The scarecrow isn't an effective tool for farms, but it is a potent symbol in horror

Rather than relying on blood and gore, folk horror involves remote settings and ancient traditions.

While robots tend to become more appealing the more humanlike they appear, beyond a certain point, humans have exhibited uneasiness and fear—a phenomenon known as the uncanny valley.

The promise and peril of AI in agriculture

Robots. Drones. Artificial Intelligence. All three are touted as potential saviors for farmers, and are already being deployed on large farms, where they assist with such tasks as managing crops, milking cows, and helping farmers make decisions about their land. But agricultural AI could have disastrous, unintended consequences.

The jump scare, a horror genre trope, was invented to keep costs low

RKO Pictures hired Val Lewton to produce horror films in the Universal model: small budgets, big spectacles. His first movie was 1942's "Cat People" and he used tension and offscreen terror to save money. A perfect example is the movie's jump scare, a misdirection technique that catches viewers off guard.

Some theorize that horror's artifice turns fear into enjoyment

The “excitation transfer theory” suggests that the unpleasant feelings a jump scare might elicit (like shortness of breath) are quickly relieved when the audience member remembers what they’re witnessing is fake.

Horror is an artistic genre aimed at scaring its audiences

Whether it's a movie, novel, comic book or any of the genre's other terrifying incarnations, horror's primary purpose is to scare its audiences. Throughout its history, the style has evolved and splintered, and now includes many subgenres, like the slasher flick, the found footage film, and even the horror comedy.

The best jump scares in horror history

Ever since the first jump scare in 1942’s “Cat People,” directors have been using the technique to terrify (and delight) audiences. This list of 25 classic instances of the move includes scenes from “Get Out,” “Psycho,” “Candyman,” and more.

The secret life of urban crows

Wind farms are targets for conspiracy theories due to their visibility and complexity

The proliferation of misinformation and conspiracy theories surrounding wind farms is driven by deep-seated anxieties about change, distrust of government, and resistance to confronting the complexities of modern energy solutions.

See 16 art pieces that were inspired by or evoke elements of top phobias.

The ancient crops we've forgotten how to grow

Roughly half of all world calories today stem from maize, wheat, and rice. But for most of history, plants were domesticated in highly local places. This video dives into the scientists learning about crops no longer highly in use that once fueled entire civilizations in North America. Some forgotten crops include pitseed goosefoot, maygrass, and sumpweed.

Hitchcock films thrive on the terror of the ordinary

Hitchcock's films rely on seemingly ordinary elements—like birds or hotels—but slowly turn them into menaces, thanks to the director's pioneering camera techniques. (Some readers may experience a paywall.)

Ghost stories across cultures often trace back to traumatic events

From a bat-like demon in Tanzania to a malevolent woman figure hovering above your sleeping body, the four disturbing tales outlined in this NPR article offer a glimpse into how happenings from WWII or the Aztec Empire haunt people’s memories.

Horror evolved from Gothic literature

Although creepy tales can be found in nearly every folk tradition, the roots of modern horror can be traced back to Gothic literature, which focused on the battle between humans and unnatural, evil forces.

'Birds Aren't Real' parodies the way memes traffic conspiracy theories

Peter McIndoe claims the US government killed 12 billion birds only to replace them with drones. These statements have powered protests—and McIndoe's fictional campaign that highlights how conspiracies and their theorists are treated.

The best horror movies of all time

The genre has been scaring audiences for over a century, in many different forms and through many other methods. While any list is subjective, this Rotten Tomatoes list is based on the films' aggregate critical scores. We're sure it'll inspire some additions to your watch list—along with some spirited conversations.

Researchers say that the horror genre offers opportunities to safely experiment with fear.

Horror stories often rely on tropes

All literary genres use tropes, a word used to describe established plot devices, character types, and themes. Horror has many of them, like the "Creepy Child" and the "Evil Mask." Some are based on folklore, like the "Deal with the Devil."

Contemporary horror novelists on their favorite scary stories

Ten of horror's best writers name the books that still give them nightmares. From established classics, like Stephen King's "IT" and Shirley Jackson's "The Haunting of Hill House," to unexpected picks like Katherine Dunn's "Geek Love," this collection of scary stories is a perfect reading list for Halloween.

Why are humans hooked on horror?

A haunted horror attraction in Denmark is regularly stalked by researchers of the world's only laboratory dedicated to understanding fear's good side. Fear is one of many human emotions that correspond to a physiological response. As fear rises, so do adrenaline, cortisol, and heart and breath rates. As it ebbs, the body is flooded with dopamine, a hormone and neurotransmitter associated with desire, learning, and motivation.

