A 1981 wedding on 'General Hospital' drew 30 million viewers.

Soap operas were especially popular in the '70s and '80s

Shows like "As the World Turns" and "Love of Life" attracted tens of millions of viewers and had many high-profile fans, including Andy Warhol, Sammy Davis Jr. and Supreme Court Justice Thurgood Marshall. This Time cover story from 1976 explores the pop culture phenomenon.

Jacqueline Kennedy's 1962 White House tour drew 80 million viewers worldwide

Broadcast simultaneously on CBS and NBC, and a few days later on ABC, the first lady's televised tour introduced the restored White House to an audience of between 50 million and 80 million. The program elevated public appreciation of American history and the significance of the White House.

Soaps launched the careers of countless Hollywood A-listers

Soap operas may not be considered high culture, but many actors who would go on to win television and film’s highest honors got their start with soaps. That includes Julianne Moore (“As the World Turns”), Morgan Freeman (“Another World”), Leonardo DiCaprio (“Santa Barbara”), and Michael B. Jordan (“All My Children”).

‘Guiding Light’ was the longest-running scripted drama in broadcast history

The show ran for 72 years, starting as a radio program in 1937, and eventually transitioning to television in 1952. Along the way, it launched several Hollywood stars, like Kevin Bacon, James Earl Jones, and Christopher Walken. CBS canceled the show in 2009.

Billie Jean King's victory at the 'Battle of the Sexes' drew over 90 million viewers

After Bobby Riggs trounced No. 2-ranked Margaret Court in the first Battle of the Sexes, he challenged superstar Billie Jean King to a match. King beat Bobby Riggs in a match at the Astrodome, which drew 90 million viewers worldwide, leading to the WTA's first TV deal in 1975. Using historic photos, this Sports Illustrated story dives into the spectacle surrounding the event, why King agreed this time, and the impact the match had on King, as well as the future of women's tennis as a whole.

A 1980s soap opera helped popularize Napa Valley, broadcasting the idyllic wine country to millions of American viewers every week.

The adoption of modern appliances led to the soap opera's rise

Soaps grew more popular as they transitioned to television in the 1950s. At the same time, the adoption of modern appliances like the automatic dishwasher and the clothes dryer offered housewives more free time, which soaps could now occupy. By 1970, CBS, NBC, and ABC were airing 18 daytime soaps.

The OJ Simpson case interrupted soaps’ daytime dominance, changing the genre

OJ Simpson's 1995 murder trial was broadcast for months, bumping soap operas from the airwaves. Fittingly, the trial provided the same salacious story lines, compelling characters, and open-ended narratives that soaps offered viewers. The key difference, of course, was that the Simpson trial was real life.

Some argue that Queen Victoria's wedding started the ripple effect that led to the modern-day wedding-industrial complex

This Vogue article takes you inside the details of Queen Victoria's nuptials, from the dress to the bridesmaids drama. Learn all about the wedding that changed the wedding industry forever.

Irna Phillips is the ‘the queen of the soaps’

She was responsible for “Painted Dreams,” the first radio soap, as well as “These Are My Children,” the first to appear on television. Later, she launched the shows “Guiding Light,” “As the World Turns,” and “Another World.”

See a collection of LIFE's most iconic photos in history

Famous images, like a sailor kissing a nurse in Times Square to celebrate the end of World War II, are each shared with context in this article. See some of history's most famous moments from a unique point of view, including photos of Marilyn Monroe, the Beatles, and Muhammad Ali.

‘Twin Peaks’ was David Lynch’s ode to the soap opera

In the 1980s, David Lynch was primarily known as the director of art films like “Eraserhead” and “Blue Velvet.” But “Twin Peaks,” his primetime ABC show with writer Mark Frost, was a take on the soap opera, leaning into the genre’s tropes: stilted dialogue, affairs, missing person, and melodrama.

1985's inaugural Wrestlemania turned pro wrestling into a pop culture phenomenon

WrestleMania I was a major event in the history of pro wrestling, marking WWE’s push to become a global entertainment entity and setting the standard for large-scale pay-per-view events for years to come. It was also a wacky, celebrity-laden affair featuring Cyndi Lauper, Mr. T and Liberace.

The first nationally broadcast soap opera was 'Clara, Lu, 'n Em'

The show first aired in Chicago in 1930, but was then picked up by NBC and broadcast across the country in 1931. The show followed three women who lived in the same duplex. Listen to a 1934 episode below, including the preshow's soap-centric advertising.

Identical twin brothers marry twin sisters in double wedding—and honeymoon together

The couples exchanged vows back-to-back, allowing the brothers to serve as each other's best men, and the sisters to jump in as the maids of honor for one another. The pairs all met in a church youth group while students.Following their wedding, the couples planned to live in neighboring apartments.

The 'golden age' studio system often controlled actors' personal lives

The "Big Five" studio system minted stars, but it also tightly controlled their personal lives. Homosexuality, in particular, was seen as a liability. One example is Rock Hudson, a major star in the 1950s and '60s, who was forced into an arranged marriage with his agent's secretary.

