriage is experiencing a general decline

Marriage has taken drastically different forms than in the past. The transformation of marriage from a form of economic dependency for women to an equal partnership has forged demographic shifts. Richard Reeves, author of "Of Boys and Men," explains how economic and educational factors have potentially destabilized partnerships and changed patterns of “marriageability” for middle- and lower-class men.

Explore old photos of Estée Lauder's life

Despite her humble upbringing, Estée Lauder's love of beauty and glamour helped propel her social climb. Lauder became friends with many elites over the course of her life—including the late Princess Diana—owned homes in the Hamptons and the South of France, and turned her family business into a cosmetic empire. (Some users may experience a paywall.)

The 'dupe' economy is fueled by the youthful thrill of thrift

Historically, you don't want people to know you have a knock-off luxury item. But today's younger generations are embracing the "dupe" economy, an open celebration of luxury knock-off items where consumers are proud to pay less for something roughly equivalent to premium brand offerings.

Ray Dalio has argued that American capitalism is broken, citing economic factors like a growing wealth divide

Dalio also points to stalling income growth, weak healthcare systems, and poor educational outcomes when arguing that American capitalism needs serious reform. However, critics point out that Dalio has amassed a large fortune by running the world's largest hedge fund and question whether Dalio really wants economic reform.

Fast fashion brands sell cheap clothing by limiting how much they pay workers, using cheap synthetic material, and avoiding constraints on production levels and resulting environmental impacts.

The impressionist painters—the 19th-century group that included Monet, Renoir, Cassatt, and more—got their name from a critic who used the term in a negative review, claiming they were unable to paint more realistic scenes.

Diamond engagement rings were popularized via an ad campaign

In 1947, an ad agency copywriter wrote the De Beers diamond company's slogan, "a diamond is forever"—and diamond engagement rings became basically required for brides-to-be. This video tells the story of exactly how the ad campaign happened, and why it was so impactful.

See LVMH's current market capitalization

As of early March 2026, LVMH has a market cap of $292.8B, making it the world's 49th most valuable company by market cap.

View a gallery of 3D printed clothing

Many 3D printed garments represent wearable art where technology meets couture. Despite their appearances on runways since Iris van Herpen's pioneering top at Amsterdam Fashion Week in 2010, mainstream adoption has been limited due to high costs and reduced comfort when compared to fabric-based apparel.

Modern Champagne owes much of its existence to one woman: Widow Clicquot

Barbe-Nicole Ponsardin, better known as the Widow Clicquot, might not have actually invented Champagne, but her innovative approach to winemaking yielded many techniques still used today. Taking over her husband’s failing business after his death, the Widow Clicquot combined business savvy and innovative thinking to make the process easier, more efficient, and, most important, more profitable.

Why Le Corbusier called a house a 'machine for living'

Modernist architects aimed to boil design down to its essence, stripping ornamentation and frivolity. One of the most famous designers of that movement was Le Corbusier, who famously called a house a "machine for living in." This resource breaks down Le Corbusier's architectural theory and highlights where it can still be found today.

There's a debate over whether or not Hermes Birkin bags are good investments

Hermes often requires would-be buyers of its luxury Birkin purses (which can cost as little as $10K or more than $100K, depending on the bag) to have a relationship with a sales associate before getting off the company’s Birkin “wish list” and being granted the opportunity to purchase one.

Simone de Beauvoir's lone play has mostly been overlooked

Although primarily known as a philosopher, Beauvoir wrote the play "The Useless Mouths," which debuted in Paris in November 1945. The work is about a government allowing "useless" citizens—women, children, the elderly—to starve during a food shortage. While it's not widely staged, some Beauvoir scholars believe it's a significant text that explores many of the existential themes she explores in her other work.

In 2019, Dutch historian Rutger Bregman went viral for his on-stage criticism of the event

Speaking directly to an audience of billionaires and CEOs, Bregman broke from Davos norms by challenging elite comfort with inequality, arguing that fair taxation—not philanthropy—was the more honest solution, creating one of the Forum’s most widely shared moments.

In 1922, Zelda Fitzgerald was commissioned to write a satirical review of her husband's latest novel

The review of "The Beautiful and the Damned" might have been comedic, but it was also illuminating, allowing Zelda to acknowledge her husband's tendency to use material from her diaries in his fiction and interrogate the way female characters were often portrayed in novels written by men.

Estée Lauder divorced and later remarried Joseph Lauder, her husband and business partner

After first marrying in 1933, Estée Lauder divorced Joseph Lauder, primarily because he wasn't as driven and ambitious as Estée. They ultimately remarried in 1942 and were rarely seen apart. While Estée was a visionary leader for the company, Joseph handled much of the behind-the-scenes work.

The woman who made the Met Gala a pop culture phenomenon

The Met Gala began in 1948 to raise money for the Metropolitan Museum of Art's fashion collection. But its current incarnation as an over-the-top media spectacle began with former Vogue editor Diana Vreeland, who shifted the event from a stuffy, high society fair into a celebrity-focused event aimed at garnering publicity. This history of the event and Vreeland’s influence explores how she made that happen.

In the 1950s, the Vatican included Simone de Beauvoir's 'The Second Sex' on its list of forbidden books.

Some refer to LVMH CEO Bernard Arnault as 'The Wolf in the Cashmere Coat'

Likely a play on the phrase, "a wolf in sheep's clothing," the nickname was earned via Arnault's "take no prisoners" approach to business. As he ages, many have wondered who will succeed him as CEO, and if it will be one of his children already employed under the LVMH conglomerate.