Imagining the farms of the future

About 10,000 years ago, humans began to farm. This agricultural revolution was a turning point in our history and enabled the existence of civilization. Today, nearly 40 percent of our planet is farmland. Spread all over the world, these lands are the pieces to a global puzzle we're all facing: in the future, how can we feed every member of a growing population a healthy diet? Brent Loken investigates in this seven-minute video.

One artist's horrifyingly ornate jack-o-lanterns

Ray Villofane is a world-renowned artist known for his realistic and scary pumpkin carvings which take the art to the next level. Spook yourself with a dip into just a few of his pieces, ranging from the silly to the truly terrifying. Villofane's...

Stephen King is drawn to horror's childish power

This 1986 appearance promoting King's directorial debut finds him reflecting on what makes horror, which he says is its ability to strip away pretense, reducing supposedly sophisticated people to terrified children. He also seems to have already soured on the movie business, calling filmmaking "a primitive way to create," a not-so-subtle dig at Stanley Kubrick's adaptation of "The Shining," which notoriously disappointed King.

O'Connor raised 40 peacocks, which became symbols for her fiction

O'Connor was drawn to peacocks because of their dichotomy—people were drawn to the beauty of their feathers but turned off by the ugliness of their behavior. It was an apt symbol for her fiction and the birds featured prominently on several of her books' covers.

Black cats got their frightening reputation in the Middle Ages

Though many cultures in Africa, Asia, and Europe recognize black cats as symbols of good fortune, they're associated with bad luck and America's spookiest holiday. Their association with evil didn't gain traction until the 13th century, as religious figures and European folklore drew connections between cats, Satan worshippers, and witches.

Exploring bird skulls

Birds inspire us to fly—but what about bird skulls? This collection of various birds' preserved skulls offers a peculiar "bird's-eye" view. See the many surprising shapes of beaks and eyeholes, from mockingbirds to turkeys, in this fascinating visual collection.

The human cost of creating medieval monsters

The concept and creation of monsters have been used since time immemorial to communicate social norms and the consequences of breaking them. Some so-called monsters were judged as such solely due to having features that would be considered birth defects in modern times. This in-depth article explores the human cost of creating medieval monsters, many of whom were defined by a physical appearance that deviates from the expected.

Literary theorists distinguish between ‘terror’ and ‘horror’

In her essay “On the Supernatural in Poetry,” gothic novelist Ann Radcliffe defined “terror” as the lurking, unseen specter in a story—something that defined gothic literature. “Horror,” on the other hand, was the explicit portrayal of it. For her, the former was artistic, while the latter was cheap.

The Hays Code limited the ways horror films could scare audiences

Beginning in 1930, the Hays Code laid out a strict set of guidelines for Hollywood filmmakers to prevent films that might corrupt those with a "susceptible mind." That meant no graphic violence, no sexual relations outside of marriage (or of a homosexual nature), and no interracial relationships, among other dictums.

German expressionism produced some of horror’s earliest classics

After World War I, German filmmakers turned from reality to the surreal, fusing experimental art with the nascent world of film. Some of the movement’s most notable films, like FW Murnau’s “Nosferatu: A Symphony of Horror” and Robert Wiene’s “The Cabinet of Dr. Caligari,” were intent on frightening their audiences.

An academic on why the animals in 'Animal Farm' matter

Although Orwell intentionally wrote his 1945 novella as an allegory of the Russian Revolution, Charlotte Sleigh—an associate professor of science and technology—argues that the text can also be used to understand (and complicate) our relationship with the nonhuman world.

An Aztec skull whistle discovered in the 1990s was mistaken for a toy

In the late 1990s, archaeologists unearthed a sacrificed man clutching two skull-shaped clay whistles at a Mexico City temple to the wind god Ehecatl (eh-HEH-kahtl). Initially dismissed as toys, the instruments produce a scream-like sound that modern brain scans show triggers fear and urgency responses in listeners. This podcast explores the discovery.

Watch 'The Cabinet of Dr. Caligari'

Robert Wiene’s 1920 film remains a significant film for the horror genre, illustrating the power that relatively simple visual choices, like shadows and jagged angles, can have on an audience.

'Creepypasta' is a meme that has its roots in folklore

The genre of crowdsourced, horror folklore comes from copypasta, a term that refers to snippets of content copy-and-pasted online ad nauseam. These memes' allure stems at least partly from how they seemingly rise from nowhere, with tales crafted by many hands over many iterations.

