How to remember names

Super recognizers may use specific facial features to commit faces to memory

Researchers believe that recognizing individuals seen only in passing, even decades later, is an ability of genetic origin and specific to facial recognition, rather than a result of better overall memory or perception. Applying eye tracking data from super recognizers to AI has led to improvements in facial recognition software.

Always forget a face? The science of face-blindness

Faces and names don't always go together in some people's minds. While everyone forgets other peoples's names occasion, people diagnosed with prosopagnosia can't recognize faces, much less names. Even friends can family members can appear to be strangers. This article covers the diagnosis and issues attendant to prosopagnosia and its sufferers.

How to remember everything

On average, people can remember seven different things using their working memory. To better retain all the things we need to remember, Tiago Forte developed the Second Brain method: a simple approach for immediately capturing, organizing, and storing the myriad tasks, learnings, and resources we collect throughout the day.

Watch a USA Memory Champion answer questions about memory

Six-time USA Memory Champion, Nelson Dellis, answers popular questions about memory, from how sleep, stress, emotion, and attention influence memory to ways techniques like the memory palace, mnemonics, and the PAO system can dramatically improve recall.

When to see a doctor over memory lapses

Memory includes various, distinct functions, like working memory (storing information temporarily) and procedural memory (your body's ability to perform a task unconsciously). Forgetting a word or losing your keys can feel like red flag memory lapses, but they are, in fact, language or attention problems, not memory ones. However, a lapse on top of stress, lack of sleep, chronic dysfunction, or an injury may be a red flag to see your doctor.

Photographic memory isn't real, but other rare memory types do exist

While 2% of children can recall sensory experiences with extreme detail (eidetic memory) and some adults can remember life events or dates with high accuracy (hyperthymesia), there is no scientific evidence for the flawless recall popularized in fiction. Most memory feats instead rely on training and memorization techniques.

Blindfolded people could identify objects by touch alone a week after encountering them

These touch memories are more complex and durable than previously thought. In research published in 2018, blindfolded volunteers touched over 150 household objects for about 10 seconds each, and afterward correctly identified the objects more than 90 percent of the time when presented with the object and a similar one. Participants still knew most of the objects a week later with about 85 percent accuracy. (Some users may experience a paywall.)

Consistency and emotional engagement can improve the formation of memories

While sleep lets the brain re-trigger neurons associated with our experiences to cement them in long-term memory, repeating actions, like storing one's keys in the same location, can mimic these benefits. Emotionally charged memories are often ruminated upon, improving their future recall.

Super-agers: seniors 80 and above with the memory ability of people in their 50s

Studies show the number one indicator of whether someone is a "super-ager" is not diet or genetics, but the extent of their social relationships. Moreover, scans reveal noticeable physical differences in certain parts of the brain in patients with extensive social networks.

Why don’t you remember all your dreams?

Despite being a near-nightly occurrence, we remember very few of our dreams. Researchers believe reduced activity in regions where memories are stored, a different neurochemical environment during sleep, and rapid transition during waking contribute to this phenomenon.

How dreams affect your memory

In 1999, scientists conducted a study in which participants were asked to recall images flashed before them for milliseconds. They found that participants who slept before recalling the information performed better than those who had been asked to recall the same information that same day. This was some of the earliest convincing evidence of how crucial sleep is for learning and memory, findings that current research continues to strengthen.

Déjà vu is a memory illusion involving brain regions correcting inaccurate memories

Neuroscientists suggest the phenomenon is your brain recognizing that this feeling of familiarity is incorrect, showing off the brain's internal fact-checking system. Younger people experience déjà vu more often because their brains have higher excitatory activity and stronger memory monitoring systems.

Researchers use the brain's ability to edit memories to explore memory deletion

Scientists have successfully implanted false memories in mice after studying how the editing process works in the brain. Beyond potentially deleting memories in those with PTSD, upcoming research may allow clinicians to forecast the onset of neurodegenerative diseases.

Smell retraining can help people with anosmia learn to smell again

Olfactory training, which involves repeatedly smelling a selection of strong odors, teaches your brain to familiarize itself with experiencing smells over a lengthy period, typically multiple months. This can be useful for patients who lose their sense of smell for myriad reasons.