Soap operas are significantly less popular now than in past decades, though that might be due to a genre classification problem rather than declining viewership.

Watch one of the greatest live TV shots ever

While James Burke was filming the 1978 docuseries "Connections" at the site of a rocket launch, he pulled off a perfectly-timed gesture without use of a green screen. Some say its the greatest live shot ever in TV history.

Soap operas are long-form, serialized melodramas

The genre was historically aimed at housewives, and its storylines often involve romantic entanglements and family dynamics that transpired over many years. Media scholar Robert J. Thompson called the soap opera “arguably the most unique contribution that broadcasting has made to the art of storytelling.”

‘Yo Soy Betty, La Fea’ is history’s most successful telenovela

The show premiered in Colombia in the late ‘90s and inverted a classic telenovela trope: A beautiful woman meets a wealthy, attractive man, and (after many episodes) marries him. It has aired in 180 countries and in 2010 claimed the Guinness World Record for most successful telenovela in history.

'These Are My Children' was TV's first soap

The Irna Phillips production featured many of the same themes as radio soaps. The key difference was that the low-paid actors now no longer had scripts in front of them, leading to some wooden performances and flubbed lines. Reviews at the time were rather negative, highlighting the melodramatic plots and overly expository dialogue. The show ran for less than two months.

Two individuals are credited with making the Oscars red carpet a destination for fashion

Much like the Met Gala, fashion is now an inextricable part of the Academy Awards. But it wasn't always that way. In the 1950s and '60s, costume designer Edith Head was responsible for making sure the stars looked their best on television. In the 1990s, Fred Hayman brought luxury back to the stage after the excess of the 1970s and 1980s. (Some users may experience a paywall.)

The true story of Cleopatra and Mark Antony

One of history's most romanticized couples, Greek-descended Queen of Egypt Cleopatra and Roman warrior Mark Antony carried out their tryst in the waning days of ancient Egypt. Hollywood has long been fascinated with the pair and has offered up depictions historians claim obscure the real story. Here, an Egyptologist helps separate myths from history.

Watch a clip from the 1980 NFL Draft, the first to be broadcast on ESPN

ESPN broadcast the 1980 NFL Draft from the New York Sheraton Hotel's grand ballroom. This decision transformed the Draft from a closed, industry-only event into the nationally televised spectacle it is today, drawing over 13 million viewers annually.

For 'Secret Lives of Orangutans,' David Attenborough became the oldest Emmy Award winner

In 2025, won the Outstanding Daytime Personality, Non-Daily category at 99 for his work documenting a group of apes in the jungles of Sumatra, Indonesia. The previous record had been held by Dick Van Dyke, who won at 98 for his guest appearance on "Days of Our Lives" in 2024. (Some readers may experience a paywall.)

Super Bowl LIX in 2025 made TV history with over 127 million viewers

Nielsen reported Super Bowl LIX drew an estimated 127.7 million viewers, the largest audience in Super Bowl history, with peak viewership near 138 million. This resource also includes viewership figures for every Super Bowl dating back to Super Bowl I.

The 1977 'SNL' Mardi Gras special is considered the show's biggest disaster

An on-location episode of the then-young sketch show featured drunken heckling from the audience, technical difficulties amid the broadcast, and beads being pelted at cast members.

Soaps often air every day, leading to frantic production schedules

Unlike more typical primetime or streaming shows, soap operas often air every weekday. That means writers and actors often work every day to complete a new episode, making for a grueling schedule. It also explains why some of the dialogue and performances might seem a bit off-the-cuff.

Wedding photographers and other vendors have tailored their services to social media in recent years

In this podcast interview with Xochitl Gonzalez—a former luxury wedding planner who wrote the viral The Fake Poor Bride article in 2023—you'll learn a lot about how the wedding-industrial complex has evolved over the past few years and how modern additions, such as the rise of wedding styling services for "wedding weeks," have driven costs up.

J Lo's infamous green dress at the 2000 Grammy Awards led to Google Images

Marie Claire rounded up some of the wildest, most infamous Grammys controversies, ranging from wardrobe malfunctions to ill-gotten awards. See events like Kanye and Taylor reconciling, Adele having mic issues, shocking wins, and other historic moments.

Actor Keanu Reeves appears at a random wedding

During her wedding reception, bride Nikki Roadnight was surprised when Keanu Reeves showed up as a special guest. Her husband had secretly invited him after learning that Keanu was staying at the same hotel. Keanu was down to earth, chatted with...

Hollywood’s best scandals

With all the money, power, and beautiful people in Hollywood, it’s no wonder there’s no shortage of scandals. This list highlights 10 of the most salacious ones, from Marilyn Monroe’s affair with then-president John F. Kennedy, to the mysterious death of starlet Natalie Wood in 1981.

Wedding costs have gone up significantly since the 2020 pandemic lockdowns

In 2020, the average cost of a wedding in the US was $19K—but by 2024, it had surged to more than $33K.