Ten of the most horrifying moments in film

Many films in the genre lean into gratuitous horror, putting off the average viewer. This list of ten moments highlights particularly terrifying scenes from films that otherwise met with mainstream acclaim, from "Mulholland Drive" to "The Lord of the Rings."

Ghost stories can help us process death

Scholar Coya Paz’s research into ghost stories indicated that people often use them to grieve and remember tragic histories. Paz notes that specters in stories almost always demand to be acknowledged. She also shares the three most common types of ghosts we hear about are either vengeful, unwelcoming, or comforting.

Why do people play farming simulation video games?

This article is an anthropological dive into farming simulation video games. Humans began experimenting with agriculture and farming about 12,000 years ago, though it would be another 8,000 years before the practice became a common approach across...

Superstitious actors believe ‘Macbeth’ is cursed

Actors playing in Shakespeare’s “Macbeth”—a story filled with ghosts, witches, and magic—call it the “Scottish play” out of superstition, a tradition since the play’s first production.

What ghosts eat around the world

This Thrillist article compiles a rich assortment of cultural beliefs and practices surrounding food for the dead. From Bengali folklore to Ancient Greek mythology, peruse through the different ways in which cultures around the world use food to maintain connected to the deceased.

Watch the 1954 film adaptation of George Orwell's 'Animal Farm,' which was covertly funded by the CIA.

GMOs sound scary, but you eat them every day

Why are GMOs bad? They aren't. We've been eating them for decades with no ill effects, which makes sense, because a genetically modified organism is simply an organism, like every other organism, produces hundreds of thousands of proteins, but one or two of them are proteins that were chosen specifically by humans. Watch this 11-minute video for more.

Horror video games rely on terrifying sound design

Horror has become a popular gaming genre, which designers say is due, in large part, to the games' soundtracks. Don Veca, the audio director for the game Dead Space, said, “Sound and music prepare the player to be scared – it’s all about the buildup, the tension, and then the release when something jumps out at you.”

The era of advanced farming machines

Traditional agriculture, which for millennia was conducted primarily as subsistence farming by millions of workers, has been transformed since the industrial revolution. Agribusinesses continue to develop newer, more specific tools to streamline the...

In the 1930s, three Australian soldiers were sent to fight emus with machine guns—and lost

As part of a post-WWI initiative to turn veterans into farmers, soldiers were given plots of land. After emus were found damaging the farmland, three men were sent to handle the flightless birds. These men ended up losing to the second-largest bird species in the world and potentially exacerbating crop losses by sending swaths of the birds running and trampling over wheat.

Bees are crucial for pollination and food security

When animals and insects pick up the pollen of flowers and spread it, they allow plants, including many food crops, to reproduce. The most common pollinator is the bee, but bees are at risk from pollution and pesticides.

‘Horror hosts’ helped build the genre’s cult following

Horror is now considered high art, but much of its cult popularity is due to the B-movies that defined the genre. Starting in the 1950s, many of these low-grade films were licensed on the cheap by television networks to fill airtime, introduced by “horror hosts”—MCs with campy, over-the-top personas.

Cordyceps: the fungi that turn ants into zombies

The hit show (and video game) "Last of Us" was inspired partly by real-life species of fungi that have been known to turn ants into zombies. Spores of the Cordyceps fungi are capable of penetrating the exoskeletons of arthropods, after which they break into enzymes and proliferate within the body. The fungal cells then hack the ant's nervous system and trigger compulsive climbing.

The slow disappearance of America's roadside attractions

Roadside attractions, as defined by Jane Stern, are quirky, oddball landmarks. Instead of corporate entertainment, charms like a giant twine ball, a shabby dinosaur sculpture exhibit, or hand-painted oddities beckon travelers off the interstate. These roadside attractions have declined in recent years, but Stern commemorates their value and reflects on the joy of discovering unusual and homemade wonders in this piece.

The story of serial killer Ed Gein who inspired pop culture

The creators of antagonists from "Silence of the Lambs" and "Texas Chainsaw Massacre" took notes from this horrifying Wisconsinite's story, known for body-snatching and creating keepsakes from corpses.

Cyrus McCormick invented the mechanical reaper—and a territory-based sales force

In the 1830s, farmers were skeptical of new technology, so McCormick demonstrated the machine—described as a cross between a plow, a chariot, and a flying object—to prospective buyers. Long before modern sales norms existed, he divided the market into territories operated by agents who provided service on the machines, financing to expand the customer base, and product iteration based on feedback from regional agents.