Patient H.M. revealed that the hippocampus was responsible for memory formation

Henry Molaison became a landmark case in psychology after surgery removed large portions of his hippocampus, leaving him unable to form new memories. Upon his death, Molaison's brain was sliced into 2,401 sections and digitized for research.

Various types of memory, each serving unique functions, create a complex brain system

These forms of memory, which can overlap in daily life, have been sorted into broad categories, such as short-term and long-term memory, and subtypes such as implicit memory, which uses saved information without conscious awareness that it’s being recalled.

The hippocampus, a structure in the brain, plays a crucial role in memory formation

The seahorse-shaped structure transfers short-term memories to long-term storage during sleep. It is located in the temporal lobes, above each ear, and aids in spatial navigation and remembering directions.

An estimated 1 in 250 people—a small subset of the population—reports they've never remembered a single dream.

Memories are formed through attention, repetition, and emotional significance

Our brains create memories by taking in sensory input, filtering it through short-term memory, and storing it in long-term memory. Emotional events are more likely to become vivid, lasting memories because they activate stronger neural connections.

The formula behind super agers—those possessing health and cognitive skills of people decades younger

A study of about 1,400 super agers did not identify any underlying genetic mechanism for longevity. While researchers instead emphasized that sustainable habits involving positive social connections, sleep, mood, diet, exercise, and personal fulfillment help reduce long-term risks, there is no one-size-fits-all formula for everyone.

Test your knowledge of famous death days

Of the thousands of celebrities whose name you know, how many can you remember the year they died? This simple game tests your knowledge of celebrity death days. An exact match gets you 1,000 points, and if you select within 15 years of the right year you get some points. Go see how much you remember here.

Olfactory training, a widely recommended treatment for people with long-term loss of smell after a viral infection like COVID, can be performed at home using bottles of essential oils—often lemon, rose, clove, and eucalyptus—to help reorganize neural connections in the brain.

Retrieval cues trigger memories and emotions from long-term storage

Retrieval cues can activate specific cells in a neural network, creating a cascade of neurons that collectively make up a memory. Specific cues help regulate emotions during stress by activating positive memories.

A brain scientist's experience with a stroke

What happens when a leading brain scientist has a stroke of her own? Dr. Jill Bolte Taylor recounts moment by moment watching her brain function slow and then cease, followed by a prolonged recovery. Through this experience, she details what she learned about the phenomenon of stroke and how it has impacted her research ever since.

Eliminating distractions is essential to improving one's attention span

Setting a baseline, removing distractions, establishing focus rituals, taking breaks, and finding purpose in your task are five science-backed practices that can help address a short attention span. Bestselling author Daniel Pink breaks down how to approach each part of the plan and introduce these habits to your life today.

Everything scientists could learn by looking at your skull

Our skulls are all unique, but they also share characteristics across groups of people. In the absence of fingerprints, forensic scientists can learn a lot about you just from your skull.

How does muscle memory work?

Muscle memory is less about remembering how to ride a bike and more about what's happening in muscle cells. Increasing the cells' size, say by working out, leads to an increase in nuclei, which increases the production of mitochondria. When your fitness regimen falls to the wayside and you decide to re-enter the gym, these gains-based nuclei are already present to quicken muscle cells' adaptation to exercise.

Smell is a robust memory cue for individuals with Alzheimer's disease

Odor is more effective than both visual and verbal cues for triggering autobiographical recall in Alzheimer's disease, according to 2021 research.

How science explains déjà vu

Take a fun look at the science explaining the odd experience of déjà vu, which some theories suggest is actually a sign of a healthy brain.

Can your identity be preserved amid dementia?

Memory loss associated with progressive dementia raises questions about whether a person's identity can be maintained during the disease's progression. One outlook suggests we define ourselves by our social relationships—offering a potentially more humane approach to caring for those with dementia.

Face and neck massages improve the removal of brain cell waste products in mice

A study identified that massaging mice and monkeys' faces and necks enhanced the flow of cerebrospinal fluid. Because CSF has been shown to flush out proteins linked to Alzheimer's and Parkinson's, the research hints at non-invasive treatments to reduce the severity of these diseases.

Sensory memory is information collected from your senses

Lasting seconds before moving into short-term memory or being forgotten, sensory memory aids in environmental awareness and navigation. Key brain regions involved include auditory, somatosensory, gustatory, visual, and olfactory cortices.