The American middle class started imitating high-society weddings in an attempt to establish its status around the 1920s

Marshall Field's, a retailer based out of Chicago, published the first bridal registry in 1924. Brides magazine—which was geared to women creating elaborate wedding celebrations—debuted in 1934. This article dives into more of the wedding-industrial complex's history.

Some say soaps have been replaced by reality TV

Reality shows have much in common with soaps: massive melodrama, sweeping music cues, neverending plotlines, and a seemingly endless number of episodes. Some communications scholars suggest that’s why younger viewers are no longer interested in soap operas; reality programs provide the same content with the added appeal of being “real.”

Hip-hop legend Lauryn Hill had a recurring role on 'As the World Turns'

Hill is primarily known for her music career, both in the pioneering group the Fugees and as a solo artist. But before breaking records as a musician, she was an actor. Her career started in 1991, in high school, with a recurring role on "As the World Turns."

The deadliest fireworks accident in history was Marie-Antoinette's wedding

In 1770, a fireworks display in Paris celebrating the marriage of Marie-Antoinette to the Dauphin, later known as Louis XVI, resulted in as many as 3,000 deaths. Most casualties were caused by trampling from a panicked crowd of thousands rushing away after some fireworks were blown into the spectators.

The 'Chernobyl' miniseries is one of the most critically acclaimed TV shows ever

The five-episode historical drama earned near-universal acclaim for its historical detail and haunting portrayal of the 1986 disaster, winning 10 Emmys and topping IMDb's all-time TV rankings upon its release.

Check out a compilation of golf's greatest shots, from Jack Nicklaus hitting the flag in 1972 to Tiger Woods' iconic chip at the 2005 Masters.

Liza Minnelli was a regular at Studio 54, one of the trendiest nightclubs in the world

In the 1970s, some of the world's biggest stars would flock to the New York City club to dance and socialize during the disco era. See photos of Liza Minnelli accompanied by other celebrities like Andy Warhol, Bianca Jagger, Robert De Niro, and James Spader.

In 1957, the BBC conducted one of the first televised April fool pranks

The reputable broadcaster reported a story about a family in southern Switzerland harvesting spaghetti from a "spaghetti tree." Some viewers didn't appreciate the joke and felt angry about being misled.

Diamond engagement rings were popularized via an ad campaign

In 1947, an ad agency copywriter wrote the De Beers diamond company's slogan, "a diamond is forever"—and diamond engagement rings became basically required for brides-to-be. This video tells the story of exactly how the ad campaign happened, and why it was so impactful.

The story behind Conan O'Brien's most celebrated 'Simpsons' episode

"Marge vs. the Monorail," an episode from the show's fourth season, is widely considered not only one of the best 'Simpsons' episodes, but one of the best sitcom episodes in general. In this detailed history of it for The Ringer, writer Conan O'Brien, then a 28-year-old fresh off leaving "Saturday Night Live," explains how "The Music Man," disaster movies, and a strange billboard inspired the script.

See this ranking of the top 10 medical shows on television

The Hollywood Reporter created this 2025 ranking of 10 television shows from around the world that focus on medicine. Candidates included "Grey's Anatomy," "The Pitt," "New Amsterdam," "ER," and more. The publication warns that its ranking is a living document that may change with time—and that its explanations include show spoilers.

Soap operas earned their name thanks to the sponsorships of soap brands

Many early 20th-century radio programs for women were sponsored by brands that introduced each new episode. Because these dramas were aimed at women, many of their sponsors were for household products, like soap. The association led some to refer to the shows as "soap operas," a title that stuck.

King Henry VIII's first divorce is likely the most famous divorce of all time

How often does a divorce change the course of a nation? When English King Henry VIII wanted to divorce his first wife, Catherine of Aragon, in the 1500s, Catholicism was the national religion. Even though Catherine didn't produce a male heir, religious leaders refused to grant his wish. In response, King Henry turned his country upside down for the chance to marry the second of his six wives.

Celebrities love Santa Barbara’s beauty, proximity to LA and the ocean

The city has been home to top actors, TV hosts, and more for decades, particularly in Montecito to the east of downtown Santa Barbara. Locals can see Oprah Winfrey walking on San Ysidro Road regularly (when she’s in town).

In Ghana, newly married couples jump over a broom to ward off evil and welcome new beginnings

Weddings are surrounded by rituals, no matter how simple. These include slathering the couple with food, feathers, and soot and parading them around town in Scotland; Chinese tea ceremonies filled with gratitude; and breaking fine porcelain in Germany. Every family has their own rituals, and wealthy couples are more likely to engage in more lavish ceremonies.

Around the world, marriage plays an important role in bolstering social stability

Marriage was around in one form or another long before written history. From bonds between two people to large polyamorous gatherings of spouses, the rich history of marriage practices demonstrates that partnerships have been, and will likely continue to be, incredibly diverse.

Live Aid featured 16 hours of live music across two continents

The 1985 benefit concerts took place in London and Philadelphia, and performances from both locations were televised simultaneously.