The doorway effect is when people forget their task when entering a new space

The "why did I come in here?" feeling after walking into a room comes from the brain creating event boundaries to organize memories. Mentally revisiting a previous room can help recall tasks and reverse memory loss. (Some readers may experience a paywall.)

Can music alter your memories?

You’re familiar with music’s ability to transport you to a past experience, but new research suggests that music can even alter how you remember your past experiences. A team of psychology researchers and music experts recently published a study that demonstrates how music can help shift our emotional recollection of a memory. Read to learn more about the study’s findings and how it could influence therapy practices.

Age, stress, and neurological disorders can prevent memory formation and recall

Neurons transmit signals between one another at sites called synapses. Repeated interactions at these sites improve the efficiency of signal transmissions, making memories involving sensory data associated with those neurons easier to recall. Biochemical factors impacting these synaptic interactions affect memory quality.

A stand-in 'nose' may help people with anosmia to smell certain odors

In a 2025 paper, researchers reported they'd created a proof-of-concept device that bypasses typical olfactory pathways and instead exploits an alternative—the trigeminal nerve in the nose—to detect a few strong scents. The nerve typically helps detect the temperature of inhaled air or the presence of irritants. (Some users may experience a paywall.)

The secret life of urban crows

The myth of multitasking's prestige

In this article, renowned neurologist Richard Cytowic seeks to expose multitasking as a fool’s errand. Cytowic explains how the brain, like a computer, switches between tasks rather than handling multiple tasks at once. He shares that attempting to focus on multiple activities at the same time consequentially decreases the brain's ability to ignore distractions, maintain focus, and organize information. Instead, he suggests, try to focus on completing one thing at a time.

Using AI to restore speech 30 years after a stroke

Through a novel surgical procedure involving electrodes implanted in the brain, along with the help of artificial intelligence, a stroke patient is regaining her ability to speak. This technology converts her thoughts into speech through a digital avatar, allowing her to verbally express herself for the first time in decades.

Long-term memory formation may not need short-term memory

New research shows that long-term memories can still develop even when short-term memory formation is blocked, suggesting the brain uses separate pathways for short- and long-term memory. This discovery could help scientists open new avenues for treating memory loss in diseases like Alzheimer’s.

Sharp wave ripples in the brain tag experiences for long-term memory storage

These ripples were known to quickly replay neuronal sequences during sleep for consolidation. While awake, they help the brain prioritize memories to remember, and their disruption can impair memory formation.

Four in 10 CPR patients report consciousness not captured by standard measures.

Taxi and ambulance drivers appear to have the lowest risk of dying from Alzheimer's disease out of 443 occupations, which suggests that constant real-time navigation work strengthens the hippocampus and may help protect against the disease.

Core memories are a popularized version of autobiographical memories

Core memories are not limited to five key events, do not individually shape personality traits, and are not formed in childhood. Our strongest memories are formed in early adulthood, but are as prone to error as any other memory.

Paul Broca, a French brain researcher in the 19th century, hypothesized that humans evolved to trade in our "bestial sense" of smell for higher brain capacity.

Why does that bag look like a face?

If you've ever spotted a face hidden in an inanimate object, you've engaged in a timeless phenomenon known as pareidolia. This three-minute video explains why and how it happens.

The journalist who let AI speak with his voice

Journalist Evan Ratliff became the object of his own story: He opted to clone his voice, feed it into an AI chatbot, and have it do the talking. What could seem like a fun experiment ended up revealing just how far the capacity of artificial intelligence can go in imitating our identities. Hear the ins and outs of how Ratliff achieved this in this fun and thought-provoking episode.

The science of optical illusions

The human brain has developed cognitive shortcuts to help us navigate in a world where our visual senses are constantly bombarded of information. But these shortcuts can also be exploited, tricking the brain into telling us something is happening when it really isn't. This short video unpacks the neuroscience behind some of the most common (but perplexing) optical illusions.

Scientists are learning to guide your dreams using sound and touch.

Easy resets for stress reduction

Individual solutions for burnout, often called “self-care,” can be helpful for managing stress. Harvard researcher Aditi Nerurkar’s 2024 book The Five Resets details a road map for burnout recovery. In this interview she suggests, among other tactics, gaining focus on what matters the most in one’s life, taking breaks from both work and the internet, and making time for practices that strengthen the mind-body connection.